• •

•
•
•
•
  

  

 


• into the
sales cycle
•

•
NEW LOGO PROGRAM 2021 (NBO EMEA)

Reward differentiated channel behavior Partner benefits ***

• NBO Bonus on top of Partner Ready core
compensation benefits and/or special price
HUNTING: Partner hunts for new* Compute or Storage account
• Bonus for hunting for new customers
• Bonus for selling new technology for the first time

TECHNOLOGY REFRESH : Partner sells new HPE Technology into • For all Partner Ready Platinum, Gold & Silver partners
existing account for the first time
• NBO bonus applied on 1st deal only

Simplivity (PLS8,V6) into existing HPE account • Preferential pricing protection is valid for 180 days
(covering follow up business)
Synergy (PLs S6,S7) into existing HPE account
Focus PL’s : Nimble,
Nimble (PLs H5,H6,H7,N3,MJ) into existing HPE account Standard PL’s : Compute Primera, Simplivity,
x86, Storage entry, 3PAR
PRIMERA (PL QS) into existing HPE account Synergy, Alletra…

Alletra (PLs M7,M8,M9,MD,MI) into existing HPE account

6% 10%

* Account hasn’t purchased from HPE or an HPE partner is last 2 years

***Business Partners are excluded from NBO bonus For HPE and Channel Partner internal use only
 


PL’S INCLUDED WITHIN NBO PROGRAMS

Bonus % BU Group Business Sub-Segment Product Name PL

x86 Rack | x86 Shared Volume Options | x86 Tower

Compute Product 4Q, 66, SY | FN, SH, SI, NX, WF | LA | 4U, J3
| x86 Volume Software

Apollo | x86 Shared Specialized Options | x86

H0, KY, KZ, PD, TN, VP | OA, OD, OE, OG | OH, OI |
Compute Specialized Software | Converged Edge Systems |
Specialized Products 2M, S2, NU | O2, O3, O4, TI
Cray
Mission Critical 1X, 23, H4, RG, TQ,
rd
Compute Services Compute Services |DC MultiVendor 3 Party 62, 96, NY, T1, WE| OU, QV, UY
Standard

6% HPC & MCS Services HPC & MCS Services H1, H2, OJ, OK, 9Y, SL, T3, SJ
3PAR Storage | Other Core Storage | x86 Core
3Z, 43, 4A, 4F| J2, LK| OP, OQ
Software
Apollo 4000 & Platforms| x86 Shared Big Data
Storage Product S4, OR, OW, OX | OS, OT, OV
Options |
Storage Zerto Products| Storage Networking | Tape | XP |
IX | 1Y , LL | 3C|LN | 3V |LI | OZ, P0
NAS | MSA | x86 Collaborative Software
x86 Hyperconverged Software P6, P7
Storage Services | Ezmeral Support|
Storage Services R8, P8, SG, SM, OU, | RH | PC | J0
Hyperconverged Services | Zerto Services
Converged Systems | SW R&D | x86 Blades |
Compute Product FE | LG | MV, UZ |S6, S7|S3
Synergy |Compute Subscription Services
Compute Specialized Products Mission Critical HA, TR
Compute Services Compute Services | DC Multivendor 3rd Party K3, UW | 7G, 9X, JN, QU, TV
HPC & MCS Services HPC & MCS Services 72, OL, U0, SZ
Focus

10% Primera |Nimble Storage | Nimble Services | Other

QS | H5, H6, H7| N3, N4, QX| 3S, SD | M7, M8,
Core Storage |Alletra Primary Storage |
Storage Product M9, MD | MU, MW, N1
Subscription Services
Storage
Hypercoverged | dHCI | Alletra HCI S8, V6 | MJ, N2 | MI
DC Multivendor 3rd Party | Storage Services | 7G, 9X, JN, QU| 6W, RN, T0, UC | PE | MO, MT, MS,
Storage Services
Hyperconverged Services | Alletra Services N5

For HPE and Channel Partner internal use only