Channel Reach Type of Message Adaptability Cost Possibility for

Type (Simple/Complex) Interactive Use

Television  Can reach very  Can be used  Caters to  Production  Quite high.
large audiences to provide com- facilities  Documenta
simultaneously various types monality of expensive ries.
 Reach may differ of information wide- to install/ Community
between public to nationwide ranging operate -based
and private audiences dispersed  Production programs,
channels,  Can send audiences cost can be live call-in
terrestrial and relatively more  Difficult to high. shows,
satellite channels complex adapt to Buying discussions
messages smaller and airtime to participated
through specific place by cross
drama, cultures, contents sector of
infotainment, languages, can be audiences
and talk show etc. prohibitive are some
formats  Immediate  At user’s of the
audience end, possibilities
feedback buying and .
not running TV
available sets is
except costly in
phone-in low income
shows, societies
quizzes, but
letters, etc. watching is
free.

Radio  Can reach very  Primarily  Same as  Prices for  Quite high.
large audiences general TV except radio sets Through
simultaneously if information/ regional are low but phone in
sets and batteries news/ radio still programs,
are available entertainment broadcast considered community
as above. may cater an based
 Information to native investment participator
 can be more issues in beyond y pro-
focused where local everyday grams,
multiple language. necessities discussion
bands, local  Audience for poor programs,
FM band and feedback rural reading
regional or available population. and
community only  Buying answering
radio stations through batteries is listeners
exist. phone in a problem. letters, etc.
programs,
letters, etc.
Film  Can reach me-  Can be used/  Once  Lengthy,  Generate
dium-sized audi- made for produced, costly discussion
ences depending general or not production following
on availability of specialized au- adaptable. process. screening.
projection diences.  Delayed
facilities (cinema  General or audience
halls, audio-visual very specific feedback
mobile vans). topics. can be
 Complex available.
messages and
scenarios can
be depicted.
Video/DVD  Can be used for  Can be used/  Once  Initial  Quite high.
broadcast or made for produced, outlay vari-  Generate
“home” viewing. general or not able discussion
Appropriate for specialized au- adaptable. according after
both small and diences. to quality of screening.
large  General or production
audiences. very specific desired.
topics.
 Complex
messages and
scenarios can
be depicted.
 Channel Type Reach Type of Message Adaptability Cost Possibility for
(Simple/Complex) Interactive Use
Newspaper  Can reach  Specific  Once  High  Medium
broad technical printed, not publishing
literate information/ adaptable. cost.
audiences news/ But Advertise-
rapidly. information. changes ments
daily and expensive.
web But
editions information/
update news
constantly materials
and are may be
read by placed free.
large
numbers.

Magazine  Can  Can explain  Once  Similar as  Similar as

specifically more printed, not newspaper newspaper
target complex adaptable.
literate issues,
segments of behavior
public.

Poster  Can have a  Suitable for  Once  Good  May be

good reach short and printed, not design and used to
depending focused adaptable. graphic may generate
on numbers message. be discussion
dissimilated  Do not expensive. on a topic.
and convey
placement. complex
messages
effectively.

Leaflet, flyer,  Depends on  Can explain  Once  Similar as  May be

brochure number and more used to
 distribution complex printed, not poster generate
health is- adaptable discussion
sues, on a topic.
behaviors.

Billboard, wall  Depends on  Cannot  Once  Inexpensive.  Limited

painting placement. convey printed, not Could be
complex adaptable expensive if
messages billboard
effectively. needs to be
installed.
 Channel Type Reach Type of Message Adaptability Cost Possibility for
(Simple/Complex) Interactive Use
Interpersonal  Groups or  Good for  Generally  Cost factors  Highly
Communication other specific, interactive include interactive if
(IPC) individuals. complex with training, not made
intimate immediate equipment, top down.
information feedback. trans-
exchange. portation,
etc.
Slides  Can be  General or  Audience  Relatively  Quite high.
used specific and inexpensive Use of
effectively in topics with feedback to produce slides can
interaction small scale available in with access make
situation reach. small group to computer discussion
discussion settings. and points
groups, etc.  Easy to accessories. visible.
not suitable adapt.
for rural and
remote
settings.

Channel Type Reach Type of Message Adaptability Cost Possibility for

(Simple/Complex) Interactive Use
Slides  Can be  General or  Audience  Relatively  Quite high.
used specific and inexpensive Use of
effectively in topics with feedback to produce slides can
interaction small scale available in with access make
situation reach. small group to computer discussion
discussion settings. and points
groups, etc.  Easy to accessories. visible.
not suitable adapt.
for rural and
remote
settings.
 Channel Type Reach Type of Message Adaptability Cost Possibility for
(Simple/Complex) Interactive Use
Social Media  Can reach  Can be  Can easily  It is  Quite high.
very large used to to various expensive A
audiences provide languages because it discussion
simultaneously various  Immediate needs a can be
types of audience laptop or a through the
information feedback is phone to be comment
 Can send available done section
relatively
more
complex
messages
through
uploading
videos and
pictures