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  • RGD Handbook 2021 Forms Client Design Brief SP

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    Francis Kouame
    45 views2 pages
    This design brief outlines the objectives, target audience, deliverables, benefits, competition, messaging, and budget for a marketing project. It requests a quote and establishes approval checkpoints and deadlines for creative work, art, sign-off, and final delivery. The goal is to guide a designer in developing effective and on-budget materials that communicate the right message to the intended customers.

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    RGD_Handbook_2021_Forms_Client_Design_Brief_SP

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    This design brief outlines the objectives, target audience, deliverables, benefits, competition, messaging, and budget for a marketing project. It requests a quote and establishes approval checkpoints and deadlines for creative work, art, sign-off, and final delivery. The goal is to guide a designer in developing effective and on-budget materials that communicate the right message to the intended customers.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    45 views2 pages

    RGD Handbook 2021 Forms Client Design Brief SP

    Uploaded by

    Francis Kouame
    This design brief outlines the objectives, target audience, deliverables, benefits, competition, messaging, and budget for a marketing project. It requests a quote and establishes approval checkpoints and deadlines for creative work, art, sign-off, and final delivery. The goal is to guide a designer in developing effective and on-budget materials that communicate the right message to the intended customers.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    1.

    Client/Design Brief Page 1 of 2

    [designer inc] Date

    [client ltd]

    [cc]

    Project

    Project objectives

    Target audience 1.

    2.

    3.

    Deliverables  Publication  Report  Direct mail

     Advertising  Brochure  Motion (video/animation)

     Website  Other (specify)

    Customer (user) benefits

    Support for benefit claims

    Competition

    Distribution
    Page 2 of 2

    Creative considerations

    Key message

    Current/desired perception 1.

    2.

    3.

    Strategic focus

    Tone & manner

    Project mandates 1. Lifespan:

    2. Lifespan:

    3. Lifespan:

    Budget Quote required?

    Creative required  $ Date:

    Art approval  $ Date:

    Client sign-off  $ Date:

    Production/development $ Date:

    Deliver project  $ Date:

    Delivery instructions

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