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Skoda marketing strat

If you think differently anything can happen in business. Here is the story of a car manufacturing firm

Skoda was not that popular in Frace and their competitors were sell more cars than them. During
this face they introduced a new model called Skoda Fabia and as usual they did not get a good
response from the market.

As they were looking for ways to market their new release, Skoda taught a bit differently and came
up with a unique marketing strategy.

After conducting market research, they found out that 90% of the population buying a car selects
that car after watching YouTube reviews. With this information they collaborated with automobile
content creators in France. They started editing all the content creators’ videos of their competitors
by adding Skoda Fabia banner and asked them to upload the edited videos.

As an result of this strategy, even if the customers wanted to buy their competitors car they ended
up seeing the AD of Skoda.

A person needs to know how to make best use of an opportunity and if we lose an opportunity, he
needs to know how to create one.

This different approach of marketing helped Skoda to skyrocket their sales

🚀 How Skoda Transformed its Marketing Strategy to Soar High! 🚗

In the fiercely competitive world of car manufacturing, Skoda faced a challenging time in France.
Their competitors were outselling them, and their latest release, the Skoda Fabia, didn't receive the
anticipated market response. However, Skoda didn't lose hope and decided to take a unique and
unconventional approach to turn the tide in their favor.

Recognizing the power of YouTube reviews in influencing consumers' car-buying decisions, Skoda
saw an opportunity waiting to be seized. They embarked on a game-changing marketing strategy
that set them apart from the crowd.

Through meticulous market research, Skoda discovered that 90% of car buyers in France made their
decisions based on YouTube reviews. With this insight, the ingenious minds at Skoda hatched a plan
to leverage the influence of automobile content creators in the country.

Instead of conventional advertising, Skoda collaborated with popular YouTube creators, editing their
competitors' car review videos and strategically placing eye-catching Skoda Fabia banners
throughout. The edited videos were then uploaded by the content creators, reaching an extensive
and captive audience.

The results were nothing short of spectacular! Even potential customers who initially had their
hearts set on a competitor's car couldn't escape the magnetic appeal of the Skoda Fabia, as the
striking banners caught their attention time and again.

This innovative marketing approach showcased Skoda's ability to seize opportunities when they
presented themselves and demonstrated their resilience in creating opportunities where none
seemed to exist. By daring to be different, Skoda transformed the game and witnessed a remarkable
surge in sales.

So, here's the lesson: In the dynamic world of business, success often lies in thinking differently and
capitalizing on unique opportunities. Skoda's story reminds us that a keen eye for innovation and a
willingness to embrace creativity can propel a brand to unprecedented heights.

#MarketingStrategy #BusinessInnovation #ThinkingDifferently #SuccessStory #SkodaFabia

#SalesGrowth #OpportunityKnocks

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🚀 Skoda's Triumph: How a Unique Marketing Strategy Propelled Sales 🚗

Skoda, in the fiercely competitive world of car manufacturing, faced tough times in France.
Competitors outsold them, and the new Skoda Fabia didn't garner the desired response. But
Skoda remained undeterred and charted an unconventional path to success.

Realizing the impact of YouTube reviews on car buyers, Skoda saw a golden opportunity.
They collaborated with popular content creators, strategically inserting Skoda Fabia banners
into competitors' videos. The results were astounding!

Even die-hard fans of rival cars couldn't resist the allure of Skoda Fabia, captivated by the
banners in these videos. This innovative approach showcased Skoda's resilience and ability to
seize opportunities.

Key takeaway: Embrace creativity and unique chances for unparalleled success in business.
#MarketingStrategy #Innovation #SuccessStory #SkodaFabia #SalesGrowth
AI news ancho

This is India's first regional a news anchor Lisa launched by Odisha TV they created in
collaboration with IIT she not only looks very human but it's capable of delivering news and
three languages such as Odia, Hindi and English. she can also interact with viewers through
social media and process information from the Internet, provide more comprehensive and up-
to-date news. Lisa creators say that she is not intended to replace news anchor but rather
complement them Odisha TV is not the first one to do it Aaj Tak had done this before. I mean
it makes sense that most of these news networks like 24/7 and for a news anchor to come in
and film at that time would be very tiring that's why Lisa

what do you think about this let us know in the comments below and for more such contracts
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📺 Meet Lisa: India's First Regional AI News Anchor! 🌟🎤

Exciting news from the media world! Odisha TV has proudly launched Lisa, India's very first regional
AI news anchor. Developed in collaboration with IIT, Lisa is a remarkable creation that looks
surprisingly human-like.
What makes Lisa even more impressive is her ability to deliver news in three languages: Odia, Hindi,
and English, making news accessible to a wider audience.

But that's not all! Lisa can also interact with viewers through social media and gather information
from the Internet, ensuring that you receive comprehensive and up-to-date news.

And here's the best part – Lisa is not here to replace human news anchors, but to complement
them! She's a fantastic addition, taking news reporting to new heights while making it easier for
news networks to provide 24/7 updates.
Odisha TV follows in the footsteps of Aaj Tak, showing how AI is revolutionizing news broadcasting.
It's incredible to see how technology is enhancing our news experience!

What are your thoughts on this amazing innovation? Let me know in the comments below.

Reference: https://lnkd.in/d4HFP8uE

#AI #Innovation #AItechnology #cuttingedgetechnology #TechNews #artificialintelligence

There a lot of juice shops around us, they earn lesser 20,000 AED. Just with an out of the box
thinking a brand is earning USD 40 Million in FY22. They are no one other than paper boat. They
noticed that juice shops didn’t have proper hygiene standards, they noticed this to be a big problem
and also look like soft drinks companies like coke and pepsi and also be a healthier version.

Name of the brand Paper Boat was chosen as it evoked childhood memories of kids drinking nimbu-
pani, sherbet, etc.

Paper Boat company offers more than 11 types of ethnic drinks and juices: Jal jeera, aam Panna,
aam ras, Alphonso aam, Jamun Kala khatta, chilli guava, nimbu pani, kokum, neer more, kanji,
sugarcane juice, lychee ras, apple, and orange. It also has a range of milk-based beverages like
buttermilk, badam milk, and thandai. The brand also launched coconut water in 2018. Apart from
these, Paper Boat produces two seasonal drinks associated with Indian festivals—Panakam
(available during Ram Navami) and Sherbet-e-Khas (available during Eid).

The main reason why successful, more than their taste, it is their packaging and more than selling
juice they sell an emotion. They trigger the emotion of the buyer based on the name they set for
each flavour, due to which customer connect back to their old memories and gives them a personal
connect to their childhood memories is their USP

🍹 Unleashing the Power of Nostalgia: Paper Boat's Recipe for Success! 🚀

In a world filled with countless juice shops, one brand stands tall, redefining the game with a
whopping annual revenue of USD 28 Million. Meet the trendsetters – Paper Boat!

What's their secret ingredient, you ask? Out-of-the-box thinking! 💡 They noticed a crucial
gap in the market – hygiene standards in juice shops and crafted a healthier alternative to soft
drinks like Coke and Pepsi.

But here's the magic ingredient – beyond just taste, Paper Boat sells emotions! Their
packaging and unique flavor names trigger a rush of nostalgia, taking us back to cherished
childhood memories. 💭

In a world where brands strive to make a difference, Paper Boat has shown that emotional
resonance can be the ultimate game-changer📈

#SuccessStory #OutOfTheBoxThinking #BrandInnovation #PaperBoat #GameChangers

#BusinessStrategy #BrandSuccess
1970 FIFA world cup during the final between brazil and Italy. Pele was playing for Brazil bacxk then.
Pele was alegend in football. When the world cup match was about to start and both the teams
where on the ground. When the match refree was about to blow the whistle to start the match,
Please asked for a moment and bent down to tie his shoelaces, all the camera in the stadium
focused on to see the shoe he was wearing and he has wearing Puma shoe and during the final brazi
l won the match, along with this victory another thing went viral which was that in the News
headlines Pele plays in Pumas. After this Puma’s sales skyrocketed.

This was all a creative marketing by Puma where they had offered $120,000 and asked him to wear
the shoe during the final and asked him to tie his shoe lace right before the match starts

🌟 The Untold Story of Puma's Ingenious Marketing Win at the 1970 FIFA World Cup! 🚀⚽

Fellow football enthusiasts, today, let me take you back to a historic moment in the world of
sports – the 1970 FIFA World Cup final between Brazil and Italy. The stage was set, tension
gripped the air, and one legend stood tall among the players – the great Pele, proudly wearing
the Brazilian jersey.

Pele was not just a football legend; he was a global icon, admired and revered by fans
worldwide. His every move was under the spotlight, and on that fateful day, something
extraordinary happened that would change the course of marketing history. 🎥

As the teams prepared to clash on the ground, the match referee was all set to blow the
whistle to start the final showdown. Just then, Pele did something unexpected – he bent down
to tie his shoelaces. Cameras zoomed in, eager to capture every moment of the football
maestro. And what did they find? Pele was sporting Puma shoes! 📸

The world took notice, and the impact was astounding. News headlines soon blazed with the
revelation – Pele plays in Pumas! The images of Pele's Puma shoes went viral, creating a
buzz. 🌐

But what most people didn't know was that this was no mere coincidence; it was a brilliant
stroke of creative marketing by Puma. The sportswear giant had approached Pele with an
irresistible to wear Puma shoes during the final and tie his shoelaces just before kick-off. 🤝

With Brazil's glorious victory in the final, the limelight on Pele's Puma shoes intensified. The
world had witnessed an iconic moment – Pele's Puma moment! 🏆

As marketers and business enthusiasts, we can draw inspiration from this extraordinary story.
Let's remember the lesson that creative thinking, coupled with impeccable timing, can elevate
a brand to unparalleled heights.

https://www.youtube.com/watch?v=ZpYlGhsAXLE

#MarketingStrategy #CreativeThinking #Puma #Pele #FIFAWorldCup #LegendinFootball

#BrandImpact #BusinessSuccess #IconicMarketingMoment #LinkedInBlog
#TrailblazingMarketing #InnovativeThinking