Guidelines for labeling Cruise

The current task required identifying whether a user searching the

given query would be interested in viewing an advertisement relevant
to cruises. The queries can be categorized as belonging to one of the
following categories.

1. The user may be interested in Cruises from a particular brand,

example: Celebrity, Priceline, Viking, Princess, Disney, Carnival,
Holland, etc.
2. The user may be interested in Cruises in a particular region, example:
Mediterranean, Caribbean, Bahamas, Alaska, etc
3. The user may be interested in Cruises leaving a particular port,
example: Miami, Honolulu, Vancouver, Paris, etc
4. The user may be interested in Cruises of a certain pricing category,
example: cheap, luxury, economic, etc
5. The user may be interested in Cruises with ratings that are good,
example: top rated, best rated, best, top, etc
6. The user may be interested in Cruises of a certain length, example: 6
day Cruises, short Cruises, 3 week cruises, etc
7. The user may be interested in Cruises on a discount, example: Cruises
with a discount, Cruise deals, Cruises with inclusions, etc.

Kindly judge the following using the guidelines mentioned below to identify
queries relevant to show for cruises ads. There are two rating options: "Yes"
and "No". If the user search is for cruise related topics choose "Yes". If the
user search is not related to cruises choose "No". Please see the chart below
for more details.

Selection
Meaning
Option
The query is a cruise related query and a Cruises Ad can
Yes appropriately be shown. They have shown intent to look at
Cruise offerings.
The query is not a Cruise related query or it does not have
intent to look at Cruise offerings, example: news related
No queries about cruises (such as when the cruise ship was
stranded at sea due to covid), negative cruise related searches
(why you should never go on a cruise), etc.

Please use Bing or Google search to help your labeling process: if there are
no cruise related search results shown in the search results, the label should
be "No". Any non-english queries can also be labeled as "No".
Few examples are stated below for reference Cruise Intent Query

Query Label Description

Celebrity Cruises Yes Cruise with brand name
Cruises in 2021 Yes Cruise with date
Mediterranean
Yes Cruise query with region
Cruises
Cruises leaving
Yes Cruise query with port
Miami
Cheap Cruises
Yes Cruise query with pricing category.
2021
6 day long Cruises Yes Cruise query with length of cruise.
Discounts on
Yes The user is interested in cruises with discounts.
Cruises
Best Cruises from
Yes The user is searching for best cruises from a port
Miami
Cruise ship
No News related Cruise queries
stranded at sea
The user is searching for negative information
Worst cruises in
No related to cruises, it is very unlikely they are
2021
interested in booking a cruise
Tom cruise
No Celebrity name with the term “cruise”
drawing
Tom cruise port
No Book name with the term “cruise”
reviews
Guidelines for labeling Tours and Activity
The current task requires identifying whether a user searching the
given query would be interested in viewing an advertisement relevant
to tours & activities. The queries can be categorized as belonging to
one of the following categories:

1. The user may be looking generically for activities in a certain place.

Example: “things to do in ___” , “activities in ____”, “tours in ____”,
“what to do in ___”, “best places to visit in ___”, etc.
2. The user may be looking for a brand based activities. Example: “viator
activities”, “tripadvisor things to do”, etc.
3. The user may specify exact activity type in the query itself. Example:
“Wine tasting in”, “pottery painting in”, “yoga sessions near me”,
“trolley tour in ___”, “snowboarding near me”, etc.
4. The user may specify that they want tours in a particular place.
Example: “Bus tour of ___”, “Walking tour of ___”, “complete tour of
___”, “food tours”, etc.
5. The user may just list the name of a place. Example: “Seattle”,
“Ballard”, “Poughkeepsie”, “Hyderabad”, “Singapore” etc. *Note it can
be a smaller place that isn’t necessarily a big tourist hub.

Kindly judge the following using the guidelines mentioned below to identify
queries relevant to show for Tours and Activities ads. Please refer to the
legend stated below which define various selection options.

Selection
Meaning
Option
The query is a tours & activities related query and a Tours &
Yes Activities ad can appropriately be shown. They have shown
intent to look at Tours & Activities offerings.
The query is not a Tours & Activities related query or it does
not have intent to look at Tours & Activities offerings, example:
No “Ed Sheeran on tour 2021”, “tour championship”, “atp tour”,
“fun activities for kids at home”, “activities for the pandemic”,
etc.

Please use Bing or Google search to help your labeling process: if there are
no tour related search results shown in the search results, the label should
be "No". Any non-english queries can also be labeled as "No".
Few examples are stated below for reference Tours Intent Query

Query Label Description

Things to do in Paris Yes Generic Activity Based Search
Activities in New
Yes Generic Activity Based Search
York
Places to visit in
Yes Generic Activity Based Search
California
tripadvisor things to
Yes Brand Based Activity Search
do
Wine tasting in Napa Yes Specific Activity Based Search
yoga sessions near
Yes Specific Activity Based Search
me
Walking tour of
Yes Tour Category Based Search
Grand Canyon
Food tours near me Yes Tour Category Based Search
Location Search, smaller locations that are not
Seattle Yes
tourist locations are also acceptable.
Location Search, smaller locations that are not
Poughkeepsie Yes
tourist locations are also acceptable.
Ed Sheeran concert
No Concert/show/movie related search
2021
Madonna tour No Concert/show/movie related search
ATP tour No Sports related searches
Activity related search that is not relevant to
Covid safe activities No
travel
Cruises florida No Cruise intent query
Best hotel in LA No Hotel intent query