PURPOSIVE COMMUNICATION

Chapter 1
ST
UND E RSTAND ING 21
Century Communication
learning AT THE END OF THE LESSON, THE

Objectives
LEARNERS MUST ABLE TO:

Demonstrate mastery in elucidating the nature, elements and

functions of verbal and non- verbal communication in various and

multicultural context.

manifest expertise in explaining how cultural and global issues

after communication

respond through written or oral communication to the challenges of

diverse and multicultural communication

L E S S ON 1

Communication Processes,
Principles and Ethics
 AT THE END OF THE LESSON, THE

learning
LEARNERS MUST ABLE TO:

Explain the principles and process of communication and the

ethical.

Objectives considerations in communication. Elucidate how

communication skills help resolve problems, better

understand new concepts and aid in your profession. Frame a

slogan about how the knowledge of the communication

process aids people in communicating effectively

 C OM M U N I C A T I O N

Communication is inevitable.
Communication is not just about our
feelings but communication may be done
verbally or non-verbally.
 C OM M U N I C A T I O N
Definition
1. CHASE & SHAMPO (2013)- COMMUN "something in common+Ication

"understanding communication-"a common understanding of something"

2. Seller & Beall (1999): the simultaneous sharing and creating of meaning
through human symbolic interaction
3. Wood (2004): a systemic process in which individuals interact with and through
symbols to create and interpret meanings
 C OM M U N I C A T I O N

Therefore, communication is the process of

creating and sharing meaning by using verbal
and nonverbal symbols in varied contexts;
and effective communication results when
both verbal and nonverbal symbols are
understood in much the same way by both
communicators.
 THE COMPONENTS OF THE
COMMJUNICATION PROCESS
Source Message Channel

The manner in which

The sender of the The information you

your message or
message. want to convey.
information

is conveyed

Fact: Our pets sleep a lot. Seriously, a lot. This may sound normal to others but I find it highly sus
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and think they are actually doing these things instead.
 THE COMPONENTS OF THE
COMMUNICATION PROCESS
Receiver Feedback Environment

The person or group of

people who will get your

The receiver’s The location, time of the

message. response to your message day, temperature

There are 6 components of Communication Process- Sources, Message, Channel, Receiver, Feedback, and Environment
 THE COMPONENTS OF THE
COMMUNICATION PROCESS
Context Interferences

Context involves the known as barrier or

expectations of the sender block that prevents

and the receiver and effect communication to

common or shared
take place.
understanding through the

environmental signals.

There are 8 components of Communication Process- Sources, Message, Channel, Receiver, Feedback, Environment, Context,
and Interference.
 K I NDS OF Interferences

Linguistic and Cultural

Psychological Barriers
Physical Barriers Barriers
Psychological barriers are
include competing stimulus, pertain to the language and its
thoughts that hamper the
weather and climate, health and cultural environment. Words
message to be interpreted
ignorance of the medium may mean another in different
correctly by the receive
cultures.
K I NDS OF Interferences

Mechanical Barriers
those raised by the channels
employed for inter personal,
group or mass communication.
These include cellphones,
laptops and other gadgets used
in communication.
 Nine CLARITY CONCRETENESS

Principles of
Effective
COURTESY CORRECTNESS

Communication CREATIVITY CONCISENESS

Find the magic and fun in presenting with

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before presenting. CONSIDERATION
 Be crystal clear about what you
want to achieve as a result of your
communication. Know your point.
Say exactly what you mean.
Glaring mistakes in grammar
"Need to capture
obscures the meaning of a
all hooman behavior for
sentence.
our alien overlord."
Simplicity and directness help
groups, with a mutual understanding
you to be concise.
Messages must be supported by
facts such as research data,
statistics or figures.
Messages must be geared
towards the audience.
Effective verbal and nonverbal
interactions between individuals or
and respect of each other's values,
beliefs, preferences and culture
It involves being polite in terms of
approach and manner of addressing
an individual
having the ability to craft
interesting messages in terms of
"Go on, get hypnotized,
sentence structure and word
hooman. Continue to think
choice
that I'm just a cute pet."
make messages
interesting to command
more attention
 Ethical Considerations in
Communication
Ethics is a branch of philosophy
focused on issues of right and wrong
in human affairs.

Ethical Communicators:

Respect Audience
Consider the result of communication

Value truth
Use information correctly

Good boy! Do not falsify information