Branding and Brand Positioning

Syllabus
Types of Advertising
1. Print advertising

2. Television advertising

3. Radio advertising

4. Mobile advertising

5. Social media advertising

6. Native advertising
Types of Advertising
7. Display advertising
8. Outdoor advertising
9. Public service advertising
10.Product placement advertising
11.Guerrilla advertising
12.Paid search advertising
13.Direct mail advertising
Product Placement
Product placement is also known as “embedded
marketing.”

It is a marketing technique used in movies, TV shows,

music videos, and other productions where
references to a specific brand or product are “part”
of the script and incorporated to promote that
particular brand or product.
Why Do Brands Use Product
Placements?

• Raise awareness

• High competition for product integrations

• We rarely pay attention to ads

• Trust in a specific brand may increase

Media selection in advertising
• Media selection is very important part of preparing an
advertisement.

• Advertising media selection is the process of choosing the

most efficient media for an advertising campaign.

• One must select proper media depending the target

audience of the advertisement.
•
• There are various media platforms for advertising like
internet, TV, Radio, news paper, magazine etc.

• The media is selected according to its target audience,

product, timing, locality and somewhat budget of the
company. For the media selection one must consider
following factors:
Things to remember while selecting media
1. Know where the target audience is available.
2. Observe whether the target audience is educated or not.
3.Which media is widely used by the customers?
4. Consider the budget for the advertising because all mediums are not
affordable for the company.
5. Think of the length and importance of advertising.
6. Media selection should depend on the content or theme of the advertising.
Whether it is pictures, texts, audios or videos.
7. One should consider the environment in media selection. During cricket
world cup time TV and Digital Media are the best mediums for advertising.