Date Developed:

MODULE JANUARY 28, 2022

MATI in
GEC 5 Prepared by:
DOCTORS
COLLEGE AE JAE
PURPOSIVE COMMUNICATION

MODULE 1

COMMUNICATION PROCCES, PRINCIPLES, ETHICS, GLOBALIZATION,

CULTURES, and COMMUNICATION

COURSE DESCRIPTION

This course develops students' communicative competence and enhances

their cultural and intercultural awareness through multimodal tasks that
provide them opportunities for communicating effectively and appropriately to a
multicultural audience in a local or global context. It equips students with tools
for critical evaluation of a variety of texts and focuses on the power of language
and the impact of images to emphasize the importance of conveying messages
responsibly. The knowledge, skills and insights that students gain from this
course may be used in their academic endeavors, their chosen disciplines, and
their future careers as they compose and produce relevant oral, written, audio-
visual and/or web-based output for various purposes.

OBJECTIVE

Upon the successful completion of this module, you will be able to:

a. Increase knowledge in communication, its processes and principles hence

become more skillful communicators;
b. Heighten awareness on communication ethics resulting in conscientious
and respectful interactions;
c. Apply the gained knowledge in communication processes, principles, and
ethics through class exercise that help learners execute expected
communication performances;
d. Learn about globalization as a phenomenon, its implications and how it
has affected communication;
e. Gain awareness on the various cultures that shape communication; and
f. Read further about country’s communication behavior or patterns of
communication and do a creative presentation of what has been read.

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 Date Developed:
MODULE JANUARY 28, 2022
MATI in
GEC 5 Prepared by:
DOCTORS
COLLEGE AE JAE
PURPOSIVE COMMUNICATION

Communication (came from the

Latin term ‘commūnicāre’ which
means to share) is the act of
conveying meaning to a person or
group of people using a mutually
understood symbols, gestures,
behaviors and semiotic rules.
Commun –“something in common”+ ication –
“understanding = communication –“a
common understanding of something”
It is the act of conveying meanings
(Chase & Shamo, 2013)
from one entity or group to another
The simultaneous sharing and creating of through the use of mutually
meaning through human symbolic understood signs, symbols, and
interaction (Seiler & Beall, 1999) semiotic rules. The main steps
inherent to all communication are:
A systemic process in which individuals The formation of communicative
interact with and through symbols to create motivation or reason. Message
and interpret meanings (Wood, 2004) composition. Message encoding.

It is a human act of sending (verbal or Therefore, communication is the

nonverbal; online of offline) and receiving of process of creating and sharing
messages where interpretations are normally meaning by using verbal and
constructed in the process. nonverbal symbols in varied
contexts; and effective
Is a process whereby people create and
communication results when both
transmit meaning through the exchange of
verbal and nonverbal symbols are
verbal and nonverbal messages in particular
understood in much the same
context (Oetzel, 2009).
way by both communicators.

It refers to a series of actions or

steps taken in order to successfully
communicate. It involves several
components such as the sender of
the communication, the actual
message being sent, the encoding of
the message, the receiver and the
decoding of the message.

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 Date Developed:
MODULE JANUARY 28, 2022
MATI in
GEC 5 Prepared by:
DOCTORS
COLLEGE AE JAE
PURPOSIVE COMMUNICATION

BASIC COMMUNICATION
PROCESS

SENDER RECEIVER

MESSAGE

COMMUNICATION
PROCESS

CHANNEL

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 Date Developed:
MODULE JANUARY 28, 2022
MATI in
GEC 5 Prepared by:
DOCTORS
COLLEGE AE JAE
PURPOSIVE COMMUNICATION

ELEMENTS OF COMMUNICATION

• The person who intends to convey the message

SENDER with the intention of passing information and

ideas to others is known as sender or
communicator.
• This is the subject matter of the communication.
MESSAGE This may be an opinion, attitude, feelings, views,
orders, or suggestions.
• It is the person who receives the message or for
whom the message is meant for. It is the receiver
RECEIVER who tries to understand the message in the best
possible manner in achieving the desired
objectives.

• The person who is interested in communicating

CHANNEL
has to choose the channel for sending the
required information, ideas etc. This information
is transmitted to the receiver through certain
channels which may be either formal or informal.
• It is the process of ensuring that the receiver has
FEEDBACK recieved the message and understood in the
same sense as the sender ment it.

• It is the space where you send and receive

ENVIRONMENT messages.

CONTEXT
• It is the circumstances that form the setting for
an event, statement, or idea, and in terms of
which it can be fully understood and assessed.

• It is also called noise, can come from any source

INTERFERENCE and has the ability to block or change the
intended meaning of the message.

The goal of communication is to transmit information and the

understanding information—from one person or group to another person or
group. This communication process is divided into three basic components:
A sender conveys a message through a channel to the receiver.

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 Date Developed:
MODULE JANUARY 28, 2022
MATI in
GEC 5 Prepared by:
DOCTORS
COLLEGE AE JAE
PURPOSIVE COMMUNICATION

SEMANTIC BARRIER
PSYCHOLOGICAL BARRIERS
This barrier is concerned with all sorts
These are the psychological or emotional
of problems which can take place when
factors which can act as barriers within
the information is being encoded or
a conversation. These barriers are
decoded. These barriers can take place
reflective of the mental state of both the
due to faulty words, different
sender and the receiver.
interpretations, or translations.

BARRIERS TO COMMUNICATION

ORGANIZATIONAL BARRIERS

These barriers refer to the obstructions PERSONAL BARRIERS

which can take place due to strict
These are the personal factors of both
organizational structures. An example of
the sender and the receiver which might
this can be in highly centralized
hinder the process of effective
organizations, some members of the
communication.
team do not get to interact with other
members at all.

THE 5 C’s in COMMUNICATION

COURTESY

 Another word for courtesy is politeness.

 Using polite words and tone to show respect to the receiver of the message.
 Applying tact and diplomacy.
 Developing the “WE” attitude using positive words instead of negative.
 Being considerate of the feelings of the receiver.
 Selecting gender-free terms.
 Responding promptly to important messages.

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 Date Developed:
MODULE JANUARY 28, 2022
MATI in
GEC 5 Prepared by:
DOCTORS
COLLEGE AE JAE
PURPOSIVE COMMUNICATION

CLARITY

 It may involve correct word usage, grammar, pronunciation, sentence construction

and delivery. Messages which are unclear oftentimes do not achieve their desired
effect.

CONCISENESS

 It is saying what needs to be said in as few words as possible. Avoid flowery words.

CONCRETENESS

 It refers to being specific.

 Providing example when necessary makes a message more comprehensible.

COMPLETENESS

 To avoid ambiguity, messages should not leave out important details that a receiver
expects to know.

4 TYPES OF COMMUNICATION

VERBAL COMMUNICATION
NON-VERBAL COMMUNICATION
It can also be called as Oral
It covers body language, gestures, how
communication. In very simple terms,
we dress or act, where we stand, and
any communication that happens orally
even our scent. There are many subtle
between people is known as verbal
ways that we communicate (perhaps
communication. The objective of such
even unintentionally) with others. For
communications is to ensure that people
example, the tone of voice can give clues
understand whatever you want to
to mood or emotional state, whilst hand
convey. Because of its very nature,
signals or gestures can add to a spoken
verbal communications is more quick
message.
and precise then email communication.

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 Date Developed:
MODULE JANUARY 28, 2022
MATI in
GEC 5 Prepared by:
DOCTORS
COLLEGE AE JAE
PURPOSIVE COMMUNICATION

VISUAL COMMUNICATION

It is the practice of graphically

WRITTEN COMMUNICATION
It means the sending of messages,
orders or instructions in writing through
letters, circulars, manuals, reports,
telegrams, office memos, bulletins, etc.
It is a formal method of communication
and is less flexible.
representing information to efficiently,
effectively create meaning. There are
many types of content in the realm
of visual communication, with examples
including infographics, interactive
content, motion graphics, and more.
It is the conveyance of ideas and
information in forms that can be seen.
Visual communication in part or whole
relies on eyesight.

IMPORTANCE OF COMMUNICATION

There are a number of reasons why communication is important. And some

of those reasons are:

 It provides a strong basis for coordination amongst the members of the

community or society

 It allows an individual to fluently work with other members or elements

of the society

 It acts as a strong basis for the skill of decision making

 It increases the efficiency of an individual to act properly in a

managerial position

 It helps in enhancing peace and corporation amongst all members of

society or community

 It helps in boosting self-confidence and morale of individuals.

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 Date Developed:
MODULE JANUARY 28, 2022
MATI in
GEC 5 Prepared by:
DOCTORS
COLLEGE AE JAE
PURPOSIVE COMMUNICATION

COMMUNICATIVE COMPETENCE

Anchoring on Linguistics Proficiency includes the ability of the communicator

Dell Hyme to use the appropriate morphology (words), syntax (grammar),
(1996) concept, phonology (pronunciation), semantics (meaning), and pragmatics
communicative (meanings of utterances in specific contexts).
competence
refers to the Linguistics Skill is a product of being educated and exposed to a
linguistics, language.
sociolinguistics,
discourse and
strategic
proficiency of the Sociolinguistics is a sub-discipline of linguistics that treats the
sender and the social aspects of language (Sutherland and Katmba, 2001). This
receiver of means that language varieties exist and these variations are to large
communication. extent shaped by social factors.

Sociolinguistics Competence is also the ability of a receiver to accommodate or adjust to

the communication style or language variety used by the sender by making an extra effort
to learn about the communication patterns, increasing exposure to a particular variety of
language, and using the same style or language when necessary.

Discourse refers to how ideas are linked across sentences or utterances using the
appropriate organization of ideas, cohesion, and coherence (Stern, 1983).

Discourse Competence refers to one’s ability to demonstrate organized, cohesive and

coherent thoughts in spoken or written text.

Strategic Competence refers to the speaker’s ability to adapt to the use of verbal and
non-verbal language to compensate for communication problems caused by the speaker’s
lack of understanding of proper grammar use and/or insufficient knowledge of social
behavioral and communication norms.

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 Date Developed:
MODULE JANUARY 28, 2022
MATI in
GEC 5 Prepared by:
DOCTORS
COLLEGE AE JAE
PURPOSIVE COMMUNICATION

ETHICS IN COMMUNICATION

Adhering to the golden rule

or the platinum rule

The golden rule asserts to always treat others in the same way you want to be treated
while the platinum rule according to Bennett (1980) stresses on treating others the way
they wish to be treated.

Ethical communicators address people of other cultures with the same respect that they
would like to receive themselves (Jandt, 2013)

Considering the feelings of

the receiver

To be ethical in communicating with others, it will be best to maintain tact and

diplomacy in our communications.

Acknowledging the source

of idea and information

Sources of ideas and information should be acknowledge appropriately at all times. It is

unethical and unlawful for someone to convey other people’s intellectual property
without recognizing the author’s names or organization.

Speaking the truth

This is a universal rule. Unfortunately, there are also those who (for whatever reason)
seem to enjoy propagating falsehood.

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 Date Developed:
MODULE JANUARY 28, 2022
MATI in
GEC 5 Prepared by:
DOCTORS
COLLEGE AE JAE
PURPOSIVE COMMUNICATION

GLOBALIZATION AND ITS EFFECT ON COMMUNICATION

Mansbach and Rhodes (2013) postulate that

globalization involves proliferating connections
Globalization is the
among societies and peoples, growing porosity of
process of interaction
national frontiers, proliferation of transnational
and integration among
process, and the growing importance of authoritative
people, companies, and
governments actors other than national governments.
worldwide.
Globalization has
accelerated since the
There are those who think that globalization means
18th century due to
convergence of culture hence the termination of
advances in
transportation and diversity of cultures while there are those who believe
communication that globalization may cause changes in a nation but
technology. does not necessarily lead to losing its identity.

Globalization is perceived by the latter group as a

phenomenon that leads to deterritorialization.

WHAT ARE SOME OF THE DRIVERS OF GLOBALIZATION?

Diaspora is a
Colonization is
scattered population
marked as the Technologies have
whose origin lies in
beginning of immensely
a separate
globalization. It is facilitated
geographic locale.
the process of globalization. With
Historically, the
establishing foreign the internet, people
word diaspora was
dominance over are no longer
used to refer to the
target territories or strangers to events
mass dispersion of a
people, often by outside of their own
population from its
creating colonies country.
indigenous
and possibly by
territories,
settling them.
specifically the
dispersion of Jews.

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 Date Developed:
MODULE JANUARY 28, 2022
MATI in
GEC 5 Prepared by:
DOCTORS
COLLEGE AE JAE
PURPOSIVE COMMUNICATION

HOW DOES GLOBALIZATION AFFECT COMMUNICATION?

With Globalization, a need for a common language to

achieve international intelligibility is germane.

Albeit English has been acknowledged as the current

global language and is learned by many due to
globalization, patterns of interaction may not essentially
be universalized.

LOCAL AND Culture is a learned system of meanings that foster a particular

GLOBAL sense of shared identity-hood and community-hood among its group
COMMUNICA members. It is a complex frame of reference that consists of a pattern
TION IN A of traditions, beliefs, values, norms, symbols, and meanings that are
MULTICULT shared to varying degrees by interacting members of an identity group
URAL (Ting-Toomey & Takai 2006)
SETTING

According to Oetzel (2009), we are simultaneously members of multiple cultural

groups, such as national culture, ethnic culture, religious culture, gender culture, media
culture, social class culture, generation culture, which overlap to varying degrees.

NATIONAL CULTURE
COMMUNICATION
DIFFERENCES

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 Date Developed:
MODULE JANUARY 28, 2022
MATI in
GEC 5 Prepared by:
DOCTORS
COLLEGE AE JAE
PURPOSIVE COMMUNICATION

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 Date Developed:
MODULE JANUARY 28, 2022
MATI in
GEC 5 Prepared by:
DOCTORS
COLLEGE AE JAE
PURPOSIVE COMMUNICATION

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 Date Developed:
MODULE JANUARY 28, 2022
MATI in
GEC 5 Prepared by:
DOCTORS
COLLEGE AE JAE
PURPOSIVE COMMUNICATION

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 Date Developed:
MODULE JANUARY 28, 2022
MATI in
GEC 5 Prepared by:
DOCTORS
COLLEGE AE JAE
PURPOSIVE COMMUNICATION

SUB-CULTURES AND COMMUNICATION DIFFERENCES

Sociolinguistics argue that gender is a

social variable that could account for language
and communication differences.
Women Speeches: generally characterized as
indirect, apologetic, sensitive, relationship-
oriented, and arte usually into rapport-talk
and advise seeking.
Men Speech: are often described to be
assertive, dominant, power and status-
oriented, information-oriented, and are
inclined to report talk.
The differences need to be
interpreted as to which gender
demonstrates a better and more
positive communication patterns or
which gender seems to be more
inferior. Being aware of the male and
female communication variances
could lead to better and deeper
understanding of someone in
communication situations.

GENERATION CULTURE COMMUNICATION DIFFERENCES

Every generation or age group may Jargon is the specialized

also use its own unique set of jargons or terminology associated
lingos in their casual conversations. Their with a particular field or
era’s trends, popular events, movies, area of activity. Jargon is
television shows, radio programs, songs, normally employed in a
and literature among many other particular communicative
machineries could introduce these lingos. context and may not be
well understood outside
Also, technology has made some
that context. The context
changes on words and introduced ones that
is usually a particular
are easier to type and innovative. The digital
occupation, but any in
natives or the millennials are the ones who
group can have jargon.
are creatively using them.

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 Date Developed:
MODULE JANUARY 28, 2022
MATI in
GEC 5 Prepared by:
DOCTORS
COLLEGE AE JAE
PURPOSIVE COMMUNICATION

Few examples of popular or viral English terms and expressions

among the millennials from John Brandon (www.inc.com)

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 Date Developed:
MODULE JANUARY 28, 2022
MATI in
GEC 5 Prepared by:
DOCTORS
COLLEGE AE JAE
PURPOSIVE COMMUNICATION

DEADLINE: FEBRUARY 7, 2022 (5:00 PM)

POINTS: 50 POINTS

INSTRUCTIONS: In a clean-long bond paper, answer the following questions

below (handwritten) in at least 1 paragraph having 10 sentences (minimum).

1. In your perspective, why is the study of communication relevant to your

life and to your future profession? Cite specific instances of its
significance.

2. Do you agree that communication is something that does not have definite
end? Support your answer.

3. As a sender or receiver of a message what is it that you need to develop

further? How can you improve on these areas?

4. If someone is proficient in speaking a language, does this mean he/she is

a competent communicator? Explain your answer.

5. What makes a competent communicator?

CRITERIA (Each Item)

IDEA - 5 POINTS

CLARITY OF EXPLANATION - 3 POINTS

ORGANIZATION OF IDEAS - 2 POINTS

This output will be submitted through social media (Facebook Messenger)

through your Chat Group for this subject by taking a clear picture of your
paper.

NO SUBMISSION BEFORE THE SCHEDULED DATE, IT SHOULD BE ON THE

EXACT DAY (DEADLINE) FOR SUBMISSION.

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 Date Developed:
MODULE JANUARY 28, 2022
MATI in
GEC 5 Prepared by:
DOCTORS
COLLEGE AE JAE
PURPOSIVE COMMUNICATION

Take note:
DO NOT THROW AWAY YOUR OUPUTS FOR I WILL COLLECT ALL YOUR
OUTPUTS AT THE END OF THIS SEMESTER.

DEADLINE: FEBRUARY 14, 2022 (5:00 PM)

POINTS: 100 POINTS

INSTRUCTIONS

 Create your own Communication Process Model using different objects

that can be found on your household as a representation of each element
in the process.
 Place your Communication Process Model on a 1/8 illustration board (use
the black side of the board).
 Be creative in making this output.
 After having your own model, explain your work through a video format.
You are allowed to edit your videos but make sure it will not hinder the
content-focus/purpose of the video presentation.

CRITERIA (MODEL) CRITERIA (EXPLANATION)

CONTENT - 25 POINTS IDEA - 20

CREATIVITY - 15 POINTS CLARITY OF EXPLANATION - 20

ORIGINALTY - 10 POINTS VIDEO QUALITY - 10

This output will be submitted through social media (Facebook Messenger)

through your Chat Group for this subject by taking a clear picture of your
output.

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 Date Developed:
MODULE JANUARY 28, 2022
MATI in
GEC 5 Prepared by:
DOCTORS
COLLEGE AE JAE
PURPOSIVE COMMUNICATION

NO SUBMISSION BEFORE THE SCHEDULED DATE, IT SHOULD BE ON THE

EXACT DAY (DEADLINE) FOR SUBMISSION.

Take note:
DO NOT THROW AWAY YOUR OUPUTS FOR I WILL COLLECT ALL YOUR
OUTPUTS AT THE END OF THIS SEMESTER.

EVALUATION

Your quizzes will depend on the instruction of the instructor

under this subject. (THE INSTRUCTOR WILL SCHEDULE THE DAY
FOR YOUR QUIZ).

-Sir Ae Jae-

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