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  • Base and Churn July 2023

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    bigmoudi bigmoudi
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    The document shows customer data for two brands, Friendi and Virgin, across different sales channels including indirect sales, direct sales, modern trade, retail, online, and others. It provides the number of active customers over the past 30 days and number of customers who churned (stopped being active) over the past 30 days for each brand and channel combination.

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    The document shows customer data for two brands, Friendi and Virgin, across different sales channels including indirect sales, direct sales, modern trade, retail, online, and others. It provides the number of active customers over the past 30 days and number of customers who churned (stopped being active) over the past 30 days for each brand and channel combination.

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    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
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    9 views1 page

    Base and Churn July 2023

    Uploaded by

    bigmoudi bigmoudi
    The document shows customer data for two brands, Friendi and Virgin, across different sales channels including indirect sales, direct sales, modern trade, retail, online, and others. It provides the number of active customers over the past 30 days and number of customers who churned (stopped being active) over the past 30 days for each brand and channel combination.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
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    of 1

    Brand sfm_dealer_channel Active 30D Churn 30D

    Friendi Indirect Sales 783,742 91,491


    Friendi Direct Sales 490,738 82,407
    Friendi Modern trade 321,042 44,882
    Friendi Retail 20,805 2,672
    Friendi Others 11 0
    Friendi Online 0 1
    Virgin Modern trade 224,415 38,348
    Virgin Direct Sales 88,969 14,715
    Virgin Indirect Sales 71,753 14,319
    Virgin Retail 39,176 7,137
    Virgin Online 8,997 2,387
    Virgin Others 22 6

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