MBA PROGRAMME

CLASS OF 2025
SUMMER IMMERSION PROGRAMME
Section A
Weekly Class Schedule
FOR THE WEEK OF AUGUST 28 TO SEPTEMBER 01, 2023

28-Aug 29-Aug 30-Aug 31-Aug 01-Sep 02-Sep

Auditorium 103
Mon Tue Wed Thu Fri Sat

DG 0830-0900 * *
ELO BS BS FMM IFA
Class 1 0905-1035 2 1 2 2 4

DG 1105-1135 * *
IFA ICM ELO IPS ED
Class 2 1140-1310 3 3 4 4 3

DG 1435-1505 * * * *
AIM ELO LCT LCT Session
Class 3 1510-1640 1 3 2 3 With MC

DG 1700-1730 * * * * *
DAV AIM BEP BS DAV
Class 4 1735-1905 2 2 2 3 3

* * * *
DAV2 Session with Session DAV3
(Lab) MBA 2024 with LUMS (Lab)
(Joint) OSWR

1. The soft copy of the weekly schedule is available on the main page of LUMS website
www.lums.edu.pk - Information For: Students/Schedules/MBA Schedule
2. Discussion group (DG) sessions will be held in the allocated discussion rooms as mentioned in the
discussion groups list. Classes will be held in Auditorium A-103.

* Follow the timing given on the inner pages for ELO 3-4, DAV 2&3, BS 1-3, AIM 2, LCT 2&3, BEP 2, Session
with MBA 2024, IPS 4, Session with LUMS OSWR and Sesson with MC.

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 SULEMAN DAWOOD SCHOOL OF BUSINESS
MBA PROGRAMME

CLASS OF 2025
AUDITORIUM A-103
SUMMER IMMERSION PROGRAMME (SIM)

Assignments for the week of August 28 to September 01, 2023

MONDAY, AUGUST 28

0830 - 0900 Discussion Group: Experiential Learning Overtures

0905 - 1035 EXPERIENTIAL LEARNING OVERTURES

HASSAN RAUF

1035 - 1105 Tea break

1105 - 1135 Discussion Group: Introduction to Financial Accounting

1140 - 1310 INTRODUCTION TO FINANCIAL ACCOUNTING

ASAD A ALAM

Topic: The Four Financial Statements

Read: Download the latest Annual Report of Lucky Cement

Assignment: Questions: Scan through the report and bring interesting

observations to the classroom.

1310 - 1435 Lunch break

1435 - 1505 Discussion Group: Artificial Intelligence in Marketing

1510 - 1640 ARTIFICIAL INTELLIGENCE IN MARKETING

MOEEN N BUTT

Topic: What is Artificial Intelligence (AI)? Applications of AI in

Marketing

Read:

1. Chatbot Marketing
2. How Harley Davidson Used AI to Increase Sales
3. Qatar Airways’ Metahuman Cabin Crew

1640 - 1710 Break

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1710 - 1740 Discussion Group: Data Analysis & Visualization

1745 - 1915 DATA ANALYSIS AND VISUALISATION

(Joint) M ADEEL ZAFFAR

Topic: Data Exploration and Analysis

Venue: Auditorium B-3 (SDSB Basement)

1915 - 1930 Break

1930 - 2130 DATA ANALYSIS AND VISUALISATION

(Lab Session) M ADEEL ZAFFAR

Venue: Auditorium B-3 (SDSB Basement)

TUESDAY, AUGUST 29

0830 - 1030 BUSINESS STATISTICS

JAMSHED H KHAN

Topic: Introduction to Statistics/Inferential Statistics

Read:

1. Chapter 4: Random Variable

2. Chapter 5: A Tale of Two Distributions

Skim:

1. Chapter 1: What is Statistics?

2. Chapter 2: Data Description
3. Chapter 3: Probability

Assignment: You need to read the assign readings.

1030 - 1105 Tea break

1105 - 1135 Discussion Group: Introduction to Case Method

1140 - 1310 INTRODUCTION TO CASE METHOD

EHSAN UL HAQUE

Topic: Introduction to the Case Method

Case: Parker Brothers (A)

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 Assignment:

1. Why is Parker Brothers in the situation that they are in?

2. What alternatives exist for Mr. Barton? What are the pros and cons
of each?

3. What action would you take?

1310 - 1435 Lunch break

1435 - 1635 EXPERIENTIAL LEARNING OVERTURES

MUHAMMAD SHEHRYAR SHAHID

1635 - 1710 Break

1710 - 1740 Discussion Group: Artificial Intelligence in Marketing

1745 - 1915 ARTIFICIAL INTELLIGENCE IN MARKETING

MOEEN N BUTT

Topic: Metaverse and its Implications for Businesses and Society

Case: Facebook’s Pivot to the Metaverse – A Path to Dystopia or Blue

Ocean Utopia?

Assignment:

1. What is a Metaverse?

2. What are the important social, economic, and environmental

implications of the Metaverse?

3. What are the advantages and disadvantages of using Metaverse for

brands and customers?

4. How can brands use Metaverse to acquire and retain customers?

Read:

1. What Metaverse Exactly is it?

2. Difference between AR, VR, MR, and XR.

WEDNESDAY, AUGUST 30

0830 - 1030 BUSINESS STATISTICS

JAMSHED H KHAN

Topic: Discrete Probability Distributions

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 Read: A, S&W, Ch. 5, “Discrete Probability Distributions

Assignment: You need to read the assign reading.

1030 - 1105 Tea break

1105 - 1305 EXPERIENTIAL LEARNING OVERTURES

HASSAN RAUF

1305 - 1435 Lunch break

1435 - 1635 LOGIC AND CRITICAL THINKING

RAZI ALLAH LONE

Topic: Basic Logical Concepts

Read: Bassham et al. (2012), Chapter 3: Basic Logical Concepts

1635 - 1710 Break

1710 - 1740 Discussion Group: Business Environment in Pakistan

1745 - 1915 BUSINESS ENVIRONMENT IN PAKISTAN

SAMIR AHMAD

Topic:

1. Markets
2. Human Resources

Read:

1. DAWN: Why Markets Exist

https://www.dawn.com/news/1633269
2. PRIME Institute: Price Controls: 10 Myths and Facts
https://primeinstitute.org/wp-content/uploads/2021/05/Price-
Controls-Myths-and-Facts.pdf
3. PIDE: Is Pakistan Talent Repellent?
https://pide.org.pk/pdfpideresearch/kb-011-is-pakistan-talent-
repellant.pdf
4. Arab News: University Education in Pakistan
https://www.arabnews.pk/node/2017791
5. PIDE: Who Protects our ‘Thought’ Industry?
https://pide.org.pk/blog/who-protects-our-thought-industry/

1915 - 1930 Break

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1930 - 2030 SESSION WITH MBA 2024
(Joint)
Venue: Auditorium B-3 (SDSB Basement)

Session with MBA 2024

THURSDAY, AUGUST 31

0830 - 0900 Discussion Group: Financial Markets and Macroeconomic Situations

0905 - 1035 FINANCIAL MARKETS & MACROECONOMIC SITUATIONS

SYED KUMAIL A RIZVI

Topic: Global Economy and Financial Markets

Read:

1. Executive Summary: World Economic Outlook by IMF

2. Global Prospects and Policies: World Economic Outlook by IMF

Assignment:

1. What are the three key economic indicators to gauge the

performance of an economy?

2. What is the latest US T-bill rate and has it increased or reduced

over last two years? How it is being used to cope up with the
COVID related economic challenges?

3. What is the price of oil and gold in international markets today?

Where do you see the prices of commodities, especially food,
going in near future?.

1035 - 1105 Tea break

1105 - 1305 INTERPERSONAL SKILLS

NASEER AZIZ

Topic:

1. Building Beautiful Minds

2. Resilience

1305 - 1410 Lunch break

1410 - 1610 LOGIC AND CRITICAL THINKING

RAZI ALLAH LONE

Topic: Common Logical Fallacies

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 Read:

1. Bassham et al. (2012), Chapter 5: Logical Fallacies – 1

2. Bassham et al. (2012), Chapter 6: Logical Fallacies – 2

Assignment:

1. What are the common fallacies of relevance?

2. What are the common fallacies of insufficient evidence?

1610 - 1630 Break

1630 - 1830 BUSINESS STATISTICS

JAMSHED H KHAN

Topic: Continuous Probability Distributions

Read:

1. A, S&W, Ch. 6, “Continuous Probability Distributions”

2. Chapter 6: Sampling (Pgs. 104-110)
3. Skim: rest of the Chapter 6

Assignment: You need to read the assigned readings.

1830 - 1930 Break

1930 - 2030 OFFICE OF SPORTS, WELLNESS & RECREATION

(Joint) BABAR ASAD KHAN

Venue: Auditorium B-3 (SDSB Basement)

FRIDAY, SEPTEMBER 01

0830 - 0900 Discussion Group: Introduction to Financial Accounting

0905 - 1035 INTRODUCTION TO FINANCIAL ACCOUNTING

ASAD A ALAM

Topic: The Four Financial Statements

Read: Download the latest Annual Report of PIA

Assignment: Questions: Scan through the report and bring interesting

observations to the classroom.

1035 - 1105 Tea break

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1105 - 1135 Discussion Group: Ethical Deliberations

1140 - 1310 ETHICAL DELIBERATIONS

HASSAN RAUF

Topic: TBA

Assignment: TBA

1310 - 1410 Juma break

1410 - 1445 SESSION WITH MANAGEMENT COMMITTEE

(Joint)
Venue: Auditorium B-3 (SDSB Basement)

1445 - 1540 Tea break (Refreshment)

Venue: Foyer Area (1st Floor, SDSB)

1545 - 1615 Discussion Group: Data Analysis & Visualization

1620 - 1750 DATA ANALYSIS & VISUALIZATION

(Joint) M ADEEL ZAFFAR

Topic: Data Visualization using Dashboards

Venue: Auditorium B-3 (SDSB Basement)

1750 - 1950 DATA ANALYSIS & VISUALIZATION

(Lab Session) M ADEEL ZAFFAR