WhatsApp Marketing

Workshop
Detailed Note
 WhatsApp
WhatsApp
Business

VS
Choosing Your WhatsApp Business
Profile Image

1. An Image of YOURSELF
Choosing Your WhatsApp Business
Profile Image

2. LOGO of your brand

Choosing Your WhatsApp Business
Profile Image

3. Product you sell

Selecting right Business Categories
Suggested Business Categories
Why WhatsApp Business Descriptions
are Important?

1. Makes a Strong First Impression

2. Prospects are More Likely to Reach Out

3. Helps Improve Brand Recall
WhatsApp Business Description Best
Practices?

1. Keep it Short and Crisp

WhatsApp Business Description Best
Practices?

2. Use simple language

WhatsApp Business Description Best
Practices?

3. Include your Unique

Selling Points
WhatsApp Business Description Best
Practices?

4. CTA Always Works

Greeting Messages vs Away Messages

Never keep your Greeting Away Messages help you send

Messages Activate messages to your customer
when you are not online.
What to add on Away Messages?

1. Redirect them on your website

2. Ask them to call (Mentioned specific
Working Hours)
3. Tell them by when they can expect your
message
4. Ask them if you can call them once you see
their message
How to use Labels?
Business Details –
1ststep to create Shop
on WA
What to add in Grievance Officer Section?

Ms. Komal Lahiri

grievance_officer_wa@s
upport.whatsapp.com
Creating your Shop / Catalogue on WhatsApp
Business.
Add new item vs Add new collection
Create & share Catalog link on your social
media channel or Facebook & Instagram
Ads.
The 7-step process for selling your product or
service on WhatsApp

1. Profiling

- Try to know your customer

- What product or service they
are looking for?
- Are they aware about the
pricing?
The 7-step process for selling your product or
service on WhatsApp
2. Show Reviews

- Trust can be gained from

reviews
- Share photos of past customers
using your Products
- Share videos or images review
where past client are talking
about your Service
The 7-step process for selling your product or
service on WhatsApp

3. PDF Catalogue or WhatsApp

Catalogue

- Try to extend the conversation

- Don’t mentioned Price
- Build curiosity
The 7-step process for selling your product or
service on WhatsApp
4. Follow Yes/No Answer
strategy

- Do not waste all your time for single

customer
- Try to give answer in Yes/No
- Make them feel that you respect
your time
The 7-step process for selling your product or
service on WhatsApp
5. Create payment terms &
Return Policy messages
- Share all the details related to
payments (Mode of payment)
- What they can do to track
deliveries (Products)
- How does the refund & return
policy work?
The 7-step process for selling your product or
service on WhatsApp

6. Take review and

feedback
- Ask about their experience
- Ask for actual Photo (Product)
The 7-step process for selling your product or
service on WhatsApp
7. Create Data base & send
promotional messages

- Create Google Sheet or Excel

of customers data
- Share promotional messages
with offers
What is a WhatsApp Marketing Funnel?

Awareness:
Increase WhatsApp messages count

Interest:
Start communication

Evaluation:
Send offer or Promotional message

Purchase
How to increase WhatsApp messages?
How to increase WhatsApp messages?
How to install WA Sender