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com
www.getwsodo.com

Billion Dollar Copywriting Formula

NUEEPH: New, Unique, Exciting, Easy, Predictable and

Huge!

Your offer must be something: New, Unique, Exciting, Easy, Predictable and Huge! That
is something nobody has ever seen or heard of before. Instead, most people sell things
that are...old, dull, boring and something everybody has seen many times before.

It must be something ‘NEW’…something they’ve truly never seen before... Or they will
walk away from your pitch before you can even make it.

New:​ is the single most important element in a killer piece of copy. Scepticism is
rampant and people have very short attention spans. The most direct way to combat
their fickle attention is to put something “new and novel” in front of them. New carries
the most freight in getting your sales message is consumed.

Unique: ​It must be something they’ve truly unique that they’ve never ever seen or
heard of before. Because categorisation is death and unique is the antidote to
categorisation.

If the reader ever feels they can label your message as something they've "seen or
heard before”…or even label your message as similar to something they've seen or
heard before…IT’S OLD NEWS!

It’s not unique….And therefore it sends a signal to their brain as being something they
DON’T need to pay attention to. Then you and your copy are DEAD. zipped up in a
body bag. It’s over.

Treat “unique" with that level of life and death seriousness.

Exciting: ​The opportunity your offer presents MUST be exciting….and then you must
sell it in an exciting way! You can’t bore people into buying…It doesn’t matter how
valuable your content is. If your tone is dry and boring, or if it’s an effort for your
prospect to read it, and they’re met with resistance at every step…you’ve lost. Your
sales message and the opportunity you’re offering must be exciting….it must entertain!

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Easy: ​Nobody likes work. Your prospect wants more money and less work; they want to
eat more and weigh less; they want instant solutions, instant wisdom; they want eternal
youth…Recognition from their peers; Sixpack abs without situps…They want an ‘easy’
quick-fix solution to their problems.

You must leverage this with your sales message and have an offer that reduces your
prospects “workload” and plays into their laziness by making the solution as ‘instant’ as
possible…By creating a system, a step-by-step solution, or by making it push-button,
turnkey, plug-and-play as possible!

Predictable: ​Predictable is incredibly powerful. Firstly, It reduces scepticism….look,

based on the claims we made of our offer being…New, Unique, Exciting, Easy,
Predictable and Huge! This has added to the skepticism that is already rampant in the
market. When you make your offer “Predictable”…It makes the reader less sceptical
about your offer, thereby making the reader more open to the idea of buying.

Secondly by having an offer that is predictable is automatically increases the reader’s

perceived value of your offer, because studies have shown that things people perceive
as “less risky” are perceived as “more valuable”.

Your offer needs to provide predictable outcomes, results, savings and benefits to the
end-user…This is where having a guarantee increases the pulling power!

Huge: ​Huge refers to the size of the opportunity at hand. The size of the opportunity
that your offer enables must be huge! Monstrous! Colossal! Critically important and
highly lucrative!

Huge is important because it demands attention and offers that don’t demand attention
get ignored i.e. a Huge opportunity to invest in the booming property market in specific
growth corridors!

Huge is an enabler for change; moving out of pain and towards pleasure and that is
usually why someone reads your sales message…Because they want a change.

Huge works especially well when coupled with the fear of missing out (FOMO).

FOMO is a huge driver and layers on the urgency to act now! For example this
opportunity to invest in this specific property hot spots is closing…Or investing in

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cryptocurrencies, or capitalizing on this tax incentive or loophole…Because of how
much money is at stake…or how huge the opportunity is…

You want your prospect to be feeling and saying to themselves: “Wow, this opportunity
is too huge to miss out on....I should pay attention.”

3 Reasons Why People Don't Buy

1. They don't want what you have to offer

2. They don't believe your product/solution will work for them
3. They don't trust/feel safe ordering from you

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