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    The document discusses design thinking and innovation. It defines different types of innovation based on output, source of ideas, and nature of change. It also discusses myths and realities of innovation, as well as barriers to innovation like resistance to change and predictive disability. The key aspects of innovation are idea generation, implementation, and impact. Finally, it introduces human-centered design as a problem-solving approach that builds designs based on user needs through observation, insights, ideation, and concept development leading to solutions.

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    The document discusses design thinking and innovation. It defines different types of innovation based on output, source of ideas, and nature of change. It also discusses myths and realities of innovation, as well as barriers to innovation like resistance to change and predictive disability. The key aspects of innovation are idea generation, implementation, and impact. Finally, it introduces human-centered design as a problem-solving approach that builds designs based on user needs through observation, insights, ideation, and concept development leading to solutions.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    3 views5 pages

    Session 1 - 2

    Uploaded by

    Parul Aggarwal
    The document discusses design thinking and innovation. It defines different types of innovation based on output, source of ideas, and nature of change. It also discusses myths and realities of innovation, as well as barriers to innovation like resistance to change and predictive disability. The key aspects of innovation are idea generation, implementation, and impact. Finally, it introduces human-centered design as a problem-solving approach that builds designs based on user needs through observation, insights, ideation, and concept development leading to solutions.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 5

    19-01-2023

    MBA Class of 2024

    Design Thinking & Innovation

    Introduction

    Partha Sarathi Roy


    School of Management & Entrepreneurship
    Shiv Nadar Institution of Eminence

    Knowing Innovation…
    Idea
    +
    Implementation

    IMPACT

    1
    19-01-2023

    Criteria & Types of Innovation


    • Based on Nature of Output -
    – Product
    – Process
    – Customer Experience
    – Business Model
    • Based on Source of ideas -
    – Open
    – Close
    • Based on nature of change -
    – Incremental
    – Radical
    – Disruptive

    Myths of Innovation
    Myth Reality
    Innovation begins with creativity Innovation begins with
    curiosity…er… insight
    Innovation is a smooth linear Innovation is iterative and the
    process outcome of a series of
    experiments
    Innovation is about risk-taking Effective innovation involves risk-
    taking, assessment and mitigation

    2
    19-01-2023

    Two Villains of innovation


    • Resistance to change

    • Predictive Disability

    Overcoming the Barriers to Innovation


    The Innovation Funnel
    Idea Pipeline

    TIME

    Idea Velocity

    3
    19-01-2023

    What is Innovation?

    Activity that provides useable,


    novel solutions to problems,
    opportunities and challenges.

    Sweet Spot of Innovation

    Source: IDEO HCD Toolkit 2ed.

    4
    19-01-2023

    Human Centered Design


    Premise

    Designs that build out from the needs of users –


    explicit and implicit, articulated and observed – are
    more effective and more widely embraced than
    those developed in other ways.

    The Process Implementation

    Concept Development

    Ideation

    Opportunity Area

    Frame/ reFrame

    Insight

    Observation

    ? A different approach to problem


    solving
    Solution

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