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    Minh Nhựt
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    This document summarizes the business background, campaign background, audience, exclusions, and plans for an automotive food truck business based in Australia. The business sells customized food trucks and has over 33k Facebook followers. Their current ad campaigns have a daily spend of $100-22 per day, with a cost per acquisition of $78 for sales campaigns and $0.18 for traffic. Their goals are to lower costs, increase inquiries, expand awareness and services, and grow into new regions.

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    Final-Adviser-Profile-Contestant

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    This document summarizes the business background, campaign background, audience, exclusions, and plans for an automotive food truck business based in Australia. The business sells customized food trucks and has over 33k Facebook followers. Their current ad campaigns have a daily spend of $100-22 per day, with a cost per acquisition of $78 for sales campaigns and $0.18 for traffic. Their goals are to lower costs, increase inquiries, expand awareness and services, and grow into new regions.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    3 views1 page

    Final Adviser Profile Contestant

    Uploaded by

    Minh Nhựt
    This document summarizes the business background, campaign background, audience, exclusions, and plans for an automotive food truck business based in Australia. The business sells customized food trucks and has over 33k Facebook followers. Their current ad campaigns have a daily spend of $100-22 per day, with a cost per acquisition of $78 for sales campaigns and $0.18 for traffic. Their goals are to lower costs, increase inquiries, expand awareness and services, and grow into new regions.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    FOOD Business background

    Automotive business based in Sydney,

    TRUCK Australia selling turn-key food trucks.


    Customer will specify their
    configurations and seller builds it. 33K FB
    followers and 3.5K IG followers.
    Budget
    High.  Campaign Background
    $119k QTD.  1. currently 17 Active Campaigns
    Avg $100 / day / sales campaign 2. 12  x Sales and 5 x Traffic campaigns
    Avg $22 / day / traffic campaign  3. CPA is currently avg of $78 for Sales
    and 
    Audience      $0.18 CPC for Traffic
    1. DT Audience, Certain States 4. Single Image as creative for all
    2. Custom Audience: Website Visitors, 
    PLans
         FB Visitors,  1. Lower CPA
    3. LAL Audience: Purchasers, Inquiries 2. Increase number of inquiries
    3. Create more awareness of business
    Exclusions: Web Visitors, FB Visitors, Vid Views 4. Expand business services
    5. Expand into other parts of Australia

    A+ Placement? ASC?
    No No
    capi? A/B Test?
    No No

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