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  • Digital Marketing Plan Project Outline

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    Bilal Rizwan
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    This document outlines a digital marketing plan for an organization. It includes sections on conducting market research and analyzing competitors and customers. It proposes selecting specific digital platforms and creating operational plans and prototypes for each platform. It also includes timelines, financial projections, and conclusions. The goal is to analyze the current digital marketing landscape and develop strategies to meet objectives and address any existing problems.

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    project Requiremnet file

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    This document outlines a digital marketing plan for an organization. It includes sections on conducting market research and analyzing competitors and customers. It proposes selecting specific digital platforms and creating operational plans and prototypes for each platform. It also includes timelines, financial projections, and conclusions. The goal is to analyze the current digital marketing landscape and develop strategies to meet objectives and address any existing problems.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    16 views2 pages

    Digital Marketing Plan Project Outline

    Uploaded by

    Bilal Rizwan
    This document outlines a digital marketing plan for an organization. It includes sections on conducting market research and analyzing competitors and customers. It proposes selecting specific digital platforms and creating operational plans and prototypes for each platform. It also includes timelines, financial projections, and conclusions. The goal is to analyze the current digital marketing landscape and develop strategies to meet objectives and address any existing problems.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Executive Summary Table of Contents Acknowledgements

    Detail of Your Detail of Your Staff- Visits/ Observation


    Digital Organization With Pictures Details

    Marketing Plan
    Organization Digital Marketing
    Landscape Analysis

    Project Outline Timeline


    Overview of the
    Selected Organization
    • Current Environment
    • Current Generic Digital Marketing
    Objectives
    • Current Digital Marketing Problems

    Market Research Analysis of Customers/ Consumers


    • Who are they?
    • Current Views of the Target Market
    • Where are they?
    • Market Trends and Patterns Competitor Analysis • How are they?
    • Secondary Industry Reports and
    • What do they Want?
    Demand Forecast
    • Why do they want what they want?
    Platforms Selected
    Digital Marketing Plan a. Details of Each Platforms and
    Objectives associated
    a. General and Broad Objectives
    b. Reason of choosing the platform
    b. Potential Outcome
    c. Justification of the chosen platform in
    context of customer analysis

    Digital Operational Plan Financials

    Marketing Plan a. Actual and Detailed Prototypes a. Cost of Development and Deployment for
    (Facebook Page, Facebook Posts, Twitter, each platform separately
    Instagram, Digital Advertising, Search b. Cost and Process of Advertising and
    Advertising etc) Sponsoring for each platform separately
    b. Launching/ Posting plan (Facebook c. Cost of Maintenance

    Project Outline Posts, SMS, Emails etc) d. Possible Financial Returns

    Conclusion

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