Academic instruction is arguably the primary business of education.

To this end, schools

are expected to influence students’ learning, socialisation, and even vocational preparedness.
Despite the attention paid to a broad definition of educational outcomes, however, academic
performance remains central. Students’ academic performance is a term that appears frequently
married in higher education discourse. Academic performance is a multidimensional construct
composed of the skills, attitudes, and behaviors of a learner that contribute to academic success
in the classroom

Hijazi & Naqvi, (2016). It is a satisfactory and superior level of performance of students
as they progress through and complete their school experience (Tinto, 2019). The implication of
this definition is underscored by research which repeatedly demonstrates that the vast majority
of students who withdraw from school do so for no reason other than poor academic
performance (Hijazi & Naqvi, 2017; Tinto, 2016).Although the importance of academic
achievement is rarely questioned, reaching unanimityregarding its measurement has been
elusive. The measurement of students’ academic performance continues to be a controversial
topic among policymakers, measurement experts, and educators.

(Elliot, 2017; Johnson, 2018). Researchers have used a variety of ways to measure
academic achievement such as report card grades, grade point averages, standardized test
scores, teacher ratings, other cognitive test scores, grade retention, and dropout rates (Burns &
Darling, 2019). However, for the purposes of this study, student academic performance is
defined by the degree to which a student is able to accomplish a given class work in the school
setting.

Gutman, L., & Akerman, R. (2018) Determinants of aspirations. Centre for Research on
the Wider Benefits of Learning Research Project 27. London: Institute of Education.Hansen, N.
M., & Mastekaasa, A. (2016). Social origins and academic performance at university. USA:
Oxford University Press.Hijazi, S. T., & Naqvi, S. M. M. R. (2019). ‘Factors affecting students’
performance: A case of private colleges’. Bangladesh E-Journal of Sociology, 3 (1), 65-
99.Hirsch, E. D. (2017(. The schools we need and why we don't have them. New York, NY:
Doubleday.Hoyle, E. (2016). Policies of school management. Suffolk: The Press Ltd.
 Today, most young people and students have Facebook accounts. The most important
reason is the growing use of Facebook in all aspects of working life, while many researchers
blame the quality of teachers bad, while attributed to the prevalence of the phenomenon of
Facebook madness and became a master of the minds and consciousness. According to (Oche
& Aminu, 2017),

It is noted that students are very divided in social media and spend about 24 hours
online. Even in the classroom and lecture theaters, it has been observed that some students are
always busy in chatting and communicating, during lectures and which should guide these times
toward learning, scientific research and innovation along the lines of students’ attitudes to
meeting new online friends and discussing issues of most importance. Most students suffer from
setbacks as a result of social media preoccupation. As per the study of (Obi, Bulus, 2019)

Adamu, & Sala’at, (2018), it was observed that the use of these sites also affects
students’ use of English and grammar. Students use short forms of writing words in their chat
rooms; they use the same thing in the classroom.

On the other hand, social networking sites can assist students in developing themselves,
enhancing their knowledge and creativity, leveraging their knowledge exchange, and increasing
their technical skills. Through the optimal use of social networking sites, students can access as
much knowledge and information as possible that enhance their academic performance and
excellence learning (Kaplan & Haenlein, 2020).

The most important conclusions of Hadeel Al-Obaidi’s study at the University of Bahrain
(2016) (Harrath & Alobaidy, 2016) on the students of the Arabian Gulf that there is a positive
impact of this technology at their academic level through the useful and optimal use of social
networking sites.