Creative Agency for Engro Polymer & Chemicals – Internal Communications

Engro Polymer & Chemicals

EPCL is not only the sole manufacturer of PVC resin in Pakistan, but also produces Caustic Soda,
Sodium Hypochlorite, EDC and VCM. Moreover, the company is actively involved in ensuring the
sustainability of the domestic PVC industry, along with providing support through provision of quality
products and technical services. New markets are continuously being tapped by its Business
Development team for its product applications.

Creative Brief and overall concept

EPCL requires an agency that can provide it with modern designs in accordance with our brand
guidelines for internal communications & branding.

Responsibilities of the Service Provider

TASK QUANTITY RATES

CAMPAIGN 5 – 6 EVERY MONTH
DEVELOPMENT (CONCEPT &
_________ PER
DESIGN)
CAMPAIGN

SUSTAINABILITY REPORT 1(100 PAGES) _________ PER REPORT

E-MAGAZINE 1 (70 - 80 PAGES) _________ PER MAGAZINE

QUARTER E-MAGAZINE 4 (25 PAGES) _________ PER MAGAZINE

ANIMATED VIDEOS WITH 1 EACH MONTH OR _________ EACH MONTH

VOICE OVER BI-MONTHLY
_________ BI-MONTHLY
RATE

GIFS 4-5 EVERY MONTH _________ EACH MONTH

BANNERS/STANDEES 5-6 EVERY MONTH _________ EACH MONTH

TOTAL COST __________

1. Workplace Campaigns
a) A proposal of a tentative name and theme for the campaign
b) An overview of how the creatives of the event/campaign should look like
c) Content and design development of the entire campaign

2. Sustainability Report
Page 1 of 2
a) Name, theme, tagline, and cover story write up for the entire report
b) Designing the entire report in accordance with the finalized theme

3. E-Magazine: Annually
a) Name, theme, and tagline for the magazine
b) Designing the entire magazine in accordance with the finalized theme
c) Developing a creative e-version of the magazine which is interactive

4. Animated Videos
a) According to business needs and creative brief given by the client

5. GIFs
a) According to business needs and creative brief given by the client

6. Banners/Standees
a) According to business needs and creative brief given by the client

7. Logos
a) According to business needs and creative brief given by the client

Other Requirements

1. Reporting Framework
The way we will be getting a report on the work done and the way forward (ideally, we would want to
receive this every month)

2. Task Sheet
An updated task sheet of work given and completed with timeline and dates of completion.

3. Work locations
The agency should be flexible and send designer or account manager to our office when the need
arises to coordinate and timely complete work. We would ideally want a model where the resources
periodically visit our office to work for the entire day, every week.

4. Initially contract timelines will be 6 months. Contract will be renewed based on our need for external
assistance. We will be using a start-stop approach with the agency, to manage months where design
requirements are higher than usual.

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