Universidad Nacional Abierta y a Distancia

Vicerrectoría Académica y de Investigación

Course: Valuation and Negotiation of Technology
Code: 212032

Activity Guide and Evaluation Rubric – Stage 2 Intellectual property

1. Activity Description

Type of activity: Collaborative

Evaluation moment: Intermediate Unit 1
Highest score of the activity: 120 points
The activity starts on: Thursday, August 31, The activity ends on: Monday, September 25,
2023 2023
With this activity, you are expected to achieve the following learning
outcomes:
Comprehend the importance of Intellectual property protection as a facilitating tool in
the development of technological innovation in companies in a real environment.

The activity consists of:

This course is in English and as it is specified in the Rules and conditions for course
development: “The student must develop the proposed activities on due time,
in English. Contributions in different languages won´t be evaluated”.

Individual
The student must develop the following activities:

1. Each student reads and reviews all of the following references for Unit 1 at
the Learning Environment:

● Ryder, R. D., & Madhavan, A. (2014). Intellectual Property and

Business: The Power of Intangible Assets. Chapter 1. The Intangible
Landscape - Understanding Core Concepts (pp 1-58). Los
Angeles: Sage Publications Pvt. Ltd.

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 ● Triana Ortiz, K. (07,08,2020). Intellectual Property Audit. [Video].
Recovered from: https://repository.unad.edu.co/handle/10596/35814

2. According to the understanding of the previous references and your own

research on internet, each student of the group chooses one of the following
topics to broaden his knowledge:

● Patents
● Copyrights
● Trademarks
● Industrial Designs
● Trade Secrets

3. Within the first two weeks of the Step 2, each student posts the topic selection
in the Discussion forum – Unit 1, according to the following chart, also, as a
group, identify who will be the student in charge of delivering the final
document at the Evaluation Environment:

Table 1. Activities Assignment and Work Responsibilities

Activities Assignment and Work Responsibilities

Group Number:
Unit name:
1. Selected topic 2. Student name
Patents Student 1. Name
Copyrights Student 2. Name
Trademarks Student 3. Name
Industrial Designs Student 4. Name
Trade Secrets Student 5. Name
Student chosen to submit the Student Name
final document to the Evaluation
Environment:

Each student must respect the other students´ selection, it means for
example, if one student selects Patents, none of the other four students can

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 develop the Patents, they must choose another topic. In case a second student
presents the development related to Patents, it won´t be evaluated.

Note: If some of your classmates don't chose some topic because he or she
doesn't participate in the forum, the group can present only the topics developed
for the classmates who have participated in the job. It means for example if there
are only three active students, the document will have only three topics
developed, however, as explained in Activity 1, all students must read and review
all references to have a general understanding of all topics.

4. According to the topic chosen previously the review of Unit 1 references

and your own search on internet, each student must:

Design a creative poster in the tool Canva, including the following:

● Student name, Group number, Date, Selected topic (Patents,

Copyrights, Trademarks, Industrial Designs, Trade Secrets)
● Selected topic definition
● An example to illustrate how to protect intellectual property with the
selected topic
● Which one is the Colombian office in charge of ruling the registration
according to the topic?
● What is the registration process according of the selected topic?
● Does the registration require any fee? How much is it?

The creative poster must be designed in Canva. The student must send the
correct link to the discussion forum. In case the poster cannot be opened; it
cannot be evaluated.

Note: It is important to create a profile with your name in Canva, it means

that presentations that belong to other person won´t be taken into account.

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Collaborative

The group must develop the following activities:

5. Each student reads and reviews the following reference for Unit 1 at the
Learning Environment

• John P Mc Manus. (2012). Intellectual Property: From Creation to

Commercialization: A Practical Guide for Innovators & Researchers. Oak Tree
Press. pp 125-128
https://bibliotecavirtual.unad.edu.co/login?url=https://search.ebscohost.com/l
ogin.aspx?direct=true&db=nlebk&AN=1008965&lang=es&site=eds-
live&scope=site&ebv=EB&ppid=pp_126

6. Based on the understanding of chapter 6 of the previous reference and his

own research on internet, each student proposes a real company, where a
technological innovation project can be proposed and that allows improving
the operation and profitability of the company or enterprise.
Note: It is important to keep in mind that you must have access to the
information within the Company for the development of the project, also the
innovation should be technological.
The student must post their proposal in the discussion forum
Once the proposals of the group are received, all the integrants must vote to
choose one of them to develop a project, the vote must be registered in the
following chart:

Table 2. Votes chart

1. Company or enterprise 2. Votes

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 Company or enterprise selected Write the Company with
more votes

7. Once the company or enterprise has been selected by the group, each student
develops the following activity:
In this stage of the course, We seek to propose a technological innovation
through the application of the value proposition canvas, You can find it as
Annex 2, which is a Word file that you can use as a guide, that file contains
the instructions in Spanish about how to make your proposition, that canvas
will lead us to make the best technological proposal, value proposition canvas
should be filled in a similar format with the information you collected from the
company or enterprise selected to work in.
In the value proposition canvas, you must identify some topics about the
product (innovation) and about customer, you should distribute all the topics
using the following chart.
Table 3. Topic selection

1. Name of student 2. Topic to develop

Benefits
Features
Experience
Wants- fears
Needs
In this way, each student must choose a topic to make their contributions in
the Word file of the value proposition canvas. If any of the members does not
participate, the rest of the group must be in charge of completing all the ítems.
At the bottom of the page, there is a box called Product. In this box, you
must indicate the value proposition you are going to work on, this is the most
important part of the project, because it is where you as a group choose your
starting point for the development of the project, don´t miss it.

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8. Once you complete the slide in the value proposition canvas file, you must
make a group executive meeting, taking into account the following
situation:
Each student must Imagine they are the CEO of the proposed company or
enterprise and you are going to present the results obtained from the value
proposition canvas to the stakeholders in the meeting, then, each student
should expose the value proposition; at the end of the meeting you must
inform which is VALUE PROPOSAL showing the box called Product in the
canvas.

The meeting must be recorded, the students must have the camera turned
on and they can share screen whenever they want. Each student must
introduce themselves at the beginning of their intervention in order to validate
their participation and all the cameras should be turned on during the
meeting. You can use any known tool to make the meeting: skype, Zoom,
Teams, the only condition is that you must record the session.

Save and upload the video in YouTube or any other resource to get a public
link and share it in the Discussion Forum, the meeting must last 4 or 5 minutes
maximum. (In case the video cannot be opened, it cannot be evaluated)

9. All students in the group read and review the activities developed by the other
members, consolidate all evidences in a WIX PAGE that will be fed each stage
of the course, the construction of the WIX PAGE must be a strictly
collaborative work, for this purpose the student who chose to deliver the
document in activity 3, creates the free web page and invites the other
members of the group posting the link in the forum, so that everyone can
contribute to the construction, you can check the following link to learn more
about the WIX PAGE https://support.wix.com/es/article/creando-un-sitio-web-
gratis.
At this stage of the course, The WIX PAGE must contain a main tab with the
number of the group and the names of the students participating in the
activity, and another tab called STAGE 2, which should contain the following:

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 ● Introduction and Objectives
• Activities Assignment and Work Responsibilities Chart - one per group
(Activity 3)
● Link of IP concepts poster in Canva – one per student (Activity 4)
● Company or enterprise selection chart - one per group (Activity 5)
● Value proposition canvas Topic selecting chart - one per group (Activity 7)
● Value proposition canvas – one per group (Activity 8)
● Link of the video meeting – one per group (Activity 9)
● Conclusions

When you already have the WIX PAGE, you must present the link of the wix in
a pdf document that you will call VNT_Stage 2_Group number.

Note: It is important to take into account that the value proposal selected in
this stage should be the same that you work in the next stages, and should
be the same for the whole group. Also, the review and grading will be done
on the WIX PAGE during the all stages of the course.

For the development of the activity consider that:

In the Initial Information Environment, you must:

Review the agenda to identify the deadline, visit the General Forum and post your
presentation and visit the Synchronous attention by Teams to identify the tutor user.

In the Learning Environment, you must:

Review the syllabus of the course, the guide to solve the activity, and post activities
in the discussion forum.

In the Evaluation Environment, you must:

Submit the final PDF with the link of WIX PAGE according to the structure indicated in
this guide.

Evidences of individual work:

The individual evidence to be submitted is:
Each student posts on the Discussion forum – Unit 1 poster according to Activity 4,
an value proposition Canvas according to Activity 7 and a video related to Activity 8.

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Evidences of collaborative work:
The collaborative evidence to be submitted is:

Each group submits a PDF document including:

● Cover
● Link of the WIX PAGE (activity 9)

From guidelines:
● PDF format
● Page Size: Letter
● Font type: Times New Roman
● Font size: 12
● Line spacing: Double
● Page margins: 2.54 cm
● Paragraph Alignment: Left-aligned

2. General Guidelines for the Development of Evidences to Submit

For Collaborative evidences, consider the following:

● All members of the group must participate with their contributions in the
development of the activity.

● All contents included in the work or forum must be in English.

● In each group a single member will be chosen to submit the requested product in
the environment indicated by the teacher.

● Before submitting the requested product, students should check that it meets all
the requirements mentioned in this activity guide.

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● Only the members of the group that participated with contributions during the
time assigned for the activity should be included as authors of the submitted
product.

Please keep in mind that all individual or collaborative written products must comply
with the spelling rules and presentation conditions defined in this activity guide.
Regarding the use of references, consider that the product of this activity must
comply with APA style.

In any case, make sure you comply with the rules and avoid academic plagiarism.
You can review your written products using the Turnitin tool found in the virtual
campus.

Under the Academic Code of Conduct, the actions that infringe the academic order,
among others, are the following: paragraph e) Plagiarism is to present as your own
work all or part of a written report, task or document of invention carried out by
another person. It also implies the use of citations or lack of references, or it
includes citations where there is no match between these and the reference and
paragraph f) To reproduce, or copy for profit, educational resources or results of
research products, which have rights reserved for the University. (Acuerdo 029 - 13
de diciembre de 2013, artículo 99)

The academic penalties students will face are:

a) In case of academic fraud demonstrated in the academic work or evaluation, the
score obtained will be zero (0.0) without any disciplinary measures being derived.
b) In case of proven plagiarism in academic work of any nature, the score obtained
will be zero (0.0), disciplinary measures might be derived.

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3. Evaluation Rubric Template

Type of activity: Collaborative

Evaluation moment: Intermediate Unit 1
The highest score in this activity is 120 points
First evaluation High level: The student recognizes the main concepts and
criterion: processes to understand how to protect intellectual property in
Colombia, including the definition, the registration processes,
Recognize IP fees and requirements, consolidating their findings in a creative
general concepts poster according to the selected topic, following all guidelines.
and processes to
protect technology If your work is at this level, you can get between 17 points
innovations and 20 points

This criterion Average level: The student recognizes just part of the proposed
represents 20 concepts and processes to understand how to protect intellectual
points of the total property in Colombia, consolidating their findings in a poster
of 120 points of according to the selected topic, following just part of the
the activity. guidelines, or including some mistaken information.

If your work is at this level, you can get between 12 points

and 16 points

Low level: The student does not create a poster recognizing

the concepts and processes to understand how to protect
intellectual property in Colombia, or the presentation is not
related to the selected topic.

If your work is at this level, you can get between 0

points and 11 points
Second evaluation High level: The student evidences their recognition of the
criterion: concepts and processes to innovate in technology products,

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 processes or systems in a real environment, defining a value
Suggest a proposal canvas for their innovation.
technological value
proposal by If your work is at this level, you can get between 25 points
proposing a project and 30 points
based on the
studied contents. Average level: The student evidences their recognition of the
concepts and processes to innovate in technology products,
processes, services or systems in a real environment, defining
This criterion a value proposal canvas for their innovation, but it is missing
represents 30 some guidelines or it includes some mistaken information that
points of the total evidences no clear understanding of the contents studied.
of 120 points of
the activity. If your work is at this level, you can get between 18 points
and 24 points

Low level: The student does not define a value proposal

canvas for their innovation, or the information presented is not
related to the topic.

If your work is at this level, you can get between 0

points and 17 points
Third evaluation High level: The student identifies opportunities to innovate in
criterion: technological products, processes or systems from the value
proposal and exposes the results obtained from the value
Identify the proposition canvas recording a video presenting themselves and
opportunities to sharing screen, according to the concepts studied in this unit.
innovate in
technological If your work is at this level, you can get between 25 points
products, processes and 30 points
or systems and
argument them Average level: The student identifies opportunities to innovate
based on the in products, processes or systems from the value proposal and
studied contents argues the results obtained from the value proposition canvas
recording a video presenting themselves and sharing screen,
according to the concepts studied in this unit, but it is missing

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This criterion some guidelines or it includes some mistaken information that
represents 30 evidences no clear understanding of the contents studied.
points of the total
of 120 points of If your work is at this level, you can get between 18 points
the activity. and 24 points

Low level: The student does not record a video evidencing the
results obtained from the proposed business m value proposition
canvas or the information presented is not related to the
requested.

If your work is at this level, you can get between 17

points and 0 points
Fourth evaluation High Level: The student submits a wix page, at the Evaluation
criterion: Environment, according to the given guidelines, evidencing the
correct development of all activities and complying with the
Present the Wix requested information.
page according to
the specified If your work is at this level, you can get between 34 points
guidelines. and 40 points

Average Level: The student submits a wix page, developing

This criterion part of the proposed activities, evidencing some mistakes or
represents 40 missing some guidelines.
points of the total
of 120 points of If your work is at this level, you can get between 24 points
the activity. and 33 points

Low level: The student does not submit the wix page

If your work is at this level, you can get between 0

points and 23 points

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