AFT 1023

FUNDAMENTAL OF MANAGEMENT

SEMESTER SEPTEMBER 2021/2022

INDIVIDUAL ASSIGNMENT

NAME : NG WING CHIN

MATRIC NO : A21A2692
LECTURER : HASANNUDDIIN BIN HASSAN
LINK PRESENTATION: https://youtu.be/EiCzymCDvd8B

TABLE OF CONTANT

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 CONTENT PAGES

Objective and introduction 3-4

Discuss 1: What is management and four 5-8

management function the Tealive’s
company.

Discuss 2: Who is the top manager at 9-12

Loob Holding SDN.BHD and ten roles top
manager perform in organization.

Discuss 3: v. Why innovation is important 13

to CEO Bryan Loo’s job and how
technology changes the manager works
today
Reference 14

OBJECTIVE

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 i. What is management?
ii. Explain about the four (4) management function the Tealive’s company.
iii. Who is the top manager at Loob Holding Sdn.Bhd.?
iv. Explain ten (10) roles top manager perform in organization?
v. Why innovation is important to CEO Bryan Loo’s job?
vi. Explain how technology changes the manager works today?

INTRODUCTION

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 Tealive was Southeast Asia's biggest lifestyle tea brand at present brewing strong
in 650 outlets across three continents. Tealive was one of the brands of the Loob
Holdings Sdn. Bhd. Tealive was previously known as Chatime, and Cha in Chinese
means “Tea”. So, Chatime means Tealive. Therefore, today Chatime in Malaysia has
officially been replaced with Tealive. The taste of freshly brewed beverage was first
introduced to Malaysians on 17 February 2017. The Chief Executive Officer (CEO) of
the Loob Holdings Sdn. Bhd, Bryan Loo introduced Tealive as his brand to take tea to a
higher level. Furthermore, CEO Loob Holding is ready to bid farewell to the past and
focus on Tealive. Tealive will once again be their new starting point for making tea.

DISSCUSS 1

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WHAT IS MANAGEMENT?
Management is the coordination and organization of tasks to attain an objective.
Organization activities consist of setting the organization’s technique and coordinating
the effects of staff to achieve the goals through the application of accessible resources.
Management is relating to the capacities of planning, leading, organizing and
controlling. Furthermore, management is also about taking charge and ensuring focus is
placed on the things and aspects of the business that help achieve the vision and the
goals. Based on the agreeing of Frederick Winslow Taylor, management is an art of
knowing what to do, when to do and see that it is done in the cheapest and best way.
Next, “to manage is to forecast and to plan, to organize to command, to coordinate and
to control” agreeing to Henry Fayol.

A companies or enterprises often have three main layers of management

arranged in a progressive system. They are low-level management, middle
management and top-level management. Low-level management include supervisors
and foremen who look after the workers. Besides that, they also need to ensure that the
work is carried out appropriately and on time. Next, middle managers are those that
work within that lowest and highest levels of an organization. The middle level
management consists heads of various departments. Middle level managers are
especially concerned with the activities of their various departments. Last but not least,
top-level management, also known as top managers, consists of president, general
manager, chancellor, managing director, or chief executive officer. The top
management establish organizations strategic priorities and strategy. Thus, top
management also work to control over the organization.

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Four management functions the Tealive’s company?
Management functions are a systematic method of doing things. Management is
a process to emphasize that all managers, regardless of their skill or aptitude, engage in
some inter-related functions to achieve their desired objective. Planning, organizing,
leading, and controlling are basically the four primary functions of management. First,
planning is decision-making regarding the target and setting the future action from a set
of alternatives to achieve them. Planning is also a method of an organization define
their future action plan and determine the action and resources needed to achieve the
intended goal. Manager can make some plans such as business plans or marketing
plans to achieve the goal. The plan can be used as a guideline for activities and helps to
maintain management effectiveness. An effective planning must consider the influence
of internal and factors. For example, internal factors that affect planning are complicated
organization structure or limited growth opportunities for a company. Top manager of
Loob Holdings Sdn. Bhd, Bryan Loo is planning to change the names of Chatime
brands to Tealive brands. Furthermore, CEO Bryan Loo also plans to increase the
quantity of Tealive outlets to make Tealive branches widespread throughout Malaysia.
Next, he plans to increase the quantity of Tealive outlets from 165 to 250. Besides that,
Bryan Loo also plans to launching his brand in Vietnam and other Asian countries in a
couple of the years. In the other hand, the reason of CEO Bryan Loo launched the
brand at the Pavilion KL store is to attract more people to try it because there are many
consumer and traveler there. This will help to increase the fame of Tealive.

After that, organization involves determine how to organize and coordinate

resources and activities. Once the plan is made, the organization should allocate the
tasks to relevant departments and delegation of authority. In order for the work to
proceed smoothly and the organization to operate smoothly, the tasks should be
grouped together. Therefore, the organization create each department within the
company is to ensure that they can work together so that the progress will be more
systematic. As an example, Bryan Loo is successful in monitoring the workforce of
employees that more than 1000 people. Furthermore, CEO Bryan Loo also can train his
worker from 50 to 100 people in a month on training excellence, which is something he

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strives for all the time. Besides that, he organizes for his employees to keep comfortable
while joining the training program to continue a strategic stepping stone for their
entrepreneurial journeys. Employees are also trained to be friendly in term to build good
relationship with customer to retain, create and attract new potential customer to be
loyal customer with good service such as smile and giving a good greeting before taking
customer’s orders to make them always feel comfortable. This action shows that the
team will guide new workers in kiosk or in-line store from A to Z consists of determining
what task are to be done.

Furthermore, leading is the third step to achieve an organization goals through

motivation, communication, encouragement towards employees to increase the
productivity. Leading is considered as the most important and challenging part because
it will affect the employees to work together with the interest of an organization.
Communication, motivation and direction are considered as a part of leading system.
The basic quality of leadership is to 7 motivate employees because it can influence
employee’s behavior based on understanding the reasons for maintaining human
behavior in particular commitment direction. As an example, CEO Bryan Loo has a cool
image and sociable character to communicate with his worker and he has amazing
modern management skill in operating the company. Besides that, Bryan Loo has
managed a strong workforce of 2000 employees who serve over 5 million customers in
more than 400 outlets worldwide. Thus, Bryan Loo very care and focus on train workers
better. CEO Bryan Loo as a leader, he needs to ensure that older employees are still
able to progress their career within the company while also giving newer employees the
opportunity to lead the company.

The fourth function in management process is controlling. controlling function that

include monitoring activities to ensure the tasks are completed as planned and any
major deviations are corrected. The activities consist of measure actual performance,
compare actual performance against standard and take managerial actions when there
is necessary to correct any deviations. As long as the results are found to be different
from the planned actions, the person in charge should take the responsibility and

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necessary actions to improve performance. Controlling may be the last and most
important management function process as the result can be controlled by people's
behavior. In short, controlling enables the plan to be completed within a specific time.
CEO Bryan Loo and LOOB founder needs to control the activities of the organization so
that the actual performance is according to the standards that have been set and take
improvement actions to achieve organizational goals. Besides that, CEO Bryan Loo with
passion mentoring upcoming business talents, and he has expanded his food and
beverages empire from a start-up into a full- blown enterprise. Each production process
needs to be carefully made, controlled in detail and systematically to avoid problems
during the production process. This will have a better performance effect on LOOB
Holding. Next, comparing the result whether the organization’s goals are achieved or
not. If the process is not achieving the target, then improvements and corrections need
to be made. For example, Tealive uses the new technological support to reduce labor
costs. Besides that, it can also help the company to increase productivity and quality of
product.

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DISSCUSS 2
Who is the top manager at Loob Holding Sdn.Bhd.
Bryan Loo is the Chief Executive Officer of Loob Holding Sdn.Bhd. Bryan Loo
was born and also raised in Perlis, Malaysia. His first experience as an entrepreneur
when he was at the age of 7. Besides that, he received his bachelor's degree in
biochemistry from Monash University in Melbourne, Australia. Bryan Loo worked two
years as a salesman in a biotech company after his graduation. However, he was
unsatisfied with this job. After that, he decided to start his own business, and looked into
the possibility of selling bubble tea. Bryan Loo went to Taiwan with his father and
approached five enterprises with an offer to introduce their brand to Malaysia but all of
them turned him down. Thus, he knew that Chatime was eager to expand from the
information of his cousin, who had just returned from Taiwan. At the end, Bryan Loo
was handed the master franchise for Malaysia as the result of the meeting with the CEO
of Chatime.

Ten roles top manager perform in organization.

According to Mintzberg's findings and subsequent study, there are ten defined
roles of a manager in an organization that divide into three specific categories which are
decisional roles, informational roles, and interpersonal roles. Decisional roles are
concerned with events in which the manager must take appropriate action and make
decisions. These roles also necessitate both theoretical and human skills. Decisional
roles consist of entrepreneur, disturbance handler, resource allocator, negotiator. Bryan
Loo as an entrepreneur, manager is an inventor and innovator. He initiates and
oversees all the new product that will improve the performance of their organization.
The new product will be produced by LOOB Holding is their collaboration with other
F&B companies. He strives to improve his department and adapting to changing
environmental factors. Besides that, managers should always think about the new
ideas, start new projects and start development projects. Besides that, the disturbance
handler roles are managing disputes among colleagues or between the management's

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department and other departments in organization. When corporation is confronted by
unforeseen problems, disturbance handler has to takes corrective action. In this case,
boba (the black chewy tapioca balls) used in bubble tea can cause cancer. He was very
upset with the statement issued about the boba. Regardless, he tried to solve the
problem, and the Tealive eventually failed. Next, as a resource allocator, manager
should make alternatives on how to manage funding, resources, employees, time, as
well as other resources. The managers are in charge of managing resources,
scheduling activities and permitting actions. For example, Bryan Loo is constantly
looking the ways to innovate and improve the business in Food & Beverage industry
through setting up big goals and achieving them. Besides that, he also allocated
resources very well to make the production process run without any problems that
caused the production process for Tealive’s company to be disrupted. In addition, he
adds the high-quality machines to improve the convenience of his worker. Moreover, the
negotiator role consists of formal discussions and haggling to achieve objectives.
Negotiator usually represents the requirements of teams or departments. LOOB Holding
Sdn Bhd completed the branding process by rebranding their franchise. After that, La
Kaffa is shocked by Bryan Loo’s actions and doesn’t want to cooperate with them.
Furthermore, they also worried because the bulk of Chatime’s revenue in Malaysia
gives them 20% of the total revenue for La Kaffa. Thus, Bryan Loo wins in these
negotiations.

Next, informational roles entail processing information. Managers gather,

distribute, and transmit information. The three informational roles involve monitor,
disseminator, and spokesperson. Monitor is played when a leader gathers information.
The information will be analyzed to detect problems and opportunities, as well as to
understand events that occur outside the unit. Bryan Loo as a manager need to receive
information about internal and external events in order to understand the organization
and its environment. Bryan Loo kept maintaining and monitoring a workforce of over
1000 employees in Tealive. Besides that, he also monitors the entire Tealive branch to
ensure that all Tealive outlets implementation processes run without any problems. For
better monitor the performance of its outlets, company integrated a cloud-based POS

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machine with a business intelligence dashboard. Besides that, the disseminator delivers
information that require in the organization. Manager has to provide information about
the organization to both employees and stakeholders. CEO of Loob Holdings Sdn Bhd,
Bryan Loo owned the Chatime bubble tea franchise, told his workers that he wanted to
rebrand the outlets as Tealive. Next, he also told his workers that he plans to regional
by launching his brand in Vietnam and other Asian countries. Furthermore,
spokesperson publishes information of organization to clients outside the organization.
As a manager need to communicate information to others outside the organization or
stakeholders related to the organization’s plan, policies, actions and decisions. CEO
Bryan Loo has told the media to tell them about the successes he had achieved to keep
others excited as well about the secret of Tealive’s success.

Furthermore, Interpersonal roles are managerial roles that related to the

manager's actions, which is center around interpersonal interaction. Interpersonal roles
consist of individuals and subordinates outside the organization, as well as formal and
informal responsibilities. Interpersonal roles of a manager include figurehead, leader,
and liaison. The figurehead is that manager who wants to inspire people within the
organization to connected each other. Besides that, to the institution, to support the
policies and decisions made on behalf of the organization and to work harder for the
good of the institution. CEO Bryan Loo graduated as a biochemist student, but his joy is
to be an entrepreneur and opening his own company. Next, he also braves to taking
opportunity to expand his business by opening several branches. Although he has failed
in his business, he has a high spirit to bounce back into his business. After that, all
managers have a leadership role, Leader means that the responsibility for the work of
subordinates, motivating and encouraging employees, exercising their formal authority.
Leader builds relationships with colleagues, including inspirit, coordinate, and influence
them. For example, Tealive have a good management and have good relationship
between the leader and workers. CEO Bryan Loo applies amazing leadership skills in
his company because a successful leader should need to come up with strategies.
Thus, Bryan Loo treating his team with respect even he had to face issue with La Kaffa
and Chatime but CEO Bryan Loo still do the best to serve his team. Furthermore, the

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liaison act as an intermediary between individuals inside and outside the organization.
As a leader of the company must perform the functions of communication, motivation
and encouraging team at their company. For instance, Bryan Loo was previously the
franchise holder of Chatime, owned by Taiwanese franchisor La Kaffa international Co
Ltd. He contacted them and finally he was given the master franchise for Malaysia.
Loob Holdings will expand into the metro cities of india through its collaboration with
World Iconic Brands Hospitality (WIB).

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DISSCUSS 3
WHY INNOVATION IS IMPROTANT TO CEO BRYAN LOO’S JOB?
Since the termination of Chatime franchise in 2017, Bryan Loo had started his
innovation in his business. Innovation is important to CEO Bryan Loo’s job because he
needs to improve the production quality of Tealive’s company products. CEO Bryan Loo
needs to innovate to create an outstanding product, strong brand and build a customer
network. Since the menu of Tealive are nearly similar to Chatime, CEO Bryan Loo had
created new flavours beverages to compliments its existing beverage series. For
examples, fruit tea series, smoothie’s drinks series, wellness tea series and others.
Furthermore, products of Tealive will able to diversify the taste and effect will make
customers interested in always choosing the product of Tealive because it has beautiful
design, unique taste and others.

HOW THE TECHNOLOGY CHANGES THE MANAGER WORK TODAY?

Technological changes not only create opportunities to change the nature of the
work, but also affect employment issue and productivity. Technology had made things
easier and faster for managers to operate their business. Next, technology has changed
the job of managers, as today’s workers can complete their jobs at their own place.
After that, technologies such as laptops enable communication between managers and
employees, employees are able to complete all their tasks effectively. Technologies
changes help to function more systematically as well as tools and raw materials can be
used efficiently and job can be well organized so that the production process will run
smoothly. In addition, managers are also able to monitor employees due to high-tech
advances in remote area such as rural areas or villages.

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REFERENCE
https://www.managementstudyhq.com/what-is-management.html
https://tealiveweb.wordpress.com/2017/05/03/background/
https://courses.lumenlearning.com/boundless-business/chapter/an-introduction-to-
management/
https://www.mindtools.com/pages/article/management-roles.htm
https://www.thestar.com.my/lifestyle/life-inspired/2019/09/09/tealive-bryan-loo-loob
https://www.iedunote.com/function-of-management-process
https://www.nst.com.my/news/2017/03/225967/tealive-drink-only-rm1-april-1-
%E2%80%93-no-joke
https://www.aiuniv.edu/degrees/business/articles/functions-of-management
https://generationt.asia/leaders/generation-t-bryan-loo

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