CENTRO ESCOLAR UNIVERSITY

School of Nutrition and Hospitality Management

COURSE SYLLABUS
Professional Development and Applied Ethics PCTH129 3 3
Course Title Course Number Unit(s) Hour(s)/Week
CEU VISION/MISSION CEU QUALITY OBJECTIVES

Philosophy: Ciencia y Virtud (Science and Virtue)

1. Practice and promote good stewardship of the environment;
2. Develop and inspire/motivate/nurture qualified and competent human resources;
Vision
3. Attain organizational unity and effectiveness;
To be the university of first choice.
4. Ensure functional and efficient systems;
CEU is the University of first choice - the leading higher education institution fostering excellence 5. Disseminate accurate information efficiently to the different functions;
in the advancement of knowledge while engendering personal integrity and social responsibility.
6. Identify and respond to the needs of the University community;
7. Provide adequate resources and facilities; and
Mission 8. Improve quality services continuously through a responsive feedback mechanism.
To build a brighter future - for our students, the Philippines, and the world.
CEU is committed to: CENTRO ESCOLAR EXPECTED GRADUATE ATTRIBUTES (CEEGA)
 Provide a rich and stimulating learning environment to prepare students to become productive,
innovative and value-driven professionals and entrepreneurs committed to nation building in the Graduate Attributes Skills, Knowledge, Attitudes that Escolarian Graduates possess
context of one world; Lifelong Learner (LL) 1. Learns and works independently as well as collaboratively.
 Enhance the development of higher education through exemplar academic programs and
2. Translates knowledge generated from research and other sources to improve quality of life.
collaborative practices; and 3. Creates new ideas to better understand society.
 Contribute to the promotion of human well-being through high-quality research, and community
4. Evaluates own thinking, behavior and spirituality for self-growth.
service programs. Reflective and Creative 1. Thinks critically and creatively.
Thinker (RCT) 2. Shows open-mindedness.
CEU CORE VALUES 3. Solves problems systematically.
V - Valuing others, caring for them and empowering them 4. Loves art and shows artistic sensibility.
A - Accountability, integrity and trustworthiness Caring and Trustworthy 1. Values people and acts in unity with others.
L - Lifelong learning as individuals and as an organization Citizen (CTC) 2. Commits to social justice and principles of sustainability and respect for diversity.
U - Unity, teamwork and loyalty 3. Practices good stewardship and accountability.
E - Excellence in all endeavors 4. Manifest social responsibility by helping improve conditions of those who have less in life or
S - Social responsibility as citizens of the Filipino nation and of the world circumstance.
Proficient Communicator 1. Articulates ideas clearly for varied purposes and audiences of diverse culture.
CEU QUALITY POLICY (PC) 2. Listens attentively, engages in meaningful exchange and shares knowledge, values,
Centro Escolar University is committed to provide quality, education effectively and efficiently attitudes and intentions.
through a continuously improved organizational system consisting of individuals imbued with 3. Utilizes effectively appropriate media and information technologies.
professionalism and strong sense of caring, service and collaboration. Competent and Productive 1. Initiates, innovates better ways of doing things and accountability
Professional (CPP) 2. Promotes quality and productivity.
(PCTH 129 – Professional Development and Applied Ethics) Page 1 of 5
 VISION AND MISSION B. S. INTERNATIONAL TOURISM AND TRAVEL MANAGEMENT
OF THE SCHOOL OF NUTRITION AND HOSPITALITY (BSITTM)
MANGEMENT PROGRAM OUTCOMES
The graduates of Bachelor of Science in International Tourism and Travel
Management should be able to:
A. VISION
1. Create and execute independently planned tours to different tourist destinations
The School of Nutrition and Hospitality Management is committed to quality
locally and internationally in accordance with the legal requirements of
education that ensures the total development of its graduates who are empowered to
respective tourism jurisdiction.
lead in their chosen professions and competent members of the global workforce.
2. Conduct various researches in tour guiding activities to solve problems
B. MISSION STATEMENT
systematically to address the changing needs of the industry and the society.
In line with the Centro Escolar University’s philosophy, mission, and vision to be
3. Discover innovative marketing programs in the promotion of tourist
the University of first choice, the School of Nutrition and Hospitality Management is
destinations based on national and global tourism industry standards.
committed:
4. Design and organize creatively MICE activities to meet the needs of the
1. to develop well-rounded individuals; and
clients.
2. to produce competent professionals who are involved in community service,
5. Develop and evaluate sites and attractions by implementing the principles of
research-oriented, and equipped with the new information technology and
sustainability and respect for diversity.
emerging knowledge and skills that meet international standards of excellence
while continually in quest for personal and professional growth.

Course Description : This course describes skills, knowledge and performance outcomes required to develop the ability of students to become professionals in their field
by understanding the ideas of improving one’s personality and ways on how they are going to be valued in the business industry by means of
presenting their ideas like company meetings, professional networking, interviews and through proposals of services considering the proper
collaboration to their associates and portraying professional business ethics. It also teaches writing skills and emphasize in verbal communication
and preparation of plans that requires them to research career options and company potentiality and stability to develop strong and effective career
pathway.

Pre-requisite : PCTH121, PCTH125, PCTH126, PRTM132, PCTH128

(PCTH 129 – Professional Development and Applied Ethics) Page 2 of 5

Course Intended Learning Outcomes (CILO):

1. Demonstrate an understanding on ethical principles and concept of professional ethics.

2. Examine the current issues of Ethics in Tourism and Hospitality Industry.
3. Explain Business Ethics, Communication Ethics and Multicultural Aspects of Ethics.
4. Relate with Ethics in the Hospitality and Tourism Industry.

COURSE PLAN
Core CEEGA Program CILO Intended Learning Outcomes Content/Topic Suggested Teaching Time Resources Assessment
Values Outcomes Methodology/Strategies Allotment
L LL4 5 1  Understand ethical principles and 1. Ethical Principles and Lecture 6 hours B7  Quiz
history of ethical thinking. Historical of Ethical
Interaction Prelim  Graded recitation
Thinking
 Overview of a
business ethics.
 Characteristics of
business ethics.
L RCT1 5 1  Explain the concept of professional 2. Concept of Professional Group discussion 6 hours B7  Oral and written
ethics. Ethics question
Prelim
L, V CTC2, 3 2 3  Describe the dimensions and 3. Business Ethics Discussion 6 hours B7  Oral and written
principles of business ethics. question
 Two dimensions of Group activity Prelim
business ethics.

V, U PC2 5 3  Apply the techniques of 4. Communication Ethics Group discussion 9 hours B3, B5, B7
communication ethics
 Principles of ethical Midterm  Oral question
communications
 Role playing
 Fundamentals of
ethical
communications.
 Ethical frameworks

(PCTH 129 – Professional Development and Applied Ethics) Page 3 of 5

 Core CEEGA Program CILO Intended Learning Outcomes Content/Topic Suggested Teaching Time Resources Assessment
Values Outcomes Methodology/Strategies Allotment
V, L CTC4 5 3  Explain dealing with ethics in a 5. Multicultural Aspects of Discussion 6 hours B3, B2,  Commentary
multicultural world. Ethics output
Research Midterm W3
 Multicultural and
ethical considerations

V, A, L LL3, 1 4 Examine ethics in the hospitality 6. Ethics in the Hospitality Article reading 9 hours B1, B5, B4,  Journal
RCT2, and tourism industry and Tourism Industry
finals W2, W5  Oral and written
3, 4,
questions
CTC1
V, L, S PC2, 3 1 4  Analyze issues of ethics in 7. Issues of Ethics in Research 9 hours B7, B2, B3,  Journal
Tourism and Hospitality industry. Tourism and Hospitality finals W1,W4
Article reading  Oral and written
Industry
questions
 Ethical Dilemmas in
Tourism and
Hospitality Industry
 Ethical Decision-
making in Tourism
and Hospitality
Industry

Course Requirements:
 Course Portfolio
 Course Reflection Journal

References:
A. Books
B1 Martin R. Edwards. 2016. Predictive HR analytics: mastering the HR metric.
B2 Angelita C. Serrano. 2016. Strategic human resource management.
B3 Gerald Corey. 2019. Issues & ethics in the helping professions.
(PCTH 129 – Professional Development and Applied Ethics) Page 4 of 5
 B4 Joseph E. Trimble, Paul B. Pederson and Walter J. Lonner. 2016. Counseling across culture.
B5 Gareth R. Jones and Jennifer M. George. 2016. Contemporary management.
B6 Doug Mackie. 2016. Strength-based leadership coaching in organizations.
B7 John Fraedrich, Linda Ferrel and OC Ferrell. 2015. Business ethics: ethical decision making and cases

B. Website/s
W1 https://www.besthospitalitydegrees.com
W2 digitalcommons.tiu.edu.
W3 https://www.sciencedirect.com
W4 globalhospitality.com
W5 https://www.hotelexecutive.com

Prepared by: Date: Approved by: Date:

CECILIA C. UNCAD, Ph.D.

JANELLE M. VILLAMOR, MS HM-TM Dean /vvvs 2019

(PCTH 129 – Professional Development and Applied Ethics) Page 5 of 5