Universidad Nacional Abierta y a Distancia

Vicerrectoría Académica y de Investigación

Course: Valuation and Negotiation of Technology
Code: 212032

Activity Guide and Evaluation Rubric – Step 3 Identify technology value

1. Activity Description

Type of activity: Collaborative

Evaluation moment: Intermediate Unit 2
Highest score of the activity: 70 points
The activity starts on: Monday, October The activity ends on: Sunday, October
4, 2021 24, 2021
With this activity, you are expected to achieve the following learning
outcomes:

Analyze valuation methods identifying the worth from technology innovation

The activity consists of:

This course is in English and as it is specified in the Rules and conditions for course
development: “The student must develop the proposed activities on due time,
in English. Contributions in different languages won´t be evaluated”.

Individual
The student must develop the following activities:

1. Each student reads and reviews all of the following references for Unit 2 at
the Learning Environment:

• World Intellectual Property Organization (WIPO) & International

Trade Centre (ITC), (2010). Exchanging Value – Negotiating Technology
Licenses, A Training Manual (pp 32-41).

• Cohen, J. A. (2005). Intangible Assets: Valuation and Economic

Benefit. Options Model (pp 84-87). Hoboken, N.J.: Wiley.

• Triana Ortiz, K. (15,06,2017). Valuation Methods. [Video].

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2. According to the understanding of the previous references and your own
research on internet, each student of the group chooses one of the following
topics to broaden his knowledge:

• Income approach method

• Cost approach method
• Market approach method
• Real options method calculated with Decision trees
• Real options method calculated with Black-Sholes model

3. Post the topic selection in the Discussion forum – Unit 2, according to the
following chart, also, as a group, identify who will be the student in charge of
delivering the final document at the Evaluation Environment:

Activities Assignment and Work Responsibilities

Group Number:
Unit name:
Selected topic Student name
Income approach method Student 1. Name
Cost approach method Student 2. Name
Market approach method Student 3. Name
Real options method calculated with Student 4. Name
Decision trees
Real options method calculated with Student 5. Name
Black-Sholes model
Student chosen to submit the Student Name
final document to the Evaluation
Environment:

Each student must respect the other students´ selection, it means for
example, if one student selects Cost approach method, none of the other four
students can develop the Cost approach method, they must choose another topic.
In case a second student presents the development related to Cost approach
method, it won´t be evaluated.

Note: If some of your classmates don't chose some topic because he or she
doesn't participate in the forum, the group can present only the topics developed
for the classmates who have participated in the job. It means for example if there

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 are only three active students, the document will have only three topics
developed, however, as explained in Activity 1, all students must read and review
all references to have a general understanding of all topics.

4. According to the topic chosen previously, the review of Unit 2 references

and your own search on internet, each student must:

Design a creative one-page infographic including the following:

• Student name
• Group number
• Date
• Selected topic
• Selected topic definition
• Processes related to the calculation of the value of technology using
the selected method
• Answer to the question: How can companies create value from their
innovation, applying the method according to the method selected
previously?

Collaborative
The group must develop the following activities:

5. Each student reads and reviews the following reference for Unit 2 at the
Learning Environment

Medellín Cabrera, Enrique Alberto, & Arellano Arellano, Alejandro. (2019).

Technology valuation at universities: Difficulties and
proposals. Contaduría y administración, 64(spe1).

6. Based on the understanding of the Analysis and Results discussion part of

the previous reference, the group selects one of the difficulties in valuing
technologies for transfer identified by the authors in the article, posting the
vote of each student in the following chart:

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 Problem selection chart
Group Number:
Unit name:
Difficulties in valuing technologies for Votes
transfer
Little knowledge of valuation methods by
technology managers in charge of the
process
Lack of information on the market and
commercialization channels
Lack of information on production costs
Ignorance of licenses, patents or similar
technology transfer agreements
lack of communication between developers
and technology managers in charge of the
process
Difficulty selected by the group: Write the difficulty with
more votes

7. Once the difficulty has been selected by the group, each student develops the
following activity:

Hand draw a concept map as a visual aid for a presentation of the difficulty
faced by Colombian companies to value its technology innovations selected
previously, including:

• Student name
• Date
• Unit name
• A concept map describing causes and consequences related to the
selected difficulty faced by companies in Colombia to value its
technology innovations (it means the difficulty with more votes).

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 8. Once the hand draw concept map is done, take a picture and build a
PowerPoint presentation including:

• Cover (Student name, date, unit name, tutor name)

• Concept map picture
• Two recommendations to face the difficulty defined in the Concept
map, applying the concepts studied in this unit, evidencing that, as
industrial engineering professional, understand how to value
technology in a company.

9. Finally, each student records a 2 - 3 minutes video (no less) where he

appears himself using his camera (it means the video shows the face of the
student), showing the PowerPoint presentation indicating his name,
mentioning the date, explaining the concept map defined previously and the
recommendations for the Company to face the difficulty identified.

Save the video in YouTube or any other resource to get a public link and share
it in the Discussion Forum – Unit 2. (In case the video cannot be opened, it
cannot be evaluated).

In case you don´t have a software to record videos including your camera,
you can visit the following link and use the free tool to record the screen
online: https://www.apowersoft.es/grabador-de-pantalla-gratis

10. All students in the group read and review the activities developed by the
other members, consolidate all evidences in a PDF and the student selected
in Activity 3, submits it at the Evaluation Environment, according to the
guidelines given below in section Collaborative Work Evidences, naming it with
the following structure:

VNT_Step 3_Group number

For the development of the activity consider that:

In the Initial Information Environment, you must:

Review the agenda to identify the deadline, visit the General Forum and post your
presentation and visit the Synchronous attention by SkypePage to identify the tutor
user.

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In the Learning Environment, you must:
Review the syllabus of the course, the guide to solve the activity, and post activities
in the discussion forum.

In the Evaluation Environment, you must:

Submit the final document as a PDF with the structure indicated in this guide.
Evidences of individual work:
The individual evidence to be submitted is:

Each student posts on the Discussion forum – Unit 2 an infographic according to

Activity 4 and a video related to Activity 9.

Evidences of collaborative work:

The collaborative evidence to be submitted is:

Each group submits a PDF document including:

• Cover
• Table of contents
• Introduction
• Objectives
• Activities Assignment and Work Responsibilities Chart - one per group
(Activity 3)
• Valuation methods infographics – one per student (Activity 4)
• Problem selection chart - one per group (Activity 6)
• Hand draw concept map pictures – one per student (Activity 7)
• Videos evidencing the PowerPoint presentation – one per student (Activity 9)
• Conclusions
• References (Use APA guidelines)

From guidelines:
• PDF format
• Page Size: Letter
• Font type: Times New Roman
• Font size: 12
• Line spacing: Double
• Page margins: 2.54 cm
• Paragraph Alignment: Left-aligned

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2. General Guidelines for the Development of Evidences to Submit

For Collaborative evidences, consider the following:

• All members of the group must participate with their contributions in the
development of the activity.

• All contents included in the work or forum must be in English.

• In each group a single member will be chosen to submit the requested product in
the environment indicated by the teacher.

• Before submitting the requested product, students should check that it meets all
the requirements mentioned in this activity guide.

• Only the members of the group that participated with contributions during the
time assigned for the activity should be included as authors of the submitted
product.

Please keep in mind that all individual or collaborative written products must comply
with the spelling rules and presentation conditions defined in this activity guide.
Regarding the use of references, consider that the product of this activity must
comply with APA style.

In any case, make sure you comply with the rules and avoid academic plagiarism.
You can review your written products using the Turnitin tool found in the virtual
campus.

Under the Academic Code of Conduct, the actions that infringe the academic order,
among others, are the following: paragraph e) Plagiarism is to present as your own
work all or part of a written report, task or document of invention carried out by
another person. It also implies the use of citations or lack of references, or it
includes citations where there is no match between these and the reference and
paragraph f) To reproduce, or copy for profit, educational resources or results of
research products, which have rights reserved for the University. (Acuerdo 029 - 13
de diciembre de 2013, artículo 99)

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The academic penalties students will face are:
a) In case of academic fraud demonstrated in the academic work or evaluation, the
score obtained will be zero (0.0) without any disciplinary measures being derived.
b) In case of proven plagiarism in academic work of any nature, the score obtained
will be zero (0.0), disciplinary measures might be derived.

3. Evaluation Rubric Template

Type of activity: Collaborative

Evaluation moment: Intermediate Unit 2
The highest score in this activity is 70 points
First evaluation High level: The student analyzes the main valuation methods
criterion: presenting its definition, main concepts and processes,
identifying the worth of technology innovations, consolidating his
Analyze valuation findings in a creative infographic according to the selected topic,
methods identifying following all guidelines, even including name and date.
the worth from
technology If your work is at this level, you can get between 15 points
innovation and 20 points

This criterion Average level: The student analyzes the main valuation
represents 20 methods presenting just part of the required information or
points of the total avoiding to explain how companies create value from their
of 70 points of innovation, consolidating his findings in an infographic according
the activity. to the selected topic, following just part of the guidelines, or
including some mistaken information.

If your work is at this level, you can get between 2 points

and 14 points

Low level: The student does not create an infographic analyzes

the main valuation methods to identify worth from technology
innovation, or the infographic is not related to the selected topic.

If your work is at this level, you can get between 0

points and 1 points

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Second evaluation
criterion: High level: The student evidences his analysis of the valuation
methods to identify the worth from technology innovation,
Define the problem recording a video presenting himself a PowerPoint presentation
and propose that includes a clear hand draw concept map and some
solutions based on recommendations according to the concepts studied in this unit,
the studied contents to solve the difficulties in valuing technologies for transfer.

If your work is at this level, you can get between 25 points

This criterion and 30 points
represents 30
points of the total Average level: The student evidences his understanding of the
of 70 points of valuation methods, recording a video presenting himself the
the activity. problem and some recommendations to overcome the difficulties
in valuing technologies for transfer, but it is missing some
guidelines or it includes some mistaken information that
evidences no clear understanding of the contents studied.

If your work is at this level, you can get between 2 points

and 24 points

Low level: The student does not record a video evidencing the
analysis of valuation methods, presenting the problem and some
recommendations to overcome the difficulties in valuing
technologies for transfer

If your work is at this level, you can get between 0

points and 1 points

Third evaluation
criterion: High Level: The student participates in the collaborative
activities posting the synoptic table and submits at the
Present the Evaluation Environment, a PDF document according to the given
document according guidelines, evidencing proper grammar and spelling, presenting
to the specified a proper development of the activities proposed to analyze the
format and valuation methods to identify worth from technology innovation.
guidelines
If your work is at this level, you can get between 15 points
and 20 points

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This criterion Average Level: The student participates in the collaborative
represents 20 work posting the synoptic table and submits a document,
points of the total developing part of the proposed activities, evidencing some
of 70 points of spelling and grammar mistakes or missing some guidelines.
the activity.
If your work is at this level, you can get between 2 points
and 14 points

Low level: The student does not participate in the collaborative

activities with the synoptic table, also does not submit the
document evidencing his own development of the proposed
activities to analyze technology valuation methods.

If your work is at this level, you can get between 0

points and 1 points

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