Joanne Karla M.

Jimenez 2BSABE C

MODULE 2

Activity: (ANSWER THIS)

Make a list of old/traditional media that you have been touch, saw, hear, or even you owned
one. (At least 10)
1. Radio
2. Newspaper
3. Direct Mails
4. Books
5. Magazines
6. Television
7. Old Camera Film
8. CD
9. Machines
10. DvD

Analysis: (ANSWER THIS)

From the list above in the activity, what are the significance or advantages and disadvantages
of this old/traditional media compare to the modern media used today.
Old/Traditional Media Advantages Disadvantages
1. Radio Affordability and Timely Lack of visual appeal
Message Delivery
2. Newspaper Provide news about a Poorly print limits
country's economic creativity.
situation, sports, games,
entertainment, trade and
commerce.
3. Direct Mails Household reach, open Some recipients lump
rates are through the direct mail in with junk
roof,, personalisation, mail. If they don't
highly targeted and recognize the return
insane impact address or aren't expecting
any information from a
business, your mailing
could get tossed.
4. Books Builds vocabulary and They can become outdated
prevents cognitive and need to be updated.
decline.
5. Magazines Provide a wealth of Costs of advertising and
information, inspiration their limited reach and
and creative ideas for frequency
readers.
 6. Television It can educate and inform It makes us lazy, the
independently of the violence and illicit content.
government in most parts
of the world.
7. Old camera film gives off a more Film pictures are printed in
“classic” looking scene classic or cinematic.
8. CD Small, portable, and Fairly fragile, easy to snap
affordable. or scratch

9. Machines  Helps man to Machines are expensive to

reduce his job and reduce buy, maintain and repair. A
the time taken to do a machine with or without
job. continuous use will get
damaged and worn-out.
10. DvD Sound and picture quality They can be easily
is excellent, making them damaged by breaking or
ideal for storing films scratching. And there is no
with video and sound. single standard of DVD.

Application: (ANSWER THIS)

I. IDENTIFYING
Identify the kind of the following traditional media.

1. YELLOW PAGES 2. TELEVISION

3. MAGAZINES 4. RADIO
5. BROCHURE 6. BOOKS

7. DIRECT MAILS 8. BANNERS

9. NEWSPAPERS 10. BILLBOARDS

II. FILL IN THE BLANK

PANDORA 1. Music stream application that use the advanced

algorithms in specifying the tracks and artist,
suggestions catered for user to get better with
feedback
FLYERS 2. Mostly used by small brands to help them build
their names to the industry
APPLE MUSIC 3. Application is not a free subscription and its
subscription starts at 10USD per month in the US
and in the Philippines, this is sometimes packaged
on the customers' telecom subscribers
BOOKS 4. The oldest kind of print media
MAGAZINE 5. Offer articles about various topics like
entertainment, celebrities, food, fashion, and many
more
NEWSPAPER 6. Considered to be the most popular form of print
media
BROCHURE 7. Give information about a certain company or an
 organization usually are for giveaways so that
brands can be remembered by people
GOOGLE PLAY 8. A free subscription that is available in two
MUSIC platforms — android and iOS. This music
application promised a soft landing and complete
transition in the year 2019 with full access on cloud-
based music collection through play music website
as well as podcasts
TUNNEL RADIO 9. A music application that offers a bevy of local
content on-demand streams encompassing sports,
news, talk shows, music, and current events among
other stellar offerings
PRINT MEDIA 10. Traditional way of knowing the information by the
form newspaper, magazines, posters, banners and
any form of printed materials
BANNER 11. Usually made of cloth or paper and are used to
display slogans, logos, and other specific messages
FL STUDIO MOBILE 12. An application for advanced audio-editing app that
offers synthesizers, drum kits, loop beats, and more
SOUND CLOUD 13. An application that allows to search a wide range
community of bands, podcasters, musicians and
many more for new artists to follow, listen to songs
in your feed, and even record and post own audio to
retain the hallmarks of site.
BILLBOARDS 14. A large outdoor advertising, typically found in high-
traffic areas such as alongside busy roads
YOUTUBE MUSIC 15. A free subscription application that gives the
background listening, no ads and downloads with a
premium option on subscription that allows to listen
to more than 200,000 songs and videos

III. ESSAY (Not more than 5 sentences)

1. What could be the factors of the death of Print Media?

The printing of newspapers and magazines that are meant to be read for a short
period of time requires a lot of paper, which is bad for the climate. Because of their
shorter attention spans and a broader variety of options, today's youth are less
interested in reading written content than previous generations.

2. What could be the importance of Print Media to the Marketing Industry?

Marketers understand the importance of having a well-known brand, and printed

magazines and other branded materials are a perfect way to do so. It helps you to integrate the
aesthetic qualities of font, colors, pictures, and texture into your branding.