Module No.

and Title : Module 5: Light Side of the Internet

Lesson No. and Title : Lesson 1: The Internet and Interpersonal
Communication
Lesson 2: Networking and Communication
Lesson 3: Social Capital
Lesson 4: The Internet and Civic Engagement

Learning Outcomes:

In this chapter you will learn about:

 Understand the relationship between the internet and interpersonal
communication
 Compare the advantages and disadvantages of the internet in developing
the interpersonal communication
 Describe how internet is related to civic engagements
 Identify the importance of having networks

Time Frame: 3 Hours

Introduction:
Hello my dear students! Welcome to this chapter which discussed the light
side of the internet which includes the connection between internet and interpersonal
communication, the elements of interpersonal communication that influence how the
internet is applied and used effectively in sending information.

Also, the chapter tackled the difference of the two terms of consumable time,
effectiveness, convenience, privacy and scope. Keep Fighting! And Enjoy Learning!

Activity: (ANSWER THIS)

Answer the following questions:

1. What are the elements of Interpersonal Communication?

2. Based on the elements of Interpersonal Communication, give one example on
each element.

Analysis: (ANSWER THIS)

Answer the following questions:

1. Based on your experience, what are the benefits you gain from light side of
the internet?

Abstraction:
 A. The Internet and Interpersonal Communication
What is Interpersonal Communication?

It is a type of communication that takes place between or among two or more

people. It includes conveying thoughts, ideas and emotions through by passing
messages either verbal or non-verbal. This type of communication is not just about
putting words and speaking it rather it requires the proper facial expressions and
other elements such as gestures and body language that adds up to the expression of
messages.

Elements of Interpersonal Communication

The element that composes the interpersonal communication is represented by

the diagram shown.

The Communicators (Sender and Receiver)

This includes two or more
people communicating with each other.
The sender is responsible in sending the
message which is considered the source
while the receiver is the individual who
decodes the message that has been sent.

Figure 1.0
Elements of Interpersonal
Communication

The Message

These are conveyed thoughts and even emotions expressed in different ways
like gestures and expressions of the face. Particularly, this is the main content of the
communication enabling the two or more parties to get involved and share something
with each other.

Barriers (Noise)

These are the factors which can be internal or external that hinder the
transmission of the message from the sender and the receiver. These can result to
ineffective communication causing problems in conveying the right message.

Feedback (Response)
 A feedback is an element of communication which entails the response of the
receiver towards the message conveyed by the sender. It shows the understanding of
the receiver to the message he decoded or processed.

Context

It is the type of environment where the communicators are in while

communicating with each other. The setting or the mood of the place can affect the
way of communication and every communicator should consider this in any way
possible.

Channel

This pertains to the physical object used in conveying the messages. Channels
may differ from forms considering that there are different types of communication.
For example, in a call which involves two persons, the communication takes place
with the use of phone which limits the channel to the speech alone.

How do Internet influence our way of Communication?

Internet has been part of our daily lives. As it is the group of interrelated
networks, people find it easier and convenient to share contents with peers and other
people inside or outside of their boundaries. In today's society, we are very fond of
using social media such as Facebook, Twitter, and even Emails which we are being
used in different fields such as in work and in business.

In this, we can clearly see the influence of internet in our daily lives
particularly in communication which is very vital in a community. With the help of
internet and innovations integrated with technology, people have a greater ability of
being connected with other people regardless of time and distance.

Examples of these are the messaging applications that let us interact to our families
and loved ones through a different world. This is where the integration of thQ
interpersonal communication takes place.

Six Differences of Internet over Interpersonal Communication

1.The information provided in the internet is more of a written than to an

interpersonal communication which is more of an oral type of conversation
which means that the words are spoken.
2.Communication over the internet is considered undirected since there
are lapses in transferring the data or the message. This can result to
loads of information that can mislead the communicators about the topic
or the action to be taken unlike to a face-to-face communication that
is more directive and the speakers can always take a pause or review the
information given whenever needed.
3.Messages in Internet are often anonymous as it covers a wide range of
platform resulting to a more diverse type of people involved in the
 conversation while in an interpersonal communication, the communicators
are personally talking to each other giving each other the chance to observe
other expressions aside from how the speaker speaks.
4.Since internet is composed of interconnected networks, it captures wide
range of audience over the interpersonal type of communication that may
vary from its scope.
5.Communication over the internet reduced social presence since it takes
place in a virtual world, the personal communication itself takes its
advantage in creating a stronger relationship among the communicators.
6.Convenience in terms of time is more useful when it comes in using the
internet compared to a personal conversation that needs consideration to
other factors including the place and proper timing to be able to reach the
goal of sending the right information to the receiver and vice versa.

B. Networking and Community

What is a Network?

Network is described as the group of devices that has the capability to connect
with each other and be able to send information. Such devices include smart phones,
laptops and even computers which are using different systems of connections to share
data and information.

Community: In the World of Technology

Network of community are series of computer system which purpose is to

give assistance to communities and often provide services, particularly for those
communities that are sharing the same goal and belief.

Community Technology Centers (CTC)

These are types of facility headed by different organizations such as the non-
profit organizations with the strong assistance from the local and national
government. Private individuals, organizations and also businesses are also
participating in the establishment of these facilities. This aims to help people without
the capability to have access and cannot afford to have a computer or a technology
device.

Goals of Network Community

1. Provide easy access information through the help of functioning networks

or resources
2.Give a trusted platform which can be used by the community in
discouraging digital divide
3.Promote a developed community through different technology engagements
4.Develop a strong connection with the citizens of the community
 C. Social Capital
Social Capital in the field of Technology

Social Capital are the factors that are present in a community or society. It is
also the network of values that focuses on maintaining a social relation which can
lead to reaching the organizations goal. Social Capital requires participation and
coordination with every member of the team to be able to come up with an output.

A social group is a unit of people associated with each other due to their
shared belief, characteristics and principles.

Figure 2.0 Aspects of Social Capital

One Side of Social Capital: Variety Based On Direct Approach

Bonds

This is the link between people sharing the same culture and ethnicity. Most
common example is loved ones and friends.

Bridges

This category is focusing on a more varied relationship compared to bonds

which is beyond its scope.

Example: Associates

Linkages

Related to people that are considered in the higher level or the lower level of the
hierarchical structure of a society.
The Link between Internet and Social Capital:

Figure 3.0 Representation of social capital's relation to the Facebook user's privacy

Social Networking Sites' Measures of Effectiveness in Building Social Capital

% Al SD
Intensity of Facebook Groups Used .19 .14

(Cronbach's a = .82)

On a typical day, about how much time do you spend .63 .79
reading and posting (combined) messages on the profiles
of online groups you have joined on Facebook?
0 No time at all 51.5
1 Less than 10 min 37.2

210 to 30 min 8.6

"Social capital may turn out to be a prerequisite for, rather than
3 More than 30 min, up to 1 hr 2.2
a consequence of, effective computer-mediated communication."
4 More than 1 hr, up to 2 hrs 0.2

5 More than 2 hrs, up to 3 hrs — Robert D. Putnam, Bowling

0.1 Alone: The Collapse
and Revival of American Community
1.05 .93
In the past week, how often do you: Read the profiles of
online groups you have joined' (reversed)
.63 .75
Post the messages in online groups you have joined?'
(reversed)
.38 .64
Post the new discussion topics in online groups you have
joined?' (reversed)
1.60 .92
Which of the following best describes your participation
in the online groups you have joined on Facebook?
 1 Rarely visit profiles 64.3

2 Reads wall/discussion board 16.8

3 Mostly read, sometimes write on wall/discussion board 15.1

4 Reads and writes on wall/discussion board 2.5

5 Reads, writes and starts new topics on wall/discussion 1.4

board

Notes: Individual items were first recorded to a 0 to 1 range before taking an average to
create the scale.

Table 1.0 Scale of Facebook Groups Level of Intensity with regards in using social media

In the research entitled "Is There Social Capital in a Social Network Site?:

Facebook Use and College Students' Life Satisfaction, Trust, and

Participation" authored by the Kerk F. Kee, Namsu Park, and Sebastian Valenzuela,
the measurements of life satisfaction, social trust, civic and political participation and
the intensity of Facebook use are the main factors used in determining the effectivity
of social media sites like Facebook in building social capital.

In the said study, the researchers aim to analyze whether the intensity of using
Facebook has positive associativity with a person's life satisfaction, social trust, civic
and political participation.

D. The Internet and Civic Engagement

What is Civic Engagement?

Civic Engagement pertains to the works or activities of an individual or a

group of people concerning about the civic values of the community.

What is Internet Civic Engagement?

The Civic Engagement and Internet is a several single or cluster commotion

talking about civic issues as well as working with the help of each- other whether the
actions are related to politics or not with regards in using the internet.

Differences and Purpose of Civic Engagement and Internet

There is huge difference between the civic engagement and the internet. One of
the differences of these two is on the way the people engage themselves to the
community in both non-political and political activities. On civic engagement, you
are involving yourself to the community face to face or directly unlike in the internet,
you are participating with the use of online connection and not a personal connection.
The purpose of these two is both have the ability to express the people's feeling and
thought and the people can participate or involve themselves to the community.
 Even though the internet will take the place, traditional political doings will
continue the field of some people with great heights of profits and learning. Opposing
to the expectations of approximately promoters, the socio-economic atmosphere of
public engagement in America does change even though the internet has not
sprouted. Most of the participants in online political activities such as signing an
online application or creating a political involvement and transmitting a government
official are those people who are prosperous and knowledgeable. To some extent, the
image below shows the product from variances in accessing to the internet are those
who are lesser on the social and economic ranking, are fewer expected to be
connected or to consume in accessing internet using broadband at household, doing it
incredible for the others to take part in political online activity.

However, though the connected people have a resilient progressive connection

among social and economic standing utmost based on the internet processes of
governmental commitment. Moreover, since the millennials are further expected to
use internet than the others like seniors, the involvement gap among comparatively
unengaged greater than engaged middle-aged grown persons that naturally
symbolizes disconnected administrative movements is fewer obvious in addressing
the governmental participation through the internet. Still, around is a tough
relationship among social and economic rank as well as using the internet in
governmental and public assignation regardless to their ages and groups.

Types of Civic Engagement

Direct Service

Offering your individual efforts, vitality and time to speak and express your
thoughts to help and provide the needs of the community.

Community Research

This type of civic engagement focuses on discovering the probable assets,

challenges, and social problems in the community as well as in coming up with the
best possible solutions to the current problems.

Advocacy and Education

It involves the implementation of different ways to persuade the government or

the decision of the corporate to make a decision that the entire civic will benefit.

Capacity Building

The help and participation of the different sectors in the community will make an
improvement and develop current resources or create new capitals that will be used to
find the solutions and come up to an precise answer to the specific problems and to
make the community become better.
Political InVolvement

It concerns the involvement of a person in political activities such as participating

in campaign and voting the right person to serve the people.

Socially Responsible, Personal and Professional Behaviour

Being responsible in all the time on whatever you are doing. Your actions must
be always in ethical regardless if it is personal or professional life.

Philanthropic

Being part and volunteer to the projects of the government or non-government

organizations to raise fund and use this to provide the needs or donate something to
the people of the community.

Participation in Association

A type of participation that encourages a person to be involved in the existing

organizations of the community that may improve your socialization skills to have a
better foundation and better association in your community.

Civic Engagement Organizations

These are some of the civic engagement organizations that the Philippine has:

Philippine Red Cross

The purpose of this organization is to help and serve the
people on their various offered services all over the Philippines.
These are some service that they have such as national' blood,
managing the disaster, youth services and so on.

Gawad Kalinga
The goal of this organization is to eliminate the
shortage and at least provide some basically need of
more than a million of families, as well as
reestablishing the trust and dignity of the poor
people.
Greenpeace Philippines
This is one of the volunteer organizations in the
Philippines which is very active in doing some stuff
for the environment.
Their main crusades are to stop the climate change and preserve the environment
to have a better place to live in.

Impacts and Importance of Civic Engagement

 Based on the study, it shows that once the populations participated well in
making a decision for the organization of the community are much more appropriate
and utilized than in any other civic engagement organization. Having this kind of
organizations is more effective and inclusive. A community that has a greater level of
civic engagement has a better sagacity of a society, lower the rates of crimes and has
good leadership, therefore the people of the community would be happy and healthy.
A lot of people benefits from the civic engagement because there's a probability that
it will help to develop their social interaction, that will bring the people with the
organization to work together and carry all encouraging norms, as well as it can
provide to them the feelings that all things that they are doing is essential every time,
also it can able to develOp and improve their skills and soon they might realize their
real passions.

Internet Based Engagement: A New Form of Civic Participation

Having a new platform in engaging yourself to the community has a big impact to
every one of us. The online platform is invading the community whether they like it
or not. This is another or modern way of involving yourself in participating political
or non-political discussion. In 2010, there is a phone data survey that was conducted
to study and discover the works and correlation between the civic engagement
internet form and the traditional. In the investigation of local participation, the
researcher considers form analysts such that membership organizational,
consumption of media, and the discussion of interpersonal. The researcher examines
the significance of the factors that being mentioned above as part of the involvement
in the community through online. Also they study the part of dialogue intergroup
with the engagement in local. The researcher uses the structural calculation
representation. To enrich communication diagonally to ethnicities, they examine the
volume of online platforms.
 Figure 4.0 Theoretical model-predictors of community-oriented Internet participation

Application: (ANSWER THIS)

I. MATCHING TYPE

Match the following item in Column A to the statements in Column B. Write the
letter of the correct answer in the space provided before each number.

Column A Column B
_______ 1. Group of devices that has capability to A. Interpersonal
connect with each other and able to Communication
send information
_______ 2. It involves the implementation of B. Message
different ways to persuade the
government of the decision of the C. Sender
corporate to make a decision that the
entire civic will benefit D. Feedback
_______ 3. A type of communication that takes
place between or among two or more E. Barriers
people
_______ 4. Responsible in sending the message F. Network
_______ 5. These are conveyed thoughts and even
emotions expressed in different ways G. Channel
like gestures and expressions of the
face
_______ 6. These factors which can be from H. Community
 internal or external that hinder the Research
transmission of the message from the
sender and the receiver I. Linkages
_______ 7. This pertains to the physical object
used in conveying the messages J. Bonds
_______ 8. The factors that present in a community
or society K. Bridges
_______ 9. Related to people that are considered in
the higher level of the lower level of L. Civic Engagement
the hierarchical structure of the society
_______ 10. This is the link between people sharing M. Social Capital
the same culture and ethnicity. Most
common example is loved ones and N. Direct Source
friends
_______ 11. This category is focusing on a more O. Gawad Kalinga
varied relationship compared to bond
which is beyond its scope P. Greenpeace
_______ 12. A several single or cluster commotion
talking about civic issues as well as Q. Red Cross
working with the help of each other
whether the actions are related to R. Advocacy and
politics or not with regards in using the Education
internet
_______ 13. Offering your individual efforts, S. Political
vitality and time to speak and express Involvement
your thoughts to help and provide the
needs of community T. Feedback
_______ 14. This type of civic engagement focuses
on discovering the probable assets, U. Philanthopic
challenges, and social problems in the
community as well as in coming up
with the best possible solutions to the
current problems
_______ 15. It concerns with the involvement of a
person in a political activities such as
participating in campaign and voting
the right person to served the people
_______ 16. Being part and volunteer to the projects
of the government or non-government
organizations to raise fund and use this
to provide the needs or donate
something to the people of the
community.
_______ 17. This organization helps and serves the
people on their various offered services
all over the Philippines
_______ 18. The goal of this organization is to
eliminate the shortage and at least
provide some basically need of more
than a millions of families, as well as
 re-establishing the trust and dignity of
the poor people
_______ 19. This is one of the volunteer
organizations in the Philippines which
is very active in doing some stuff for
the environment
_______ 20. Element of communicators which
entails the response of the receiver
towards the message conveyed by the
sender. It shows the understanding of
the receiver to the message he decoded
or processed

References:

Living In The Information Technology Era

Teodero F. Revano Jr.
MINDSHAPERS CO., INC.

Congratulations! You did a great job for this lesson! You can now proceed to the next
lesson.