Idea Pitch Critique

Entrepreneurship 6/11 (23W-O-2B)

March 19th, 2023

Peer Critique Score Sheet for the Business Pitch- Health and Convenient Snacks for Toddlers

Needs Improvement Average Excellent Rating

1 2 3
The statement Presenter’s thoughts Presenter’s pitch There was a clear 3
was succinct were not very well was organized message that
and clearly organized, and the and not too was memorable
described the pitch was not easy to difficult to follow, and the
product or follow. but it was not presenter was
service and its convincing engaging,
purpose
Identified the Presenter did not Presenter did The consumer 3
consumer need clearly explain the discuss this but need was clear
consumer need at times it was and compelling
not entirely clear
or believable
Indicated the The target market The target The target 2
target market was not defined and market was market was
or too limiting or too identified but I identified and
general am not sure most clear
people would
agree with this
Identified the Presenter was not The social and The social and 2
business able to identify the financial benefits financial benefits
viability from a social benefits or the were identified of the business
social and financial advantages but not are very clear
financial of the business supported with and viable
perspective evidence
Provided Presenter did not The presenter There is clear 3
convincing provide ample did address evidence that
evidence for evidence of the business growth, business growth
the potential of potential for business but the evidence is likely
business growth was not totally
growth convincing
The opening There was no Overall, the The pitch was 3
statement memorable statement content of the engaging, well-
grabbed my pitch was good organized, and
attention, and but the delivery easy to follow.
the ending needs to be
included a call changed to be
to action more memorable
TOTAL 16
 The idea pitch that was selected for the peer-critique from unit 8 is from Natasha Perkins-

“Health and Convenient Snacks for Toddlers”. Natasha’s business idea for creating a company

that would provide healthy and nutritious snacks for toddlers is one that would serve a niche

market. As parents who have to manage many different responsibilities and are required to

multitask this would be a great product. Her business pitch was well organized and presented

language that was easy to understand and got the reader interested. The suggestion I would like

to offer is that if she shared a possible business name it would have come off stronger when

referring to the idea. Selecting a good name, which would reflect the product that Natasha is

offering.

The strengths are that the target market addresses parents I would have liked her to

narrow the demographics a little more instead of encompassing all “parents”. Demographic

information divides a market into smaller groups comprised of age, geography, marital status,

income, education, and employment (Mialki, 2022). It would narrow the demographics even

geographically when starting out. It would also allow for a narrow focus when doing research.

For example, family revenue segmentation for nutritious snacks would be targeted based on

income. An individual or a family’s income would control their ability to purchase different

products . A person who can barely afford to provide food and shelter for his/her family would

not be consider purchasing snacks from a specialty business but most likely purchase off the

shelves of the grocery store.

Another strength was the argument presented for the viability. The costing was presented

for the startup, pricing of the average snack and the breakeven for yields. While the financial

details are always estimated because there is no historical data to base it upon, Natasha discussed

it to the best of her ability. It shows her confidence in her product offering. I would have liked to
understand where the initial financing would be coming from to start the business venture. Is it

personal funds or would she look at getting a loan?

Growth potential was presented well. While there is mention of leveraging social media

and online influencers I would have liked a little bit more details on the marketing strategy.

Price is mentioned and how the business addresses the product is differentiated from the major

brand competitors. As a small business owner Natasha would have to look at working with a

fraction of the marketing budgets of the big food brands (ASBFEO. n.d.). She can stand out by

marketing her products so that understand there are healthier, locally owned, and socially

responsible options available. She can promote it as standing by the value of what she offers and

continue to grow it into a thriving business.

References:

Mialki, S. (2022, November 16). What is demographic segmentation with 5 examples. Instapage.

Retrieved March 16, 2023, from https://instapage.com/blog/demographic-

segmentation#:~:text=Demographic%20segmentation%20is%20a%20precise,the

%20most%20commonly%20used%20method.

ASBFEO. (n.d.)Business booming for Healthy Kids' snacks.. Retrieved March 16, 2023, from

https://asbfeo.gov.au/media-centre/success-stories/business-booming-healthy-kids-snacks