Universidad Nacional Abierta y a Distancia

Vicerrectoría Académica y de Investigación

Course: Valuation and Negotiation of
Technology Code: 212032

Activity Guide and Evaluation Rubric – Step 2 Comprehend intellectual property

1. Activity Description
Type of activity: Collaborative
Evaluation moment: Intermediate Unit 1
Highest score of the activity: 90 points
The activity starts on: Monday, The activity ends on: Sunday, October
September 6, 2021 3, 2021
With this activity, you are expected to achieve the following learning
outcomes:

Recognize intellectual property protection as a key tool to develop technologic

innovation inside companies.

The activity consists of:

This course is in English and as it is specified in the Rules and conditions for
course development: “The student must develop the proposed activities on due
time, in English. Contributions in different languages won´t be evaluated”.

Individual
The student must develop the following activities:

1. Each student reads and reviews all of the following references for Unit 1 at
the Learning Environment:

● Ryder, R. D., & Madhavan, A. (2014). Intellectual Property and

Business: The Power of Intangible Assets. Chapter 1. The Intangible
Landscape - Understanding Core Concepts (pp 1-58). Los
Angeles: Sage Publications Pvt. Ltd.

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 ● Triana Ortiz, K. (07,08,2020). Intellectual Property Audit. [Video].
Recovered from: https://repository.unad.edu.co/handle/10596/35814

2. According to the understanding of the previous references and your own

research on internet, each student of the group chooses one of the following
topics to broaden his knowledge:

● Patents
● Copyrights
● Trademarks
● Industrial Designs
● Trade Secrets

3. Within the first two weeks of the Step 2, each student posts the topic
selection in the Discussion forum – Unit 1, according to the following chart,
also, as a group, identify who will be the student in charge of delivering the
final document at the Evaluation Environment:

Activities Assignment and Work Responsibilities

Group Number:
Unit name:
Selected topic Student name
Patents Student 1. Name
Copyrights Student 2. Name
Trademarks Student 3. Name
Industrial Designs Student 4. Name
Trade Secrets Student 5. Name
Student chosen to submit the Student Name
final document to the Evaluation
Environment:

Each student must respect the other students´ selection, it means for
example, if one student selects Patents, none of the other four students can
develop the Patents, they must choose another topic. In case a second student
presents the development related to Patents, it won´t be evaluated.

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 Note: If some of your classmates don't chose some topic because he or she
doesn't participate in the forum, the group can present only the topics
developed for the classmates who have participated in the job. It means for
example if there are only three active students, the document will have only
three topics developed, however, as explained in Activity 1, all students must
read and review all references to have a general understanding of all topics.

4. According to the topic chosen previously the review of Unit 1 references

and your own search on internet, each student must:

Design a creative infographic including the following:

● Student name
● Group number
● Date
● Selected topic (Patents, Copyrights, Trademarks, Industrial
Designs, Trade Secrets)
● Selected topic definition
● An example to illustrate how to protect intellectual property with
the selected topic
● Which one is the Colombian office in charge of ruling the
registration according to the topic?
● What is the registration process according of the selected topic?
● Does the registration require any fee? How much is it?
● References used in the infographic

Collaborative
The group must develop the following activities:

5. Each student reads and reviews the following reference for Unit 1 at the
Learning Environment

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 Dane (2019), Technical Bulletin Survey of Technological Development and
Innovation - Manufacturing Industry 2017-2018. Chapter 6 Intellectual
property and Quality certifications (pp 34-39).

6. Based on the understanding of chapter 6 of the previous reference and his

own research on internet, the group selects one of the following obstacles to
register industry property identified by Colombian companies in the
manufacturing industry, posting the vote of each student in the following
chart:

Problem selection chart

Group Number:
Unit name:
Obstacles to register Intellectual Votes
Property
Excessive processing time
Lack of benefit information
Poor effectiveness in providing
protection
Unfavorable cost-benefit balance
Difficulty meeting requirements
Low internal management capacity
No new ideas are generated
liable to obtain records
Obstacle selected by the group: Write the obstacle with more
votes

7. Once the obstacle has been selected by the group, each student develops
the following activity:

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 Hand draw a synoptic table as a visual aid for a presentation of the obstacle
selected previously, faced by Colombian companies to protect its intellectual
property, including:

● Student name
● Date
● Unit name
● A synoptic table describing the causes and consequences related
to the selected obstacle faced by companies in Colombia to register
its intellectual property (it means the obstacles with more votes)

8. Once the hand draw synoptic table is done, take a picture and build a
PowerPoint presentation including:

● Cover (Student name, date, unit name, tutor name)

● Synoptic table picture
● Two recommendations to avoid the obstacle defined in the concept
map, including the concepts studied in this unit, evidencing that, as
industrial engineering professional, understand how to protect
intellectual property in a company.

9. Finally, each student records a 2 - 3 minutes video (no less) where he

appears himself using his camera (it means the video shows the face of the
student), showing the PowerPoint presentation indicating his name,
mentioning the date, explaining the synoptic table defined previously and
the recommendations for the company in Colombia to avoid the obstacle
identified.

Save the video in YouTube or any other resource to get a public link and
share it in the Discussion Forum – Unit 1. (In case the video cannot be
opened, it cannot be evaluated)

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 In case you don´t have a software to record videos including your camera,
you can visit the following link and use the free tool to record the screen
online: https://www.apowersoft.es/grabador-de-pantalla-gratis

10. All students in the group read and review the activities developed by the
other members, consolidate all evidences in a PDF and the student selected
in Activity 3, submits it at the Evaluation Environment, according to the
guidelines given below in section Collaborative Work Evidences, naming it
with the following structure:

VNT_Step 2_Group number

For the development of the activity consider that:

In the Initial Information Environment, you must:

Review the agenda to identify the deadline, visit the General Forum and post your
presentation and visit the Synchronous attention by SkypePage to identify the tutor
user.

In the Learning Environment, you must:

Review the syllabus of the course, the guide to solve the activity, and post activities
in the discussion forum.

In the Evaluation Environment, you must:

Submit the final document as a PDF with the structure indicated in this guide.

Evidences of individual work:

The individual evidence to be submitted is:

Each student posts on the Discussion forum – Unit 1 an infographic according to

Activity 4 and a video related to Activity 9.

Evidences of collaborative work:

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The collaborative evidence to be submitted is:

Each group submits a PDF document including:

● Cover
● Table of contents
● Introduction
● Objectives
● Activities Assignment and Work Responsibilities Chart - one per group
(Activity 3)
● IP concepts infographics – one per student (Activity 4)
● Problem selection chart - one per group (Activity 6)
● Hand draw synoptic table pictures – one per student (Activity 7)
● Videos evidencing the PowerPoint presentation – one per student (Activity 9)
● Conclusions
● References (Use APA guidelines)

From guidelines:
● PDF format
● Page Size: Letter
● Font type: Times New Roman
● Font size: 12
● Line spacing: Double
● Page margins: 2.54 cm
● Paragraph Alignment: Left-aligned

2. General Guidelines for the Development of Evidences to Submit

For Collaborative evidences, consider the following:

● All members of the group must participate with their contributions in

the development of the activity.

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● All contents included in the work or forum must be in English.

● In each group a single member will be chosen to submit the requested product
in the environment indicated by the teacher.

● Before submitting the requested product, students should check that it meets
all the requirements mentioned in this activity guide.

● Only the members of the group that participated with contributions during the
time assigned for the activity should be included as authors of the submitted
product.

Please keep in mind that all individual or collaborative written products must comply
with the spelling rules and presentation conditions defined in this activity guide.
Regarding the use of references, consider that the product of this activity must
comply with APA style.

In any case, make sure you comply with the rules and avoid academic plagiarism.
You can review your written products using the Turnitin tool found in the virtual
campus.

Under the Academic Code of Conduct, the actions that infringe the academic order,
among others, are the following: paragraph e) Plagiarism is to present as your own
work all or part of a written report, task or document of invention carried out by
another person. It also implies the use of citations or lack of references, or it
includes citations where there is no match between these and the reference and
paragraph f) To reproduce, or copy for profit, educational resources or results of
research products, which have rights reserved for the University. (Acuerdo 029 - 13
de diciembre de 2013, artículo 99)

The academic penalties students will face are:

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a) In case of academic fraud demonstrated in the academic work or evaluation, the
score obtained will be zero (0.0) without any disciplinary measures being derived.
b) In case of proven plagiarism in academic work of any nature, the score obtained
will be zero (0.0), disciplinary measures might be derived.

3. Evaluation Rubric Template

Type of activity: Collaborative

Evaluation moment: Intermediate Unit 1
The highest score in this activity is 90 points
First evaluation High level: The student recognizes the main concepts and
criterion: processes to understand how to protect intellectual property in
Colombia, including the definition, the registration processes,
Recognize IP fees and requirements, consolidating his findings in a creative
general concepts infographic according to the selected topic, following all
and processes to guidelines, even including name and date.
protect technology
innovations If your work is at this level, you can get between 15
points and 20 points

This criterion Average level: The student recognizes just part of the
represents 20 proposed concepts and processes to understand how to protect
points of the total intellectual property in Colombia, consolidating his findings in
of 90 points of an infographic according to the selected topic, following just
the activity. part of the guidelines, or including some mistaken information.

If your work is at this level, you can get between 2

points and 14 points

Low level: The student does not create an infographic

recognizing the concepts and processes to understand how to
protect intellectual property in Colombia, or the infographic is
not related to the selected topic.

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 If your work is at this level, you can get between 0
points and 1 points

Second evaluation
criterion: High level: The student evidences his recognition of the
concepts and processes to understand how to protect
Define the problem intellectual property in Colombia recording a video presenting
and propose himself a PowerPoint presentation that includes a clear hand
solutions based on draw synoptic table related to the intellectual property registry
the studied contents in the country, and the proposal of recommendations to
overcome the obstacles to protect technology innovations in
Colombian manufacturing industry, according to the concepts
This criterion studied in this unit.
represents 50
points of the total If your work is at this level, you can get between 45
of 90 points of points and 50 points
the activity.
Average level: The student evidences his understanding of
the concepts and processes to protect intellectual property in
Colombia, recording a video presenting himself the problem
and some recommendations to overcome the obstacles to
register industrial property in Colombian manufacturing
industry, but it is missing some guidelines or it includes some
mistaken information that evidences no clear understanding of
the contents studied.

If your work is at this level, you can get between 2

points and 44 points

Low level: The student does not record a video evidencing the
recognition of the concepts and processes, presenting the
problem and some recommendations to overcome the
obstacles to register industrial property in Colombian
manufacturing industry

If your work is at this level, you can get between 0

points and 1 points

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Third evaluation
criterion: High Level: The student participates in the collaborative
activities posting the concept map and submits at the
Present the Evaluation Environment, a PDF document according to the
document according given guidelines, evidencing proper grammar and spelling,
to the specified presenting a proper development of the activities proposed to
format and recognize intellectual property protection.
guidelines
If your work is at this level, you can get between 15
points and 20 points
This criterion
represents 20 Average Level: The student participates in the collaborative
points of the total work posting the concept map and submits a document,
of 90 points of developing part of the proposed activities, evidencing some
the activity. spelling and grammar mistakes or missing some guidelines.

If your work is at this level, you can get between 2

points and 14 points

Low level: The student does not participate in the

collaborative activities with the concept map, also does not
submit the document evidencing his own development of the
proposed activities to understand intellectual property
protection.

If your work is at this level, you can get between 0

points and 1 points

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