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DISCOVERY:

How we discovered our product?

Identification of a Problem or Need: A discovery often begins with recognizing a problem or


a need that requires a solution. This could be a personal experience, observation, or market
research.

We have gone through a problem and have personalexperience

Lets start with the problem:

During my university life, I embarked on a fitness journey and discovered a significant


problem: whenever hunger struck, I couldn't find a healthy and hygienic snack on campus
that was both satisfying and calorie-dense. It wasn't just me; many of my fellow gym-goers
faced the same dilemma, resorting to carrying bulky meals to fuel their workouts.

Appropriate Solution we find:

Motivated by their collective frustration, our main character embarked on a determined


quest to find a solution. Hours of research, trial, and error led them to a revelation: DateBalls.
These humble snacks, carefully crafted with the finest ingredients, became a beacon of hope
in their journey. Bursting with nutritious goodness, DateBalls provided a quick boost of
energy and essential nutrients without compromising on taste.

Consumer needs and wants

Driven by my passion for fitness and the desire to help others, I launched DateBalls as a
business venture. Each DateBall was meticulously handcrafted to ensure the highest quality
and adherence to hygiene standards. But it wasn't just about the snack itself; it was about
providing a solution for those who craved a healthy and convenient option during their busy
lives.

Conduct surveys and questoners:

Do survey

Analysis

Concept development:

 We determinedthe specific ingredients, flavors, and nutritional benefits that will set
our product apart from others in the market,for which we consider factors such as
organic or gluten-free options, sourcing high-quality ingredients, and ensuring the
right balance of taste and health benefits.
 We have done experimenting with different combinations of ingredients, testing
recipes, and refining the taste and texture of DateBalls to achieve a consistently
excellent product’
 We have conduct market research to identify our target audience, understand their
preferences, and assess the demand for healthy, convenient snacks like DateBalls.
 We have done tastetests to our major target audience/potential audience as well as
to local audience .after choosing best flavours and products which we need in
making,,we move towards production and supply chain logistics and establishing
relationships with suppliers
 . we make our product to its best possible form with thehelp of combination of
creativity, market understanding, and attention to detail to ensure that our final
product aligns with customer needs and stands out in the competitive snack industry

Goals, strategies and projections

Make mission statement with pictures

Decide trademark

Resources:

In this stage focuses on securing the ingredients, equipment, facilities, and human resources
needed to bring your product to market.

Financial resources are very essential so we Determine the required capital for acquiring
ingredients, equipment, facilities, and personnel. We have Explored funding options such as
self-funding, loans, grants, or seeking investors to ensure adequate financial support for your
business.we

We hire and train a team of skilled individuals who can handle various aspects of
production, quality control, packaging, and distribution.

This may involve renting a commercial kitchen, securing permits and licenses, and
implementing food safety protocols to ensure the quality and integrity of your product.
Alternatively, you can explore partnerships with existing food production facilities to leverage
their resources and expertise.

Ingredient Sourcing:

Equipment and Facilities

Human Resources:

Financial Resources

Slide 2
Presenting pictures of our product with
explaining the basic ingredients
Different flavours
Picture talk

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