A BUSINESS PLAN

(Group 2 – Righteousness)

RIGHT TRACK APP

Asian College of Technology Bulacao, Talisay City, Cebu 6045
+639566653736
https://www.appsheet.com/template/AppDef?appName=StudyPlanner-
768508543&appId=180e419a-c178-442a-90ed-
5f9f09f659a3&quickStart=False#Home
Patrishabelle123@gmail.com | +639456653736
 RIGHT TRACK APP
“Study smarter with study planner.”

In Partial Fulfillment
of the Requirements for the Course
APPLD 06 – Entrepreneurship

Mendoza, Angelo G.
Pepino, Patrisha Belle B.
Rodrigo, John Clester G.
Salvan, Prince John O.
Singco, John Paul B.

Submitted to:
Ms. Kymberly T. Ypil
I. BUSINESS DESCRIPTION

A. The Business Concept

The Study Planner App stands out in the market by offering a distinctive blend of
features and benefits that cater to students of all ages. With its comprehensive
range of functionalities, it provides significant value to enhance the learning
experience. By integrating the Sustainable Development Goals (SDGs) into its
business model, the Study Planner App demonstrates its commitment to
addressing key global challenges.
One of the SDGs integrated into the app is Quality Education. Recognizing the
crucial role education plays in fostering individual growth and societal progress,
the Study Planner App aims to support students in their academic journey. It
provides tools and resources that facilitate effective learning, organization, and
time management, enabling students to achieve their educational goals.
Responsible Consumption and Production is another SDG that the Study Planner
App embraces. It strives to promote sustainability and reduce environmental
impact by adopting responsible practices throughout its development and
operation. By encouraging efficient use of resources and minimizing waste, the
app aligns with global efforts to ensure sustainable consumption patterns.
Furthermore, the Study Planner App aligns with the SDG of Partnership for the
Goals. It recognizes the importance of collaboration and cooperation to achieve
meaningful and lasting impact. Through partnerships with educational
institutions, teachers, and students, the app fosters a supportive community that
promotes knowledge sharing, mutual support, and collective progress towards
educational objectives.
Lastly, the Study Planner App addresses the SDG of No Poverty by promoting
equal access to education. By offering affordable or even free versions of the
app, it seeks to bridge the gap and ensure that financial limitations do not hinder
students' access to high-quality study tools. By reducing barriers and promoting
inclusivity, the app contributes to the global efforts to eradicate poverty and
create a more equitable society.

Vision Statement
To create a cutting-edge educational software that revolutionizes study planning
and organization, empowering students to achieve their academic goals through
personalized and comprehensive tools. By making studying easier and more
effective, the company seeks to innovate the way students manage their time
and resources.

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Mission Statement
To equip students with a diverse array of features and tools that foster
motivation, focus, and engagement. These include progress tracking, goal
setting, reminders, and performance analysis, among others.
Goals
 Improve users' time management.
 Provide excellent service to users.
 Increase users’ productivity.
 Increase users’ engagement on the app.
 Encourage students to maintain motivation and engagement.

Objectives
 To be able to meet the needs of research.
 To be the leading company in the industry in terms of new education
application development.
 To acquire positive user feedback.
 To use profits to improve app's service quantity.
 To assist students in their academic goals in improving their study
habits.

Overview
The business is undergoing a strategic shift towards software technology. The
primary focus is on creating a study planner app that assists users, particularly
students, in optimizing their time management for enhanced productivity and
successful academic outcomes. This study-specific app aims to provide a digital
solution that surpasses traditional paper diaries or general-purpose calendars.

Targeted Market and Customers

The Study Planner App benefits not only high school and college students but
also teachers. It helps them plan their lessons, manage their workload, and
improve communication with students and parents. The app offers various
features, including custom schedules and progress tracking, to help users
maintain organization, manage their time effectively, and achieve academic
success. It streamlines work and optimizes teaching abilities.

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B. The Business Model

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II. DESCRIPTION OF PRODUCTS OR SERVICES
Developing a study planner app would necessitate a wide range of resources
and raw materials, this includes:
Hardware. In order to run the necessary software, a computer with sufficient
processing power, memory, and storage is essential for the development
process.
Software. A variety of software tools, such as integrated development
environments (IDEs), programming languages, and software development kits
(SDKs), are the requirements to build the app.
User interface (UI) design. Designers create wireframes and user interface
designs to define the layout, navigation, and visual appearance of the app.
Icons and graphics. Unique app icons, button designs, and other graphical
elements are essential for the application.
Testing devices. Access to a range of devices with different screen sizes,
resolutions, and operating systems is necessary for developers to test the app
and ensure compatibility.
Resources necessary to create a study planner app are available from a variety
of sources:
Hardware. A computer with sufficient processing power, memory, and storage is
necessary for building a study planner app. Computer retailer or online store
likely purchase a computer that meets such requirements.
Software. Necessary software tools, including IDEs, programming languages,
and SDKs, are on the websites of various software vendors. Many software tools
are either free or available at a low cost.
Icons and graphics. People can create custom icons and graphics in-house or
hire a graphic designer. Pre-made icons and graphics are also available for
purchase online.
Testing devices. To test the app, it is necessary to obtain a variety of devices
with different screen sizes, resolutions, and operating systems. Borrowing or
purchasing these devices is an option. Additionally, cloud-based testing services
are available to remotely test the app on multiple devices.
Development costs. The cost of developing a study planner app can vary
depending on its scope and complexity. Most fees in developing the app for
multiple platforms, such as iOS and Android, can range from P2,225,800.00 to
P16,693,500.00 and above. Additionally, marketing efforts, including social

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media ads, app store optimization, and influencer marketing, may incur additional
costs to reach the ideal audience.

III. MARKET ANALYSIS

Study planner apps continue to gain popularity, and current industry trends
indicate ongoing growth. Essential trends include customizable options for users
to tailor study plans according to their preferences, social features for
collaboration with peers, motivational techniques such as gamification, and the
increasing integration of AI for custom feedback. Emphasizing mobile-first design
is also crucial to ensure an optimal user experience for smartphone users.
When assessing the competition in the study planner app market, several
significant competitors stand out. One such competitor is Google Calendar,
offering fundamental scheduling and reminder features that support the creation
of study plans. Another competitor is Trello, a versatile project management tool
that also serves as a useful study planner. Lastly, Evernote serves as a note-
taking app that enables the organization of study materials and the creation of
study plans, making it a strong contender in this
A. Market Research
According to a report by Allied Market Research, the global e-learning market
was valued at ₱780 Trillion in 2019 and is expected to reach ₱20.8 Trillion by
2026, growing at a CAGR of 14.6% from 2020 to 2026. This includes a wide
range of e-learning tools, including study planner apps.

Study planner apps have been popular in recent years due to the increasing
demand for productivity tools and the growth of online learning. With the rise of
remote work and digital education, more people are seeking tools to help them
manage their time, track their progress, and stay organized. Additionally, as the
competition for admission to universities and graduate schools becomes
increasingly intense, many students are turning to study planner apps to help
them stay on top of their coursework and prepare for exams.

Some trends in the study planner app market include:

Mobile-first design. As more and more people use smartphones as their

primary computing device, study planner apps are increasingly being designed
with mobile in mind. This includes features such as push notifications, mobile-
friendly interfaces, and easy synchronization across multiple devices.

Personalization. Study planner apps are also becoming more personalized, with
features such as adaptive scheduling, goal tracking, and personalized study
recommendations based on past performance.
Integration with other tools. Many study planner apps are now integrating with
other productivity tools, such as calendars, to-do lists, and note-taking apps, in
order to provide a more seamless user experience.

Gamification. Some study planner apps are incorporating gamification features,

such as rewards and badges, in order to motivate users and make the studying
process more engaging.

Accessibility. Study planner apps are increasingly being designed to be

accessible to users with disabilities, such as those who are visually impaired or
have motor disabilities.

The growth potential and opportunity in the study planner app market are
significant. With the increasing demand for online learning and remote work,
more people are seeking tools to help them manage their time, stay organize,
and achieve their academic and professional goals. Additionally, as the
competition for admission to universities and graduate schools becomes
increasingly intense, many students are turning to study planner apps to help
them stay on top of their coursework and prepare for exams.

As noted earlier, reports suggest that the global e-learning market, which
includes study planner apps, is expected to grow at a CAGR of 14.6% from 2020
to 2026. This suggests that there is significant opportunity for new entrants into
the study planner app market, particularly those that can differentiate themselves
through unique features or value propositions. Additionally, the ongoing trend
towards personalization and integration with other productivity tools suggests that
there is room for innovation and differentiation within the study planner app
market.

The study planner app market is already crowded, with many established players
and well-funded startups competing for market share. Breaking into the market
and gaining traction can be challenging for us. Distribution. Building a high-
quality app is just the first step - getting it into the hands of users can be a
challenge. We may struggle to gain visibility and distribution for our app in a
crowded market, particularly without an established brand or marketing budget.
User adoption. Even if a new study planner app is high-quality and well-
distributed, we can’t guarantee that users will adopt it. Study planner apps often
rely on network effects, where the value of the app increases as more users
adopt it. This can make it difficult for us the new entrants to gain traction and
build a critical mass of users.

Capital costs. We the new entrants can look for ways to minimize capital costs,
such as outsourcing development or using low-cost development tools and
platforms. They can also explore alternative funding sources, such as grants,
loans, or crowdfunding.

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Technical expertise. We the new entrants can hire experienced developers and
designers or partner with established firms to build the app. They can also
leverage existing frameworks and tools to speed up development and reduce
technical complexity.

Competition. We the new entrants can differentiate ourselves by offering unique

features or value propositions that are not available in existing apps. For
example, We could focus on a specific niche, such as JHS-level learners or SHS-
level learners.

Distribution. We the new entrants can use social media, influencer marketing,
and other low-cost channels to reach potential users. We can also partner with
established educational institutions or organizations to promote our app to their
students or members.

User adoption. We the new entrants can incentivize early adopters with referral
programs, discounts, or other rewards. We can also offer free trials or freemium
models to encourage users to try our app and build a critical mass of users.

There are several trends in the macro-environment that may impact the business
this includes:

Changes in technology. As technology continues to evolve, new opportunities

and challenges will arise for study planner apps. For example, advancements in
artificial intelligence and machine learning could enable more personalized study
plans and recommendations, while new mobile devices or wearables could offer
new channels for delivering content and tracking progress.

Government regulations. Changes in government regulations, such as privacy

laws or data protection regulations, could impact the way study planner apps
collect and use user data. This could impact app design and development, as
well as marketing and distribution strategies.

Economy: Changes in the overall economy, such as a recession or a shift

towards remote work, could impact the demand for study planner apps. For
example, in times of economic uncertainty, students may prioritize spending on
tuition and textbooks over study planner apps.

Industry trends: Changes in the overall education industry, such as a shift

towards online learning or competency-based education, could impact the way
study planner apps are designed and marketed. For example, apps that offer
integration with online learning platforms or that focus on competency-based
assessments may be more in demand.

Demographic shifts: Changes in demographics, such as an aging population or

an increase in international students, could impact the target market for study
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planner apps. For example, apps that offer multilingual support or that are
tailored to the needs of older learners may be more in demand.

B. Product

The study planner app is a software product that helps students organize their
academic workload, manage their time effectively, and improve their study
habits. It would be typically design for use on mobile devices and is available as
a downloadable application.
As a digital product, the study planner app is highly scalable and can potentially
reach a large audience. It is also customizable and can be tailored to meet the
specific needs and preferences of different user groups. A study planner app is a
tool that can be used by students of all ages and educational levels, from high
school to college and beyond.
It can be particularly useful for students who struggle with time management,
organization, or motivation, as well as for those who want to improve their
academic performance and achieve their learning goals. The study planner app’s
key features that are generally considered important are Task and assignment
management. The app should allow users to create and manage tasks and
assignments, set deadlines and reminders, and track progress. Personalization.
The app should allow users to customize their study plans based on their
individual goals, preferences, and schedules. Overall, a study planner app can
provide a range of benefits to customers, helping them achieve their academic
goals and succeed in their studies.

The specification of our study planner app is the following:

User Interface. Clean and intuitive user interface (UI) with a modern design.
Support for both mobile and web platforms for accessibility. Customizable
themes and layouts to suit individual preferences. Responsive design to adapt to
different screen sizes.

Account and Profile Management. User registration and login functionality.

User profile creation and personalization options. Ability to sync data across
devices through cloud storage.

Study Planning and Scheduling. Creation and management of study tasks,

goals, and deadlines. Different study modes (e.g., Pomodoro technique) and
timers. Integration with the user's existing calendar to sync events. Reminders
and notifications for upcoming tasks and deadlines.

Task Organization and Tracking. Categorization of tasks by subject and

course. Prioritization of tasks using labels or color-coding. Progress tracking and

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completion status for each task. Ability to set recurring tasks or reminders for
routine studying.

Performance Analytics. Insights and statistics on study habits and progress.

Tracking of study time completed tasks, and overall productivity. Graphical
representations and charts for visualizing progress.

Integration and Compatibility. Compatibility with popular operating systems

(iOS, Android, Windows, macOS). Integration with popular productivity tools
(e.g., Google Calendar, Microsoft Outlook). Synchronization with learning
management systems (LMS) if applicable.

The price for our product is the following:

Free Version. Basic features are available for free, with the option to upgrade to
a premium version for additional features.

Freemium Model. The app is free to download and use, but certain advanced
features or functionalities require a subscription or one-time in-app purchases.

One-Time Purchase. Users pay a single upfront 8 cost to purchase the app with
all features included. This model is less common for study planner apps.

C. Competition.

There are several products and companies that could potentially compete with a
study planner app, depending on the specific features and functionality of the
app. Determining the biggest competitor for a study planner app would depend
on several factors, such as the specific features and functionality, the target
market, and the competitive landscape. Without knowing these details, it is
difficult to identify a specific biggest competitor. Here are the potential big
competitors of the app:

Other Study Planner Apps. There are several study planner apps available on
the market, such as My Study Life, Studious, and Evernote. These apps would
compete directly with the study planner app, and would likely try to differentiate
themselves based on features, ease of use, and pricing.

Educational Institutions. Some universities and schools offer their own study
planning tools to students. These tools may be integrated into the school's
learning management system (LMS) or student portal. These institutions may
offer their study planning tools for free or as part of a larger package of services,
such as tutoring or academic advising.

Productivity apps. Apps like Trello, Asana, and Todoist can also be used for
study planning and organization. These apps may not be specifically designed
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for studying, but they can be adapted for that purpose. They may compete with
the study planner app based on their broader range of features and integrations
with other productivity tools.

IV. MARKETING STRATEGY

A study planner app has a diverse target audience that includes students of all
levels, ranging from high school to university, as well as professionals who are
studying for certifications or exams. The app's marketing could be aimed at
students who are looking to enhance their study habits, increase their
productivity, and efficiently manage their time. With its broad appeal, the study
planner app could provide valuable assistance to anyone who wants to improve
their learning experience and achieve their educational goals. Whether someone
is seeking to boost their academic performance or advance their career through
further education, this app could offer a practical solution.

Product. A study planner app is a digital tool that offers users the opportunity to
improve their study habits, boost productivity, and manage their time effectively.
A well-designed app with attractive packaging and strong branding can
significantly enhance the product's appeal to customers, making it more likely for
them to choose it over other similar products. Furthermore, the app's features
and functionality are user-friendly and intuitive, making it easy for users to
incorporate it into their daily routines.

Place. The "place" aspect of a study planner app refers to the various channels
through which the app is distributed, such as a physical store, online platforms,
or third-party distributors. It is essential to carefully consider the distribution
channels as they can significantly impact the accessibility of the product to
potential users, which in turn can affect its success in the market. Additionally,
the choice of distribution channels for a study planner app can also affect its
perceived credibility and trustworthiness to potential users.

Price. The study planner app's pricing strategy is a critical aspect that can
determine its success in the market. The price of the app is not only about what
the customer has to pay to acquire it but also includes other factors such as the
perceived value of the app to the customer, competitor pricing, and overall
pricing strategy. Choosing the right pricing strategy can make a significant
difference in attracting and retaining customers.

Promotion. An effective promotion strategy is essential to increase the visibility

and awareness of a study planner app. Targeted online advertising, forming
partnerships with educational institutions, and highlighting the app's benefits and
effectiveness through testimonials and user reviews are all effective methods to

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promote the app. A well-executed promotion strategy can lead to more
downloads, satisfied users, and ultimately, success in the market.

A. Customers

The target customers of a study planner app can vary depending on its specific
features, value proposition, and intended use. Here is the demographics of the
study planner app.

Demographic Factor Descriptions

Age The age range for study planner app

users can be anywhere from 15 to 35
years old, depending on the type of
educational institution the user
attends.
Gender There is no significant difference in
gender when it comes to study
planner app users.
Educational Level Study planner apps can appeal to a
wide range of educational levels, from
high school students to graduate-level
students.
Location The geographic location of users may
vary, as study planner apps can be
used globally.
Students The primary target audience for a
study planner app would be students
of different levels such as high school,
college, and graduate students.

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V. OPERATIONAL PLAN

A. PRODUCTION
The study planner app goes through several stages of development, including
market analysis, ideation, design, coding, testing, and deployment. The team
create the app and be contracted out to a vendor. The intricacy of the features,
platform support, and size of the development team can all affect how much the
app will cost to develop.
The creation of the app includes quality control. It involves making that the
software complies with the criteria, is error-free, and operates well across a
variety of platforms. At various stages of development, both automated and
manual testing is done to find and fix any problems. To keep the app's quality
high, code reviews, user input, and iterative enhancements are also used.
Supporting and assisting people requires excellent customer service. Users may
address their problems quickly with the aid of a productive customer care system
that offers a variety of channels like email, phone, chat, and social media. To
offer self-help alternatives, the app might also include FAQs, tutorials, and user
manuals.
The study planner software has no actual products or inventory to maintain,
hence inventory control is irrelevant.
As part of the product development process, new features and enhancements
are found and added depending on consumer feedback and market trends. To
keep the software current and competitive in the market, frequent updates and
bug fixes are published. The software may be updated to include new features or
support for additional platforms.

B. LOCATION.
A study planner app lacks a typical physical location because it is a digital
offering. However, The management and development team might have a real
venue to operate from, like an office or co-working facility.
Some crucial features to seek in a physical site for the development team
include:

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Enough room: The area would be large enough to comfortably fit the team and
their equipment. Additionally, it must to for future growth as the team expands.
Building type: The structure, security, and accessibility of the building are all
important. It might also be desirable to stay in a contemporary building with
sufficient amenities like air conditioning, and high-speed internet.
The area would be zoned for commercial use and conform to local ordinances.
Power and other utilities: The area would have easy access to dependable power
and other necessities for running the business.
Although having good access to public transit or being in a convenient location
for meetings with clients or possible partners may not be as crucial for a digital
product like a study planner software, they may still be advantageous.
For a digital product, parking and accessibility to highways, airports, trains, and
shipping hubs may not be necessary, but it may be useful to take these factors
into account.

C. PERSONNEL
Skilled experts like 10 software developers, 3 designers, and 5 project managers
may be among the types of labor that are needed. Since the majority of jobs
need specialized knowledge and abilities, unskilled labor might not even be
necessary.
It may be necessary to publish job openings online or through recruitment firms
in order to find the best candidates. Finding the right talent may also benefit from
networking inside the sector.
.
The quality of existing staff is crucial to ensure that the development team can
efficiently produce high-quality work. It may be helpful to conduct thorough
interviews and background checks to ensure that the candidates have the
necessary skills and experience.
.
The pay structure will depend on the industry standards and the budget of our
company. Competitive compensation packages can help attract and retain skilled
professionals.
The kind of education and training needed will depend on the qualifications
needed for the position.

Employees that have access to ongoing training and professional development

opportunities can stay current on the newest techniques and procedures.
Each employee will be assigned duties based on their skill set and job
responsibilities.

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Each employee should be aware of their responsibilities and be able to manage
their workload properly, which can be achieved by providing clear job
descriptions and schedules.

Internal communication can be facilitated and ensured by having written policies

and job descriptions.

Job Description Example for the study planner app:

Job Title: Study Planner App Developer

As a Study Planner App Developer, you will be responsible for designing,

developing, and maintaining a study planner application for students. You will
work closely with the project manager, designers, and other developers to ensure
that the application meets the requirements and specifications of the project.

Design and develop a study planner application for students. Collaborate with the
project manager, designers, and other developers to ensure that the application
meets the requirements and specifications of the project. Write clean, efficient,
and well-documented code. Test and debug the application to ensure that it is
functioning correctly.
Maintain and update the application as needed.

Work with other developers to integrate the application with other systems and
applications. Stay up-to-date with the latest trends and technologies in mobile
app development

A Developer with a bachelor’s degree in computer science or a related field may

be needed with At least 3 years of experience in mobile app development.
Proficiency in programming languages such as Java, Swift, or Kotlin. Experience
with mobile app development frameworks such as React Native, Flutter, or
Xamarin/ Strong problem-solving skills and attention to detail. Ability to work
independently and as part of a team. Excellent communication and collaboration
skills

Reporting Relationships. The Study Planner App Developer will report to the
Project Manager.

Work Schedule. The Study Planner App Developer will be expected to work full-
time, Monday through Friday. Some overtime or weekend work may be required
during peak development periods.

Outcome. The successful candidate will deliver a high-quality study planner

application that meets the requirements and specifications of the project. The

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application will be user-friendly, efficient, and effective in helping students
manage their study time effectively.

D. SUPPLIERS
As a study planner app developer, It does not necessarily need suppliers for
physical inventory as our product is software-based. However, We may need to
work with third-party service providers for certain functions such as cloud
storage, hosting, and data analytics. These service providers can be considered
as suppliers in this case.
Some examples of service providers we may need to work with include cloud
hosting providers like Amazon Web Services, data analytics providers like
Google Analytics, and payment processing providers like PayPal or Stripe.
It's crucial to thoroughly investigate possible service providers to make sure
they're dependable and provide reasonable prices. Having multiple service
providers for essential services might give you a fallback in case there are
service interruptions or other problems.

It's crucial to be aware of any prospective shortages or immediate delivery issues

that can affect service availability while working with service providers. Keep tabs
on the price of supplies and keep an eye out for changes. To assure pricing
consistency if supply costs are fluctuating, think about negotiating long-term
contracts or looking into other service providers.

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VI. COMPANY STRUCTURE

In managing a study planner app company, thorough market research is

essential to identify the target audience. This understanding enables the design
of a study planner app that caters to the needs and preferences of potential
customers. Building a team of developers, designers, and marketers is the next
step. Setting a budget, allocating resources, and establishing a project
management plan ensure smooth development and launch of the study planner
app.

After launching the app, a marketing strategy is necessary to promote the app to
the target audience. This may involve creating social media accounts, running
ads, and collaborating with influencers and bloggers to increase exposure. As the
company grows, financial management, monitoring app performance, and
implementing user feedback become crucial. Continuous updates and feature
enhancements keep the app relevant in a changing market landscape. Managing
a study planner app company requires a blend of business skills, technical
expertise, and deep understanding of the target audience. While challenging, it
can be a rewarding venture when the execution is precise.

Partnership is the most ideal legal form of ownership for a study planner app
business due to several key reasons. Firstly, partnerships allow for the pooling of
resources, skills, and expertise. In the context of a study planner app business,
this means that partners can combine their knowledge in areas such as app
development, marketing, and customer support, resulting in a more
comprehensive and robust offering. By leveraging the strengths of each partner,
the study planner app can deliver a high-quality product that meets the diverse
needs of its target audience.

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Secondly, partnerships distribute the risks and responsibilities among the
partners. Developing and maintaining a study planner app involves various
challenges, such as technical issues, market competition, and evolving user
demands. By forming a partnership, the burden of addressing these challenges is
shared, allowing partners to support each other and mitigate risks effectively.
This shared responsibility not only reduces the individual strain on each partner
but also enhances the ability of the study planner app business to navigate
uncertainties and adapt to changing circumstances.

Furthermore, partnerships offer flexibility and adaptability, which are essential in

the rapidly evolving landscape of study planner apps. Staying innovative and
responsive to market changes is crucial for long-term success. Partnerships
provide a platform for collaboration and brainstorming, enabling the business to
quickly adapt to emerging trends, implement new features, and enhance the
overall user experience. The combined knowledge and perspectives of partners
contribute to a dynamic and agile approach, ensuring that the study planner app
remains competitive and meets the evolving needs of its users.

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 A. MANAGEMENT TEAM
An organizational chart shows the internal structure of an organization or
company. The employees and positions are represented by boxes or other
shapes, sometimes including photos, contact information, email and page links,
icons and illustrations. Straight or elbowed lines link the levels together.

John Paul B. Singco

Chief Executive Officer (CEO)

Responsible for setting the overall strategy and vision for the
business. They oversee all aspects of the business, including
finance, marketing, product development, and operations.

Prince John O. Salvan Angelo G. Mendoza

Chief Operating Officer (COO) Chief Financial Officer (CFO)
Responsible for the day-to-day operations of the Responsible for managing the financial aspects of
business, ensuring that all processes are running the business, including budgeting, forecasting, and
smoothly and efficiently. financial reporting.

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Prince John O. Salvan John Clester G. Rodrigo Patrisha Belle B. Pepino

Product Manager Marketing Manager Customer Service Manager
Responsible for overseeing the
 Developers Support staff

Responsible for ensuring the app's Responsible for addressing user

technical stability, performance, and inquiries and resolving technical
security. issues.

Technical leader

Responsible for overseeing and

managing the technical aspects of
VII. FUNDING REQUEST the app's development and
operation.
To successfully develop and launch the study planner app, we require funding to
cover the following aspects:

App Development and Design:

Hiring a team of experienced app developers, UI/UX designers, and quality
assurance specialists.
Acquiring necessary software development kits (SDKs) and licenses.
Conducting market research and usability testing to ensure an intuitive user
experience.
Customizing the app for different platforms (iOS, Android, web).

Backend Infrastructure:
Setting up a scalable and secure server infrastructure to handle user data and
app functionality.
Implementing cloud-based storage solutions to securely store user information
and synchronize data across devices.
Ensuring robust data backup and recovery systems to prevent any loss of user
data.

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Features and Functionality:
Developing core features such as study schedule creation, task management,
goal setting, and progress tracking.
Implementing advanced features like reminders, notifications, time-blocking, and
productivity analytics.
Integrating with popular productivity tools and educational platforms for seamless
data exchange.
Designing an interactive dashboard to provide users with an overview of their
study progress and upcoming tasks.

Marketing and Launch:

Conducting a comprehensive marketing campaign to promote the app and attract
a significant user base.
Collaborating with educational institutions and influencers to increase app
visibility and credibility.
Creating engaging promotional materials, including videos, blog posts, and social
media content.
Launching the app on major app stores and ensuring compatibility with the latest
devices and operating systems.
Considering the above requirements, we are seeking funding in the amount of
₱100,000. This funding will enable us to bring the study planner app to life and
provide students worldwide with a valuable tool for effective time management
and academic success.

We understand that unforeseen circumstances may arise during the

development and launch of the study planner app. For our contingency plan Our
total estimation is about ₱30,118.23 to publish our application, ₱6023.646 should
be our contingency plan.

We anticipate that the study planner app will have a significant impact on
students’ academic success and well-being. By providing them with a tool that
helps them manage their time and stay organized, we believe that students will
be more engaged in their studies and achieve better grades. We also anticipate
that the app will be popular among students, leading to high download and usage
rates.

We believe that our study planner app has the potential to make a significant
impact on students’ academic success and well-being. With your support, we can
bring this innovative tool to market and help students achieve their full potential.
Thank you for considering our funding request.

VII. FINANCIAL PLAN

20
21
THE COMPANY BASICS
Product: Study Planner App
Name of the Company: RightTrack
Country: Philippines
Address of the Company: Asian College of Technology Bulacao Campus,
Bulacao, Talisay City, Cebu, 6045
SDG:
 Quality Education
 Responsible Consumption and Production
 Partnerships for the goals
 No Poverty
What makes the business unique?
Our Study Planner App offers a unique combination of features and benefits that
can provide significant value to students of all ages and differentiate itself from
competitors in the market.

BUSINESS CONCEPT
1. THE PRODUCT
Developing a study planner App would necessitate a wide range of resources
and raw materials, this includes:
Hardware: To run the necessary software, the development process would
necessitate a computer with sufficient processing power, memory, and storage.
Software: To build the app, We would need to use a variety of software tools,
such as integrated development environments (IDEs), programming languages,
and software development kits (SDKs).
User interface (UI) design: To design the layout, navigation, and visual
appearance of the app, designers would need to build wireframes and user
interface designs.
Icons and graphics: The application would need unique app icons, button
designs, and other graphical aspects.
Testing devices: To test the app and make sure it is compatible, developers
would need access to a number of devices with various screen sizes, resolutions,
and operating systems.
The resources required to create a study planner app can be obtained from a
variety of sources. Here are some ways you can get these resources:
Hardware: To build a study planner app, we will need a computer with sufficient
processing power, memory, and storage. We can purchase or rent a computer
that meets these requirements from a computer retailer or online store.
Software: The websites of the various software vendors are where you may find
the necessary software tools, such as IDEs, programming languages, and SDKs.
Many software tools are either free or very inexpensive.
Icons and graphics: We can create custom icons and graphics ourselves, hire a
graphic designer, or use pre-made icons and graphics available for purchase
online.
Testing devices: We can borrow or buy a variety of devices with varying screen
sizes, resolutions, and operating systems to test the app. We can also use cloud-
based testing services to test the app on a variety of devices remotely.
Costs of development: The cost of developing a study planner app varies
depending on the app's scope and complexity. Fees for the study planner app for
multiple platforms, such as iOS and Android, will be required. We will need to
market the study planner app once it has been developed, in order to reach the
intended audience. Social media ads, app store optimization, and influencer
marketing can all incur marketing costs.
2. THE STAKEHOLDERS
Educational Institutions: Partnering with educational institutions such as
universities, colleges, and schools could be beneficial as they can help promote
the Study Planner App to their students. We can offer them discounts or other
incentives to encourage them to promote our app to their students.
Social Media Influencers: We can collaborate with social media influencers who
have a large following in the education niche. They can help us promote our
Study Planner App to their followers and give us access to a wider audience.
Educational Publishers: Partnering with educational publishers can also be
helpful as they can promote our app to their readers or provide us with resources
to use within our app. We can also offer to promote their publications within our
app to create a mutually beneficial relationship.
Study Abroad Programs: If our Study Planner App is designed for students who
are studying abroad, we can partner with study abroad programs to promote our
app to their participants.
Academic Advisors: Partnering with academic advisors can also be useful as
they can recommend our app to their students. We can provide them with
training and resources to help them promote our app effectively.
3. THE MARKET
Aside from high school and college students, teachers can also use our app in
order for them to efficiently plan their lessons, manage their workload, and stay
organized. Such an app can also improve communication with students and
parents, and allow for personalized learning experiences. By utilizing a study
planner app, teachers can streamline their work and optimize their teaching
abilities.
The Study Planner App addresses a variety of needs for its users. It provides a
comprehensive suite of features to help users stay organized, manage their time
effectively, and track their progress in real-time. The app allows users to create
custom schedules that are tailored to their specific needs, ensuring they can
manage their workload efficiently. The app's progress tracking features provide
users with a clear view of their progress and help keep them motivated as they
work towards their academic goals. The Study Planner App is designed to meet
the needs of users who want to improve their academic performance and
succeed in their studies.
To reach people and encourage them to use our Study Planner App, we could
employ a range of marketing strategies such as social media marketing,
influencer marketing, email marketing, content marketing, and search engine
optimization (SEO). By creating social media profiles for our app, collaborating
with influencers, building an email list, creating valuable content, and optimizing
our website for search engines, we can increase our app's visibility and attract
more potential users. By utilizing a combination of these strategies, we can
effectively promote our app to our target audience and encourage them to use
our Study Planner App.
Keeping and developing relationships with important users of our Study Planner
App is crucial to ensure their continued satisfaction and loyalty. One way to do
this is by engaging with users through various channels, such as social media,
email, and in-app messaging, to gather feedback and respond to their inquiries
promptly. We can also offer personalized support and provide exclusive content
or offers to our most important users to make them feel valued and appreciated.
Another effective strategy is to consistently update our app with new features and
improvements based on user feedback to ensure it remains relevant and meets
their evolving needs. By prioritizing user engagement, offering personalized
support, and continuously improving our app, we can build a strong relationship
with our important users and encourage their long-term loyalty.
4. COMPETITIVE STATUS
The study planner app market has grown significantly in recent years as a result
of rising demand from students of all ages seeking efficient ways to manage their
studies and improve their academic performance. The COVID-19 pandemic has
boosted demand for study planner apps even more, as many students have
shifted to online learning and are looking for digital tools to help them stay
organized and focused.
The study planner app market is crowded, with a wide range of apps available to
students. Evernote, Todoist, Trello, and Google Calendar are some of the most
popular study planner apps. However, there is still room for market differentiation
and innovation, especially as students' needs and preferences evolve.
To distinguish the difference in the market, study planner apps provide features
and functionality that are tailored to the specific needs of students. This includes
tools for creating personalized study plans. The app also has an easy-to-use
interface and is available on a variety of platforms, including mobile devices.
Another market-shaping trend is the growing integration of study planner apps
with other educational technologies and platforms, such as learning management
systems (LMS) and online course platforms. This can assist students in
streamlining their learning and gaining access to all of their study materials and
resources in one location.
The study planner app market is likely to become even more crowded in the
future, with new entrants and existing apps competing for market share. Apps
that can differentiate themselves and provide unique value to users, on the other
hand, are more likely to succeed. Apps that target specific niches or
demographics, such as college students, adult learners, or students with learning
disabilities, may fall into this category.
5. RUNNING THE BUSINESS
Since we are only a student there is a limit. A study planner app can earn money
in a variety of ways. The following are some of the most important activities that
can generate revenue for a study planner app.
In-App Advertising: The app can also generate revenue through in-app
advertising, which involves advertisers paying to display advertisements within
the app. Advertisements can be tailored to individual users based on their
research preferences and demographics.
Sponsorship: The app can generate revenue through sponsorships, where
companies or organizations pay to sponsor a feature, event, or challenge within
the app
The customer segments that can drive revenue for a study planner app include
students of all ages, educators, and educational institutions. The app's marketing
strategies can target these segments through social media, search engine
marketing, and partnerships with schools or universities.

TABLE OF CONTENTS

SECTION 1 BUSINESS DESCRIPTION

A. The Business Concept ……………………………………………………………...1
Vision Statement
……………………………………………………………………………….……….…...2
Mission Statement …………………………………………………………………...
……………….….…...3
Goals.…………………………………………………………………………………….4
Objectives
…………………………………………………………………………………………….5
SECTION 2