Professional Documents
Culture Documents
IMC Activity (Direct Mail)
IMC Activity (Direct Mail)
Activity
Direct Mail & Internet Marketing
Q1:
Internet marketing
Tele marketing
Direct mail
Q2:
We can go for Mobile Marketing, as it will help us to target more people and it will be
will be easy tool, even it will help us to reach prospective buyer.
Email marketing is a cost effective tool so it will be effective as well.
Q3:
As Julie pointed out the limited budget issue so they should go for internet based marketing
as it is cost efficient, it will help to promote the business and will be very effective tool to
engage more customer,.
Q4:
The additional promotional efforts will help to engage more people and to attract more
customers. As Internet marketing cost effective so it will be more beneficial and can give
better result, it can increase the sales as by this mean of marketing we can engage more
customers.