INDIVIDUAL TASK.

Valuation and Negotiation of Technology.

Step 2 - Create value from technologic innovation

TEACHER: VERONICA DEIBE

UNIVERSIDAD ABIERTA Y A DISTNACIA UNAD

VALLEDUPAR
 INTRODUCTION.

This assignment has the precise purpose that each student read, investigate topics such as:
Intangible assets valuation ,Income approach valuation method , Real options valuation
method , Cost approach valuation method , Market approach valuation method, where each
student will give development of each subject through genially. In turn, an analysis will be
made situation in Colombian enterprises of digital transformation where the point of view
of each student will be contributed.
 OBJECTIVES.

 Know a whole thematic relationship with the unit.

 Analyze everything related to digital transformation in our country.
 1. Read the following reference for Unit 2 at the Knowledge Environment:

 GHEŢA, I. M. (2017). Theoretical and Methodological Considerations

Regarding the Evaluation of Intangible Assets. (pp 373–376).
 Mc Manus, J. P. (2012). Intellectual Property : From Creation to
Commercialisation: A Practical Guide for Innovators & Researchers. 16.
Valuation of Intellectual Property.
 Cohen, J. A. (2005). Intangible Assets : Valuation and Economic Benefit (pp
84-87).

2. Individually, each student of the group must choose one of the following topics and
post its selection in the Collaborative Learning forum:
1. Intangible assets valuation
2. Income approach valuation method
3. Real options valuation method
4. Cost approach valuation method
5. Market approach valuation method

3. According to the topic selected previously, using the online tool Genially,
create a “Video Presentation.

4. According to the information gathered in Step 1 of the course developing

the survey, the company mentioned some computer programs they use for
its activities as a part of the digital transformation.
In order to understand a software purchase, develop the following activities
a) Select one of those computer programs mentioned in the survey

PROGRAM: LOGGRO.

b) Imagine that you are working for the technological procurement area of a
company and you need to buy the computer program you selected previously.
Search on internet or other sources to find a quotation to identify:
 Owner of the rights
  Technical description
 Prices
 Payment terms
 Other information of interest
c) Hand draw a billboard explaining the computer program and the mains
aspects to buy it.

d) Record and post in YouTube a 2 - 3 minutes video where the student

appears himself with the hand draw billboard presenting in English the main
aspects to buy the computer program selected, mentioning:
1. Student´s name
2. Date
3. Name of the computer program
4. Main aspects according to the hand draw a billboard
5. A conclusion related to how easy is to purchase a computer program for a
Colombian company
e) Post the YouTube link on the Collaborative Learning forum

link:
 Analysis of the Article Chart
Student name

Article Tittle

Article Image

References

Relation of the
article with the
problem of digital
transformation in
Colombian
enterprises