ASSIGNMENT

_________________________________________________________________________
BBED 4103
E-COMMERCE
JANUARY 2023 SEMESTER

SPECIFIC INSTRUCTION

1. Answer in English.

2. Number of words : 2500 – 3000 words excluding references.

3. Submit your assignment ONCE only in a SINGLE file.

4. Submit your assignment ONLINE.

5. Submission date : xxx until xxx.

6. This assignment accounts for 60% of the total marks for the course.

1
 ASSIGNMENT QUESTION

PURPOSE
The purpose of this assignment is to enhance learners’ understanding on digital
marketing as an e-commerce marketing communications.

REQUIREMENT
Choose ONE company that practises digital marketing in its operations. What is digital
marketing? Critically evaluate the digital marketing practices of the selected company.
Based on your assessment, you are required to write a report on the digital marketing
practices of the selected company and recommend ways to improve its digital
marketing performance.

[Total: 60 marks]

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 ATTACHMENT
ASSIGNMENT RUBRICS
BBED4103 E-COMMERCE / JANUARY 2023
Excellent Good Fair Poor Unsatisfactory Max
*QN CLO Criteria Weight
4 3 2 1 0 Marks
1 1 Introduction of the selected 2.0 Very clear introduction Clear introduction of Fairly clear introduction Unclear introduction No introduction was 8
company. of the selected the selected company. of the selected company. of the selected given.
company. company.

1 2 Description of digital marketing. 4.0 Very clear description of Clear description of Fairly clear description of Unclear description No description was 16
digital marketing. digital marketing. digital marketing. of digital marketing. given.

1 2 Discussion on digital marketing 4.0 Very clear discussion on Clear discussion on Fairly clear discussion on Unclear discussion No discussion was 16
practised by the selected digital marketing of the digital marketing of digital marketing of the on digital marketing given
company. selected company. the selected company. selected company. of the selected
company.

1 2 Recommendations to improve 4.0 At least four Three Two recommendations to One No 16

digital marketing for the recommendations to recommendations to improve digital marketing recommendation is recommendation
selected company. improve digital improve digital for the selected company. to improve digital was given.
marketing for the marketing for the marketing for the
selected company. selected company. selected company.

1 3 Summary 1.0 All the key points of the Most of the key points Some of the key points of Only a few key No summary was 4
assignments were of the assignments the assignments were points of the given
summarised. were summarised. summarised. assignments were
summarised.

Total 15.0 60
*QN = Question Number