Ing. Tomáš Morávek, Sokolovska 694/100, 186 00 Prague 8 | tomas.moravek108@gmail.

com | +420 778 742 730

Winner of the Internet Effectiveness Awards | Manager of the year 2011 – Finalist | LABEL Prize | Idea of the year – TOP7
Facebook Ads Professional | Top Rated Instructor on Udemy – Facebook Ads & SEO | Prince2 Project Management Certified
Marketing and Project management skills overview

• Enthuaistic in international environment, eager to find and research new ways of increasing the performance
• Internet efficiency awarded Facebook ads specialist for award-winning Facebook ads campaigns
• In-depht experience in different fields of Facebook ads strategies including advanced targeting and Facebook
pixel usage, like using Facebook pixel for Facebook & Instagram dynamic ads with events
• Long-term experience in different kinds of international and multi-cultural projects
• Prince2 certified project manager with digital marketing and business oriented mindset

Professional Experience

6/2017 – today BATH DELUXE – multi-cultural project across Europe and Scandinavia PRAGUE, CZ
Head of Marketing
• Particulary automated production of catalogues in different languages removed pain of manual work
• Doubled the revenue and sales on Scandinavian Bauhaus and HomeTomato e-shops
• Complete marketing support for key customer Bauhaus across Scandinavia and Europe
• Complete creation of video content for Social media marketing (including shooting in Sweden)
• Profitable Facebook Ads execution – Conversion Ads, Dynamic Retargeting
• Project management of 3D application helping people to plan bathrooms online
• Swift orientation in different cultural habbits

1/2015 – 5/2017 NÍZKOENERGETICKÉ ZDĚNÉ DOMY A DŘEVOSTAVBY NA KLÍČ – ddnk.cz PRAGUE, CZ

Project and Marketing manager
• The internet effectiveness award for the online marketing and Facebook Ads efficiency
• SEO “domy na klíč” – 1st position both Google.cz and Seznam.cz
• Complete execution of marketing strategy – Facebook Ads, Newsletter, Google Ads, Google my Business

1/2013 – 12/2013 ONLINE JAZYKY – onlinejazyky.cz HRADEC KRALOVE, PRAGUE, CZ

Marketing specialist
• The most successful e-learning languge project in the Czech Republic – 140.000 unique students
• Building massive e-mail database via free online demo
• SEO Consultations

12/2010 – 12/2012 ONLINE JAZYKY – onlinejazyky.cz HRADEC KRALOVE, PRAGUE, CZ

Chef Executive Officer
• Business plan awarded by the Internet Effectiveness Award in 2011 and Idea of the Year TOP7
• Complete project management of e-learning solution
• Affiliate contract with RRM has given the project national branding recognition on the radio Europe 2
• Activity has been shortlisted as finalist in the national competition Manager of the year 2011

11/1998 – 6/2012 EVROPSKE VZDELAVACI CENTRUM – evcentrum.cz HRADEC KRALOVE, PARDUBICE, CZ

Chef Executive Officer
• Realised app 3 000 language courses for more than 40 000 adult students
• 108 teachers and 4 assistants for customer care
• Thanks to EU funding build the first e-learning language platform used by app 1 000 students / year
• Thanks to EU funding build language library with app 4 000 books / CD / CD-ROM
• Thanks to EU funding complete data structure rebuild with hardware and software
• Thanks to EU funding complete rebuild of 12 classrooms with digital white board equipment
• Evaluated as EU project of the year by local authority, strong public relations recognition, including TV

Education

2005 - 2007 FACULTY OF INFORMATICS AND MANAGEMENT UNIVERSITY HRADEC KRALOVE, CZ

Ing. with focus on marketing, digital communication, informatics, project management and e-learning

1999 - 2002 FACULTY OF INFORMATICS AND MANAGEMENT UNIVERSITY HRADEC KRALOVE, CZ

BA with focus on marketing, modern marketing, finance, economy and informatics
 • Final thesis on marketing research and marketing case study has been awarded by the best score – 1

1995 - 1999 SECONDARY SCHOOL OF MANAGEMENT AND ECONOMY HRADEC KRALOVE, CZ

• Becoming the best student of the region, being promoted into the national secondary school competition

International projects

7/2010 – 6/2012 UNIVERSITY OF CAMBRIDGE HRADEC KRALOVE, PARDUBICE, CZ

• Establishing the first Czech Cambridge examination centre with online support
• Awarded by the highest score of exceptional quality Grade A by the inspection from University of Cambridge
Other awards Awarded by Ministry of education by the European Language Prize - teaching blind and sighted people
Certified PRINCE2 Foundation project manager by TayllorCox, Axelos accredited

Skills Expert in Social media marketing strategy and marketing executing, Facebook ads, Instagram ads, etc.
Fluent in English and Czech (London and Cambridge certificates B2, C1, C2, CEM), communicative in Polish
Professional user in MS Word, Excel, PowerPoint and Google Docs, Gmail, Drive, G-suit and Admin
Advanced in SEO – strategy, keywords, content building and link building through Social media
Experienced in multi-cultural profits-driven projects (international team player, unique marketing mix)
Smoothly working in Adobe Indesign – able to create leaflets and complete multi language catalogues
Used to daily use Google analytics to understand funnels efficiency as well as audiences, demographics, etc.
Project manager with ability to prioritise. Deadlines accure. Punctual. Positive. Able to accomplish projects.