Module 12 Mil q1 Prelim

DIGOS CENTRAL ADVENTIST ACADEMY, INC.
Lapu-lapu Ext., Digos City, Davao del Sur 8002 Philippines

Te. No.: 082-553-3172 email: dcaaonline@gmail.com
MEDIA AND INFORMATION LITERACY
Grade Level and Section : 11 1. Transmission Models. Harold Laswell’s

Subject Teacher: Jonathan G. Labajo representation of communication as an
Module Number: 2021 – Q1-M1 and M2 attempt to answer the question “Who
Module date/s coverage: says, what to whom, through what mediu,,
and with what effect?”
TOPIC:
Lasswell’s Model of Communication
Introduction to Media and Information Literacy
Have you heard time and again the adage “No

man is an Island.” What does this saying really
mean to you? How do you feel when you are
alone and you have no one else to talk to or share
your thoughts with? How about if you accidentally
left your mobile phone at home, or you are not
able to connect ti the Internet and chat with your Shannon and Weaver’s Communication Model
friends? Do you feel the sense of distance of
disconnect from the world?
Humans are social beings. Despite the few

occations of solitude , chatting with friends either
face-to-face, through telephone, or online seems
to be a more likable situation to be in. People
value the simplest opportunities to communicate
not just with themselves, but most especially with
other people. Westly and Maclean Model of Communication
Communication is a natural and inescapable fact

of life. Every individual is born with it. This is
precisely the reason why you are taught to learn
how to speak, read, write, or use communication
gadgets at an early age. Communication is all
about these skills your parents would like to learn
when you were younger.
Defining communication
Littlejohn and Foss (2008) – “One of those

everyday activities that is intertwined with all
human life so completely that we sometimes
overlook its pervasiveness, importance, and
complexity.” 2. Ritual or expressive model. The need
to share understanding and emotions.
Communication is from the latin term Examples are symbolism or euphemism to
commȗnicȃre. which means “to share” or “to indirectly refer to certain things, but you
divide out”. It may also be thought to originate are sure that your audience still
from word communis, which roughly means understands what are you trying to say.
“working together” The communication us ritualized because
the meaning is is suggested more than
Explaining the Communication Process explicity stated and the understanding of
through Model it, through connotative, is mutual.
3. Publicity model. This model explains
Denis McQuail (2005) – McQuail’s Mass that communication involves audiences as
Communication Theory “spectators rather that participants or
information reciever recievers (McQuail,
2005)”. Attention is important because it is
a measure of how successful the
Gov’t Recognition No, 001 s. 2014 (Kindergarten) I Gov’t Recognition No. 018 s. 1989 (Elementary)
Gov’t Recognition No. 001 s. 2015 (Junior High School) I Gov’t Permit No. 062 s. 2019 (Senior High School)
communication has transferred. Example is The UNESCO Media and Information Literacy
how television commercials aggresively Curriculum for Teachers regard information as a
convince the audience to buy the products “broad term that can cover data, knowledge
that they advertise. derved from study, experience, or instruction,
4. Reception model. In this model, you signals or symbols.” When you use media,
come to understand communication as an information is refered to as the “knowledge of
open process, which means that messages specific events or situations that has been
sent and received are open to various gathered or received by communication,
interpretations based on context and the intelligence, or news reports.”
culture of the receiver.
Schramm’s Model Big Idea
The world you live in is fast paces, thus, change is
inevotable. Communication, media and
informationare ubiquitous and related, and your
ability to discern them increases your likelihood to
succeed in your personal and professional lives.
The UNESCO, defined literacy as the “ability to

identify, understand, interpret, create,
communicate, and compute, using printed and
Berlo’s Model written materials associated with varying
contexts.”
Big Idea
When you are literate, you are expected to be
intellectually critical in interpreting the things that
you see and experience around you. You are able
to decode and have a deeper understanding of
how things are and how they work you to be able
to affect change to yourself and to others.
When you futher study study communication in a Media Literacy (UNESCO)

more advance level, you would learn that one of  This involves understanding and using
the functions of communication is to inform and mass media in either an assertive or
mediate means media. nonassertive way, including an informed
and critical understanding of media, what
Media (Oxford Learners Dictionary) – is the techniques they employ and their effects
main ways that large numbers of people receive  The ability to read, analyze,evaluate and
information and entertainment, that is television, produce communication in a variety of
radio, newspapers and the internet media forms, e.g. television, print, radio,
computers, etc.
Media modality – refers the nature of  Another understanding to the term is the
messages, whether it is relayed using text, audio, ability to decode, analyze, evaluate, and
video, graphics, animation, or combination of any produce communication in a variety of
of these things. The media format is the way forms.
data is arranged. The data or message be Information Literacy (UNESCO)
transmitteed through radui waves (for audio) and  Refers to the availability to recognized
light waves for other modalities. Mass media form when information is needed and to locate,
refers to the particular media technology to which evaluate, effectively use and communicate
the message is transmitted. All the difinitions of information in its various formats.
media suggest that is conduit for transmitting Technology (Digital) Literacy (University of
something called information. One of the more Illinois)
convinient sources of information nowadays is the  This is the ability to use digital technology,
World Wide Web. communication tools or networks to locate,
evaluate, use, and create information.
 It also refers to the ability to understand Experiential Exploring – Focusing on searching for
and use information in multiple formats surprises and new emotional, moral and aesthetic
from a wide range of sources when it is reactions
presented via computers and to a person’s Critical Appreciation – Developing very broad and
ability to perform taks effectively in a detailed understanding of the historical ,
digital environment. economic, political and artistic contexts of
 Digital literacy incldes the ability to read message systems
and interpret media, to reproduce data Social Responsibility – Recognizing that ones own
and images through digital manipulation, individual decisions affect society – no matter how
and to evaluate and apply new knowledge minutely.
gained from digital environments.
The media literate person is in control of his or
Big Idea her media experiences because he or she
Media and information literacy is considered a understands the basic conventions of various
lifelong skill and practise, thus, an individual media and enjoys their uses in a deliberately
needs to be adopt in it to make informed conscious manner. The media literate person
decisions. Becoming literate is your fundamental understands the impact of music and special
human right. You are able to express yourself in a effects, for example, in heightening the drama of
way that may improve your life and the lives of a television program or film. However, this
those around you. recognition doest not lessen the injoyment of the
action.
What it takes to be media and information
literate Big Idea
There are two factors that can influence you to Media and information literate individuals are also
become a media and information literate critical thinkers because of the need to be more
individual. One is carrying your goals and deserning of the necessary information as well as
motivations for seeking information. The greater its sources.
you need, the more effort you exert to become
selective of the information at your disposal. ACTIVITY: 1 (10 points)
Another filtering information. This involves being Instructions: Base on Media Literacy, Information
more media savvy and better acquinted with Literacy and Technology Literacy , compare and
information sources. contrast the tree concepts by filling out the table
below:
Big Idea Comparison Contrast
Media and information are much life road traffic –
Media Literacy
you have to stategize and look for a more efficient
vs. Information
route to take to get to where you want to go.
Literacy
Media Literacy
Typology of Media literacy
vs. Technology
Information
Stage
Literacy vs.
Acquiring Fundmentals – Learning the
Technology
meaning of facial expressions and natural sounds
(Digital
Language Acquisition – Orienting to visual and
Literacy)
audio media
Narrative Acquisition – Developing
understanding of differences betweek:
- Fiction vs. nonfication
- Ads vs. entertainment
- Real vs. make-believe
Developing Skepticism – Sharpening differences
between likes and dislikes for shows, characters
and action
Intensive Development – Strongly monitivated to
seek out information on certain topics
ACTIVITY: 2 (10 points)

Instruction: Evaluate which among those
communication models do you think describes
your communication habits or patterns the most?
Why do you say so?
Description: This rubric will help you know

exactly what I am expecting to find in an essay
5 / 3 / 1 /
EXCELLE AVERAGE UNACCEPTA
NT BLE
Ideas This The writer As yet, the
paper is is beginning paper has
clear and to define no clear
focused. the topic, sense of
It holds even purpose or
the though central
reader's developme theme. To
attention. nt is still extract
Relevant basic or meaning
details general. from the
and text, the
quotes reader must
enrich make
the inferences
central based on
theme. sketchy or
missing
details.
Presentat The form The writer's The reader
ion and message is receives a
presentat understand garbled
ion of the able in this message
text format. due to
enhances problems
the relating to
ability for the
the presentation
reader to of the text,
understa and is not
nd and typed.
connect
with the
message.
It is
pleasing
to the
eye.

Module 12 Mil q1 Prelim

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Module 12 Mil q1 Prelim

Uploaded by

Copyright:

Available Formats

DIGOS CENTRAL ADVENTIST ACADEMY, INC.

Lapu-lapu Ext., Digos City, Davao del Sur 8002 Philippines

MEDIA AND INFORMATION LITERACY

Grade Level and Section : 11 1. Transmission Models. Harold Laswell’s

Have you heard time and again the adage “No

Humans are social beings. Despite the few

Communication is a natural and inescapable fact

Littlejohn and Foss (2008) – “One of those

MEDIA AND INFORMATION LITERACY

The UNESCO, defined literacy as the “ability to

When you futher study study communication in a Media Literacy (UNESCO)

MEDIA AND INFORMATION LITERACY

MEDIA AND INFORMATION LITERACY

ACTIVITY: 2 (10 points)

Description: This rubric will help you know

You might also like