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  • CBAI Assignment-1 Template

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    Sonu Gurmaita
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    The document outlines a student assignment on analyzing the consumer decision making process for a recently purchased high-value product. Students are asked to: [1] Choose a product they bought like a phone, laptop, or smartwatch; [2] Describe the decision making process used in purchasing the product including problem recognition, information search, alternative evaluation, purchase decision, and post-purchase evaluation; [3] Conclude whether the process used was suitable for the product and provide justification. The assignment aims to help students understand factors influencing consumer preferences and apply concepts of market research and consumer insights.

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    CBAI Assignment-1 Template (1)

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    The document outlines a student assignment on analyzing the consumer decision making process for a recently purchased high-value product. Students are asked to: [1] Choose a product they bought like a phone, laptop, or smartwatch; [2] Describe the decision making process used in purchasing the product including problem recognition, information search, alternative evaluation, purchase decision, and post-purchase evaluation; [3] Conclude whether the process used was suitable for the product and provide justification. The assignment aims to help students understand factors influencing consumer preferences and apply concepts of market research and consumer insights.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    1 views4 pages

    CBAI Assignment-1 Template

    Uploaded by

    Sonu Gurmaita
    The document outlines a student assignment on analyzing the consumer decision making process for a recently purchased high-value product. Students are asked to: [1] Choose a product they bought like a phone, laptop, or smartwatch; [2] Describe the decision making process used in purchasing the product including problem recognition, information search, alternative evaluation, purchase decision, and post-purchase evaluation; [3] Conclude whether the process used was suitable for the product and provide justification. The assignment aims to help students understand factors influencing consumer preferences and apply concepts of market research and consumer insights.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 4

    Consumer Behavior & Insights - 22MBADSE202

    Continuous Assessment CO Analyse the internal factors and its influence


    1 on consumer preferences and insight
    CA – 1 (Individual) CO Understand the external factors which
    2 influence consumer preferences
    Semester: 2, Section: CF2 Appraise the influence of market research
    CO
    and consumer insight on acquisition and
    MBA Batch: 2022 – 24 3
    retention of consumers

    Topic: Consumer Decision Making Process for: Smart watch (Fastrack)


    CDM Conclusion Total
    S.No. USN Student Name
    7 Marks 3 Marks 10 Marks
    1 22MBAR0940 SONU GURMAITA

    Comments:

    Signature of the
    Faculty
    Assignment Description:

    You should choose a high value, a recent product purchased by you (for example, a
    mobile phone, 2-wheeler, car, laptop, smart device etc.).

    Describe in detail the process used by you.

    Do an analysis of each stage of consumer decision making process.

    After completion of consumer decision making process, based on your analysis give your
    conclusion whether the process used by you is suitable for your goods or not with
    justification.

    You are required to fill in the information as per the following template and submit the
    assignment on or before Thursday, 18th April 2023.

    Please fill your ‘Goods that you have chosen/ bought’ in the cover page of the
    assignment in the appropriate space provided.

    The assignment template starts from the next page.

    Assignment should be Handwritten except the cover page and contents page
    Contents

    1. About your Goods & its value


    2. Consumer Decision Making process for the good you bought
    2.1 Problem Recognition
    2.2 Pre-purchase information search
    2.3 Evaluation of Alternatives
    2.4 Purchase Decision
    2.5 Post purchase Evaluation
    3. Conclusion
    3.1 whether the process used by you is suitable for your goods or not
    3.2 Justification for your decision
    1. About your Goods & its approximate value

    Page | 1

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