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[Title]

Presented by [Name]
[Date]
Market Problems
• [Problem 1]

• [Problem 2]

• [Problem 3]
Our Solution
• [Describe the solution]
• [What is unique about the offering?]
– [How does this leverage your Distinctive
Competencies?]
Market Definition
Markets Personas
• [Segment 1] • [Primary User
• [Segment 2] Persona]
Not targeting • [Other User
• [Segment 1] Personas]
• [Segment 2] • [Buyer Persona]
• [Tech Persona]
Distribution Strategy
• [Buy
– Direct, Indirect, Web
• Receive
– Direct, Indirect, Web
• Use
– Direct, Indirect, Web]
Competitive Landscape
[Competitor 1] [Key strengths and
weaknesses]
[Competitor 2] [Key strengths and
weaknesses]
[Competitor 3] [Key strengths and
weaknesses]
Alternatives
Solution Matrix
High
Depth of Technology

Why? Strategic Vision


B D
A C
Utilities No Brainer

Low
Low High

Impact to Customer
Product Portfolio
• [How this fits with other products]
– [Connections to other products]
– [Conflicts with other products]
• [Buy, Build, Partner]
Product Roadmap
Financial Projections (highlights)
• [Revenue projection]
– [Pricing]
– [Market size]
• [Cost projection]
• [Key risks / Key performance indicators]

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