A study on financial assistance given by Samarth motors with

special reference to two wheeler customer, Gadhinglaj

2. Literature Review
1. Dr. K. Srinivasa Krishna (July 2023). The researcher study about “A study on various
purchase factors of Yamaha scooter and it’s impact on buying behavior.” To identify the
factors that influence customers' decisions to purchase Yamaha scooters. The research
design is Descriptive. Primary Data collected from interviewing the consumers in
Madanapalle. Secondary data is obtained directly from company websites and books also
company records. Dr. K. Srinivasa Krishna (July 2023). A study on various purchase
factors of Yamaha scooter and its impact on buying behavior. Journal of Emerging
Technologies and Innovative Research (JETIR). Vol. - 10, Issue- 7, Pp. – 2349-5162.
2. Mr. Tushar Ashokrao Makode and Dr. L.B. Deshmukh (March 2023). They studied
about “A study on consumer behavior towards purchase decision of bajaj two –wheelers
bikes with a special reference to Tirupati bajaj showroom Pvt. LTD in Akola city.” To
buy a two wheeler most, impact of brand while purchasing and suggest various types of
factors for improving the sales. The primary data collected in Akola city has been
analyzed. In this study, bar graph have been carried out. Mr. Tushar Ashokrao Makode
and Dr. L.B. Deshmukh (March 2023). A study on consumer behavior towards purchase
decision of bajaj two –wheelers bikes with a special reference to Tirupati bajaj showroom
Pvt. LTD in Akola city. International research journal of modernization in Engineering
Technology and Science. Vol. - 05, Issue-3, Pp. - 2582-5208.
3. Cesis Dastan L (June 2023). In this research “A study on financial assistance provided
by banks for purchasing electric two-wheeler in Tamil-nadu” have found that both public
and private sector banks offer loan for electric two-wheelers which vary from each other
based on rate of interest charged, period of loan. The aim of study is analyse the financial
assistance provided by bank also awareness of consumers. It uses primary data. In that
public sector offer more benefit and low rate of interest. Statistical tools mean, mode, T
test, Pearson’s correlation are used. Cesis Dastan L (June 2023). A study on financial
assistance provided by banks for purchasing electric two wheelers in Tamil Nadu. Journal
of the Asiatic Society of Mumbai. Vol.-xcv, Pp. 119-127.
4. Preeti Suryawanshi, Monika Arora, Deepankar Chakrabarti (2022). They studied
about the “Two-wheeler purchase decision: An AHP approach.” The study aims to

Annapoorna Institute of Management Research, Sankeshwar.

 A study on financial assistance given by Samarth motors with
special reference to two wheeler customer, Gadhinglaj

examine the features which belons to the main criteria such as financials, features of
vehicle, promotion and maintenance. They used analytical hierarchy process (AHP).
Also use ranking and ratio method to find the data. Preeti Suryawanshi, Monika Arora,
Deepankar Chakrabarti (2022). Two-wheeler purchase-decision: An AHP approach.
Journal of positive school psychology. Vol.- 6, No.- 5, Pp.-202-213.

5. Pranay R. Bhutada and Praatap M Chauhan (December 2022). They studied about “A
study on the decision-making process of purchase of two-wheeler vehicle in Umred,
Nagpur District.”have found that study the rural consumer decision making process of
rural consumer, to determine what influences rural consumer’s brand choices when
buying two-wheeler. To determine the preference of the rural consumer while buying
two- wheeler.research is logical and systematic process for search of new ideas and
information on a particular subject. Primary data was collected from respondents itself by
researcher. Secondary data was also gathered from a variety of journals, books,
periodicals, newspapers, and research reports, among other sources. statistical tools chi-
square test and simple percentage method are used. Pranay R. Bhutada and Pratap M
Chauhan (December 2022). A study on the decision making process of purchase of two-
wheeler vehicle in Umred, Nagpur District.International journal of creative research
thoughts. Vol.- 10, Issue no.-12, Pp-2320-2882.

6. Mr. Tushar Pradhan, Mihir Patel and Mahima Golechha (2021). They studied “ A
study on consumer behavior while purchasing bike’’. This study discusses the changes in
the two wheeler markets and buying motives of two wheeler buyer. This study discusses
the changes in the two wheeler markets and buying motives of two wheeler buyers. The
primary data collected through questionnaires administered to a sample of 100 consumers
selected from twin cities i.e. Ahmadabad and Vadodara the Questionnaire was pre-
Designed and pre-tested before it was administered. Secondary data was collected
through various publications of newspapers, magazines, books and magazines websites of
Hero Honda, and TVS bikes. Mr. Tushar Pradhan, Mihir Patel and Mahima Golechha
(2021). A study on consumer behavior while purchasing bike. International Journal of
Creative Research Thoughts(IJCRT). Vol.-9, Issue- 5, Pp.- 2320-2882.

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Annapoorna Institute of Management Research, Sankeshwar.
 A study on financial assistance given by Samarth motors with
special reference to two wheeler customer, Gadhinglaj

7. Umesh Maiya (October 2020). In his research “Customer Satisfaction towards Honda
Two- wheeler – A study with reference to Udupi district.” Researcher tried to study the
satisfaction of consumer towards Honda two wheeler with an objective to identify the
factor influences the consumer while purchasing the two wheeler. The study was
restricted only to Udupi district. A total 200 consumer of online surveyed with structured
questionnaire. Umesh Maiya (October 2020). Customer Satisfaction towards Honda
Two- wheeler – A study with reference to Udupi district. Asia Pacific Journal of
Research. Vol. – I, no.-, Pp. 115-120.

8. Eknath V R ( July 2020). In his research “Factors that affect finance in pre-owned
two-wheeler market”. Has found that Current market condition in the pre-owned two –
wheeler market.also customer profiling and market potential availability. The research is
based on primary data. Statistical tools sampling technique, correlation analysis. Eknath
V R (July 2020). Factors that affect finance in pre-owned two-wheeler market.
International Journal of recent technology and Engineering (IJRTE).Vol.-9, No.-2,
Pp.2277-3878.

9. Partha Prasad Chowdhury (2019). The researcher studied “Factors affecting Buyer
Behavior: A study on the consumers of two- wheelers (Motorcycles) of Dhaka city”.
Have found the study is based upon the empirical findings of a quantitative research
where primary data is collected by surveying a structured questionnaire to the male
consumers of different age groups in the Dhaka city. Statistical method, multivariate
analysis of variance (MANOVA) is used for data analysis. Partha Prasad Chowdhury
(2019). Factors affecting buyer behavior : A study on the consumers of Two-Wheelers
(Motorcycles) of Dhaka city. Vol. - 10, Issue-1, Pp. 33-41.
10. Mansha Rafiq and Abideen Adewale (2019). They studied that “Factors influencing
financial inclusion in India.”In this study used panel data covering Indian states over a
period of five years, from 2009 to 2013, to assess the factors influencing financial
inclusion in the country. This study found that distinct state-effect is prevalent among the
Indian states. Data has been obtained from the Basic Statistical Returns of Scheduled
Commercial Banks in India acquired from the website of the Reserve Bank of India.

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Annapoorna Institute of Management Research, Sankeshwar.
 A study on financial assistance given by Samarth motors with
special reference to two wheeler customer, Gadhinglaj

Mansha Rafiq and Abideen Adewale (2019). Factors influencing financial inclusion in
India. International Journal of Business and Management. Vol. - 3(6), Pp. - 23-32.
11. Dr. R. Rajendran, Mr. R. Ashok Kumar, Mr. P. Balamurugan (December 2017). In
their study found that “Customer’s perspective on expectation and performance gap - A
study on Vehicle Finance loan services.” They have found that expectation and
perception of commercial vehicle finance borrowers. Also the light on the service quality
gaps found in organized lenders.Descriptive research is followed in the study. Also
secondary data collected from the websites of bank , periodicals, journals. The primary
data used for the research is collected from questionnaire. Dr. R. Rajendran, Mr. R.
Ashok Kumar, Mr. P. Balamurugan (December 2017). Customer’s perspective on
expectation and performance gap – A study on vehicle finance loan services. The
International Journal of Emerging Technologies and innovative Research (JETIR). Vol. –
4, Issue -12, Pp. - 2349-5162.
12. Dr. M. Kannan and S. Suriyanarayanan (December 2016). They studied on “An
observational study on two wheeler buying choice.” The factors relevant to buying
decision of two wheelers are continuously changes in terms of its influence and role. In
order to study these aspects, data is collected from 192 respondents who prefer to buy
their two wheeler in a particular company located in Kanchipuram through questionnaire.
Dr. M. Kannan and S. Suriyanarayanan (December 2016). An observational study on two
wheeler buying choice. International Journal of Advanced Engineering Research and
Science. Vol.- 3, Issue- 12, Pp.-2349-6495.

13. Ronald Mani and Dr. Debasis Tripathy (August 2016). They studied about “A study
on consumer buying behavior towards two wheeler bikes in context to Indian market.”
The survey is mainly focused on the buying behavior of the consumer that motivates
them to purchase the two wheeler bikes. The primary data collected through
questionnaire from cities of Allahabad, Lucknow and Varanasi. The questionnaire was
preadministered. Secondary data was collected through various publications
magazines, annual report, newspapers and websites. Ronald Mani and Dr. Debasis
Tripathy (August 2016). A study on consumer buying behavior towards two wheeler

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Annapoorna Institute of Management Research, Sankeshwar.
 A study on financial assistance given by Samarth motors with
special reference to two wheeler customer, Gadhinglaj

bikes in context to Indian market. International Journal of Advanced Research in

Management (IJARM). Vol.- 4, Issue – 1, Pp.- 65-73.
14. K. P Najeemudeen and N. Panchnatham (2016). They studied about “Information
sources for Two-wheeler purchase: An analytical study with special focus on
Malappuram district of Kerala. To identify the information source which have a positive
influence upon the buying decision of the customers. Both primary and secondary data
are used for study. They have also started collecting data from internet, newspapers and
automotive magazines to supplement their decision and to make their choice. K.P
Najeemudeen and N. Panchnatham (2016). Information sources for Two-wheeler
purchase: An analytical study with special focus on Malappuram district of Kerala.
Universal Journal of Industrial and Business Management. Vol. - 4, Pp. - 59-70.
15. Anis UR Rehman and Yasir Arafat (December 2015). They studied about “Anis UR
Rehman and Yasir Arafat (December 2015).” to analyze preferences of consumers in the
Indian rural market. This study makes an attempt to identify those attributes which are
highly determinate for purchasing two-wheeler vehicles in rural areas. They used to
analyze preferences of consumers in the Indian rural market. This study makes an attempt
to identify those attributes which are highly determinate for purchasing two-wheeler
vehicles in rural areas. In primary data sample size and survey method are used. Anis UR
Rehman and Yasir Arafat (December 2015). Anis UR Rehman and Yasir Arafat
(December 2015).
16. Satinder Singh (January 2015) have studied “ Consumer awareness regarding
financial institutions and factors affecting : A study of Auto loan”. The study is based on
sampling techniques. The study showed that rate of interest on the loan amount and basic
document requirement before applying loan. Also it helps to examine the factors
affecting customer’s awareness level about financial institutions. Satinder Singh (January
2015). Consumer awareness regarding financial institutions and factors affecting: A study
of auto loan.

17. Trinankur Dey and L S Sharma (January 2015). Have studied that “An empirical
study of buying- behavior of the two wheeler consumers in Agartala city”. They To study
the factors influencing the consumers decisions for two wheelers. Secondary data were
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Annapoorna Institute of Management Research, Sankeshwar.
 A study on financial assistance given by Samarth motors with
special reference to two wheeler customer, Gadhinglaj

collected through books, journals, reports, magazines, newspapers, websites etc. The data
is collected from 200 respondents through a structured questionnaire
18. Sudath Weerasiri and Manoj Mendis (January 2015). They have study on “Factors
affecting purchase decision for Indian Two –wheelers in Sri Lankan Market.” To find out
what are the factors effect on decisions of consumers on Indian two wheelers as a novel
research. Main purpose of this study was, to identify why Indian two wheeler brands
becoming more popular and which factors effect on the purchasing decision. They used
primary data collected from questionnaire. Demographic factors such as age, gender,
income level, education level how far impacted on the purchasing decisions of the two
wheelers. Sudath Weerasiri and Manoj Mendis (January 2015). Factors affecting
purchase decision for Indian Two –wheelers in Sri Lankan Market. Kelaniya. Journal of
Management. Vol. - 4, Pp. - 10-22.
19. Dr. V. Hemanth Kumar and Dr. P. Premchand Babu (May 2013). They studied
about “Impact of Advertising on Purchase of Two-wheeler – A study with reference to
women in Chennai.” The purpose of Descriptive research. Statistical tools sampling
method . also used questionnaire method as well as pilot study is done. Dr. V. Hemanth
Kumar and Dr. P. Premchand Babu (May 2013). Impact of Advertising on Purchase of
Two-wheeler – A study with reference to women in Chennai. International Journal of
Advanced Research in Management and Social Sciences. Vol. - 2, No. -5, Pp.-2278-
6236.
20. Faiz Ahmed Shaikh (August2012). The researcher studied “A critical analysis of
consumer buying behavior of two wheelers.” Has found the objective of two wheeler
industry is to sustain market share through satisfying customer needs and expectations. A
strong understanding of consumer buying behavior is required for sustenance and growth
of the business. To get a first hand input I have taken response of customers (actual &
potential two wheeler buyers) in the questionnaire. The analysis of data was done using
chi-square test. Faiz Ahmed Shaikh (August 2012). A critical analysis of consumer
buying behavior of two wheelers, Ahmednagar city, Maharashtra. Indian streams
research journal. Vol.- II , Issue – VII, No.- 2230-7850.

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Annapoorna Institute of Management Research, Sankeshwar.
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special reference to two wheeler customer, Gadhinglaj

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Annapoorna Institute of Management Research, Sankeshwar.