CANADIAN

TIRE
COMPANY

STUDENT NAME

STUDENT ID
 INTRODUCTION
• This is a presentation analysis that focuses on the description of the
business practices at the Canadian tire company.
• Additionally, it explains the concepts of corporate social responsibility
and sustainability that have positive impacts to the company.
• Moreover, the presentation describes the goals and objectives of the
company, industry ,social and environmental virtues of the company,
and business practices needed to improve the operations of the
Canadian tire company,
 CANADIAN TIRE COMPANY
• This is a retail chain company that is involved in the supply of
automotive and hardware products.
• The company started its journey in 1927 as a corporation with explicit
goals and objectives.
• Therefore, it has established a number of locations in different places
to attract more customers and operate broadly around the world.
PRODUCTS
• The company is involved in the
provision of products such as;
• Automotive products that are
used in vehicles including
tracks, buses, trains, and other
transportation vehicles.
• Hardware. This involves items
such as batteries, cable ties and
ceiling parts, replacement parts,
and paints.
• sports and housewares.
 SERVICES
• The Canadian tire provide different services to the customers that
include;
• Outdoor recreation and fitness facilities
• E-commerce services that enable customers to perform their
transactions online.
• Packing services for vehicles
• Oil changes and rust checks in vehicles
• Loyalty program known as Canadian tire money card that enables
customers to get rewards from their purchases.
 GOALS AND OBJECTIVES
• The company operates at meeting the following goals and objectives.
• Grow the business without increasing the net carbon footprint of the
economy.
• Elimination of unnecessary packaging to ensure that there is no
waste to landfills.
• Provision of innovative products and services that enable customer
satisfaction.
 UNIQUENESS OF THE COMPANY
IN THE INDUSTRY
• The company has unique terms in the industry an event that makes
the company an industry leader in the supply of the products and
services.
• The unique term is a sustainable competitive advantage.
• Competitive advantage is achieved from the provision of modern store
network, and global sourcing capabilities (Aarbo et al., 2020).
Therefore, it is the market leader with increased productivity,
profitability, and customer experience.
CORPORATE SOCIAL RESPONSIBILITY
AND SUSTAINABILITY
• These are the business practices that are used in the
company to enhance growth and development in meeting
customer needs and requirements.
• Canadian company ensures that it meets corporate social
responsibility and sustainability by eliminating emission of
chemicals, footprints, and enhancing social justice with
equality.
• It is identified that the company operates at improving
store performance and customer experience an event that
reduces inequality (Shewmake et al., 2020).
CREATIVITY, RESPONSIVENESS, AND
SCALABILITY IN CANADIAN TIRE
• The company exhibit the three principles using various strategic
initiatives that include;
• Generating new products and services using the BANG initiative that
enhances motivation and re-energization reflecting to increased
productivity.
• Elimination of package wastes and gas emission reflects the
responsiveness of the company to the community, environment, and
employees.
• Eventually, focusing on giving back by giving loyalty programs and
rewards to the customers ensures scalability an event that helps the
company to gain a competitive advantage (Brown, 2018).
AREAS OF IMPROVEMENT IN THE
CANADIAN TIRE
• Implementation of automotive infrastructure initiatives that involve;
• Faster supply chain
• Better technology foundation
• Inventory assortment
• These initiatives will enable the company to meet the needs and
requirements of the customers thus increasing profitability.
 CONCLUSION
• The presentation analysis generates the operational procedures and
routines for the Canadian tire company.
• Alternatively, it focuses on the description of the products and
services offered by the company.
• Additionally, the description avails the unique terms in the company,
corporate social responsibility and sustainability.
• Eventually, it highlights the principles that govern the operational
structure of the company, and improvement areas of the company.
 REFERENCE LIST
• Aarbo, J. T., Anderson, K., Bruni, M. F., Liosis, J., & Lang, M. (2020). Tire
Purchasing: Does it Have a Place Online?. MacEwan University Student
eJournal, 4(1).
• Brown, J. H. (2018). The Hidden Price Tag of “Free” Rewards:
Encouraging Mundane Surveillance through Canadian Loyalty Program
Advertisements (Doctoral dissertation, Carleton University).
• Shewmake, T., Siegel, A., & Hiatt, E. (2020). The history and
progression of sustainability programs in the retail industry. In Channel
strategies and marketing mix in a connected world (pp. 247-274).
Springer, Cham.