Question 4-13: Is FIFA's "sartorial strategy" likely to influence Americans' perceptions of

soccer?

Yes, FIFA's "sartorial strategy," which involves launching a global fashion brand centered
around soccer, is likely to influence Americans' perceptions of soccer. By creating a line of
fashionable clothing associated with soccer, FIFA aims to integrate the sport into mainstream
culture and increase its popularity in the United States. The strategy leverages the power of
fashion to reach individuals who might not be traditional soccer fans. Wearing soccer-
themed clothing can create a sense of belonging and identification with the sport, even for
those who may not be avid followers of the game. The clothing serves as a tangible and
visible way to connect with the world of soccer, potentially sparking interest and curiosity
among Americans who may not have previously engaged with the sport.

Question 4-14: Discuss your thoughts on whether soccer can be transformed into a
mainstream sport in the United States.

Transforming soccer into a mainstream sport in the United States is a complex challenge, but
it's not impossible. Soccer has been steadily growing in popularity in the U.S. over the years,
especially among younger generations. Several factors contribute to this growth: the
increasing diversity of the U.S. population, exposure to international soccer events like the
World Cup, the rise of Major League Soccer (MLS), and efforts by organizations like FIFA and
Adidas to promote the sport.

However, there are challenges to overcome. Soccer competes with established American
sports like football, basketball, and baseball for viewership and participation. Additionally,
the American sports landscape is deeply rooted in tradition, making it difficult for a sport
that's less native to the U.S. to gain widespread acceptance. The perception of soccer as a
low-scoring game and concerns about diving and flopping also affect its appeal to some
American sports fans.

For soccer to become a mainstream sport in the U.S., continued efforts are needed to
engage local communities, especially youth, and to create a strong fan culture. Partnerships
with influential athletes and celebrities, as well as innovative marketing strategies like FIFA's
fashion brand, can help bridge the gap and make soccer more relatable to a broader
American audience.
Question 4-15: What must FIFA do to ensure the 2014 World Cup is successful, considering
challenges related to security, ticketing, and transportation in Brazil?

To ensure the success of the 2014 World Cup in Brazil, FIFA must address the challenges
related to security, ticketing, and transportation effectively. Here are some key steps they
should consider:

1. Security: Work closely with local authorities and security agencies to develop a
comprehensive security plan that addresses potential threats and risks. This includes crowd
control measures, surveillance, and coordination with law enforcement. Establishing a clear
communication channel between FIFA, local organizers, and security agencies is crucial to
ensure a safe environment for players, fans, and officials.

2. Ticketing: Implement an efficient ticketing system that prevents counterfeiting and

ensures fair distribution. This could involve using advanced technologies like secure QR
codes, biometric identification, and strict verification processes. Accessibility and
affordability of tickets should also be considered to encourage widespread attendance.

3. Transportation and Infrastructure: Collaborate with Brazilian government agencies

to improve transportation infrastructure, especially in underdeveloped areas. Enhance
public transportation options, invest in road and airport upgrades, and provide information
to help visitors navigate the country easily. Addressing transportation challenges will
contribute to a smoother experience for fans traveling to various match locations.

4. Communication and Transparency: Maintain open communication with the public,

both domestically and internationally, about preparations, updates, and any changes related
to the event. Transparency builds trust and allows fans to plan their trips effectively.

5. Crisis Management: Develop contingency plans for potential disruptions, such as

protests, strikes, or unforeseen incidents. These plans should include strategies for
maintaining event continuity and ensuring the safety of all participants.
6. Cultural Sensitivity: Respect local customs and cultures while organizing the event.
Understanding and embracing Brazil's rich cultural heritage can enhance the overall
experience for attendees and foster positive relations with the host nation.

By addressing these challenges and implementing effective strategies, FIFA can help ensure
the success of the 2014 World Cup in Brazil, delivering a memorable event for fans while
promoting the sport on a global scale.