Facilitator-Catalog 2009

DAVID M. R.
COVEY
Dear Valued Clients,

As FranklinCovey enters its 25th year, we continue to believe Becoming good is enough for many. Becoming great, and
that great organizations focus on achieving sustained superior sustaining it, is a quest we are passionate about.
performance while supporting an engaging culture where Let us partner with you on your journey toward greatness.
highly capable people feel challenged and valued — simply
put, becoming an employer of choice for achievers with heart. Sincerely,
Known historically for our expertise in time management and
leadership development, FranklinCovey has emerged as the
global leader in helping organizations create sustained
superior performance. Our presence extends to more than
147 countries as we work with 90 percent of the Fortune 100,
and our global network of certified client facilitators David M. R. Covey
currently exceeds 45,000 and expands daily. Senior Vice President, FranklinCovey
Our mission is to enable greatness in people and organizations
everywhere, and to that point, we have studied the topic of
great performance at unprecedented levels. From our research,
we believe great organizations have four distinct outcomes:
1. Sustained Superior Performance. They succeed
financially, or operationally, in both the short and long
term — and not just on an absolute basis, but relative to
their market potential or the hand they’re dealt.
2. Intensely Loyal Customers. They earn not only the
“satisfaction” of their customers, but their true loyalty.
3. Highly Engaged and Loyal Employees. The people who
work in great organizations are more than satisfied — they
are energized and passionate about what they do.
4. Distinctive Contribution. They do more than “business
as usual” — they fulfill a unique mission that sets them apart
from the crowd.
1
Table of Contents
About FranklinCovey Effective Individuals
FranklinCovey Services�� 4 The 7 Habits of Highly Effective People: ��38
Engaging With FranklinCovey�� 6 Signature Program
Client Facilitator Website�� 8 The 7 Habits of Highly Effective People: ��42
Interactive Edition
Client Facilitator Community �� 9
The 7 Habits Maximizer ��44
The 7 Habits of Highly Effective People: ��46
Introductory Workshop for Associates
New Offerings
FOCUS: Achieving Your Highest Priorities��48
LiveClicks Webinar Workshops��10
FOCUS for Microsoft Outlook��50
Customer Loyalty ��12
FOCUS for Microsoft Outlook With PlanPlus ��52
FranklinCovey InSights��14
FOCUS for IBM Lotus Notes��54
The Leader in Me��16
Championing Diversity: A Proactive ��56
Executive Coaching��34
Approach to Workplace Diversity
Project Management��58
Great Leaders Writing Advantage��60
Leadership: Great Leaders, ��20 Technical Writing Advantage ��62
Great Teams, Great Results Presentation Advantage ��64
Leadership Foundations��22 Meeting Advantage��66
Leadership Modular Series��24 Rethinking Stress ��68
• Module 1: The 4 Imperatives of Great Leaders Helping Clients Succeed — ��70
• Module 2: Inspiring Trust Sales Performance
• Module 3: Clarifying Your Team’s Purpose
and Strategy
Execution
• Module 4: Closing the Execution Gap
xQ (Execution Quotient)��74
• Module 5: Building Process Excellence
The 4 Disciplines of Execution: ��78
• Module 6: Unleashing Talent Manager Certification
NEW • Module 7: Leading Across Generations . . . . . . . 27 The 4 Disciplines of Execution: ��80
The 7 Habits for Managers��28 Skills Workshop and Team Work Session
NEW Leading at the Speed of Trust��30 What the CEO Wants You to Know: ��82
Building Business Acumen
NEW Working at the Speed of Trust — ��32
For Associates
NEW Executive Coaching��34
2
Table of Contents
Government, Law Enforcement,

and Education FranklinCovey’s Training
Leadership: Great Leaders, Great Teams, ��86 & Consulting Solutions
Great Results — For the Public Sector
The 7 Habits of Successful Families ��88
Catalog 2009
The 7 Habits of Highly Effective Families��90 This catalog is provided as a resource for
for Military Families FranklinCovey client facilitators at licensed
organizations and clients engaging with
The 7 Habits of Highly Effective Families��92 us through on-site consulting and other
for Army Families services.
The 8 Habits of a Successful Marriage ��94 FranklinCovey pricing is based on price
The 7 Habits of Highly Effective Teens��96 tiers as outlined below. Clients are eligible
for tiers based on their total purchases
The Choice Is Yours ��98 made each calendar year. Prices subject
The Decision Is Yours ��100 to change.
Introduction to the 7 Habits of Highly��102

Effective College Students Annual Dollar Volume Price
NEW The Leader in Me��104 Qualification (USD) Tier
City/State Government Platinum
Law Enforcement Services��106 Law Enforcement Platinum
Federal Government GSA
Charitable Nonprofit [501(c)3,
501(c)4, 501(c)10] Platinum
DVDs/Videos, Books, Education Education
Audio CDs, and Tools
Up to $50,000 Bronze
DVDs/Videos��112
$50,001 – $150,000 Silver
Books��114
$150,001 – $300,000 Gold
Audio CDs��119
$300,001+ Platinum
Tools��122
NEW PlanPlus Online��123
Pricing is illustrated at the Bronze level
in this catalog. For Government, Law
Additional Services Enforcement, Nonprofit, or Education
pricing, or to confirm your current pricing
From FranklinCovey tier, please contact your client partner or
Custom Client Solutions��124 client-service coordinator.
Center for Advanced Research��126 To order or to receive pricing information,
please contact your FranklinCovey
client-service coordinator directly or call
1-888-839-1776.
3
FranklinCovey Services
Today’s Challenges FranklinCovey Solutions
The Leadership Challenge Great Leaders Catalog Page
The Knowledge Worker Age needs great leaders LEADERSHIP: Great Leaders, Great Teams, Great Results™ page
who engage people’s heads and hearts, not just Equip your leaders and managers with the mind-set, 20
their hands. But most leaders still use Industrial skill-set, and tool-set necessary to unleash the talent and
Age management practices. Consider these capability of their teams to achieve your organization’s
challenges: highest priorities.
• Succession crisis. By 2018, 60% of experienced
U.S. leaders will leave the work force. Leadership Foundations™ page
Leadership Foundations will help you prepare future 22
• Underused talent. Over 50% of workers say leaders in your organization to take on expanded roles
they have “far more talent, intelligence, and and responsibilities.
creativity” than their jobs allow them to use.
Leadership Modular Series™ page
• Weak management skills. The number-one
reason people leave their jobs is because of a
This series comprises seven stand-alone modules, each 24
of which teaches a specific set of imperatives that leaders
poor relationship with their manager. can apply immediately to create a work environment that
addresses the needs of the knowledge worker.
The Individual-Effectiveness Challenge Effective Individuals

Jobs get cut. Resources are eliminated. But the work The 7 Habits® Signature Program page
remains. Today’s employees are expected to put in Set the foundation for professional effectiveness— 38
more and more time just to maintain acceptable increasing productivity, restoring balance, and developing
productivity. It’s more for less. Consider these greater maturity and responsibility.
challenges:
The 7 Habits Interactive™ page
• Longer workdays. U.S. workers work three weeks A highly scalable approach to effectiveness training by 42
longer per year than 20 years ago. capturing the interest & imagination thru a video-based story.
• Heavier work loads. 53% say they are
The 7 Habits Maximizer™ page
“overwhelmed” at work and, because of
technology, are never really “off the job.” Attend a workplace-focused renewal program for 44
7 Habits alumni.
• Information overload on the average worker.
75 billion e-mail messages are sent each day. The 7 Habits® for Associates page
• The communication gap. When surveyed, only Learn the 7 Habits core concepts in a one-day format for 46
46% of respondents state that team members hourly or frontline employees. Includes self-assessments.
discuss tough issues candidly and only 32% believe page
FOCUS: Achieving Your Highest Priorities™
their teams actively seek out differing viewpoints. Help employees clarify, focus on, and execute their highest 48
priorities based on the FranklinCovey Planning System.
Includes the FOCUS pre and post self-assessment.
The Execution Challenge Institutionalized Focus

Execution remains the great unaddressed issue in
organizations today. Consider these challenges:
and Execution
• Weak performance. On average, only 13% of xQ® (Execution Quotient) Assessment Service page
public companies in the United States meet Gauge how well your organization focuses on key 74
priorities and guides improvement at the individual, team,
yearly financial expectations.
and organizational levels.
• Failed strategies. 70% of strategic initiatives
either fail or are abandoned. The 4 Disciplines of Execution®: Manager Certification page
Create a culture of execution through certifying all of 78
• Lack of alignment. Only 19% of workers say your managers in a process that equips them to become
4 they can effectively translate the company’s top execution “experts.”
goals into the work they do.
FranklinCovey Services
Catalog page Catalog page
LEADERSHIP: Great Leaders, Great Teams, page Leading at the Speed of Trust™ page
Great Results™ for the Public Sector 86 A highly interactive solution that engages leaders at all 30
Based on FranklinCovey’s Leadership program, this levels in the real work of identifying and closing the trust
version has been tailored to specifically address the gaps that exist in organizations.
unique needs of leaders in government, education,
and nonprofit agencies. Working at the Speed of Trust — For Associates™ page
An Associates program that helps individual contributors 32
The 7 Habits for Managers™ page identify and address “trust gaps” in their own personal
Use the 7 Habits to help new and experienced managers 28 credibility and in their relationships at work.
meet today’s management challenges including conflict
resolution, performance management, accountability, Executive Coaching page
trust, execution of goals and strategy, and collaboration. Coaching offers senior managers a collaborative 34
process for developing specific competencies that
will help achieve superior individual and organizational
performance.
FOCUS for Microsoft® Outlook® and IBM Lotus Notes® page Meeting Advantage™ page
Integrate FranklinCovey’s productivity and time- 50 Hold high-focus meetings with increased accountability 66
management principles with Outlook or Lotus Notes. and productivity.
Championing Diversity™ page Rethinking Stress™ page

Leverage diverse contributions and experiences 56 Participants specifically learn to help themselves by 68
to maximize your workforce’s creativity. understanding stress and its debilitating impact. They
are then able to address the issues that are causing their
Project Management™ page own stress and adopt more productive perceptions.
Employ a proven four-step decision-making process to 58
improve focus and execution on projects. Helping Clients Succeed® page
Transform salespeople into trusted business advisors 70
Writing Advantage® and Technical Writing Advantage™ page who are maniacal about helping clients succeed and
Learn business-writing standards that yield clear, well- 60 delivering lasting sales results.
crafted documents.
Presentation Advantage® page

Present with credibility, engage audiences, and ensure 64
delivery of your message.
The 4 Disciplines of Execution®: Skills Workshop page

and Team Work Session 80
Teach your employees the foundational skills and
principles underlying the 4 Disciplines.
What the CEO Wants You to Know: page

Building Business Acumen™ 82
Educate employees on financial concepts crucial to
building a successful organization. 5
Engaging With FranklinCovey
We work with our clients in a variety of ways.
On-Site Consulting, eLearning

Training, and Keynotes
Hire a FranklinCovey expert. Maximize learning through technology.

More than 250 senior-level delivery consultants Your employees can experience the world-renowned
comprise our cadre of experts drawn from nearly benefits of FranklinCovey training, regardless of where
every industry. Our consultants’ real-world expertise they live and work around the globe. LiveClicks webinar
creates application-rich consulting and training workshops are cost effective, one- to two-hour modules
experiences that advance the business priorities of that offer compelling content and live engagement with
your organization. an expert FranklinCovey consultant.You can also become
Based throughout the world, our delivery consultants certified as a facilitator to conduct them on your own.
offer a mix of consulting engagements, training LiveClicks webinars are delivered live over the Web where
programs and customized keynote speeches drawn participants interact with a FranklinCovey consultant (or
from all our solutions. A FranklinCovey consulting client facilitator) and learn new skills and competencies
experience is tailored to your precise needs, beginning in an engaging, time saving format. Attendees experience
with a robust pre-consulting call, continuing with an the training right from their desks/offices, eliminating
engaging on-site experience, and concluding with travel costs and reducing your organization’s carbon
necessary follow-up to ensure your expectations are footprint while minimizing lost time away from the
exceeded and the learning translates into behavior office. These webinars also include downloadable toolkits.
change and results. Our consultants deliver results LiveClicks webinars allow you to reach distance learners
at any organizational level, from the C-suite to who are not able to leave their offices for extended
the frontline. periods of time. LiveClicks webinars can also be used
Next Steps: as low-cost-effective reinforcement tools, or as rapid
• Consult with your designated client partner training options.
to diagnose your opportunity and clarify your Additionally, for a deeper dive, FranklinCovey offers
intended outcomes, with an exact match from our
our award winning The 7 Habits of Highly Effective
solution set.
People: Interactive Edition, a highly scalable approach to
• Select the date of your engagement and identify
your preferred FranklinCovey delivery consultant.
effectiveness training that includes the full 7 Habits
content. Participants are exposed to a self-paced online
• Sign an agreement to confirm your program
details.
experience, combining highly interactive eLearning with
an optional one-day live training experience.
• Order participant materials through your client-
service coordinator. You will be responsible for Next Steps:
materials, consultant fees, travel, shipping and
handling costs, and any other program expenses You can experience LiveClicks webinars in three ways:
identified in your agreement. • Choose from open-enrollment public training.
• Have a FranklinCovey consultant deliver an exclusive
webinar “virtually” to your organization.
• Certify to teach LiveClicks webinars yourself through
our client-facilitator certification process.
• For additional information on The 7 Habits of Highly
Effective People: Interactive Edition, please contact
your client partner.
6
Engaging
With FranklinCovey
Client-Facilitator Certification Open-Enrollment

Public Programs
Certify your employees through a Train-the- Join other professionals in a public-

Trainer approach. program format.
For organizations seeking cost-effective ways to For organizations needing professional development
implement solutions involving varied populations for a dispersed workforce or education for individuals,
of managers and frontline workers, FranklinCovey FranklinCovey offers thousands of public programs
certifies facilitators from your organization. Facilitators throughout the world.
then adapt our content to their organization’s needs. Public programs are ideal for organizations searching
FranklinCovey has certified more than 45,000 client for professional development with a decentralized
facilitators worldwide in more than 45 different workforce, specific education for individual employees,
content areas. or organizations looking to “sample” FranklinCovey’s
Next Steps: content offerings in anticipation of a broader engagement.
Client facilitators can certify in any FranklinCovey Next Steps:
content by attending a live certification program or
via our new Fast Track process that allows you to • Select the program you would like to attend
certify without leaving your home or office. Both from our leadership or individual-effectiveness
certification experiences are designed to ensure areas. You can view a complete list of available
that you become a highly effective facilitator and programs and dates at www.franklincovey.com/tc/
to empower you to choose the best method that publicworkshops or by contacting your designated
matches your budget, timing, and skill level. FranklinCovey client partner.
Step 1: • Register for the public program of your choice online

or by calling 1-800-391-1492.
• Contact your FranklinCovey client partner and
select the content in which you wish to become • You will receive a confirmation of your registration,
certified. Register and attend the program as a and your participant materials will be available at
participant. Most content is offered through a the program.
public program or by viewing a DVD or attending
a webinar.
Step 2: Content Licensing
• Register to attend a certification program. (The
tuition for certifying at a live session or virtually
through Fast Track is the same.)
• Sign a Facilitator License Agreement. Obtain a license for reproduction rights or
• Pay a license fee (when applicable), certification customization.
tuition whether a public program or Fast Track,
buy a facilitator kit (when not included in the
For organizations that desire to implement large-scale
price of certification tuition), and make a required solutions in a highly cost-effective model, FranklinCovey
minimum purchase of 15 participant guidebooks. will license your organization to reproduce our materials.
You may also need to purchase program videos if This Intellectual Property (IP) agreement provides you
they are not included in your certification tuition.
with the ultimate in flexibility and scalability, while
• Consult with your client partner to determine providing customization features to make our content
which fees apply to your facilitator certification.
your own.
Step 3:
Next Steps:
• Attend and complete your certification experience
and join in FranklinCovey’s complimentary Client • Contact your designated FranklinCovey client
Facilitation Academy for monthly professional partner to discuss how an IP license agreement
development offerings. can best suit your training and development
needs. This conversation will focus on cost-benefit
analysis, customization opportunities, and a
licensing-fee schedule.
7
Announcing: FranklinCovey’s
New Client Facilitator Website
Dear Client Facilitator,
In a continued effort to add value to your facilitation experience,
we have launched a new website for our facilitators.You can access
the site at www.franklincovey.com/facilitators, and we encourage Website Fast Facts
you to take a tour!
You will find new content and features in the following sections:
acilitator Community. Create a profile in our worldwide

•F
online community to network with fellow facilitators, share
best practices, and consult with experts on your facilitation
questions. For more information about the Facilitator
Community, please see page 9.
acilitator Tools. Download facilitator-specific tools designed

•F
to enhance your teaching, including collateral to market your
workshops and past Client Facilitation Academy offerings.
acilitator Catalog. View a complete selection of training

•F
materials available to certified FranklinCovey facilitators,
including participant and facilitator kits, books, audios, program
add-ons, and more. Web Address
ecome Certified. View information on how to certify in
•B www.franklincovey.com/facilitators
additional FranklinCovey content, a calendar of certification
workshops, and information on our new Fast Track certification
process.
Establish a Login and Password
Use your facilitator ID to create an account. If
To access the Facilitator Community and “Facilitator Tools” you need your facilitator ID number, please email
section, you are required to create a new login and password. If whiteglove@franklincovey.com.
you have a login and password from the previous FranklinCovey
facilitator website, you are still required to create a new login and
password to access this site. Facilitator Website Features
This launch is in concert with a total redesign of the
 Facilitator networking community
FranklinCovey website. We hope you will visit the site often and  Online catalog
find the new content valuable. Look for continued updates in the  Facilitator tools
coming months.
 Vital information and updates
Much Respect,  Calendar of events
 Archived Academy offerings
Scott Jeffrey Miller

General Manager, Global Client Facilitation Services
scott.miller@franklincovey.com
8
Client Facilitator Website
Client Facilitator Community

What is the Client Facilitator Community? • Facing a similar business challenge.
• To expand your professional network.
 A virtual worldwide community of FranklinCovey client facilitators.
 Facilitator tools:
 Designed for you to network with over 45,000 facilitators worldwide.
• Workshop marketing tools.
 site for all the resources and tools you need for your FranklinCovey
A
• Client Facilitation Academy archived offerings.
workshops.
 Forum:
• Learn best practices from facilitators around the world.
Why Should I Join?
• Share tips and techniques for effective facilitation.
 Search for and connect with facilitators: • Connect with FranklinCovey expert consultants to answer your
• In varying industries. facilitation questions.
• Across multiple organizations. Coming soon:
• Certified and teaching specific content. • Job postings from highly effective organizations.
• In a specific geographical area. • Order facilitation materials online.
Getting started
Login Page Profile Page

Step 1: Complete the required fields for new users. All Step 2: Complete the information for your profile, including
facilitators will need to create a new profile to access the name, role, organization, industry, and more. With this
website and join the community. information, facilitators throughout the world can connect
with you through the “Search” functionality.
Photo Page Certifications and Other Credentials

Step 4: Upload your photo to your profile. This image Step 3: List your FranklinCovey certifications and other
will be visible to the worldwide facilitator network. industry-related credentials; for example, Six Sigma Black Belt®,
Blanchard’s Situational Leadership®, DDI:Targeted Selection®, etc.
9
You’re constantly being asked to do more with less.
Now you can.
Introducing LiveClicks™ webinar workshops

LiveClicks is FranklinCovey’s new delivery channel that reaches more people at less cost with
high-quality live training. Unlike typical slideshow-and-lecture webinars, LiveClicks webinar
workshops keep the user engaged with our award-winning videos, interactive activities, and live
instruction. And the best part? Now you can become certified to teach all 10 titles.
DO MORE WITH LESS

• Train more people with high-quality • Spend less money from your training
workshops. budget.
• Reach more of your remote workers. • Offer attendees to spend less time away
• Reach more people who typically from their office.
aren’t chosen or interested in • Spend less money on travel as an
attending training. organization.
• Reach a new generation of workers. • Stress less over technology.
• Increase your relevance within your • Lessen your carbon footprint.
organization.
• Certify in more content with less time
and money.
The LiveClicks certification steps are all conducted online:
1 The first step is to watch the How to Conduct a Webinar video. This will help you understand how
to conduct the best webinar possible, providing tips and best practices from a panel of experts.
2 Next, you’ll need to watch the LiveClicks tutorial video. This will instruct you on how to conduct
webinars through our LiveClicks webinar tool. You’ll also be provided a printable tutorial guide.
3 Watch a prerecorded webinar in which you are planning to certify. You’ll be able to see, firsthand,
a FranklinCovey consultant deliver the same content you will be teaching.
4 Practice-teach with the LiveClicks webinar tool. You’ll need to become familiar with the tool and
the content before you teach it to a real audience.
5
Attend an optional group or private coaching session, if needed, to help you become more
proficient in your webinar delivery.
© FranklinCovey. All rights reserved.

Our initial LiveClicks webinar workshops include:
Time Management for Microsoft® Outlook® The Speed of Trust Series—Self Trust
1 Increasing Your Productivity Through the 6 Increasing Your Credibility and Influence at Work
Effective Use of Outlook Workshop Dates
Workshop Dates Monday, March 30, 2009 Monday, July 6, 2009
Friday, April 3, 2009 Friday, April 24, 2009 Monday, April 27, 2009 Monday, August 17, 2009
Friday, April 17, 2009 Friday, May 1, 2009 Monday, June 1, 2009
Wednesday, April 22, 2009 Friday, May 8, 2009
The 7 Habits for Managers Series—

Time Management for IBM® Lotus Notes® 7 Be Proactive®
2 Increasing Your Productivity Through the Using Your Resourcefulness and Initiative to
Effective Use of Lotus Notes Get Things Done
Workshop Dates Workshop Dates
Monday, March 2, 2009 Thursday, July 16, 2009 Friday, April 17, 2009 Friday, July 10, 2009
Thursday, April 23, 2009 Friday, May 15, 2009 Friday, August 7, 2009
Tuesday, June 2, 2009 Friday, June 12, 2009
Resolving Generational Conflict The 7 Habits for Managers Series—

3 Understanding and Navigating Generational 8 Begin With the End in Mind®
Differences at Work Defining Your Contribution and Leading
Workshop Dates With Purpose
Friday, April 17, 2009 Friday, June 26, 2009 Workshop Dates
Friday, May 1, 2009 Friday, July 24, 2009 Friday, April 17, 2009 Friday, July 10, 2009
Tuesday, June 2, 2009 Friday, August 21, 2009 Friday, May 15, 2009 Friday, August 7, 2009
Friday, June 12, 2009
The Diversity Advantage
4 Leveraging Differences at Work for Great Results Project Management Fundamentals
Workshop Dates
9 Managing Projects That Succeed
Friday, April 17, 2009 Friday, June 26, 2009 Workshop Dates
Friday, May 1, 2009 Wednesday, July 22, 2009 Friday, April 3, 2009 Friday, May 15, 2009
Friday, May 29, 2009 Friday, August 21, 2009 Friday, April 17, 2009 Friday, May 29, 2009
Friday, May 1, 2009 Monday, June 8, 2009
The Speed of Trust Series—Relationship Trust
5 Building Strong Teams and Relationships at Work Business Writing Skills
Workshop Dates
10 Getting Your Point Across With Power
Monday, March 30, 2009 Monday, July 6, 2009 and Influence
Monday, April 27, 2009 Monday, August 17, 2009
Workshop Dates
Monday, June 1, 2009
Tuesday, April 7, 2009 Tuesday, July 7, 2009
Tuesday, May 5, 2009 Tuesday, August 4, 2009
Tuesday, June 2, 2009
Morning Session Afternoon Session Participant Pricing
11 a.m.–1 p.m. EST 2 p.m.–4 p.m. EST 1 person $149 each
10 a.m.–12 p.m. CST 1 p.m.–3 p.m. CST 2–5 people $139 each
9 a.m.–11 a.m. MST 12 p.m.–2 p.m. MST 6+ people $129 each
(from same organization)
8 a.m.–10 a.m. PST 11 a.m.–1 p.m. PST
For more information or to register for a LiveClicks webinar workshop

visit www.franklincovey.com/liveclicks
Customer Loyalty
Grow your business through improved customer loyalty.
The Growth Challenge 3. Frontline employees are not clear about company
goals and the actions needed to achieve them.
Every retailer, hotel chain, restaurant group, and other multi-
Most companies know how to delight customers and
unit operator is striving for higher same-unit sales. They
readily point to pockets and moments of greatness across
recognize that increasing customer loyalty is the key to sales
their operation. However, too many also know that
growth because loyal customers buy more, they buy more
execution of the key behaviors most likely to delight
often, and they recommend your company to their friends.
customers varies from location to location and person
to person. It is the inability to institutionalize what they
know that prevents them from becoming great.
4. The front line isn’t held accountable for the service

provided. Where there’s little accountability, there’s little
commitment. Until the front line feels as accountable
for delighting customers as they do for increasing profit,
multiunit operators are missing a golden opportunity
to supercharge their growth rates. Too many corporate
cultures pay lip service to customer service and
compensate entirely on sales and profits. They do not
create a culture that drives great customer experiences.
Winning Customer Loyalty

Leaders of large multiunit organizations know that the ability
In fact, in a recent survey of 418 executives, IBM and the
to win the loyalty of your customers is more than an occasional
National Retail Federation found that “satisfying demanding
friendly greeting and pleasant service.
customers is retailers’ top priority this year.” Yet, while all
companies want greater customer loyalty, very few will get it Winning organizations have learned how to institutionalize
for these four reasons: greatness throughout their operation. They have created a
culture where employees are engaged and equipped to deliver
1. They set the bar too low. Instead of striving to delight
great customer experiences.
their customers, most simply try not to disappoint them.
Customers who give your company a 5 on a 5-point scale
are generally three times more likely to come back than Every Team
Engaged
those who give you a 4, yet far too many companies add
their 4s and 5s together and treat them the same.
Self-Directing
Mechanisms
2. They don’t have good customer-service measures. Results
While most multiunit operators accurately measure profit Reliable Metrics

at each location every month, very few have a rock-
solid measure of customer service at each location every Vision and
Commitment
month. Too many companies rely on mystery-shopper
reports, email surveys, or store-receipt surveys from a
small percentage of customers. It’s not the number of Time
surveys that is important, but whether or not the people
who complete the surveys are representative of your total
customer base.
12
Customer Loyalty
Creating institutionalized greatness requires four conditions: unit-level managers who can effectively lead their teams
1. Vision and commitment at the C-suite. Effective
to consistently and wholeheartedly execute the activities
organizational change starts at the top. If there is no that drive a great experience.
serious commitment at the senior levels, the effort
will fail.
The FranklinCovey Difference
FranklinCovey offers a complete, execution-focused
2. Reliable metrics to measure the customer solution. We roll up our sleeves and go to work, creating
experience and employee engagement. Most execution at the frontline where customers live. And our
organizations have reliable systems to measure profit. goal is to institutionalize greatness inside your organization.
Yet, rarely is the same rigor applied to the customer
and employee experience. Institutionalized greatness If you are a committed senior leader of a large, multi-unit
requires that these metrics be just as “bankable” as your organization, contact our Customer Loyalty practice and
financial measures. one of our senior consultants will contact you to discuss
the possibilities.
3. Self-directing mechanisms. Service happens at

the front line; yet, often the operational, reporting, How FranklinCovey Works With
and compensation systems actually get in the way of Your Organization
delivering a great customer experience. FranklinCovey draws from its large array of offerings to craft
a solution that works with your company’s culture, operating
environment, and strategic vision.
4. Team engagement around the key activities that
drive great customer experience. Engaging every A typical solution includes components such as the following:
team is about creating a culture. It requires competent
Solution Components
• Customer scores. Accurate and reliable customer-satisfaction and loyalty scores for every unit, every month.
• Employee scores. A targeted employee survey that gauges each unit’s “Execution Quotient” (xQ®), or the
conditions required for an engaged and focused workforce.
• Loyalty Portal. A Web-based dashboard that allows every unit to see their scores, reach out to customers, and
manage their team’s focus on the key activities that drive customer loyalty.
• “Lead measure” identification. Our most senior consultants guide the senior team through a “lead measure”
identification process where, through a combination of best practices and strategic assessments, key activities are
identified that become the drivers of a memorable customer experience.
• Systems alignment. We also work with your senior team to align compensation, training, and other systems
around your most critical goals and remove operational barriers to execution.
• Manager certification. Unit-level managers are certified in their ability to engage their teams around their
scores, lead measures, and key activities.
• Frontline training. We provide world-class training in key areas such as scoreboarding, focus and execution,
leadership, and creating a culture of service. Much of this training, as well as supportive tools, is delivered to each
unit through the Loyalty Portal.
13
FranklinCovey InSights
Challenge
The need to develop leaders is increasingly How can you meet the challenge of developing
urgent. In your organization, the responsibility for tomorrow’s leaders today? Bringing people to a
developing leaders for the future is yours. Sixty central training location can be expensive. Conversely
percent of your leaders will be leaving you soon; online training, though less costly, can be lonely
younger, less experienced workers will be replacing and less engaging — over 70 percent of participants
them. And today, you can’t afford anything less disengage before completing the course. Also, we live
than great leadership. with relentless cost-cutting directives and the need to
train more people faster and more cost-effectively.
The Solution: FranklinCovey InSights

FranklinCovey InSights represents a new paradigm of The responsibility for training new leaders lies
“Teach to Learn” leadership. FranklinCovey InSights squarely with current leaders. But to carry out that
is a library of bite-sized, Web-based training modules responsibility, they need a quick, easy-to-use resource
any leader can use to inspire and engage the team to available on demand. InSights is that resource.
improve performance. At the same time, the modules
teach everyone the basics of great leadership in small,
regular doses rather than through a “fire hose.”
Help your team members achieve greater results with FranklinCovey InSights.
14
FranklinCovey InSights
A subscription to InSights includes:

u A competency assessment to help each
team in your organization pinpoint home team setup learning plan goals forum how it works
training needs.
Laurie Lohner
logout
Insights > All insights views Search Insights
u Leader-led modules addressing identified All Insights How it works
Coca Cola Plan
training needs. Modules include: Team Libraries
Bob Whitman team
• FranklinCovey’s award-winning, Sean Marketing team
Sean Innovation team

What is Insights? Getting started Conducting a meeting
inspirational training videos.

add team library >
Communication
• Discussion questions.
• A Goal Tracker tool. Blind Spots: Giving effective
feedback at work
Carry Your Own Weather:
Giving effective feedback
at work
The World’s Most Trusted
Company: Giving effective
feedback to the....
Emma Brandon: Giving
effective feedback at work
• A leader guide.
completed completed completed completed
u A forum for discussing InSights with the
worldwide FranklinCovey community of Up to two line headline

placeholder in this spot.
Up to two line headline
leaders.
Two lines of lead-in copy to Two lines of lead-in copy to Two lines of lead-in copy to Two lines of lead-in copy to
introduce Insights. introduce Insights. introduce Insights. introduce Insights.
completed completed completed completed
u Customization options.
Website Demonstrations
15
Sponsor a school and invest in
tomorrow’s leaders...today.
Twenty years of world-class, proven leadership, character, and life-skills
training is coming to a child near you.
Key components include:
Teacher Experience Classroom Implementation

Establish a Guiding Vision, Common Reinforce Through
Language, and Culture Tools and Resources
• The Leader in Me Web Community — www.TheLeaderInMe.org
• Vision Experience
•S
tudent Activity Guides for
• T he 7 Habits of Highly Effective People® Lower/Upper Elementary and
Training and certification Annotated Teacher’s Editions
• Implementation Training • The 7 Habits of Happy Kids Poster Set
Integrate the 7 Habits into the school’s curriculum and culture.
• T he 7 Habits of Happy Kids Book
by Sean Covey
• T he Leader in Me Book
by Dr. Stephen R. Covey
How does The Leader in Me prepare students to succeed in the 21st century?
FranklinCovey’s The Leader in Me process directly addresses the skills and characteristics employers seek
today, including:
• Analytical skills. • Valuing diversity in a global market.

• Accountability and responsibility for actions and results. • Strong communication skills.
• The ability to solve complex challenges and problems.
Investing in today’s learners — tomorrow’s leaders — will help you create a pool of employees who are poised to thrive in
your organization and contribute to the success of your organization in the future.
The Leader in Me
How does The Leader in Me initiative help schools?

This is a powerful way to invest in your community and future — one that has been proven to benefit
schools in the following ways:
• Develops students who have the skills to succeed as leaders in the 21st century.
• Decreases discipline referrals.
• Teaches and develops character and leadership through existing core curriculum.
• Improves academic achievement.
• Raises levels of accountability and engagement among both students and staff.
How to Sponsor a School

Some sponsors choose to adopt local schools within their community. Others simply want to either adopt a
classroom or make a contribution toward schools already seeking The Leader in Me sponsorship.
Sponsorship of an average-sized school — 40 staff, 550 students — is approximately $25,000 (USD).
Each school and situation is unique and requires coordination between a FranklinCovey client partner, the
school, and the sponsor. Please contact your local client partner by calling 1.800.272.6839 to learn more.
What sponsors are saying:

“Starting with kindergartners,
in 13 years, we’ve got the
opportunity to change the mind-
set of an entire community.
In only 13 years!”
—Donnie Lane,
CEO, Enersolv, Decatur, Alabama
“When I tell my friends about the schools

we are sponsoring, I tell them we are
supporting the future. In this way, we
are able to pay back to a community
that has really been so kind to us.”
—Peggy Cherng, Cofounder,
Panda Express and Panda Cares, Rosemead, CA
Help put a school on the path to greatness.

www.TheLeaderInMe.org
Toll-Free: 1.800.272.6839 Educate@FranklinCovey.com
EXECUTION QUOTIENT
Leading during difficult times of change requires

precise execution of your team’s vital priorities.
USE xQ INFORMATION TO BETTER LEAD YOUR CHANGE EFFORT!
FranklinCovey’s xQ Survey results define the organizational context within

which your team operates. By correlating your team’s xQ results with
your personal LQ and/or 7 Habits Benchmark results, you will be able to
pinpoint areas for personal improvement that will increase your leadership
effectiveness and help you redirect your tight resources for maximum
performance. The xQ diagnostic tool is a leadership utility you can’t afford
to ignore when times are challenging.
Specifically, the xQ diagnostic tool will help you:

u Measure your team’s ability to execute its most vital priorities.
u Measure your team’s ability to expend energy on the right jobs.
u Gauge how well you and your team are focusing on your key
priorities.
SPECIAL xQ REDUCED PRICE PROMOTION

January 1 through June 30, 2009!
Contact your FranklinCovey client partner for the details to access
the benefits of this recession-buffering LEADERSHIP tool.
18
Leadership
T here is no more profound impact on the performance
of a group of people over time than their leader.
Leadership trumps product issues, market conditions, CLARIFY
world economic conditions, and team and organizational PURPOSE
weaknesses. It is the single most important factor in improving
organizational performance over time. And in an unsettled
world in which our standard strategy playbooks do not seem
INSPIRE
to apply, leadership is the key lever that mobilizes teams to TRUST
produce results.
UNLEASH ALIGN
This is not to excessively elevate the importance of the leader TALENT SYSTEMS
as an individual. Rather, the intent is to help leaders realize
that the value of their team — the ability for that team to
accomplish anything — lies in the team members themselves,
and that as their leader, it is his or her duty to discover and
unleash that talent.
The 4 Imperatives of Great Leaders
Leaders who live by these 4 Imperatives overcome
the chronic problems of Industrial Age leadership
and engage the full talent of the people they lead.
MIND
FranklinCovey addresses these leadership challenges by

illustrating the 4 Imperatives leaders must execute on if
SPIRIT they are to achieve greatness with their team:
1. Inspire Trust — to build credibility as a leader so that
HEART BODY
people will trust you with their highest efforts.
2. Clarify Purpose — to define a clear and compelling
purpose that causes people to want to offer their best
to achieve the organizational goals.
3. Align Systems — to create systems of success that support
The Whole-Person Paradigm the purpose and goals of the organization, enable people to
• The mind: creative work that leads to do their best work, operate independently of you, and sustain
personal growth. superior performance over time.
• The heart: consideration and a sense of 4. Unleash Talent — to develop a winning team, where
belonging.
people’s unique talents are leveraged against clear
• The body: adequate compensation and rewards.
• The spirit: a compelling purpose to serve. performance expectations in a way that encourages
responsibility and growth.
Each of our offerings addresses all of these imperatives, or
provides a “deep dive” into one of the areas.
We invite you to step up to developing the most important
asset of a business — its people — with the most important lever
to help them — its leaders.
19
Leadership
GREAT LEADERS, GREAT TEAMS, GREAT RESULTS™
Leadership: Great Leaders, Great Teams, Great Results
helps your leaders discover how to inspire trust and
build credibility with their people, define a clear
and compelling purpose, create and align systems
of success, and unleash the talents and energy of a
winning team. Leaders spend their efforts creating
a place where people want to stay and contribute
their best effort, time and time again, helping your
organization achieve its most critical priorities.
FranklinCovey’s Leadership: Great Leaders, Great Teams, Great
Results solution will help leaders learn how to:
• Build trust and influence with others.
• Define their team’s purpose and their “job to be done.”
• Create a strategic link between the work of the team and
the goals of the organization.
• Align the four essential systems of execution, talent, core
work processes, and customer feedback.
FranklinCovey’s Leadership curriculum and award-winning
videos feature the very latest from our own research and
thinking, as well as the best from other outstanding leadership
experts including:
• Jack Welch, Winning
• Fred Reichheld, The Ultimate Question
• Clayton Christensen, The Innovator’s Solution
• Stephen R. Covey, The 8th Habit
• Stephen M. R. Covey, The Speed of Trust
• Ram Charan, What the CEO Wants You to Know
20
Leadership
Required Facilitator Materials Required Participant Materials
Leadership Facilitator Kit Leadership

Includes facilitator guide, participant kit, facilitator PowerPoint ®
Participant Kit
CD, facilitator resource DVD, posters, certification guidebook,
Includes participant guidebook,
What the CEO Wants You to Know book, The 8th Habit book,
eTools CD, participant DVD,
The Speed of Trust book, The Ultimate Question book, and bag.
Leadership Contract, Leadership
Puzzle, whole-person pocket card,
SKU # Product Name USD
360° LQ (Leadership Quotient), and
Leadership Essentials book.
75199 Leadership Facilitator Kit *
*Certification tuition or on-site consulting fees apply.
KELDP Leadership Participant Kit

Leadership Program DVD
Required DVD not included in the
facilitator kit, featuring 31 award-winning
videos for the Leadership program. Additional Materials
Leadership Posters
Set of 10 posters featuring principles
SKU # Product Name USD and models from the Leadership content.
75040 Leadership Program DVD These posters are included in the
facilitator kit.
75039 Leadership Posters
Leadership Puzzle
A “4 Imperatives” desktop puzzle to help
leaders stay focused on the outcomes of
great leadership.
75299 Leadership Puzzle
Generic Participant Certificate

Set of 25 program-completion certificates
for participants.
74924 Generic Participant Certificate
leadership Facilitator Kit
Call your client-service coordinator for pricing specific to your organization. 21

Leadership Foundations ™
FranklinCovey’s Leadership Foundations solution

prepares emerging leaders to take on significant roles
and responsibilities in the future. Participants gain
skills to improve trust and influence with peers and
superiors, link their work to a clear and compelling
team purpose, implement a system for executing on
critical priorities, and leverage the talents of peers
and co-workers to achieve unprecedented results.
This program is ideal for high-potential individual
contributors, project leaders, and informal leaders. With an
introduction to the 4 Imperatives of Great Leaders, participants
acquire knowledge and skills to help them make a greater
contribution as they grow with the organization.
Participants in Leadership Foundations will be able to:
• Improve trust and influence with peers and superiors.
• Link their work to a clear and compelling team purpose.
• Implement a system for executing on critical priorities.
• Leverage the talents of peers and co-workers to achieve
unprecedented results.
experts including:
22
Leadership Foundations
Leadership Foundations Facilitator Kit Leadership Foundations

Includes facilitator guide, participant kit, facilitator PowerPoint
®
Participant Kit
Includes participant guidebook, eTools
facilitator supplement pack, and bag.
CD, implementation handbook, and
SKU # Product Name USD pocket reference card.
75378 Leadership Foundations *
Facilitator Kit
75377 Leadership Foundations

Leadership Foundations Participant Kit
Program DVD
Required program DVD not included
in the facilitator kit. Includes 14 award- Additional Materials
winning videos.
Leadership Foundations
SKU # Product Name USD Posters
75161 Leadership Foundations Set of 10 posters featuring principles and
Program DVD models from the Leadership Foundations
content. These posters are included in
the facilitator kit.
75366 Leadership Foundations Posters
Leadership Puzzle
great leadership.

for participants.
leadership
foundations
Facilitator Kit

Self-certification:
Available for Leadership 3-Day-Certified Facilitators

Leadership Modular Series ™
The Leadership Modular Series provides today’s

leaders with a new mind-set, skill-set, and tool-
set for leading individuals — and 21st-century
organizations — to greatness. The series comprises
seven stand-alone modules, each of which teaches
a specific set of imperatives leaders can apply
immediately to create a work environment that
addresses the needs of the knowledge worker.
The impact of two or three days of FranklinCovey training
on individual effectiveness is profound. But for leaders who
can barely make time for lunch, let alone multiple days of
training, the Leadership Modular Series lets them focus on one
specific leadership competency, three to four hours at a time.
Drawn from the proven content of FranklinCovey’s flagship
leadership-development program, the Leadership Modular Series
includes the following instructor-led training modules:
1. The 4 Imperatives of Great Leaders
2. Inspiring Trust
3. Clarifying Your Team’s Purpose and Strategy
4. Closing the Execution Gap
5. Building Process Excellence
6. Unleashing Talent
7. Leading Across Generations
Required Facilitator Materials
Leadership Modular Series Fast Track

Certification DVD
DVD of Modules 1–7 containing the full program content. The
DVD also serves as the requirement for facilitator certification.
75600 Leadership Modular Series NO

Fast Track Certification DVD CHARGE
24
Leadership Modular Series
Module 1: The 4 Module 4: Closing

Imperatives of Great the Execution Gap™
Leaders™ Includes facilitator guide, facilitator
PowerPoint® CD, program DVD, and
Includes facilitator guide, facilitator
Execution Essentials book.
PowerPoint® CD, program DVD, sample
Leadership Quotient (LQ), and The 8th SKU # Product Name USD
Habit book. 75514 Module 4 Facilitator Kit

75502 Module 1 Facilitator Kit

Module 5: Building
Process Excellence™
Module 2: Inspiring Trust™ Includes facilitator guide, facilitator
Includes facilitator guide, facilitator PowerPoint® CD, and program DVD.
PowerPoint® CD, program DVD, Trust
Cards, and The Speed of Trust book.


Module 6:
Module 3: Clarifying Unleashing Talent™
Your Team’s Purpose PowerPoint® CD, program DVD, and
and Strategy™ The 8th Habit book.
Includes facilitator guide, facilitator SKU # Product Name USD
PowerPoint® CD, program DVD, and 75522 Module 6 Facilitator Kit

What the CEO Wants You to Know book.
new leadership module
Module 7: Leading
Across Generations™
PowerPoint® CD, and program DVD.
SOLUTION TIP
leadership modular
series Fast Track
Are your leaders leveraging the
Certification dvd differences between generations?
Turn to page 27 and find out how with Module 7:
Leading Across Generations.

Required Participant Materials
Module 1: Module 5: Building

The 4 Imperatives Process Excellence
of Great Leaders I ncludes participant guidebook,
I ncludes participant guidebook, participant DVD, eTools CD, and
participant DVD, eTools CD, 21-day 21-day challenge.
challenge, and Leadership Quotient
(LQ) assessment.
75560 Module 5 Participant Kit


Module 6: Unleashing
Talent
Module 2: Inspiring Trust
I ncludes participant guidebook,
I ncludes participant guidebook, participant DVD, eTools CD, 21-day
participant DVD, eTools CD, 21-day challenge, and Talent Cards.
challenge, and Trust Cards.


Module 7: Leading
Module 3: Clarifying Across Generations
Your Team’s Purpose participant DVD, eTools CD, 21-day
and Strategy challenge, Points of Friction Cards, and
Generation Cards.
participant DVD, eTools CD, and
21-day challenge. SKU # Product Name USD


VOLUME PRICING
Pay the required license fee (when applicable) and
Module 4: Closing the purchase a facilitator kit and the required 15 participant
Execution Gap guidebooks for the content in which you will be certified.
I ncludes participant guidebook, Quantity Price Quantity Price

participant DVD, eTools CD, and
21-day challenge. 0–99 500–749
100–249 750+
250–499
26 Call your client-service coordinator for pricing specific to your organization.

Leadership Modular Series
Module 7: Leading Across Generations™
Are Your Leaders Leveraging the

Differences Between Generations?
For the first time in history, there are four distinct generations 3. Motivate team members to volunteer their
in the workforce: Traditionalists, Baby Boomers, Gen Xers, greatest contribution by engaging the “whole
and Millennials, all with their own perspectives, styles, and person” and giving space for generational
expectations. Unfortunately, where there are differences, often differences to exist.
there are conflicts.
Much more than a “conflict resolution” solution, participants
in the Leading Across Generations module:
2000
2010
1940
1960
1990
1950
1980
1920
1930
1970
• Gain an understanding of the specific differences between

1901
1910
the four generations in today’s workforce.

Traditionalists
1901–1943 • Discover how stereotyping hinders communication and
engagement.
Cuspers
1940– • Learn how to engage the “whole person” in helping team
1945
members from every generation apply their unique talents
Baby and contribution.
Boomers
1944–1964
• Know how to conduct a “Whole-Person Engagement
Cuspers
Conversation” to identify areas for improving engagement.
1962–
1967 • Resolve the “points of friction” where one generation’s style
or perspective is likely to conflict with those of another
Gen Xers
1965– generation.
1981
• Explore different “points of friction” scenarios using the

Cuspers
OTHER NAMES THE GENERATIONS 1978– included reference cards to find solutions.
1983
ARE KNOWN BY:
Traditionalists—Builders, Great Generation
• Follow a powerful 21-day implementation plan to put their
Baby Boomers—No alternate name Millennials new understanding of the generations into practice.
1982–2003
Gen Xers—Busters, Lost Generation
Millennials—Generation Y, Echo Boomers

NERATIONAL D
Cuspers—People who have characteristics N D GE IF F
of two generations and who are most often STA ER
EN
born in between those generations ER CE
U ND S
TRADITIONALISTS
In the past, leaders have applied general conflict-resolution
approaches to overcome the tension created by these
differences. But what if leaders could leverage the differences
BOOMERS GEN XERS
between generations instead of just eliminating conflict?
TIO N
E N G AG E
Participants in FranklinCovey’s Leading Across Generations

F RIC
leadership-development module will be able to:

THE
OF
MILLENNIALS
TS
W
1. Understand and leverage the differences

HO
IN
PO
LE
between generations. ER
E
LV
P
SO
N SO
RE
2. Resolve the “points of friction” that inevitably
occur between generations’ differing
perspectives, styles, and expectations.
27
The 7 Habits for Managers ™
FranklinCovey’s The 7 Habits for Managers

solution focuses on the fundamentals of leading
the modern, mobile knowledge worker. Both new
and experienced managers acquire a set of tools to
help them meet today’s management challenges,
including conflict resolution, prioritization,
performance management, accountability and
trust, execution, collaboration, and team and
employee development.
Participants in FranklinCovey’s The 7 Habits for Managers
program will be able to:
• Increase resourcefulness and initiative.
• Define the contribution they want to make in their role
as managers.
• Manage performance through a balance of accountability
and trust.
• Give constructive feedback.
• Improve team decision-making skills by embracing —
even encouraging — diverse viewpoints.
The 7 Habits for Managers

Facilitator Kit
Includes facilitator guide, participant kit, facilitator PowerPoint®
facilitator supplement pack, program DVD, and bag.
74778 The 7 Habits for Managers *

Facilitator Kit
28
Required Participant Materials Additional Materials
The 7 Habits for Managers The 7 Habits for Managers

Participant Kit Posters
Includes participant guidebook, eTools CD, Set of 10 posters featuring principles
participant resource CD, planner forms, and models from The 7 Habits for
and Management Essentials book. Managers content.
SKU # Product Name USD SKU # Product Name USD
74915 The 7 Habits for Managers 74852 The 7 Habits for Managers
Participant Kit Posters
The 7 Habits Planner Kit

(Preassembled)
Classic size with daily planning pages.
Varies The 7 Habits Planner Kit

(Preassembled)
The 7 Habits of Highly

Effective People Book
Celebrating its 15th year of helping people
solve personal and professional problems,
this Special Anniversary edition includes a
new foreword and afterword written by Dr.
Covey exploring the question of whether
the 7 Habits are still relevant. Written by Dr.
Stephen R. Covey.
29678 Hardcover Book

29677 Paperback Book

Participant Certificate
for participants.
the 7 habits for managers

Facilitator Kit
74921 The 7 Habits for Managers


Leading at
the Speed of Trust ™
Leading at the Speed of Trust is a highly interactive

solution that engages leaders at all levels in the
real work of identifying and closing the trust gaps
that exist in your organization. Instead of paying
outrageous “Trust Taxes,” your organization can
begin to realize “Trust Dividends.” Doing business at
the “speed of trust” dramatically lowers costs, speeds
up results, and increases profits and influence.
FranklinCovey’s Leading at the Speed of Trust leadership-
development solution is designed to help leaders:
• Choose to make building trust an explicit goal of
their work.
• Learn how others perceive their trustworthiness from their
personal tQ™(Trust Quotient) Report.
• Understand the real, measurable Trust Taxes they might be
paying without realizing it.
• Change Trust Taxes to Trust Dividends, which are the
benefits that come from growing relationships of trust.
• Make action plans to build Trust Accounts with all
key stakeholders.
• Begin using the Language of Trust as an important
cultural lever.
Leading at the Speed of Trust Facilitator Kit

facilitator supplement pack, Challenge Cards, Trust Glasses, The
Speed of Trust book, and bag.
75623 Leading at the Speed of Trust *

Facilitator Kit
30
Leading at
the Speed of Trust
Required Facilitator Materials Additional Materials
Leading at the Speed of Trust The Speed of Trust Book

Program DVD The Speed of Trust challenges our age-old
assumption that trust is merely a soft, social
Required program DVD not included in
virtue and instead demonstrates that trust is
the facilitator kit. This DVD has 16 award-
a hard-edged economic driver — a learnable
winning videos.
and measurable skill that makes organizations
SKU # Product Name USD more profitable, people more promotable,
75482 Leading at the Speed of Trust and relationships more energizing. Written
Program DVD by Stephen M. R. Covey.

Leading at the Speed of Trust 75542 Paperback Book
Participant Kit
CD, participant resource DVD, Trust Cards, The Speed of Trust
Trust Glasses, Trust Action Plan, Trust 10-CD Set (12 hours)
Quotient (tQ) Assessment, and The Speed
The Speed of Trust CD set challenges our
of Trust book.
age-old assumption that trust is merely
a soft, social virtue and instead
demonstrates that trust is a hard-edged
economic driver — a learnable and
75620 Leading at the Speed of Trust measurable skill that makes organizations
Participant Kit more profitable, people more promotable,
and relationships more energizing. Read by
Stephen M. R. Covey.
75669 The Speed of Trust 10-CD Set

(12 hours)

for participants.
leading at the speed of trust

Facilitator Kit

Working at the Speed
of Trust — For Associates ™
Working at the Speed of Trust — For Associates helps

individual contributors identify and address “trust
gaps” in their own personal credibility and in their
relationships at work. Using examples based on
their current work and focusing on real-world
issues, participants discover how to communicate
transparently with peers and managers, improve
their track record of keeping commitments, focus
on improving internal “customer service” with
others who depend on their work, and much more.
FranklinCovey’s Working at the Speed of Trust solution is
designed to help associates:
• Increase personal credibility.
• Exhibit behaviors that increase trust.
• Increase trust with key stakeholders.
• Create an environment of high trust that will increase
creativity, innovation, and a greater commitment to
achieving results.
Working at the Speed of Trust — For

Associates Facilitator Kit
CD, posters, Trust Glasses, Fast Track Certification DVD,
and bag.
75545 Working at the Speed of *

Trust — For Associates
Facilitator Kit
Self-certification:
Available for Leading at the Speed of Trust-
Certified Facilitators
32
Working at the Speed of Trust —
For Associates
Working at the Speed of Working at the Speed of

Trust — For Associates Fast Trust — For Associates
Track Certification DVD Participant Kit
DVD containing full program content Includes participant guidebook, eTools
and videos. The DVD also serves as the CD, Trust Cards, Trust Glasses, Team
requirement for facilitator certification. Action Plan, and The Speed of Trust
paperback book.
75550 Working at the Speed of NO

Trust — For Associates Fast CHARGE SKU # Product Name USD
Track Certification DVD 75473 Working at the Speed of

Participant Kit
Working at the Speed of
Program DVD Additional Materials
the facilitator kit, featuring eight video The Speed of Trust Book
clips for the program.
The Speed of Trust challenges our age-old
SKU # Product Name USD assumption that trust is merely a soft, social
75547 Working at the Speed of Trust — virtue and instead demonstrates that trust is
For Associates Program DVD a hard-edged economic driver — a learnable
and measurable skill that makes organizations
more profitable, people more promotable,
and relationships more energizing. Written
by Stephen M. R. Covey.


for participants.
Working at the speed of

trust — For Associates
Facilitator Kit

FranklinCovey Executive Coaching
Building human performance by coaching one leader at a time.
At FranklinCovey, we understand that life gets busy,

hectic, and chaotic. Our executive coaches help their
clients work through the complex and unclear issues,
helping executives establish initiatives that are clear,
defined, and simple. FranklinCovey applies world-
class coaching methodologies created by Columbia
University and approved by the International Coach
Federation (ICF).
We leverage proven world-class content,
methodology, and tools to guide leaders in
discovering and unleashing the greatness they
already possess.
One-on-One Executive Coaching u Individual Effectiveness / Productivity

FranklinCovey offers one-on-one executive • Clarify individual mission, vision, and
coaching in leadership development, strategy, values.
goal execution, and personal work-life issues/ • Clarify key roles, responsibilities, and
challenges. Executive coaches help to facilitate: influence.
u Execution • Manage time, priorities, work, and
eliminate less important activities.
• Clarify goals and stay focused on key actions
to achieve them. • Improve balance, wellness, vitality, and
management of stress and energy.
• Identify and overcome barriers, restraints,
and interferences. • Clarify and apply professional development
and career planning.
u Leadership
• Leverage emotional intelligence.
• Enact an ongoing accountability process
with tools to help leaders reach their
intended results.
• Assess leadership strengths, improvement
areas, and performance opportunities.
• Clarify organizational mission, vision, and
values.
• Assess EQ (emotional intelligence) and
improve leadership capabilities.
34
Executive Coaching
What Is FranklinCovey Executive Coaching? • Executive Coaching is not training,

• Executive Coaching enables you to uncover consulting, counseling, mentoring, or therapy.
and explore key goals, strategic objectives • Through coaching, the leader leaves a
in support of your leadership agenda, and legacy of greatness — a team of competent,
achievement of desired personal and business confident people who exercise self-direction,
results. focus, and discipline that significantly
• Executive Coaching offers clients a contribute to the success of the organization.
collaborative process to develop specific • Coaching helps in offering an external
competencies that will contribute to perspective, exploring issues and
their achieving superior individual and opportunities, listening for understanding,
organizational performance. and providing attention to desired results.
Senior-Level / Executive u Leadership

Team Coaching • Assess leadership style, behaviors, and team
Team coaching offers a transformational process dynamics.
where a highly skilled coach partners with a senior • Encourage increased levels of initiative, team
team leader to enroll the leadership team members empowerment, and appropriate risk taking.
in an action-learning environment. Executive team
• Create customer-loyalty measures and a system
members work together to achieve specific business
of success linked to performance measures.
outcomes and will be coached in the following
areas: • Clarify team roles and responsibilities.
u Execution • Improve team trust and communication.
• Evaluate team talent and capabilities,
• Develop clear, measurable performance
maximize A players, improve B players,
objectives aligned to the team mission, vision,
and redirect C players.
and values statements.
• Assess their team effectiveness and results. u Individual Effectiveness / Productivity
• Align business-unit team goals, measures, • Clarify individual mission, vision, and values.
and scoreboards to drive the right outcomes • Clarify key roles, responsibilities, and influence.
and results.
• Manage time, priorities, and work, and
• Develop peer-to-peer accountability processes. eliminate less important activities.
• Define team and individual performance- • Improve balance, wellness, vitality, and
management systems. management of stress and energy.
• Align team and individual rewards and • Clarify and apply professional development
compensation. and career planning.
• Leverage emotional intelligence.
35
EXECUTION QUOTIENT
When asked to do more with less, improving

individual effectiveness maximizes highly
effective teams.
Use xQ to measure team and organizational effectiveness and the level of
7 Habits practiced within your teams and organization. Results from an xQ
Survey will help you to maximize the return on your 7 Habits investment.
FranklinCovey’s xQ Survey results define the organizational context within
which your teams and individuals operate. By correlating your teams’
xQ results with personal 7 Habits Benchmark results, you will be able
to pinpoint areas for better personal and team application of 7 Habits
principles.
Specifically, the xQ diagnostic tool will:

u Set a baseline measure of team and organization application of
7 Habits principles.
u Set the team context for improving individual effectiveness.
u Measure your team and organizational ability to expend energy on
the right jobs, helping employees do more with less.

the benefits of this recession-buffering EFFECTIVENESS tool.
36
Individual Effectiveness
N ever has individual effectiveness been more important.
Workers must do more with less; organizations are
flattening; virtual teams are now commonplace. In short,
The challenge now is to help people with the potential for
greatness realize their potential — to step up to a new era of
entrepreneurialism and global competition — and make the
the nature of work has shifted. great contribution they are capable of making.
Consider these challenges: FranklinCovey’s individual-effectiveness solutions help
• Longer Workdays. U.S. workers work three weeks organizations build the capacity of each person in the work
longer per year than 20 years ago. force to focus daily on critical priorities, build productive
interpersonal relationships, communicate effectively, and
• Heavier Workloads. Fifty-three percent say they are achieve unparalleled professional and personal results.
“overwhelmed” at work and, because of technology, are
never really “off the job.” FranklinCovey Individual-Effectiveness Solutions
• Information Overload on the Average Worker. • Leveraging 25 years of FranklinCovey’s
Seventy-five billion e-mail messages are sent each day. expertise in helping millions of individuals
improve their effectiveness.
• The Communication Gap. When surveyed, only
46 percent of respondents state that team members discuss • Equip your workers with the foundational
tough issues candidly and only 32 percent believe their capabilities they need in order to be effective
teams actively seek out differing viewpoints. in today’s world.
• Achieve success through individuals who are
personally disciplined and focused on achieving
HABI
T7
Sha
your top objectives.
rpe
nt
he
Sa • Build individual effectiveness through timeless
w
principles and practical tools.
INTERDEPENDENCE • Improve your organization as employees
HABIT 5
Seek First to HABIT 6 improve their capabilities.
Understand, Then to
Be Understood Synergize
PUBLIC VICTORY For 25 years, FranklinCovey has helped millions become
more effective in their work and personal lives. Our approach
is simple: we help people change from the inside out, not
INDEPENDENCE from the outside in. We base our solutions on timeless,
HABIT 3 proven principles like focus, trust, integrity, initiative, and
Put First Things First
resourcefulness. As people change their paradigms in light
PRIVATE VICTORY
HABIT 5 of these principles, they become highly effective.
HABIT 1 Begin With the
Be Proactive End in Mind
DEPENDENCE
Maturity Continuum®
The Maturity Continuum shows the relationships among
the 7 Habits. It illustrates the stages of progression —
how to become highly effective through moving from
dependence to interdependence.
37
The 7 Habits of
Highly Effective People ®
SIGNATURE PROGRAM
Based on the proven principles found in Dr.
Stephen R. Covey’s best-selling business book,
The 7 Habits of Highly Effective People Signature
Program is training that helps your organization
achieve sustained superior results by focusing on
making individuals and leaders more effective.
Participants gain hands-on experience, applying
timeless principles that yield greater productivity,
improved communication, strengthened
relationships, increased influence, and laser-like
focus on critical priorities.
Participants will learn to:
• Take initiative.
• Develop a Personal Mission Statement, vision, and values
that align with their organization.
• Balance key priorities.
• Improve interpersonal communication.
• Leverage creative collaboration.
• Apply principles for achieving a balanced life.
The 7 Habits Signature Facilitator Kit

CD, posters, facilitator supplement pack, and bag.
74862 The 7 Habits Signature *

Facilitator Kit
38
The 7 Habits of Highly Effective
People Signature Program
Required Facilitator Materials Additional Materials
The 7 Habits Signature The 7 Habits Planner Kit

DVD Set (Preassembled)
Required DVDs not included in the Classic size with daily planning pages.
facilitator kit, featuring over 30 videos
plus 6 optional clips for The 7 Habits
Signature Program.

(Preassembled)
75021 The 7 Habits Signature DVD Set
Online Benchmarks
A 360º Benchmark assessment tool that
The 7 Habits
Benchmark

Sample Report
measures individual effectiveness/leadership

SHM Workshop
February 26, 2008
and provides an action plan for personal

The 7 Habits Signature
Manager Report
development and measurable improvement.

Participant Kit
Includes participant guidebook, SKU # Product Name USD
participant resource DVD, audio CD,
door hanger, Talking Stick, and Seven OEPMA9 Online Benchmark: Manager
Week Contract booklet. OEPEB7 Online Benchmark: Associate
OEPRA9R Online ReBenchmark: Manager
SKU # Product Name USD OEPRB7R Online ReBenchmark:

Associate
74970 The 7 Habits Signature
Participant Kit
PlanPlus® 6.0 for

Microsoft® Outlook®
Seamlessly integrates into existing Outlook
program and adds task-management tools,
project-management tools, and a home page
that shows calendar, tasks, and e-mail all on
one screen.
35345 PlanPlus® 6.0 for

the 7 habits signature

Facilitator Kit

The 7 Habits Signature The 7 Habits of Highly
Teaching Posters Effective People Audio
Set of 10 posters featuring models from the 3-CD Set
program. These posters are included in the
This CD set is a new studio recording by
facilitator kit.
Dr. Stephen R. Covey.
75383 The 7 Habits of Highly Effective
74884 The 7 Habits Signature People Audio 3-CD Set
Teaching Posters

The 7 Habits Signature Talking Stick Effective People Book
Stand-alone tool for use in Habit 5.
SKU # Product Name USD the 7 Habits are still relevant, and answering
74702 The 7 Habits Signature some of the most common questions he has
Talking Stick received over the past 15 years. Written by
The 7 Habits Signature SKU # Product Name USD
Door Hangers 29678 Hardcover Book

Set of 25 door hangers. 29677 Paperback Book
31-Day Sample Planner

Nondated paper planner.

Door Hangers

The 7 Habits Time 24054 31-Day Sample Planner
Matrix Cards
Set of 25 wallet-sized cards with the Time
Matrix model from the program. The 7 Habits Goose
and Golden Egg
74730 The 7 Habits Time Matrix Cards SKU # Product Name USD
74845 The 7 Habits Goose and

Golden Egg
40
People Signature Program
Big Rocks Kit The 7 Habits Participant

Based on the kit used in the Certificate
famous 7 Habits Big Rocks video
demonstrating Habit 3.
for participants.
74919 Big Rocks Kit

74920 The 7 Habits Participant

Dr. Stephen R. Covey Certificate
Bobblehead
A 7-inch bobblehead of Dr. Stephen R. Covey.
75575 Dr. Stephen R. Covey

Bobblehead

The 7 Habits of
Interactive Edition (online)

The 7 Habits of Highly Effective People® Interactive
Edition enables all your employees — regardless
of work location — to reach the highest levels of
effectiveness and productivity and feel a stronger
sense of cohesion. The 7 Habits Interactive Edition
heightens learning by enabling participants to apply
principles proven to yield greater productivity,
improved communication, strengthened
relationships, increased influence, and a laser-like
focus on critical priorities.
During the three-hour online instruction, participants engage
in interactive exercises that illustrate how to use the 7 Habits
in real work situations. Participants can then test their new
skills in a state-of-the-art virtual simulation that shows the
real-world triumphs and challenges associated with the
choices they’ve made. Participants can also join a live one-
day application workshop to dive deeper in the content and
practice what they’ve learned. According to past participants,
it’s informative in a way other learning formats simply can’t
match — and a lot of fun too.
• Break ineffective behaviors and tendencies.
• Create high levels of trust, unity, and synergy.
• Practice continuous improvement.
• Achieve a healthy work/life balance.
• Strengthen relationships.
The 7 Habits Interactive Facilitator Kit

Includes facilitator guide, participant kit, participant resource
DVD, facilitator PowerPoint® CD, program DVD, game card set,
and bag.
75322 The 7 Habits Interactive *

Facilitator Kit
42
The 7 Habits
Interactive Edition
Required Participant Materials The 7 Habits of Highly

The 7 Habits Interactive Effective People Book
Online Experience solve personal and professional problems,
SKU # Product Name USD the 7 Habits are still relevant, and answering
Varies The 7 Habits Interactive * some of the most common questions he has
Online Experience received over the past 15 years. Written by
*Additional setup fees may apply.

Additional Materials
Application Day
Participant Kit Set of 25 program-completion certificates
Includes participant guidebook, pocket for participants.
card, door hanger, and The 7 Habits of
Highly Effective People audio CD.

75317 Application Day
Participant Kit
Interactive Wins 2008

“Top Product” Award
The 7 Habits of Highly Effective People
Interactive Edition was awarded a “Top
Human Resource Product” distinction of
2008 by Human Resource Executive
magazine and recognized at the publication’s
11th Annual HR Technology Conference &
Exposition in Chicago.
Interactive Edition is an innovative personal
and professional leadership development
solution created through a partnership with
FranklinCovey and Ninth House. According to
Human Resource Executive magazine, “This
product should keep employees engaged
as they go through the process. The films
look like a Hollywood-produced movie or TV
show, with high-quality acting, writing, and
the 7 habits interactive production and even a touch of comedy to
Facilitator Kit
keep users interested.”
43
The 7 Habits Maximizer ™
The 7 Habits Maximizer offers past 7 Habits

participants a way to extend and reinforce the
timeless principles that have helped them begin to
reshape their lives. This one-day extension program
helps participants “hard-wire” their commitment to
principles of effectiveness, which in turn improves
the dynamics of your organization. As individuals
deepen their understanding of these bedrock
principles, they internalize the lessons and develop
a renewed commitment to them.
• Focus on current high-leverage projects.
• Identify and apply unique talents and skills.
• Align work with the organization’s Wildly
Important Goals.
• Successfully enlist support for their objectives.
The 7 Habits Maximizer Facilitator Kit

Includes facilitator guide, participant kit, facilitator resource
DVD, facilitator PowerPoint® CD, program DVD, certification
guide, and bag.
74847 The 7 Habits Maximizer *

Facilitator Kit
Self-certification:
Available for 7 Habits Signature-Certified Facilitators
44
The 7 Habits Maximizer
The 7 Habits Maximizer The 7 Habits Maximizer

Participant Kit Pocket Card
Includes participant guidebook, pocket 25 wallet-sized cards that reference the
card, and Work Matters booklet. principles of The 7 Habits Maximizer.
74783 The 7 Habits Maximizer 74870 The 7 Habits Maximizer

Participant Kit Pocket Card
Work Matters Booklet

Features an excerpt from Roger Merrill’s
book Life Matters.
74866 Work Matters Booklet

the 7 Habits are still relevant, and answering
some of the most common questions he has
received over the past 15 years. Written by


for participants.
the 7 habits maximizer

Facilitator Kit

The 7 Habits of

The 7 Habits of Highly Effective People: Introductory
Workshop for Associates helps your employees tap into
the best they have to give. They become empowered
with new knowledge, skills, and tools to confront
issues, work as a team, increase accountability, and
raise the bar on what they can achieve.
Participants in The 7 Habits of Highly Effective People:
Introductory Workshop for Associates learn principles that propel
them toward greater self-fulfillment. They discover how to
maximize performance and reach career goals by avoiding
both dependence on others and independence, and moving
on to where real success lies — being interdependent. This
allows them to experience first-hand the rewards of superb
cooperation and collaboration.
• Balance key priorities.
• Improve interpersonal communication.
• Apply universal principles for achieving a balanced life.
The 7 Habits Associates Facilitator Kit

CD, facilitator supplement pack, and bag.
74714 The 7 Habits Associates *

Facilitator Kit
Self-certification:
46
The 7 Habits Associates Additional Materials

DVD Set The 7 Habits Planner Kit
the facilitator kit, featuring eight video clips (Preassembled)
for the program. Classic size with daily planning pages.
74717 The 7 Habits Associates DVD Set SKU # Product Name USD

(Preassembled)

Big Rocks Kit
The 7 Habits Associates Based on the kit used in the
Participant Kit famous 7 Habits Big Rocks video
Includes participant guidebook, eTools CD, demonstrating Habit 3.
job aids, and reference cards.
74919 Big Rocks Kit

74713 The 7 Habits Associates

Participant Kit
the 7 Habits are still relevant. Written by Dr.
Stephen R. Covey.

The 7 Habits Associates

for participants.
74922 The 7 Habits Associates

the 7 habits associates
Facilitator Kit

FOCUS
Achieving your highest priorities™
FranklinCovey’s FOCUS: Achieving Your Highest
Priorities solution presents powerful principles that
help participants identify and clarify their values,
set goals, and plan weekly and daily in order to
accomplish what counts.
FOCUS: Achieving Your Highest Priorities is an engaging, one-day
program that helps employees learn how to clarify, focus on,
and execute their highest priorities. Participants master the
skills of planning their weeks and organizing their days so their
time is spent on tasks that really matter. They discover how
to clearly define goals and break them down into key tasks,
eliminate unnecessary activities to reduce stress, balance work
and life priorities, and master information management with a
proven planning system.
• Leverage a reliable planning system that focuses on
value-aligned time management and integrates various
productivity tools.
• Apply a planning process that achieves better results based
on execution and priorities.
• Reduce stress by recognizing and eliminating distractions,
low-priority activities, and competing demands on your time.
• Achieve balance and renewal, avoiding burnout
and frustration.
Focus Facilitator Kit

CD, posters, facilitator supplement pack, Rapid Performance
Modules (RPM), video transcripts, and bag.
74520 Focus Facilitator Kit *

48
FOCUS
Focus Participant kit FranklinCovey Planner Kit

Includes participant guidebook, eTools CD, (Add $20 for Monarch)
job aids, and self assessment.

Varies FranklinCovey Planner Kit
75381 Focus Participant Kit (Add $20 for Monarch)
PlanPlus® 6.0 for

Seamlessly integrates into existing Outlook
project-management tools, and a home page
that shows calendar, tasks, and e-mail all on
one screen.
35345 PlanPlus® 6.0 for

Preassembled
FranklinCovey
Planner Kit
Varies Preassembled FranklinCovey

Planner Kit
Focus Participant Certificate

for participants.
focus Facilitator Kit SKU # Product Name USD
74923 Focus Participant Certificate

FOCUS
microsoft® outlook® edition
FOCUS: Achieving Your Highest Priorities — Microsoft
Outlook Edition teaches participants to apply the
principles from FranklinCovey’s world-famous
productivity training while using Microsoft Outlook
as their scheduling tool. They discover how to stop
“living in their inbox” and start prioritizing tasks,
messages, and appointments to achieve what is most
important to the organization and themselves.
This program helps employees learn to stay focused every day
with a reliable planning system using Microsoft Outlook. They
discover how to gain control of competing demands on their
time from email, voice mail, meetings, and interruptions, plus
they master a proven goal-setting process to become more
motivated and productive.
• Stay focused and effective by integrating Microsoft
Outlook, paper, and PDA-type productivity tools together.
• Apply a planning process that gets better business results
based on execution and priorities.
• Reduce stress by recognizing and eliminating distractions
and low-priority activities.
and frustration.
FOCUS Outlook Edition Facilitator Kit

CD, and facilitator supplement pack.
74949 FOCUS Outlook Edition *

Facilitator Kit
Self-certification:
Available for FOCUS-Certified Facilitators
50
FOCUS Outlook® Edition
FOCUS Outlook Edition Focus for Outlook Starter

Participant Kit Kit (Classic)
Includes participant guidebook, job aids, and Classic size with daily planning pages.
Microsoft Outlook Rescue Guide.

75279 FOCUS Outlook Edition Varies Focus for Outlook Starter Kit
Participant Kit (Classic)
Rescue Guide
A 32-page guide containing planning
principles and technology tips.
74943 Microsoft Outlook Rescue Guide

for participants.
focus outlook edition

Facilitator Kit

FOCUS
microsoft® outlook® edition with planplus®
FOCUS: Achieving Your Highest Priorities — Microsoft
Outlook Edition With PlanPlus teaches participants to
apply the principles from FranklinCovey’s world-
famous productivity training while using Microsoft
Outlook as their scheduling tool. They discover how
to stop “living in their inbox” and start prioritizing
tasks, messages, and appointments to achieve what is
most important to the organization and themselves.
with a reliable planning system using Microsoft Outlook. They
• Stay focused and effective by integrating Microsoft
Outlook, paper, and PDA-type productivity tools together.
and frustration.
FOCUS Outlook Edition With PlanPlus

Facilitator Kit
CD, program DVD, and facilitator supplement pack.
74367 FOCUS Outlook Edition With *

PlanPlus Facilitator Kit
Self-certification:
52
FOCUS Outlook® Edition
With PlanPlus
FOCUS Outlook Edition PlanPlus® 6.0 for

With PlanPlus Microsoft® Outlook®
Participant Kit Seamlessly integrates into existing Outlook
Includes participant guide, PlanPlus 6.0,
project-management tools, and a Home Page
Classic open burgundy binder, companion
that shows calendar, tasks, and email all on
pack including Microsoft Essentials, tools,
one screen. Included in the participant kit.
tabs, and Compass page finder.

35345 PlanPlus 6.0 for
®
KEFOOPART FOCUS Outlook Edition
With PlanPlus
Participant Kit

for participants.
focus outlook edition with

plan plus Facilitator Kit

FOCUS
Ibm® lotus notes® edition
FOCUS: Achieving Your Highest Priorities — IBM
Lotus Notes Edition teaches participants to apply
the principles from FranklinCovey’s world-famous
productivity training while using IBM Lotus Notes
as their scheduling tool. They discover how to stop
“living in their inbox” and start prioritizing tasks,
messages, and appointments to achieve what is most
important to the organization and themselves.
with a reliable planning system using IBM Lotus Notes. They
• Stay focused and effective by integrating IBM Lotus
Notes, paper, and PDA-type productivity tools together.
and frustration.
FOCUS IBM Lotus Notes Facilitator Kit

CD, and rescue guide.
75189 FOCUS IBM Lotus Notes *

Facilitator Kit
Self-certification:
54
FOCUS IBM® Lotus Notes®
Focus IBM Lotus Notes Focus Participant Certificate

for participants.
Includes participant guidebook, rescue
guide, and job aid.

75191 Focus IBM Lotus Notes
Participant Kit
focus IBM lotus notes

Facilitator Kit

Championing Diversity ™
a proactive Approach to workplace diversity

By actually “championing” diversity, you can unleash
the power and creativity of your employees. From
this foundation of collaboration and understanding,
innovation and trust will flow throughout your
workforce, driving your organization toward
otherwise unachievable results. The FranklinCovey
Championing Diversity solution helps participants
learn how to increase understanding and deepen
trust, communicate more productively, achieve
higher levels of collaboration, and boost creativity
and innovation together.
Championing Diversity is a one-day program designed to help
your employees work together in new and productive ways.
Participants discover how to understand diversity, then actively
seek out and leverage differences in order to achieve better,
sustained results.
• Understand the importance of a diverse workforce.
• Link leveraging diversity to business results.
• Adjust to changing demographics.
• Challenge unproductive beliefs and stereotypes.
• Recognize the value of each employee’s unique
contribution.
• Lead and work effectively with diverse teams.
Championing Diversity Facilitator Kit

CD, program DVD, certification guidebook, and bag.
75271 Championing Diversity *

Facilitator Kit
56
Championing Diversity
Championing Diversity Generic Participant Certificate

for participants.
CD, and Championing Commitment
pocket card.
SKU # Product Name USD 74924 Generic Participant Certificate

75272 Championing Diversity
Participant Kit
Championing diversity
Facilitator Kit

Project Management ™
One- and two-day program options

The FranklinCovey Project Management solution
teach a four-step process for skillfully managing
projects, large or small. This proven approach helps
project managers and their teams craft and deliver
high-quality projects on time and within budget.
If developed and applied effectively to each project
in your organization, skillful project management
can mean the difference between mediocre and
phenomenal results.
This solution is taught as a one- or two-day, facilitator-led
process, and encourages attendees to focus on their own
current projects for a truly hands-on experience. The one-
day training is ideal for those with no previous project-
management training, as well as those who are taking on an
increasing number of project-oriented assignments.
Participants in the one-day program will learn to:
• Develop a smart project plan.
• Execute the right tasks at the right time, thereby
decreasing project costs.
• Obtain and strengthen buy-in from team members and
stakeholders.
• Learn how to recognize potential problems and issues,
allowing an opportunity to course-correct.
The two-day training is ideal for project managers and
coordinators who work on more complex projects and whose
jobs are increasing in responsibility.
Participants in the two-day program learn all of the
skills from the one-day training, plus they will:
• Process the projects they bring to the program.
• Analyze complex projects using additional resources such
as Gantt charts and project-initiation tools.
• Learn to balance constraints like time, schedule, and
resources.
• Identify ways to control and track communication.
• Analyze project-related risks and create a “hotspots” plan.
58
Project Management
Project Management Facilitator Kit Project Management

Includes facilitator guide, participant guidebook, facilitator Participant Kit
PowerPoint® CD, facilitator resource DVD, certification guide,
Mindmapping paperback book, To Do, Doing, Done paperback
CD, planner, and To Do, Doing, Done
book, and bag.
paperback book.
75094 Project Management *

Facilitator Kit
75095 1-Day Project Management
Participant Kit
75107 2-Day Project Management
Participant Kit
To Do, Doing, Done Book

Introduces a clear, four-step process to
managing projects. Written by Lynne Snead
and Joyce Wycoff.
17652 To Do, Doing, Done

Paperback Book

for participants.
project management
Facilitator Kit

Writing Advantage ®
The FranklinCovey Writing Advantage solution

teaches participants how to set quality writing
standards that help your employees increase
productivity, resolve issues, avoid errors, and heighten
credibility. Participants learn a four-step process to
create writing that cuts through the clutter. They
learn how to write faster with more clarity and
gain skills for revising and fine-tuning every style
of document.
Writing Advantage helps individuals learn how to:
• Organize initial ideas around a clear purpose.
• Structure a prototype based on solid writing standards.
• Evolve their prototype into a draft document.
• Review and refine the draft against formal standards.
• Produce a final and collaborative edit of their draft.
Writing Advantage Facilitator Kit

CD, facilitator resource DVD, facilitator supplement pack,
FranklinCovey Style Guide with CD-ROM, and bag.
74551 Writing Advantage Facilitator Kit *

60
Writing Advantage
Writing Advantage FranklinCovey Style Guide

Participant Kit This award-winning guide truly is a
unique guidebook designed to help
Includes participant guidebook, eTools CD,
you write documents that will achieve
planner forms (10 pack), and FranklinCovey
the results you expect and need. It
Style Guide with CD-ROM.
goes beyond the basics of grammar and
punctuation to address design, graphics,
style, and many other aspects of writing
that play a role in getting your point
74555 Writing Advantage across clearly, concisely, and effectively.
Participant Kit So if you have ever thought you wanted
to take your writing skills to the next
level, this is the resource that will take
you there.
75573 FranklinCovey Style Guide

(With CD-ROM)
Advantage Series Participant

Certificate
for participants.
74925 Advantage Series Participant

Certificate
writing advantage
Facilitator Kit

Technical
Writing Advantage ™
FranklinCovey’s Technical Writing Advantage solution

teaches participants the skills to improve the quality,
clarity, structure, and expected results of their
technical communication. Compelling and concise
written documents help increase productivity,
resolve issues, avoid errors, and increase credibility.
This program teaches participants to take complex
ideas and make them understandable and memorable
in written form. This skills-based program will help
your organization set technical-writing standards
that will have an impact on business results.
• Apply a document-driven process to write better
and faster.
• Collaborate and use a “Frontloading Planner” tool.
• Comply with 10 standards of design.
• Design the prototype document, graphics, and captions.
• Evolve and revise the prototype.
• Manage the peer review along strict guidelines.
• Measure work on the document by formal standards.
Technical Writing Advantage Facilitator Kit

FranklinCovey Style Guide with CD-ROM, and bag.
74557 Technical Writing Advantage *

Facilitator Kit
62
Technical Writing
Advantage
Technical Writing Advantage FranklinCovey Style Guide

Includes participant guidebook, eTools CD,
planner forms (10 pack) and FranklinCovey
Style Guide with CD-ROM.
across clearly, concisely, and effectively.
74561 Technical Writing Advantage So if you have ever thought you wanted
Participant Kit to take your writing skills to the next
you there.

(With CD-ROM)

Certificate
for participants.

Certificate
technical writing advantage

Facilitator Kit

Presentation Advantage ®
One- and two-day program options

With the FranklinCovey Presentation Advantage
solution, participants discover how to craft
presentations around essential objectives, present
key concepts and ideas with power and enthusiasm,
design and present effective visuals, and employ
techniques for polishing and mastering presentation
delivery. Executives, managers, and staff alike will
boost presentation performance, enabling them to
motivate teams, win business, and improve results.
To stay ahead in business, you have to deliver key concepts
and ideas with power and enthusiasm. Presentations must be
designed with clarity and delivered with confidence. Through
FranklinCovey’s Presentation Advantage, participants will close
the presentation-competency gap across their organization.
• Identify the presentation objectives, audience needs, and
expectations.
• Plan effective presentations.
• Leverage powerful communication and persuasion
strategies, even in the face of fear.
• Learn how to use visuals effectively.
• Prepare effective presentation notes, handle questions, and
practice to perfection.
Presentation Advantage Facilitator Kit

CD, facilitator resource DVD, program DVD, facilitator
supplement pack, card kit, and bag.
74651 Presentation Advantage *

Facilitator Kit
64
Presentation Advantage
Presentation Advantage FranklinCovey Style Guide

CD, planner forms (10 pack), and Visual
Advantage guidebook.
across clearly, concisely, and effectively.
74656 Presentation Advantage So if you have ever thought you wanted
Participant Kit to take your writing skills to the next
you there.

(With CD-ROM)

Certificate
for participants.

Certificate
presentation advantage
Facilitator Kit

Meeting Advantage ™
The FranklinCovey Meeting Advantage solution

teaches participants to plan effectively by
frontloading before a meeting, focusing productively
during the meeting, and following through
successfully after the meeting. Whether it’s
managing a large project across teams, improving
communication, or addressing difficult situations,
employees gain the skills to increase accountability
and productivity.
This program is based on proven principles of effective
communication and is designed to sharpen the written, verbal,
and interpersonal skills of each member of your organization,
building a solid foundation of organizational excellence.
• Initiate, plan, and define the meeting’s purpose.
• Develop skills for managing a productive meeting
effectively.
• Develop and use meeting ground rules.
• Use the “Meeting Advantage Planner” to schedule
follow-through.
• Review the meeting for improvements.
Meeting Advantage Facilitator Kit

and bag.
74645 Meeting Advantage *

Facilitator Kit
66
Meeting Advantage
Meeting Advantage Meeting Advantage Tools

Participant Kit Packet of 25 planner forms.
CD, document planner forms, and
Creative Juicers.
74659 Meeting Advantage Tools

(25 pack)
Kemapnew Meeting Advantage
Participant Kit
Creative Juicers
Two hundred fun questions to ignite
teamwork and creativity in your staff
meetings, brainstorming sessions, and
department retreats.
22989 Creative Juicers

Certificate
for participants.

Certificate
meeting advantage
Facilitator Kit

Rethinking Stress ™
Through FranklinCovey’s Rethinking Stress solution,

participants specifically learn to help themselves
by understanding stress and its debilitating impact.
They are then able to address the issues that are
causing their own stress and adopt more productive
perceptions. They also learn four powerful
intervention strategies for becoming more stress-
resistant and changing how they respond to stress.
Participants learn:
• How to identify behaviors and perceptions that aren’t
productive.
• How and why the body responds to stressful situations.
• Why stress is one of the leading causes of physical and
emotional disorders in the United States.
• How to use the FranklinCovey Reality Model to help
achieve breakthroughs in managing stress.
• New ways to resolve stress-induced problems.
• Six quick ideas for reducing stress.
Rethinking Stress Facilitator Kit

CD, facilitator resource DVD, facilitator supplement pack, The
Breakthrough Factor book, 31-day sample planner, stress dots,
stress balls, and bag.
73653 Rethinking Stress Facilitator Kit *

68
Rethinking Stress
Rethinking Stress The Breakthrough Factor

Participant Kit The Breakthrough Factor ensures incredible
results in all spheres of life — relationships,
Includes participant guidebook, audio
financial circumstances, career decisions,
CD, 31-day sample planner, Needs
physical health — by making choices and
Wheel, reference guide, and The
arranging priorities around a fruitful set of
Breakthrough Factor book.
values and beliefs. Written by Henry Marsh.

75284 Rethinking Stress Participant Kit
19622 The Breakthrough Factor
Paperback Book
31-Day Sample Planner

Nondated paper planner.
24054 31-Day Sample Planner

for participants.
rethinking stress
Facilitator Kit

Helping Clients Succeed ®
It’s all about getting real and helping clients succeed.

Sales and Business Development
Consulting and Training effectively? Few companies would say that their sales force
Getting real and helping clients succeed is a mind-set, skill- does not have room for substantial improvement. Yet, the
set, and tool-set for becoming maniacally client-centered. means for that improvement remain elusive. Otherwise, those
It is a way of thinking, being, and behaving. It removes the solutions would be in place and the improvement gap would
stigmas that come with sales and removes the all-too-common be closed.
adversarial and dysfunctional interplay between sellers and Instead, the usual levers (compensation, restructuring, CRM
buyers. It’s also a process for creating candid dialogue, tools, training, etc.) are pulled in various combinations with
fresh thinking, innovative collaboration, insightful decision the hope that something will work. When things seem to
making, and robust execution — with clients and within be going well, it is hard to know why; when they are going
an organization. poorly, it is hard to know what to change.
The Missing Link — Why Companies Most Often Our Methodology

Fail at Generating and Sustaining Sales INORDER represents the underlying sales methodology we use
We start with the assumption that companies have hired in Helping Clients Succeed. Each module in the methodology
intelligent, competent professionals at all levels, who are represents a different stage in the sales process, starting from
working at full capacity and who are doing the best they can the front end with Initiating New Opportunities (INO) and
with their available resources (physical, mental, emotional, Qualifying Opportunities (ORD), then closing at the back end
etc.). In this type of environment, significant sales increases are with Winning and Growing Opportunities (ER).
not usually produced by working harder. With our suite of consultative sales-training solutions, you
The temptation to just hire more or different salespeople can transform your salespeople into trusted business advisors
often produces dramatic and sometimes catastrophic increases who “get real” and maniacally focus on helping their clients
in costs without the desired effect of increased revenues and succeed, resulting in increased sales, shortened sales cycles,
margins. So how can sales forces work more efficiently and improved margins, and satisfied clients.
Opportunity Creation Opportunity Conversion
IN
Initiating
New
Opportunities
Initiating New Opportunities Opportunity, Resources, and Decision Exact Solution and Results (ER) are about
focuses on the criticall skills to Process (ORD) focus on exploring the converting the opportunity into an exact
open and develop sales with opportunity, gathering information, solution. During E and R, consultants enter
new clients and expand the asking good questions, and listening Offer Gracefully advocacy mode, presenting a solution that
opportunities with new and carefully to the client. By the end of meets the criteria and addresses the issues
current clients. ORD, consultants should have gathered to Exit and resources gathered in ORD in such a way
enought information to objectively that enables the client to make a decision
determine if they have an opportunity gotten with the consultant’s solution or not.
with a significant probability of success.
70
Helping Clients Succeed
Initiate Qualify Grow

Win Deals
Opportunities Opportunities Revenues
Initiating New Opportunities is a work session that teaches sales managers and salespeople how
to confidently and predictably create and advance profitable opportunities that help current and
new clients succeed. We provide the process, strategies, skills, and tools for transforming sales
Initiating New professionals into trusted business advisors who:
Opportunities: u
Initiate new opportunities that are compelling and relevant for clients.
Creating and u
Prepare sales plans that provide insight into targeting the right marketplace and the right clients.
Advancing New u
Create open, engaging dialogue with clients to mutually explore ideas and possibilities for
Opportunities profitable results.
u
Codevelop client-centered value propositions and business cases with clients.
u
Help clients succeed — always.
Helping Clients Succeed (HCS) is a work session that teaches salespeople how to break down
the dysfunctions in the selling/buying process and get real with trustworthy communication and
disciplined business thinking. Our unique HCS methodology provides the strategies, tools, critical
Qualifying thinking, and communication skills to transform salespeople into trusted business advisors who truly:
Opportunities: u
Create value based on the buyer’s criteria rather than the seller’s criteria.
Inquiry u
Enable clients to make decisions in their own best interest.
u
Deliver critical business results.
u
Help clients succeed.
Helping Clients Succeed (HCS): Opportunity Conversion is a work session that transitions the HCS
Converting Opportunity Qualification (inquiry) session to advocacy and presenting to close. This segment of HCS
Opportunities: focuses on helping salespeople become trusted business advisors who:
u
Advocacy and Present a business proposal effectively.
u
Presenting Enable clients to make informed, timely decisions.
to Close u
Close the deal.
u
Help clients succeed.
How well do you or your salespeople negotiate? Do you ever leave anything on the table? Do your
clients feel they’ve “gotten their money’s worth”?
The ability to deliver value exchange in a way in which the client feels good is a critical part of your
and your client’s success. When you apply negotiation principles with effective dialogue in a process
that’s repeatable, you are able to manage a discussion in which you can create the best value for the
Negotiations: client — and claim the exchange of value for your organization.
Creating and This negotiations work session focuses on conducting intelligent business conversations through
Claiming Value proven skills and disciplines for creating value and claiming your fair share. Specifically, you will learn
how to:
u
Improve profitability.
u
Create a common methodology/language.
u
Nurture and sustain longer-term relationships.
u
Prepare effectively for the many negotiations you’re involved in throughout the year.
71
EXECUTION QUOTIENT
“Recession” means your organization

must operate at maximum efficiency.
FRANKLINCOVEY’S xQ DIAGNOSTIC TOOL
HELPS YOU DO THAT.
You will see where efficiencies can be introduced and how
you can redirect your tight resources for maximum output.
The xQ diagnostic tool is a management utility you can’t
afford to ignore when times are bad.
Specifically, the xQ diagnostic tool will help you:

u Measure your organization’s ability to execute your most
urgent priorities.
u Measure your organization’s ability to expend energy on
the right jobs.
u Gauge how well your organization is focusing on your
key priorities.

the benefits of this recession-buffering EXECUTION tool.
72
Execution
W hen it comes to getting results as leaders, we have
control over strategy and the execution of that
strategy. And we quickly learn that the real challenge is
in the execution.
This is true in every organization for the same reason: Discipline 3
because the enormous amount of energy required to
KEEP A COMPELLING
maintain the operation (your “day job” or what we call SCOREBOARD
the “whirlwind”) suffocates the activities needed to

execute on the strategy. Discipline 1 Discipline 2 Discipline 4
FOCUS ON ACT ON CREATE A

The real challenge with execution is not simply THE WILDLY THE LEAD CADENCE OF
IMPORTANT MEASURES ACCOUNTABILITY
executing on a goal, but rather executing on a goal in
the midst of the whirlwind.
The 4 Disciplines of Execution® process, gives a leader, a
team, or an entire organization a set of guidelines and a
simple methodology for executing on any strategy in
the face of the chaos of the whirlwind.
The 4 Disciplines of Execution are implemented in a way
that is unique from any other Franklin Covey offering.
We certify the leaders within your organization to
implement these disciplines with their own teams. This
unique content and approach to adoption has lead to an The 4 Disciplines of Execution Process
extraordinary number of case studies and quantifiable 1. Focus on the Wildly Important. Everyone
client results. on the team is crystal clear about and
committed to the few absolute top priorities
that define success. The “Wildly Important
Goal” (WIG) is the one that must be
achieved, or nothing else you achieve really
matters much.
2. Act on the Lead Measures. Everyone knows
and commits to a few “80/20” activities
that will have the most impact; then they
use “lead measures” to track those activities
relentlessly.
3. Keep a Compelling Scoreboard. Everyone
knows the critical measures of success and,
at every moment, if they are winning or not.
A compelling scoreboard motivates people
to win.
4. Create a Cadence of Accountability.
Everyone accounts frequently and regularly
for progress toward the goals. Every team
engages in a simple weekly “WIG Session” to
track successes, analyze failures, and course-
correct as necessary.
73
xQ ®
(Execution quotient)
FranklinCovey’s xQ (Execution Quotient) Service
is a vital measurement of your organization’s overall
health. Delivered as a short, Web-based survey, it
measures your organization’s ability to execute on
your most important priorities and to get the right
job done. It gauges how well your organization
focuses on your key priorities and provides
direction for improvement. The xQ Service also
provides reports that enable you to pinpoint areas of
excellence and challenges, and it helps individuals
learn how to leverage creative collaboration.
The xQ Service also helps managers improve the consistency
of their execution and performance by measuring and
addressing specific factors surrounding these six principles
of execution:
1. Clarity of goals.
2. Commitment to goals.
3. Translation of goals into action.
4. Enabling performance by removing barriers.
5. Synergy, trust, collaboration, communication,
and processes.
6. Accountability to management and to each other
for achieving results.
xQ Questionnaire
The xQ — a 27-question, Web-delivered
survey — gauges your organization’s
execution capability by measuring how
sharply employees focus on and execute
the organization’s top priorities.
74089 xQ Questionnaire *
(Per Respondent)
*Additional setup fees may apply.
74
xQ (Execution Quotient)
Move the Core

N umbe r of people
Moving the Middle. Every organizations has top,

middle, and low performers. By leading the “core”
(middle 60 percent) of operations toward the top,
organizations can achieve great results.
low me d ium hig h
performance
xQ Sample Report
xQ2 xQ Report for ACME Sample Co. (17 Respondents) March 03, 2006 at 11:59 P.M. xQ2 xQ Report for ACME Sample Co. (17 Respondents) March 03, 2006 at 11:59 P.M.
xQ Scores by Principle of Execution Organization Average Top 10%

Executive Summary xQ1 Score 34 47 89
Welcome to the xQ Comparative Report for ACME Sample Co.. The purpose of this report is to help your organization or unit sharpen 47 89
xQ2 Score 40
its focus and execute its most important goals. Your Execution Quotient, or xQ score, is a leading indicator of the likelihood of 37
CLARITY 53 90
executing current goals as well as any future goals. 38
29
INDIVIDUAL GOALS: Clear, measurable, deadline-driven work goals (Q9) 45 85
A few facts about the xQ Questionnaire: 29
39
ORG. DIRECTION: Organizational strategy and goals precisely understood (Q13) 33 48 97
• There are 27 questions (22 objective; 5 open-ended) about your execution discipline.
54
TEAM FOCUS: Diligent work-team focus on top goals (Q19) 65 88
• There are 4 custom questions. 43
0 50 100
• Results are reported for the organization as a whole, as well as for each unit or work group.
39
• Results are anonymous—individual responses cannot be traced. To protect the anonymity of respondents, no COMMITMENT 39 51 88
data for groups of fewer than five respondents is reported. TEAM GOALS—QUALITY: Clear, measurable team goals (Q2)
29
42 83
39
• The questionnaire can be readministered regularly to track improvement in execution capability. 29
INDIVIDUAL ENGAGEMENT: Individuals valued and motivated (Q10) 42 54 95
57
The xQ score is a number on a scale of 0-100, where 100 indicates flawless execution. The xQ score is based on points awarded on INDIVIDUAL COMMITMENT: People committed to unit direction (Q17) 36 58 85
Questions 1-19 and 21. Other questions do not affect the xQ score but provide critical insight into execution issues. Below is the 0 50 100
overall xQ score for ACME Sample Co. together with scores on your application of six key principles of execution at three levels. 35
TRANSLATION INTO ACTION 48 49 85
29
ORG. LINE OF SIGHT: All workers focused on organizational goals (Q1) 38 53 90
xQ1 xQ2 xQ1 xQ2 29
TEAM PLANNING: Clear, correlated assignments and follow-through (Q3) 44 94
Clarity 37 38 29
40
Do we know the goals? INDIVIDUAL PLANNING: Systematic approach to scheduling priorities (Q11) 44 38 80
33 38 Organizational Level INDIVIDUAL TIME ALLOCATION: Time spent executing top goals (Q21)
54
60 75
Commitment 39 39 Are we aligned to execute
69
0 50 100
Do we buy in to the goals? organizational goals?
37
Translation Into Action 35 48 ENABLING 40 48 90
29
Do we know what to do to achieve the TEAM EMPOWERMENT: Adequate resources and freedom to do the job (Q6) 46 93
goals? 32 39 Team Level 36
Your How well do we execute on unit or ORG. PERFORMANCE IMPROVEMENT: Systematic approach to improvement (Q16)
29
40 43 91
Overall xQ
Enabling 37 40 Score work-group objectives? ORG. SUPPORT: Active support for work-team goals (Q18) 43
54
56 87
Do we take down barriers? xQ1 : 34 0 50 100
Synergy 29 37 xQ2 : 40 29
Do we work together to arrive at 38 45 Individual Level SYNERGY 37 42 92
29
How well do individual workers TEAM COMMUNICATION: Mutual understanding and creative dialogue (Q4) 43 92
better ways to achieve our goals? 41
practice the disciplines needed for TEAM TRUST: A safe, win-win work environment (Q5)
29
40 90
Accountability 29 39 good execution?
34
29
Do we account to each other for our ORG. COLLABORATION: Smooth, cross-functional work and communication (Q14) 34 37 92
29
commitments? ORG. TRUSTWORTHINESS: Organizational values and commitments honored (Q15) 38 48 94
0 50 100
29
As you examine the data, consider these questions: ACCOUNTABILITY 39 40 88
29
TEAM ACCOUNTABILITY: Commitments honored among team members (Q7) 44 87
Where's the good news? the bad news? 41
29
Why did so many/so few answer that question that way? TEAM MEASURES—QUALITY: Success measures tracked accurately and openly (Q8) 36 34 88
What are they trying to tell us? 29
INDIVIDUAL ACCOUNTABILITY: Individual initiative and responsibility for results (Q12) 39 43 89
How should we respond to these scores? 0 50 100
What's most important here?
© 2007 FranklinCovey Executive Summary 2 © 2007 FranklinCovey Executive Summary 5

Developing a Culture of Execution
Reinforce the manager’s critical role in achieving goals.
The 4 Disciplines of Execution:

Manager Certification
This certification process helps leaders identify and execute
their highest business priorities by focusing on “wildly
important” goals, acting on the lead measures, keeping
a compelling scoreboard, and creating a cadence of
accountability.
• Bronze Certification: demonstrated adherence to The 4
Disciplines of Execution process.
Manager
• Silver Certification: continued adherence to the process Work
Certification
Session
and verification that measures are on target and influencing Session
the objective.
• Gold Certification: continued adherence to the process 1
and demonstration of achievement of a critical objective. 2
You can build a “culture of execution” as key managers

in your organization become certified in The 4 Disciplines
of Execution from the most senior leader to the front line.
Below are the five steps in this process:
1. Manager Work Session

a. Shared buy-in and commitment to the Wildly
Important Goals (WIGs) at the larger and sub-team
levels.
b. The creation of lead measures at the sub-team level.
c. The creation and design of simple yet compelling
scoreboards for tracking the progress of the WIGs.
This consists of a few critical “lagging” and “leading”
indicators for the goal.
d. Agreement on the weekly process for accountability
and follow-through on prior commitments (the WIG
Session).
2. Certification Session
Leaders are prepared to teach and implement The
4 Disciplines of Execution with their own teams. This
includes being able to:
76
The 4 Disciplines
of Execution
THE 4 DISCIPLINES OF EXECUTION:

MANAGER-CERTIFICATION PROCESS
3 months
1 month
Scoreboard Executive
Review Report-Out
Team Work
Session 4 5
• Teach a 45-minute overview of the The 4 Disciplines any leaders needing coaching or support. Expectations and
of Execution. accountability are then discussed as a team.
• Ratify the WIG(s) and lead measures with the team.
• Finalize the scoreboard with the team.
5. Executive Report-Out
• Conduct the first WIG Session.
Account for and celebrate results. Leaders and teams
• Understand the key “watch-outs” for each discipline. will be able to report that they are winning. Having
this report-out on the horizon from the very beginning
3. Team Work Session of the process also lets leaders know that this is not
just “training.” Getting people to use the process and
Leaders teach and implement The 4 Disciplines of experience some quick wins are key factors to ensuring its
Execution with their teams. Leaders return to their team sustainability.
and take a half day to complete their scoreboards, finalize
their WIGs, achieve team commitment, and run their first The results will be reported by each leader in this format:
weekly WIG Session. The next session, the Scoreboard
Review, is the deadline for leaders to accomplish this a. What WIG(s) did we set and why?
assignment. b. What are our results to date (for both the lag and lead
measures)?
c. What is the key learning from the past three months?
4. Scoreboard Review d. What is different as a result of going through the
Report back to the leadership team and the process?
FranklinCovey consultant on WIGs, lead measures,
and scoreboard creation. This is a great opportunity for

The 4 Disciplines
of Execution ®
Manager certification
Unlike most traditional training, the purpose of The
4 Disciplines of Execution: Manager Certification is not to
develop skills only, but to help managers create actual
work plans.The outcome of this work session is to
identify the most important goals for each manager
and team to pursue, then create measures and identify
the key activities that will predict goal achievement.
Taught as a multi-day process, The 4 Disciplines of Execution:
Manager Certification helps reinforce the critical role of the
manager in the execution process. Participants develop a draft
of Wildly Important Goals (WIGs), measures, and scoreboards
for their teams. They also prepare to sponsor their own
Team Work Session by drafting a WIG Session plan to drive
accountability for the measures.
• Identify the few critical, difference-making goals in
the organization.
• Focus relentlessly on the key leading indicators of goal
achievement.
• Moderate progress toward goal achievement through
compelling scoreboards.
• Ensure goal achievement through a proven accountability
process.
• Institutionalize The 4 Disciplines of Execution throughout
the organization for sustained performance and
breakthrough results.
The 4 Disciplines of Execution: Manager

Certification Facilitator Kit
Includes Specialist guide, participant kit, Specialist PowerPoint®
CD, Specialist Certification program DVD, facilitator
supplement pack, 4D agreement packet, and bag.
75057 The 4 Disciplines of *

Execution: Manager
Certification Facilitator Kit
78
The 4 Disciplines of Execution:
Manager Certification
The 4 Disciplines of Execution: The 4 Disciplines of Execution

Manager Certification CD (1 hour)
Participant Kit Executing strategic goals is the greatest
challenge in business today. FranklinCovey
has studied the topic of execution for
CD (team member participant materials),
several years in thousands of teams and
Manager Certification DVD, posters, Work
in hundreds of organizations. This audio
Compass Cards, Reference Cards, Compass
program with Dr. Stephen R. Covey and
Weekly Planning System, and Execution
Chris McChesney teaches listeners the
Essentials booklet.
principles, skills, and tools necessary to
execute flawlessly, again and again.
KE4MWPART The 4 Disciplines of SKU # Product Name USD

Execution: Manager
75223 The 4 Disciplines of Execution
Certification Participant Kit
CD (1 hour)
The 4 Disciplines Posters

Set of three posters featuring principles
and models from The 4 Disciplines of
Execution content.
75098 The 4 Disciplines Posters

for participants.
COMING SOON
my4DX.com Web Based Software

Tool for implementing The 4 Disciplines
• Creates team and organizational
visibility and transparency for leaders
• Tracks and measure progress toward
lead and lag measures and individual weekly execution
the 4 disciplines of
execution: Manager • Dynamic accountability sessions for local and
certification Facilitator Kit remote users

The 4 Disciplines
of Execution ®
skills workshop and team work session

The 4 Disciplines of Execution: Skills Workshop and
Team Work Session provide the principles, skills, and
tools necessary to execute flawlessly, again and again.
The Skills Workshop is taught in a one-day format for
individuals to build execution capability. Participants
create their own goals and measures relevant to the
organization’s priorities and develop skills to identify
and execute critical work goals. The Team Work Session
is taught in a two-day format for intact teams. Teams
come ready to spend two to three days defining and
clarifying their Wildly Important Goals, understanding
their key measures, and working through best
solutions to build peer-to-peer accountability.
The 4 Disciplines of Execution: Skills Workshop and Team Work
Session from FranklinCovey help individuals learn how to:
1. Focus on the “wildly important” by sifting through urgent
priorities and helping define what’s most important to
the organization.
2. Act on the lead measures and identify key actions that
foster goal accomplishment.
3. Keep a compelling scoreboard and track key measures
of success.
4. Create a cadence of accountability by building an
individual planning-and-accounting system to get the
most important work done.
The 4 Disciplines of Execution: Skills

Workshop and Team Work Session
Facilitator Kit
CD, facilitator resource DVD, program DVD, facilitator
supplement pack, posters, certification guidebook, portable
teaching guide, and bag.
75203 The 4 Disciplines of Execution: *

Skills Workshop and Team Work
Session Facilitator Kit
80 *Certification tuition or on-site consulting fees apply.
The 4 Disciplines of Execution: Skills
Workshop and Team Work Session
The 4 Disciplines of The 4 Disciplines Posters

Execution: Skills Workshop Set of three posters featuring principles
and models from The 4 Disciplines of
and Team Work Session Execution content.
Participant Kit
Includes participant guidebook, eTools CD, SKU # Product Name USD
Work Compass Cards, Reference Cards,
Scoreboard Plus, and Execution Essentials. 75098 The 4 Disciplines Posters
SKU # Product Name USD The 4 Disciplines of Execution

75091 The 4 Disciplines of Execution: 4-CD Set (4 hours)
Skills Workshop and Team Work
Session Participant Kit The 4 Disciplines of Execution teaches you
how to focus on your top priorities and
get the critical things accomplished.

4-CD Set (4 hours)

for participants.
the 4 disciplines of execution:

Skills workshop and Team Work
Session Facilitator Kit

What the CEO Wants You to
Know: Building Business Acumen ™
What the CEO Wants You to Know: Building Business

Acumen will help everyone in an organization
attain an understanding of how the organization
makes money. This program is especially helpful for
employees in roles that typically don’t deal daily
with the financial aspects. This hard-hitting and
engaging program is based on the book What the
CEO Wants You to Know by best-selling business
author Ram Charan. Drawing on knowledge
gained from years working with Fortune 100 CEOs,
What the CEO Wants You to Know: Building Business
Acumen will help all employees — no matter their
experience or background — understand how their
business operates.
Participants will learn:
• The five essential elements of business:
- Cash
- Margin
- Velocity
- Growth
- Customers
• How to navigate an annual report.
• The strategic thinking behind price/earnings ratio
calculations and how initiatives link to the five essential
elements of the business.
What the CEO Wants You to Know: Building

Business Acumen Facilitator Kit
CD, facilitator resource CD, facilitator supplement pack, job
aids, What the CEO Wants You to Know book, and bag.
75565 What the CEO Wants You to *

Know: Building Business Acumen
Facilitator Kit
82
Building Business Acumen
What the CEO Wants What the CEO Wants

You to Know: Building You to Know Book
Business Acumen Teaches the basic building blocks of a
business and helps readers understand
Participant Kit how their organization makes money and
Includes participant guidebook, operates as a total business. Written by
eTools CD, and job aids. Ram Charan.
75274 What the CEO Wants You to 74855 What the CEO Wants You to
Know: Building Business Acumen Know Hardcover Book
Participant Kit

for participants.
What the ceo wants you to

know: building business acumen
Facilitator Kit

84
Government, Law
Enforcement, and Education
W e believe, as Jim Collins writes, if we only have great
companies, we will merely have a prosperous society,
not a great one. Great societies also require greatness in the
public sector — great individuals and teams who deliver
superior performance and distinctive impact over a long
period of time.
FranklinCovey has been serving the government and
education markets for many years. Within the government,
your work is generally not about profitability or shareholder
returns. Rather, it is about helping your teams and
departments drive toward mission accomplishment.Your
work impacts every part of our society. In education, your Government
objective is equally clear.Your work helps your teams
develop tomorrow’s leaders, establish measured improvement
in test scores, and raise student achievement.
There is no nobler mission than the work you are doing.
FranklinCovey has established a dedicated team to assist you
in serving the unique needs of the government and education
markets.
At FranklinCovey, we are honored by our association with
you. We are pleased to partner with you in the important
work you are accomplishing. We hope you will continue to
allow our team to serve you as you continue to teach, inspire
and effect change in your teams, schools, and organizations.
Law Enforcement
“Greatness is not a function of circumstance”

—Jim Collins
Education
85
Leadership: Great Leaders,
Great Teams, Great Results ™
for the public sector

Leadership: Great Leaders, Great Teams, Great
Results — For the Public Sector helps your leaders
discover how to inspire trust and build credibility
with their people, define a clear and compelling
purpose, create and align systems of success, and
unleash the talents and energy of a winning team.
Great leaders spend their efforts creating a place
where people want to stay and contribute their
best effort, time and time again, helping your
organization achieve its most critical priorities.
• Build trust and influence with others.
• Define their team’s purpose and their “job to be done.”
• Create a strategic link between the work of the team and
the goals of the organization.
• Align the four essential systems of execution, talent, core
work processes, and customer feedback.
experts including:
86
Leadership: Great Leaders,
Great Teams, Great Results
Leadership for the Public Sector Leadership for the Public Sector
Facilitator Kit Participant Kit
Includes facilitator guide, participant kit, facilitator PowerPoint® Includes participant guidebook, eTools
CD, facilitator resource DVD, posters, certification guidebook, CD, Leadership Contract, Leadership
What the CEO Wants You to Know book, The Speed of Trust book, Puzzle, 360° LQ (Leadership Quotient)
The Ultimate Question book, and bag. Assessment and Leadership Essentials book.
Includes “Public Sector” supplement tab at no additional cost.
75158 Leadership for the Public Sector * SKU # Product Name USD
Facilitator Kit 75310 Leadership for the Public Sector

*Certification tuition or on-site consulting fees apply. Participant Kit
Leadership Posters
Set of 10 posters featuring principles
and models from the Leadership content.
These posters are included in the
facilitator kit.
75039 Leadership Posters
Leadership Puzzle
great leadership.

for participants.
Leadership for the public
sector Facilitator Kit
Call your client-service coordinator for federal government, law enforcement, and education pricing. 87
The 7 Habits of
Successful Families ™
The 7 Habits of Successful Families solution is based

on Dr. Stephen R. Covey’s #1 best-sellers The 7
Habits of Highly Effective People and The 7 Habits
of Highly Effective Families. This engaging family-
strengthening program has been proven successful
with thousands of families because it employs a self-
discovery, principle-centered approach empowering
all families.
The 7 Habits of Successful Families program
offers a framework for applying universal, self-
evident principles that enable family members
to communicate their challenges and successfully
overcome them together.
• Apply an “Inside-Out Approach” to problem solving and
goal creation.
• Resolve differences in marriage and family relationships
by creatively cooperating together.
• Establish a better work/life balance.
• Become more effective in raising emotionally healthy and
empowered children.
• Employ the skills of Empathic Listening and synergy.
• Discipline and motivate children effectively.
The 7 Habits of Successful Families

Facilitator Kit
Includes facilitator guide, participant guidebook, facilitator
PowerPoint® CD, participant calendar, and bag.
75071 The 7 Habits of Successful *

Families Facilitator Kit
Self-certification:
88
The 7 Habits of
Successful Families
The 7 Habits of Successful The 7 Habits of Successful

Families Participant Families Calendar
Guidebook
Spiral-bound participant guidebook.
SKU # Product Name USD 74955 The 7 Habits of Successful

Families Calendar
75075 The 7 Habits of Successful
Families Participant Guidebook

Effective Families Book
Applies the 7 Habits to the unique
circumstances of family relationships. A
proven and successful principle-centered
framework helps build strong family
relationships and develop a common
language so family members better
understand each other. Written by Dr.
Stephen R. Covey.

Families Paperback Book

for participants.
the 7 habits of successful

families Facilitator Kit
The 7 Habits of
Highly Effective Families ®
for military families

Along with the normal challenges of family life,
military families must also deal with the added
stress of relocation and deployment. Building firm
family relationships takes the combined energy,
talent, desire, vision, and focus of each family
member. The 7 Habits of Highly Effective Families
for Military Families solution provides a much-
needed framework for applying universal, self-
evident principles that enable family members to
communicate more effectively about their problems
and resolve them successfully.
• Deal with relocation or Permanent Change of Station
(PCS).
• Anticipate all phases of deployment.
• Apply an “Inside-Out Approach” to problem solving
and goal creation.
• Leverage family services both on and off the base.
• Abandon unhealthy behaviors.
• Build family traditions, unity, and a “nurturing family
culture.”
The 7 Habits of Highly Effective Families for

Military Families Facilitator Kit
PowerPoint® CD, program DVD, participant calendar, The 7
Habits of Highly Effective Families book, and bag.
75336 The 7 Habits of Highly Effective *

Families for Military Families
Facilitator Kit
90
Families For Military Families
The 7 Habits of Highly The 7 Habits of Highly

Effective Families for Military Effective Families for Military
Families Participant Families Participant Calendar
Guidebook
SKU # Product Name USD 75341 The 7 Habits of Highly Effective

Participant Calendar
Participant Guidebook

Stephen R. Covey.


for participants.
the 7 habits of highly effective

families for military families
Facilitator Kit
The 7 Habits of
Highly Effective Families ®
For army families

Being a member of an Army family poses a unique
set of challenges. Among the normal problems
faced by families, Army families must also deal with
the added stress of relocation and deployment. The
7 Habits of Highly Effective Families for Army Families
solution provides a much needed framework for
applying universal, self-evident principles that enable
family members to communicate more effectively
about their problems and resolve them successfully.
Building firm family relationships takes the
combined energy, talent, desire, vision, and focus
of each family member.
• Deal with relocation or Permanent Change of Station
(PCS).
• Anticipate all phases of deployment.
• Apply an “Inside-Out Approach” to problem solving
and goal creation.
• Leverage family services both on and off the post.
• Abandon unhealthy behaviors.
• Build family traditions, unity, and a “nurturing family
culture.”

Army Families Facilitator Kit
PowerPoint® CD, program DVD, participant calendar, The 7
Habits of Highly Effective Families book, and bag.

Families for Army Families
Facilitator Kit
92
Families For Army Families

Effective Families for Army Effective Families for Army
Families Participant Families Participant Calendar
Guidebook

Participant Calendar

Stephen R. Covey.


for participants.
the 7 habits of highly

effective families for army
families Facilitator Kit
The 8 Habits of a
Successful Marriage ™
The 8 Habits of a Successful Marriage solution offers

a framework for applying a universal, self-discovery
approach that enables couples to communicate
about their problems and successfully resolve
them. The program series is based on Dr. Stephen
R. Covey’s #1 best-sellers The 7 Habits of Highly
Effective People and The 8th Habit. This program has
proven successful in helping thousands of couples
strengthen their marriages and families.
• Clearly define their vision as a family unit.
• Build a common sense of purpose, values, and goals.
• Learn a process to accomplish family goals.
• Discover how to achieve better communication
as partners.
The 8 Habits of a Successful Marriage

Facilitator Kit
PowerPoint® CD, program DVD, participant calendar, and bag.
75029 The 8 Habits of a Successful *

Marriage Facilitator Kit
Self-certification:
94
The 8 Habits of a
Successful Marriage
The 8 Habits of a Successful The 8 Habits of a Successful

Marriage Participant Marriage Calendar
Guidebook
75031 The 8 Habits of a Successful 74860 The 8 Habits of a Successful

Marriage Participant Guidebook Marriage Calendar

language to better understand each other.
Written by Dr. Stephen R. Covey.


Effective Marriage
2-CD Set (2.5 hours)
This audio program offers insights and
personal experiences in applying the
7 Habits to marriage and home.

Marriage 2-CD Set (2.5 hours)

for participants.
the 8 habits of a successful
marriage Facilitator Kit
The 7 Habits of
Highly Effective Teens ™
The 7 Habits of Highly Effective Teens solution is based

on the best-selling book of the same name by Sean
Covey and the #1 best-selling business book The
7 Habits of Highly Effective People by Dr. Stephen
R. Covey. This program is a means for educators,
administrators, and superintendents to help improve
student performance, reduce conflicts, and enhance
cooperation and teamwork among parents, teens,
and teachers. The training provides students
with a step-by-step framework for boosting self-
image, building friendships, resisting peer pressure,
achieving goals, improving communication and
relationships with parents, and much more.
Training in The 7 Habits of Highly Effective Teens gives young
people a set of proven tools to deal successfully with real life.
• Gain greater control of their lives.
• Improve relationships with family and friends.
• Increase self-confidence and self-esteem.
• Make responsible decisions.
• Define their values and what matters most to them.
• Recognize and prioritize their goals.
• Find balance between school, work, friends, and
everything else.
The 7 Habits of Highly Effective Teens

Facilitator Kit
Includes facilitator guides, participant guidebooks, facilitator
PowerPoint® CD, program DVD, posters, The 7 Habits of Highly
Effective Teens 2-CD set, activity materials, The 7 Habits of
Highly Effective Teens book, and bag.

Teens Facilitator Kit
96
Effective Teens

Effective Teens Participant Effective Teens Book
Guidebook Applies the timeless principles of The 7
Habits of Highly Effective People to teens and
This 36-page Success Guide is filled with
the tough issues and life-changing decisions
examples and exercises that continue to
they face. Written by Sean Covey.
enhance the learning process after the
workshop.

Teens Paperback Book
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Teens Abridged CD Set (2 hours)
Ultimate Activity Guide

This guide is filled with activities and
exercises that are perfect for a year-long or
semester course. Accompanying facilitator
guide available.
75278 Ultimate Activity Guide

Effective Teens Poster Set
Use The 7 Habits of Highly Effective Teens
poster set to create a positive learning
The 7 habits of highly environment that encourages personal
effective teens Facilitator Kit
leadership in your students.

Teens Poster Set
The Choice Is Yours ™
The Choice Is Yours invites students to reflect on

their lives while learning the powerful and proven
life-skills concepts of The 7 Habits of Highly Effective
Teens. Students will develop character, learn how to
interact with peers, and discover their own potential.
While they complete the simple activities, the
teacher is free to accomplish other tasks — at the
beginning of class, or whenever he or she needs a
few extra minutes to prepare.
The timeless principles of the 7 Habits include:
Be Proactive®
• Taking responsibility for your life.
Begin With the End in Mind®
• Defining your mission and goals.
Put First Things First®
• Prioritizing first things first.
Think Win-Win®
• Adopting a win-win attitude.
Seek First to Understand, Then to Be Understood®
• Listening to people sincerely.
Synergize®
• Working together.
Sharpen the Saw®
• Reenergizing and reassessing yourself.
Geared for students, the content is fun and straightforward.

The activities encourage students to express themselves in
thoughtful, creative, and personal ways, and are mostly related
to how they view everyday situations. Each concept and habit,
however, is loaded with meaning, helping to introduce and
teach critical behavioral and learning skills that student will
find useful throughout their lives.
The Choice Is Yours was developed from Sean Covey’s book
The 7 Habits of Highly Effective Teens, which features inspired
stories, artwork, and some activities to help students prepare for
their future.
No facilitator certification required.

98
The Choice Is Yours
The Choice Is Yours The 7 Habits of Highly

Annotated Teacher’s Edition Effective Teens Poster Set
Teacher annotations allow for optional Use The 7 Habits of Highly Effective Teens
classroom discussions and variations to poster set to create a positive learning
each activity, if classroom environment that encourages personal
time permits. leadership in your students.
75568 The Choice Is Yours Annotated

Teacher’s Edition
The Choice Is Yours

Activity Guide*
Based on the concepts found within the
best-selling book The 7 Habits of Highly
Effective Teens by Sean Covey, The Choice
Is Yours activity guide introduces students
to critical personal leadership skills while
reflecting on their approach to everyday
situations.
*Discounted when purchased with The 7
Habits of Highly Effective Teens paperback
book as a bundled set.
75567 The Choice is Yours 75288 The 7 Habits of Highly Effective

Activity Guide Teens Poster Set

Effective Teens Book
Applies the timeless principles of The 7
the tough issues and life-changing decisions

Teens Paperback Book
The Decision Is Yours ™
The Decision Is Yours solution for teens helps students

reflect on their everyday lives and find inspiration to
deal with life’s most important decisions. At the core
of the program are five-minute student activities
based on the powerful, proven concepts behind The
6 Most Important Decisions You’ll Ever Make.
Fun and straightforward, the content and artwork is geared
specifically to engage and motivate high school students with
subject matter that is relevant to them at their current stage
in life. The concepts behind the activities, however, teach
critical behavioral and learning skills that students will need
throughout their lives.
Developed from Sean Covey’s book, The 6 Most Important
Decisions You’ll Ever Make, the program covers the big decisions:
Decision 1: School
Decision 2: Friends
Decision 3: Parents
Decision 4: Dating
Decision 5: Addictions
Decision 6: Self-Worth
Students can complete the activities independently, providing
the teacher with valuable spare time at the beginning of
class or whenever it’s needed. Supporting the program is an
Annotated Teacher’s Edition and poster set, which drive these
six essential decisions home.
No facilitator certification required.
100
The Decision Is Yours
The Decision Is Yours The 6 Most Important

Annotated Teacher’s Edition Decisions You’ll Ever Make:
The Annotated Teacher’s Edition further A Guide for Teens 6-CD
distills the key concepts and offers
optional classroom discussion and activity Set (6 hours)
extensions based on the student guide. In The 6 Most Important Decisions You’ll
Ever Make, Sean Covey helps teens use
the principles and habits he introduced
SKU # Product Name USD in The 7 Habits of Highly Effective Teens
75392 The Decision Is Yours Annotated and apply them in a practical guide.
Teacher’s Edition
The Decision Is Yours 75109 The 6 Most Important Decisions

You’ll Ever Make: A Guide for
Activity Guide* Teens 6-CD Set (6 hours)
The Decision Is Yours activity guide follows a
well-researched instructional-design cycle,
and is simple enough to be completed by The 6 Most Important
students in a self-directed manner or can
be teacher-led. Decisions Poster Set
*Discounted when purchased with The 6 Use the 6 Decisions poster set to create
Most Important Decisions You’ll Ever Make a positive learning environment that
paperback book as a bundled set. encourages personal leadership in
your students.
75391 The Decision Is Yours

Activity Guide
The 6 Most Important

Decisions You’ll Ever Make
Book
Using real stories from around the world,
Sean Covey covers the tough issues teens
face on a daily basis and offers strong
advice on how to make wise and
informed decisions.
75052 The 6 Most Important Decisions

You’ll Ever Make Paperback Book

Poster Set
Introduction to the 7 Habits of
Highly Effective College Students ™
Introduction to the 7 Habits of Highly Effective College

Students contains eight hours of instructional
material, perfect for teaching in a one-day
or modular format. Facilitators lead through
instruction, multimedia, and activities, providing
students with a comfortable forum in which to
reflect individually, apply the content, and get to
know each other better. The training is ideal for
curriculum classes, first-year experience, freshman
orientation, residence halls, service learning, student
athletes, and student leadership.
• Balance all aspects of college life.
• Set habits that lead to success.
• Focus on the things within their control.
• Develop and live by their Personal Mission Statement.
• Set goals and prioritize their activities.
• Develop relationships with faculty and advisors.
• Bond with other students in a culturally diverse campus
community.
• Commit to self-improvement and renewal.
Introduction to the 7 Habits of Highly

Effective College Students Facilitator Kit
PowerPoint® CD, program DVD, and bag.
74523 Introduction to the 7 Habits of *

Highly Effective College Students
Facilitator Kit
Self-certification:
102
Introduction to the The 7 Habits of
Highly Effective College Students
Introduction to the 7 Habits The 7 Habits of Highly

of Highly Effective College Effective People —
Students Participant Collegiate Edition
Guidebook (Semester Format)
Spiral-bound participant guidebook. Must be Signature-certified.
74522 Introduction to the 7 Habits 74012 The 7 Habits of Highly Effective

of Highly Effective College People — Collegiate Edition
Students Participant Guidebook
College Student Planner/

Agenda
Varies College Student Planner/Agenda
introduction to the 7 habits

of highly effective college
students Facilitator Kit
The Leader in Me ™
The Leader in Me process helps develop the

essential life skills and characteristics students
need in order to thrive in the 21st century. The
Leader in Me is designed to be integrated into a
school’s core curriculum and everyday language
so it doesn’t become “one more thing” teachers
and administrators have to do. It becomes part of
the culture, gaining momentum and producing
improved results year after year.
The Leader in Me benefits schools and students in the
following ways:
• D
evelops students who have the skills and self-confidence
to succeed as leaders in the 21st century.
• Decreases discipline referrals.
• T
eaches and develops character and leadership through
existing core curriculum.
• Improves academic achievement.
• R
aises levels of accountability and engagement among
both parents and staff.
What is The Leader in Me process?

Teacher Experience
Establish a guiding vision, common language, and culture.
• Vision experience.
• The 7 Habits of Highly Effective People training.
• Implementation training.
Classroom Implementation
Reinforce through tools and resources:
• T
he Leader in Me Web community
www.TheLeaderinMe.org.
• S tudent Activity Guides for Lower/Upper
Elementary and Annotated Teacher’s Editions.
• The 7 Habits of Happy Kids poster set.
• The 7 Habits of Happy Kids book by Sean Covey.
• The Leader in Me book by Dr. Stephen R. Covey.
104
The Leader in Me
The Leader in Me The 7 Habits of

Schoolwide Solution* Happy Kids Book
Implementation of The Leader in For the 7 Oaks friends, there is
Me — including all teacher training, always something to do. Whether
classroom tools, and resources — is they’re singing along with Pokey
approximately $25,000 for a school of Porcupine’s harmonica or playing
40 educators and 550 students. Pricing soccer with Jumper Rabbit,
varies with school size, and each school everyone is having fun and learning
and situation is unique. Please contact all sorts of things. These seven stories
your local client partner by calling show how practicing the 7 Habits
1-800-272-6839.Visit us at makes this possible for the whole
www.TheLeaderinMe.org, or email 7 Oaks community.
us at Educate@FranklinCovey.com to From learning how to take charge
learn more. of their own lives, to discovering
*Classroom packages are also available. how balance is best, the 7 Oaks
Call 1-800-272-6839 for details. friends have tons of adventures and
find out how each and every kid
can be a happy kid! Written by
Sean Covey.
Additional Materials SKU # Product Name USD
75630 The 7 Habits of Happy Kids

The Leader in Me Book Hardcover Book
The Leader in Me is the story of
extraordinary schools, parents, and
business leaders around the world who
are preparing the next generation to meet
The 7 Habits of Happy
the great challenges and opportunities Kids Poster Set
of the 21st century. Written by Based on the content of The 7
Dr. Stephen R. Covey. Habits of Happy Kids by Sean Covey,
these posters were created with your
elementary school students in mind.
This set includes seven 12’’ x 18’’
75670 The Leader in Me Hardcover Book laminated full-color posters.
The Leader in Me
8-CD Set (9 hours)
The Leader in Me CD set is the story of
extraordinary schools, parents, and business
leaders around the world who are preparing
the next generation to meet the great
challenges and opportunities of the
21st century.
75646 The Leader in Me 8-CD Set 75661 The 7 Habits of Happy Kids
(9 hours) Poster Set
Law Enforcement Services
The reality of policing is that our officers serve
in the most challenging of environments — often
misunderstood, often criticized, and far too often
placed in circumstances demanding a split-second
decision out of which there can be no winners.
Too often, policing does the greatest harm to those
willing to take the oath and wear the badge.
After 20 years of working with law enforcement organizations
around the world, FranklinCovey has identified three basic
inputs for creating great organizations: great individuals, great
leaders, and great execution.
All of FranklinCovey products and offerings may be tailored
for policing audiences. Additionally, we have customized
the facilitator and participant materials for the following
workshops:
• The 7 Habits of Highly Effective People for Law Enforcement
• The Nobility of Policing training module
• L
eadership: Great Leaders, Great Teams, Great Results
for Law Enforcement
• L
eadership Foundations: A Workshop for Emerging
Leaders — Law Enforcement Edition
• Diversity-Centered Leadership
• The 7 Habits of Highly Effective Families for Law Enforcement
For more information about our law enforcement

solutions, call 888-576-1776 extension 75137, or go to
www.franklincovey.com/lawenforcement.
106
Law enforcement Workshop materials
The 7 Habits of Highly Effective The 7 Habits of Highly

People for Law Enforcement Effective People for Law
Enforcement Participant Kit
(Three-Day) Includes participant guidebook, participant
Based on the proven principles found in Dr. Stephen R. resource DVD, audio CD, door hanger,
Covey’s best-selling business book, The 7 Habits for Law Talking Stick, and Seven-Week Contract
Enforcement will help make the law enforcement professionals booklet.
in your organization more effective.
The 7 Habits of Highly 75671 The 7 Habits of Highly Effective

Effective People for Law People for Law Enforcement
Participant Kit
Enforcement Facilitator Kit
Includes facilitator guide, participant
kit, facilitator PowerPoint® CD, posters, Online Benchmarks
facilitator supplement pack, and bag. The 7 Habits
Benchmark
Sample Report
SHM Workshop
A 360º Benchmark assessment tool that
measures individual effectiveness/leadership
February 26, 2008

Manager Report
and provides an action plan for personal

development and measurable improvement.
People for Law Enforcement
Facilitator Kit SKU # Product Name USD
*Certification tuition or on-site consulting fees apply. OEPMA9 Online Benchmark: Manager
OEPEB7 Online Benchmark: Associate
The 7 Habits Signature OEPRA9R Online ReBenchmark: Manager
OEPRB7R Online ReBenchmark:
Program DVD Associate
Required DVDs not included in the
facilitator kit, featuring over 30 videos
plus 6 optional clips for The 7 Habits
Signature Program.

Program DVD
Law enforcement Workshop materials Law enforcement Workshop materials
The Nobility of Policing Training Leadership: Great Leaders, Great

Module (Four Hours) Teams, Great Results for Law
An educational and inspirational session that teaches officers:
Enforcement (Three-Day)
• The source of moral authority and influence.
This solution helps your leaders discover how to inspire trust
• T
he price of giving into cynicism on the officer and and build credibility with their people, define a clear and
the community. compelling purpose, create and align systems of success, unleash
• H
ow to reignite the passion to serve as guardians of the talents and energy of a winning team, and achieve your
our community. organization’s most critical priorities.
The Nobility of Policing Leadership for Law

Facilitator Kit Enforcement Facilitator Kit
Includes facilitator guide, participant Includes facilitator guide, participant kit,
guide, facilitator PowerPoint® CD, facilitator PowerPoint® CD, facilitator
program DVD, The Nobility of resource DVD, posters, certification
Policing audio CD, and other guidebook, What the CEO Wants You
facilitator resources. to Know book, The Speed of Trust book,
The Ultimate Question book, and bag.

75679 The Nobility of Policing *
Facilitator Kit 75672 Leadership for Law Enforcement *
*Certification tuition or on-site consulting fees apply. Facilitator Kit
The Nobility of Policing

Participant Kit Leadership Program DVD
Required DVD not included in the
Includes participant guidebook, The
facilitator kit, featuring 31 award-winning
Nobility of Policing Audio CD, and
videos for the Leadership program.
workshop tools.

75040 Leadership Program DVD
75675 The Nobility of Policing
Participant Kit
108
Leadership for Leadership Foundations

Law Enforcement Program DVD
Participant Kit Required program DVD not included
in the facilitator kit. Includes 14 award-
winning videos.
CD, Leadership Contract, Leadership
Puzzle, 360° LQ (Leadership
Quotient) Assessment, and Leadership SKU # Product Name USD
Essentials book.
75161 Leadership Foundations
Program DVD
75671 Leadership for Law Enforcement

Participant Kit Leadership
Foundations — Law
Enforcement Edition
Law enforcement Workshop materials Participant Kit
Leadership Foundations: CD, implementation handbook, and
pocket reference card.
A Workshop for Emerging
Leaders — Law Enforcement Edition SKU # Product Name USD
75673 Leadership Foundations —

(One-Day Workshop) Law Enforcement Edition
Leadership Foundations is a one-day workshop that helps Participant Kit
organizations prepare future leaders to take on larger roles and
responsibilities through teaching practical skills, useful tools,
and proven principles.
Leadership
Foundations — Law
Enforcement Edition
Facilitator Kit
kit, facilitator PowerPoint® CD,
facilitator resource DVD, posters,
certification guidebook, facilitator
supplement pack, and bag.
75674 Leadership Foundations — *

Law Enforcement Edition
Facilitator Kit
Law enforcement Workshop materials Law enforcement Workshop materials
Diversity-Centered Leadership The 7 Habits of Highly Effective

(One- or Two-Day Workshop) Families for Law Enforcement
Foster an environment where law enforcement professionals The 7 Habits of Highly Effective Families for Law Enforcement
recognize the value of diversity and move beyond judgments workshop helps law enforcement families acquire the skills and
and bias to become role models of diversity leadership and tools to manage the unique pressures and challenges imposed
change. Embracing this concept is not only important to by the profession and become empowered, making them more
complying with the law, but essential for building a high- effective on the job and at home.
performance agency.

Diversity-Centered Effective Families for Law
Leadership Facilitator Kit Enforcement Facilitator Kit
guidebook, facilitator PowerPoint®
guidebook, facilitator PowerPoint® CD,
CD, program DVD, certification
program DVD, participant calendar,
guidebook, and bag.
The 7 Habits of Highly Effective Families
book, and bag.
75677 Diversity-Centered Leadership * SKU # Product Name USD

Facilitator Kit
The 7 Habits of Highly Effective *
*Certification tuition or on-site consulting fees apply. Families for Law Enforcement
Facilitator Kit
Diversity-Centered Leadership
Spiral-bound participant guidebook. The 7 Habits of Highly
Effective Families for Law
Enforcement Participant
Guidebook
SKU # Product Name USD Spiral-bound participant guidebook.
75676 Diversity-Centered Leadership
Participant Guidebook SKU # Product Name USD

Families for Law Enforcement
110
The Nobility of Policing

Audio CD (1 hour)
Law Enforcement Participant Calendar An educational and inspirational session
that teaches from where personal power
SKU # Product Name USD and the ability to influence come.
Understand the price giving into cynicism
The 7 Habits of Highly Effective has on both the officer and community,
Families for Law Enforcement and reignite the passion to serve as
Participant Calendar guardians of our community.
The 7 Habits of Highly SKU # Product Name USD
Effective Families Book 75680 The Nobility of Policing

Audio CD (1 hour)
framework helps build strong family The Nobility of Policing:
relationships and develop a common Guardians of Democracy Book
understand each other. Written by Dr. This book takes an inspirational look
Stephen R. Covey. into the lives of law enforcement
professionals — the challenges, the
nobility, and the contribution of our
SKU # Product Name USD democracy’s guardians. It includes an
inspirational video.
75663 The Nobility of Policing:

Guardians of Democracy
Hardcover Book
The Nobility of Policing Suite

(Book and Audio)
This suite includes the book The Nobility
of Policing: Guardians of Democracy and The
Nobility of Policing audio CD.
75688 The Nobility of Policing Suite

(Book and Audio)
DVDs/Videos, Books,
Audio CDs, and Tools
FranklinCovey has assembled a library of books,
audio sets, and DVDs/videos to support and
enhance our content offerings. Covering a broad
spectrum of authors and subjects, these materials
address many of the greatest challenges facing
organizations today.
Choose from a variety of formats best suited to your learning
style, including audio versions of our best-selling books and
programs, supplemental tools, and program modules such as
Everest — all from today’s industry experts and thought leaders.
DVDs/Videos

Effective People:
Foundational Principles
(1 hour 40 minutes)
The 7 Habits of Highly Effective People:
Foundational Principles is based on the
best-selling book, The 7 Habits of Highly
Effective People, authored by Dr. Stephen
R. Covey. Named the #1 most influential
business book of the 20th century
by CEO magazine, the book enables
readers to improve their individual and
organizational effectiveness by helping
them envision and create successful lives.
Now these same foundational principles
are illustrated in this video of Dr. Covey
teaching in an informal setting.

People: Foundational Principles
DVD (1 hour and 40 minutes)
112
DVDs/Videos
Everest: Creating Greatness Celebrating Differences:

The incredible true story of the Mauritius
unthinkable: one blind man’s courageous
Celebrating Differences: Mauritius will teach
quest for the summit of the tallest peak
you how to create an environment where
in the world. Includes the award-winning
VHS VIDEO individuals, teams, and organizations
Everest video; 10-minute video meeting
ONLY achieve synergistic results through
opener, Leadership in the 21st Century, (Not available valuing diversity. By implementing
with Dr. Stephen R. Covey; 10-minute in DVD)
the principles presented in this video
tonesetters; PDF facilitator guide; PDF
workshop, you and your associates will
participant guidebook; and 16-slide
attain greater personal, professional, and
PowerPoint® presentation.
organizational effectiveness. Includes
Discussion Leader’s Guide,VHS video,
and five participant guidebooks.
75382 Everest: Creating Greatness DVD

72946 Entire Kit (VHS Only)

Max & Max: Unleashing 72945 Additional Participant
the Potential in People… Guidebooks (set of 10)
and Dogs!
Max & Max: Unleashing Potential
VHS VIDEO
in People…and Dogs! is about
I Know Just What You Mean!
ONLY I Know Just What You Mean! Overcoming
(Not available empowerment — creating the conditions
in DVD) that nurture growth and development. Roadblocks to Effective Communication
It will make you laugh. It will make you shows how to improve interpersonal
think. It will help you create a more effectiveness by learning to distinguish
VHS VIDEO
fulfilling workplace. Includes Discussion between listening with the intent to
ONLY
Leader’s Guide,VHS video, and five (Not available respond and listening with the intent
participant guidebooks. in DVD) to understand. By implementing the
principles presented in this video
workshop, you and your associates will
SKU # Product Name USD become more effective in this vital
72948 Entire Kit (VHS Only) leadership skill. Includes Discussion
Leader’s Guide,VHS video, and five
72947 Additional Participant participant guidebooks.
Guidebooks (set of 10)

72941 Additional Participant
113
Tearing Down Walls Leading by Example
Tearing Down Walls: Managing Change Leading by Example: Mentoring and
and Dismantling Barriers for Better Team Coaching for Effective Leadership shows
and Organizational Performance will help that the deepest part of influencing
you identify disabling obstacles between VHS VIDEO others is modeling — our individual
VHS VIDEO individuals, teams, and organizations. By actions and others’ responses to our
ONLY ONLY
(Not available
implementing the action plans presented (Not available example — and how to become more
in DVD) in this video workshop, you and your in DVD) trustworthy models. By implementing
associates will begin the process of the principles presented in this video
removing obstacles to achieve increased workshop, you and your associates
team and organizational performance. will learn the three sequential
Includes Discussion Leader’s Guide,VHS components of long-lasting, legitimate
video, and five participant guidebooks. influence — influence that goes
well beyond mere mimicry — to
make permanent, positive changes
SKU # Product Name USD in leadership effectiveness. Includes
72950 Entire Kit (VHS Only) Discussion Leader’s Guide,VHS video,
and five participant guidebooks.

Books

Effective People Book Effective Families Book
Celebrating its 15th year of helping people Applies the 7 Habits to the unique
solve personal and professional problems, circumstances of family relationships. A
this Special Anniversary edition includes a proven and successful principle-centered
new foreword and afterword written by Dr. framework helps build strong family
Covey exploring the question of whether relationships and develop a common
the 7 Habits are still relevant, and answering language so family members better
some of the most common questions he has understand each other. Written by
received over the past 15 years. Written by Dr. Stephen R. Covey.

29678 Hardcover Book Families Paperback Book
114
Books
Living the 7 Habits Book The 7 Habits of Highly

In Living the 7 Habits:The Courage to Effective Teens Miniature
Change, Dr. Stephen R. Covey shows how
successful people have used these principles Edition Book
to solve problems, overcome obstacles, and In The 7 Habits of Highly Effective Teens, Sean
change their lives. By showing how real Covey did for teens what his famous dad did
people have used the principles to thrive for adults. This Miniature Edition provides
in a changing world, he provides practical you with the essence of Sean’s wisdom, all in
guidance and powerful inspiration to his highly entertaining style. Learn how to
readers searching for a proven framework get control of your life, live from your
for living a meaningful life. values, improve your relationships with
friends and family, make smarter decisions,
and increase your self-confidence. Find out
SKU # Product Name USD why these 7 Habits make all the difference
22993 Living the 7 Habits between a so-so and a resoundingly
Paperback Book successful life!


Effective Teens Book Teens Miniature Edition Book
Applies the timeless principles of The 7
the tough issues and life-changing decisions The 6 Most Important
Decisions You’ll Ever
Make Book
Using real stories from around the world,
29664 The 7 Habits of Highly Effective Sean Covey covers the tough issues teens
Teens Paperback Book face on a daily basis and offers strong
advice on how to make wise and
informed decisions.
The 7 Habits Journal for
Teens Book SKU # Product Name USD
Chock-full of stories, engaging pictures, 75052 The 6 Most Important Decisions
stickers, and inspirational quotes, The 7
You’ll Ever Make Paperback Book
Habits Journal for Teens not only presents
Sean Covey’s life-changing wisdom in a
format that appeals to the youth of today,
but also provides space for them to reflect The 8th Habit: From
on how those issues affect their own lives. Effectiveness to Greatness
Book
SKU # Product Name USD A road map to help you find daily
75081 The 7 Habits Journal for fulfillment and excitement at work and at
Teens Book home. Written by Dr. Stephen R. Covey.

115
The 8th Habit Miniature Principle-Centered Leadership
Edition Book Book
This Miniature Edition provides a road map Learn the powerful principles Dr.
to help you find daily fulfillment and Stephen R. Covey has taught to many
excitement at work and at home. Written of the world’s top executives and most
by Dr. Stephen R. Covey. influential leaders. Align your organization’s
resources and structures to increase long-
term performance and create a high-
SKU # Product Name USD trust culture — the ultimate competitive
32368 The 8th Habit Miniature advantage.
Edition Book
Everyday Greatness Book 71252 Principle-Centered Leadership

Paperback Book
Dr. Stephen R. Covey teaches that every
individual has the potential for greatness,
and in this unique collection of stories
from Reader’s Digest, he adds commentary
The 10 Natural Laws of
to support the inspirational examples of Successful Time and Life
people living their best lives.
Management Book
Hyrum Smith discusses natural laws that
SKU # Product Name USD govern all of us while we manage our
32265 Everyday Greatness time — which, essentially, is managing
Hardcover Book our life.

First Things First Book 11405 The 10 Natural Laws of
Tired of working hard to beat the clock and Successful Time and Life
always losing? This book by Dr. Stephen Management Hardcover Book
R. Covey with A. Roger and Rebecca R.
Merrill will tell you how to find balance,
fulfillment, and effectiveness by putting first
things first.
What Matters Most Book
In this powerful book, Hyrum Smith
outlines a simple but powerful formula to
SKU # Product Name USD help you identify your own deeply held
71250 First Things First values — the most important priorities in
Paperback Book your life — and then doing something about
them in meaningful, everyday living.
24254 What Matters Most

Hardcover Book
116
Books
Life Matters Book Good to Great Book

A. Roger and Rebecca R. Merrill affirm Using tough benchmarks, Jim Collins and
that the key is in proactively creating a his research team identified a set of elite
dynamic, synergistic life balance between companies that made the leap to great results
work, family, time, and money. They say and sustained those results for at least 15
the answer does not lie in some mechanical years. How great? After the leap, the good-
“balance the scale” approach to work and to-great companies generated cumulative
family or in trying to run between the stock returns that beat the general stock
bases fast enough to touch them all in one market by an average of seven times in 15
day. The answer lies in creating a dynamic years, better than twice the results delivered
equilibrium in which work, family, time, and by a composite index of the world’s greatest
money are all vital, richly rewarding, and companies, including Coca-Cola, Intel,
highly interrelated parts. General Electric, and Merck.
29613 Life Matters Paperback Book 26127 Good to Great Hardcover Book
Execution:The Discipline of The Speed of Trust Book

Getting Things Done Book The Speed of Trust challenges our age-old
assumption that trust is merely a soft,
Larry Bossidy is one of the world’s most
social virtue and instead demonstrates
acclaimed CEOs, a man with few peers
that trust is a hard-edged economic
who has a track record for delivering results.
driver — a learnable and measurable skill
Ram Charan is a legendary advisor to senior
that makes organizations more profitable,
executives and boards of directors, a man
people more promotable, and relationships
with unparalleled insight into why some
more energizing. Written by Stephen
companies are successful and others are not.
M. R. Covey.
Together they’ve pooled their knowledge and
experience into the one book on how to close
the gap between results promised and results SKU # Product Name USD
delivered that people in business need today.
26771 Execution: The Discipline

of Getting Things Done The Ultimate Question Book
Hardcover Book
In this revolutionary management book,
Fred Reichheld reduces all business success
into one question: “Would you recommend
What the CEO Wants this business to a friend?” According to
You to Know Book Reichheld, this measure of customer
satisfaction should be at the heart of all
This book teaches the basic building blocks
strategic decisions made by every company.
of a business and helps readers understand
Learn how to use the “ultimate question”
how their organization makes money and
to strengthen your business.
operates as a total business. Written by
Ram Charan.
SKU # Product Name USD 31681 The Ultimate Question

Hardcover Book
74723 What the CEO Wants You to
Know Hardcover Book
117
To Do, Doing, Done Book The 7 Habits of
This book introduces a clear, four-step Happy Kids Book
process to managing projects. Written by
For the 7 Oaks friends, there is
Lynne Snead and Joyce Wycoff.
always something to do. Whether
they’re singing along with Pokey
Porcupine’s harmonica or playing
soccer with Jumper Rabbit,
everyone is having fun and learning
17652 To Do, Doing, Done all sorts of things. These seven stories
Paperback Book show how practicing the 7 Habits
makes this possible for the whole 7
Oaks community.
The Breakthrough Factor Book From learning how to take charge
Ensure incredible results in all spheres of of their own lives to discovering
life—in relationships, financial circumstances, how balance is best, the 7 Oaks
career decisions, physical health—by making friends have tons of adventures and
choices and arranging priorities around a find out how each and every kid
fruitful set of values and beliefs. Written can be a happy kid! Written by
by Henry Marsh. Sean Covey.

19622 The Breakthrough Factor

75630 The 7 Habits of Happy Kids
Paperback Book Hardcover Book
The Power Principle Book Let’s Get Real or Let’s Not

This title teaches readers the core principles Play:Transforming the Buyer/
of behavior that will dramatically affect their Seller Relationship Book
lives and careers. The author shows readers
how to gain personal success while fostering Let’s Get Real or Let’s Not Play is based
respect from those people they care most on the unique process, skills, and tools
about. Written by Dr. Blaine Lee. developed by the FranklinCovey Sales
Performance Group, and applied by
real sales leaders and salespeople around
SKU # Product Name USD the world.You will learn the power of
“getting real,” which the authors define
29662 The Power Principle
as being authentic, saying exactly what
Paperback Book you mean, and acting on your values.
Written by Mahan Khalsa and
Randy Illig.
The Leader in Me Book
The Leader in Me is the story of
extraordinary schools, parents, and
business leaders around the world who 75643 Let’s Get Real or Let’s Not Play
are preparing the next generation to meet Hardcover Book
the great challenges and opportunities
of the 21st century. Written by
75670 The Leader in Me Hardcover Book

118
Audio CDs
Audio CDs
The 7 Habits of Highly The 7 Habits for Managers:

Effective People 15th Managing Yourself, Leading
Anniversary Edition: Others, Unleashing
Powerful Lessons in Potential CD (70 minutes)
Personal Change The 7 Habits for Managers includes a
powerful Q&A with Dr. Stephen R.
With sales of over 15 million copies
Covey answering some of managers’
in 38 languages, this revolutionary
toughest questions. Audio-only
audiobook shows you how to achieve
program — this material is not available
peace of mind within and build trust
in any other format. Read by Dr.
without by seeking the roots of human
Stephen R. Covey.
behavior in character and by learning
principles rather than merely practices.
Read by Dr. Stephen R. Covey. SKU # Product Name USD
75122 The 7 Habits for Managers:

SKU # Product Name USD Managing Yourself, Leading
Others, Unleashing Potential
75383 3-CD Set (3 hours)
CD (70 minutes)
29969 Unabridged 13-CD Set (14 hours)
The 4 Imperatives of Great

The 7 Habits Signature Series Leaders 3-CD Set (3 hours)
7-CD Set (8.75 hours) Great organizations are created by great
This series of audios is based upon Dr. leaders — leaders who can unleash the
Stephen R. Covey’s landmark book The 7 highest and best contributions of their
Habits of Highly Effective People. With the team toward their organization’s most
Signature Series, you have the opportunity critical priorities. Dr. Stephen R. Covey
to listen to Dr. Stephen R. Covey teach addresses the skills great leaders use to
the 7 Habits with never-before-heard see the world differently and do things
material and insights. differently. This audio program teaches
Each habit also sold separately: listeners the 4 Imperatives of Great
Leaders, which are the critical, essential
functions for success.
31550 The 7 Habits Signature Series SKU # Product Name USD

75222 The 4 Imperatives of Great
31543 Habit 1: Be Proactive CD Leaders 3-CD Set (3 hours)
31544 Habit 2: Begin With the
End in Mind CD
31545 Habit 3: Put First Things First CD
31546 Habit 4: Think Win-Win CD
31547 Habit 5: Seek First to
Understand, Then to Be
Understood CD
31548 Habit 6: Synergize CD
31549 Habit 7: Sharpen the Saw CD
119
The 4 Disciplines of Execution The Ultimate Question
CD (1 hour) 5-CD Set (6 hours)
Executing strategic goals is the greatest The Ultimate Question offers hands-on guidance
challenge in business today. FranklinCovey on how to distinguish good profits from bad
has studied the topic of execution for and move customers beyond mere “satisfaction”
several years in thousands of teams and to true loyalty. Read by the author.
in hundreds of organizations. This audio
program with Dr. Stephen R. Covey and
Chris McChesney teaches listeners the SKU # Product Name USD
principles, skills, and tools necessary to 31795 The Ultimate Question

execute flawlessly, again and again. 5-CD Set (6 hours)
Principle-Centered Leadership

CD (1 hour) 3-CD Set (3.5 hours)
Dr. Stephen R. Covey demonstrates that
Principle-Centered Leadership — a long-
FOCUS: Achieving Your term, inside-out approach to developing
people and organizations — is key to
Highest Priorities (4 hours) dealing with the challenges that face us
The FOCUS workshop presents an today.
engaging and inspirational learning
experience and will change your life in ways
you never thought possible. SKU # Product Name USD
24729 Principle-Centered Leadership

74509 Special Edition With Workbook The 8th Habit: From

4-CD Set (4 hours) Effectiveness to Greatness
(3 hours)
The 4 Disciplines of Execution The crucial challenge of our world today
is this: to find our voice and inspire others
4-CD Set (4 hours) to find theirs.
The 4 Disciplines of Execution teaches you
how to focus on your top priorities and get
the critical things accomplished. 30657 3-CD Set (3 hours)
29968 Unabridged 13-CD Set (14 hours)
28898 The 4 Disciplines of Execution First Things First 3-CD Set

4-CD Set (4 hours)
(3 hours)
This dramatically different approach
to time management transcends the
traditional prescriptions of “faster, harder,
smarter,” and more.
24727 First Things First

3-CD Set (3 hours)
120
Audio CDs
Life Matters: Creating a The 7 Habits of Highly

Dynamic Balance of Work, Effective Families 3-CD Set
Family, Time, & Money (3.5 hours)
4-CD Set (5 hours) This audio program will help you solve
many family dilemmas.
In this groundbreaking work, the Merrills
affirm that the key to balanced living is in
proactively creating a dynamic, synergistic
life balance between work, family, time, and
money. Read by the authors. SKU # Product Name USD

Families 3-CD Set (3.5 hours)
74198 Life Matters: Creating a Dynamic

Balance of Work, Family, Time, & The Speed of Trust
Money 4-CD Set (5 hours)
10-CD Set (12 hours)
The Speed of Trust CD set challenges our
The 6 Most Important age-old assumption that trust is merely a
soft, social virtue and instead demonstrates
Decisions You’ll Ever Make: that trust is a hard-edged economic
A Guide for Teens 6-CD driver — a learnable and measurable skill
that makes organizations more profitable,
Set (6 hours) people more promotable, and relationships
In The 6 Most Important Decisions You’ll more energizing. Read by the author.
Ever Make, Sean Covey helps teens use
the principles and habits he introduced
in The 7 Habits of Highly Effective Teens SKU # Product Name USD
and apply them in a practical guide. 75669 The Speed of Trust 10-CD Set
Read by the author. (12 hours)

The Leader in Me
You’ll Ever Make: A Guide for
8-CD Set (9 hours)
Teens 6-CD Set (6 hours) The Leader in Me CD set is the story of
extraordinary schools, parents, and business
leaders around the world who are preparing
the next generation to meet the great
The 7 Habits of Highly challenges and opportunities of the
Effective Teens 21st century. Read by the author.
Sean Covey applies the timeless principles
of the 7 Habits to teens and the tough
issues and life-changing decisions they face.
75646 The Leader in Me 8-CD Set
(9 hours)

75298 Unabridged CD Set (7 hours)
121
The 7 Habits of Highly Tools
Effective Marriage Big Rocks Kit
2-CD Set (2.5 hours) Based on the kit used in
This audio program offers insights and the famous Big Rocks video
personal experiences in applying the 7 demonstrating Habit 3.
Habits to marriage and home.

74919 Big Rocks Kit
Marriage 2-CD Set (2.5 hours)
FranklinCovey Style Guide
This award-winning guide truly is
How to Develop Your designed to help you write documents
Personal Mission Statement that will achieve the results you expect
and need. It goes beyond the basics of
2-CD Set (2 hours) grammar and punctuation to address
An audio CD featuring internationally design, graphics, style, and many other
renowned Dr. Stephen R. Covey teaching aspects of writing.
how and why to develop a Personal
Mission Statement. This will help you
become the powerful creative force of your SKU # Product Name USD
life and for good in the lives of others. 75573 FranklinCovey Style Guide
(With CD-ROM)
75681 How to Develop Your Personal Dr. Stephen R. Covey

Mission Statement 2-CD Set
(2 hours) Bobblehead
A 7-inch bobblehead of Dr. Stephen R. Covey.
How to Develop Your

Family Mission Statement
2-CD Set (2 hours) SKU # Product Name USD
An audio CD featuring Dr. Stephen R.
Covey teaching how and why to develop
75575 Dr. Stephen R. Covey
a family mission statement. It will help Bobblehead
you transform family life from a desperate,
miserable, day-to-day grind to a family life
rich with meaningful relationships.
75682 How to Develop Your Family

Mission Statement 2-CD Set
(2 hours)
122
Coming Soon!
PlanPlus Online
TM
Get Organized, Focus On Priorities,

Accelerate Productivity
Access your data anytime, anywhere, from any browser or smartphone
with PlanPlus™ Online.
PlanPlus™ Online is a secure Web-based application that provides planning, sales management,
customer relationship management (CRM), team collaboration and process management for small
and medium-sized businesses via the Internet. Its familiar planner-like interface is based on
FranklinCovey’s renowned planning and time management methodology.
• Access—from any internet connection including your smartphone

• Secure System—to keep your data safe
• Quickly Prioritize & Delegate—with unique task-management tools
• Easily Integrate—your e-mail with planning tools
• Task Delegation—to anyone via e-mail
• Calendar Sharing—with your team or family
PlanPlus™ Online is coming soon!

For more information, please contact your FranklinCovey Client Partner.
123
Custom Client Solutions
Make it yours
Whether you need a program customized or require
a new product developed for your organization,
Custom Client Solutions has the proven process to
build the perfect solution.Your specific objectives
for the training, budget, and training volume are our
first consideration for the type of customization we
would recommend.
Customization builds upon existing FranklinCovey content
and your organization’s unique content by using the 4DL
process to deliver results. This five-step process lowers
development costs and improves ROI.
The 4DL Process

FranklinCovey’s Custom Client Solutions group uses a five-
step process that delivers results, lowers development costs, and
improves ROI.
DIAGNOSE
3 DELIVER LEARN DESIGN 2
DEVELOP
Diagnose
• Overview key stakeholder needs.
• Identify challenges and logistics.
• Identify audience, culture, budget, timeline, and
success measures.
124
Custom Client Solutions
Design Deliver
• Clarify learning objectives and priorities. • Training delivered by training professionals.
• Confirm audience and stakeholder needs.
• Brainstorm content alignment with learning objectives. Learn
• Gather post-project feedback.
Develop • Define areas of improvement and incorporate into
• Create content for all deliverables. the process.
• Facilitate client reviews.

• Incorporate changes.
• Prepare final materials.
Custom Client Solutions offers customization of FranklinCovey curriculum and planners at the following levels:
Level 1 Level 2 Level 3
Level 1 Customization— Level 2 Customization— Level 3 Customization—

Customize FranklinCovey Enhance the relevance of the Add learning segments unique
curriculum to reflect your brand. materials to your learners. to your organization and culture.
• Add your company logo In addition to the Level 1 In addition to Levels 1 and 2
(co-brand), name, and customization: customization:
corporate colors. • Modify exercises, examples, • Create new content.
• Make slight modifications to case studies, and application • Combine content from several
select examples or case studies. materials. FranklinCovey workshops into
• Add your mission, vision, and • Add graphics. one program.
values. • Create additional instructions • Combine FranklinCovey
• Make slight modifications to in the facilitator guide to content with your own
the timing of the program. match changes to participant corporate training content.
materials. • Research and collect new data
logo
Our Mission
• Create and modify PowerPoint® and content to create up-to-
slides to match changes to the-minute training.
participant materials.
logo
Our Mission
logo
logo logo
logo Our Mission
logo
logo
logo
125
Looking for scientific proof
that FranklinCovey solutions work?
The Center for Advanced Research (the Center) Where can you obtain these
conducts research independently of the sales arm of and other proofs?
FranklinCovey. Headed by Professor and Fulbright All of our published results are available on our
Scholar Dean W. Collinwood (Ph.D. University of website at www.franklincoveyresearch.org. This
Chicago, M.Sc. University of London), the Center’s website is open to the public and no user ID or
team of Ph.D.s and MBAs evaluates the impact password is needed to access it.
of FranklinCovey training on individuals and
organizations around the world — and publishes the
results on a public website.
CASE-STUDY EXAMPLE
The 7 Habits Reduces

Employee Turnover
The British retail company Welcome Break
was plagued with excessively high employee-
turnover rates. The numbers below show
turnover in four of the stores. Before
FranklinCovey training, the average turnover
approached 50 percent (48.8%), with one The Center for Advanced Research Homepage
of the stores losing 61 percent (61.3%) of
On our homepage, you can search by keyword,
its employees every year. After training in
by problem to be solved, by type of organization
The 7 Habits of Highly Effective People and
or industry, by FranklinCovey solution, by type of
Leadership: Great Leaders, Great Teams, Great
document, or by language.You will notice that many
Results, turnover in the same stores dropped
to an absolute average of 35 percent. Two
of our items are available in eight languages and
stores lowered their turnover rate by over
come as full case studies, short success stories, videos,
22 percent, and the four-store average podcasts, white papers, or special reports. There are
improvement was –13.5 percent. currently over 100 items available.You can download
the items as pdf files, view the videos, or listen to the
podcasts for free.
Pre- Post-
Store Change
FranklinCovey FranklinCovey
Each article or video comes with a short description.
A 61.3% 38.8% –22.5%
This will help you decide if the item fits your
B 38.5% 37.6% –0.9%
organization without having to read or view the
C 38.5% 30.3% –8.2%
entire case study, success story, video, podcast, white
D 56.8% 34.6% –22.2%
paper, or special report.
Average 48.8% 35.3% –13.5%
View the full case study “Welcome Break in

the U.K.” at www.franklincoveyresearch.org.
126
Center for
Advanced Research
Guest Satisfaction at
Gaylord Opryland
The Center for

Advanced Research
has documented
the power of The 4
Disciplines of Execution
to improve guest satisfaction scores at a hotel in
Tennessee, U.S.A. Guest satisfaction scores were a
low 43 percent before the FranklinCovey training
and rose to 64 percent after the 4 Disciplines process
was implemented.
You can see the dramatic improvements by typing
Article Description Page
“Guest Satisfaction at Gaylord Opryland” in the
From our case-study example, you saw that hard keyword search area on our website.You can read
data supports the claim that FranklinCovey solutions the case study in English, Spanish, or even Japanese,
helped Welcome Break with its “churn” problem. or view a 12-minute video.
What other topics are covered by How do we gather our data?

the Center’s research efforts?
One way is through Custom Surveys, or surveys
Read some of our studies to find out more: uniquely designed to assess specific characteristics
The Effects of 7 of your organization. Custom Surveys are crafted
Habits Training on with exacting precision using the best survey
Perceived Change at methodologies. They are usually taken online, and
California University
of Pennsylvania
your organization will get back useful reports and
prescriptive guidance. We encourage you to propose
The Center for a Custom Survey for your organization or team.
Advanced Research Contact the Center for Advanced Research for
has documented pricing and process help at (801) 817-6109.
the positive impact (statistically significant at
[p>.001]) of the 7 Habits on the faculty and campus
culture, especially productivity, of a university in
Pennsylvania, U.S.A. The Center also reported
that “learning a common language/vocabulary in
the training resulted in enhanced communication
throughout the organization.”
To read the full doctoral-dissertation summary, type
“The Effects of 7 Habits Training on Perceived
Change at California University of Pennsylvania” in
the keyword search area on our website:
www.franklincoveyresearch.org
127

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DAVID M. R.

Dear Valued Clients,

Government, Law Enforcement,

Introduction to the 7 Habits of Highly���������������102

The Leadership Challenge Great Leaders Catalog Page

The Individual-Effectiveness Challenge Effective Individuals

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The 4 Disciplines of Execution®: Skills Workshop page

What the CEO Wants You to Know: page

On-Site Consulting, eLearning

Hire a FranklinCovey expert. Maximize learning through technology.

Client-Facilitator Certification Open-Enrollment

Certify your employees through a Train-the- Join other professionals in a public-

Step 1: • Register for the public program of your choice online

 acilitator Community. Create a profile in our worldwide

 acilitator Tools. Download facilitator-specific tools designed

 acilitator Catalog. View a complete selection of training

Scott Jeffrey Miller

Client Facilitator Community

Login Page Profile Page

Photo Page Certifications and Other Credentials

Introducing LiveClicks™ webinar workshops

DO MORE WITH LESS

The LiveClicks certification steps are all conducted online:

© FranklinCovey. All rights reserved.

The 7 Habits for Managers Series—

Resolving Generational Conflict The 7 Habits for Managers Series—

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Key components include:

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Introduction to the 7 Habits of Highly��102

acilitator Community. Create a profile in our worldwide

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acilitator Catalog. View a complete selection of training

4. The front line isn’t held accountable for the service

3. Self-directing mechanisms. Service happens at

“When I tell my friends about the schools

I ncludes participant guidebook, Quantity Price Quantity Price