CONSUMER BEHAVIOR GROUP PROJECT – 1ST REPORT, ANALYSIS OF THE COMPANY

About the company

FitFizz is a company which produces and sells a soft fizzy drink that provides a healthier alternative to
traditional sodas. Made with all-natural organic ingredients, FitFizz delivers a refreshing taste while also
providing benefits to the body. The drink is designed for athletes and active individuals, providing
hydration and energy after a workout. The cola-like flavor appeals to those who enjoy the taste of soda
but are looking for a healthier option. FitFizz is the perfect drink for those who prioritize their health and
want to enjoy a delicious and refreshing beverage.

Mission
The mission of FitFizz is to provide a healthy alternative to traditional soda that is both flavorful and
beneficial to the body.

Vision
The vision of FitFizz is to become the go-to choice for athletes and active individuals who prioritize their
health and want to stay hydrated and energized after a workout.

Values
At FitFizz, we value the importance of using only the highest quality, organic and all-natural ingredients.
We believe in promoting an active and healthy lifestyle and strive to be socially responsible in our
production methods.

SWOT analysis
Strengths:

 Unique and innovative product offering

 High-quality ingredients that appeal to health-conscious individuals

 Targeted towards a growing market of active individuals and athletes

 Provides a healthier alternative to traditional soda

Weaknesses:

 Limited flavor options

 May have a higher price point compared to traditional soda options

 Relatively unknown brand with limited brand awareness

 May face competition from other healthier beverage options in the market

Opportunities:

 Expand product line to include additional flavors and product offerings

 Increase brand awareness through targeted marketing campaigns and partnerships with fitness
and health influencers
CONSUMER BEHAVIOR GROUP PROJECT – 1ST REPORT, ANALYSIS OF THE COMPANY

 Partner with gyms and fitness studios to offer FitFizz as a post-workout drink option

 Expand distribution channels to reach a wider audience

Threats:

 Increasing competition from other healthy beverage options in the market

 Changes in consumer preferences and trends

 Economic downturns affecting consumer spending habits

 Potential supply chain disruptions impacting ingredient availability and production.