MINISTERUL EDUCATIEI $I CERCETARII AL REPURLICII MOLDOVA

MINISTRY OF EDACATION AND RESEARCH OF THE REPABLIC OF MOLDOVA

ACADEMIA DE STUDII ECONOMICE DIN MOLDOVA
Academy of Economic Studies of Moldovu

COORDONAT
APROBAT
COORDINATED BY
APPROVED
Ministerul Educaliei qi Cercetdrii al Republicii
Senatul ASEM
Moldova
AESM SENATE
Ministry of Education. mtd Research of the Republic of ffi-ftrIilEa) 26 nzrilMuy 2023
Moldovu
__2023 es verbal Nr. 12
Nr. de inlegistrare
Registrtttion No
R
ffi-",W:H Minutes No
ndent A$M,
MinistrLr prof,
'ent ntentbcr ol ASM,
Mittislct' Rectot'A
1111i1t. prqf., 4, hybtl
Alexandru STRATAN

PLANUL DE iNvATAtuAxr
STUDY PLAN
Ciclul I - studii superioare de licenld, nivelul de caliticare ISCED - 6
Cycle I, Bachelor degree, level of qualification to ISCED -6

Dorneniul general de studiu:

General Field of'Sndy: 041 $tiinfe economice
Domeniul de formare profesionald: 041 Economic sciences
Profes,sional Trainin g Field : 0414, Marketing
Program de licen![: 0414. Marlceting
Licence Pt'ogramme : 0414.1. Marketing qi logisticl
Numlrul total de cledite de studii: 04I4.L Marketing and logistics
Total Number of Credits: I80
Titlul oblinut: t80
Title awarcled: Licen{iat in $tiinle economice
Baza admiterii: Bachelor of Economics
Diploma de bacalaureat, diploma de studii
profesionale sau un act echivalent de studii
Ad tni s,si o tt Re q trire rue nts :
Ba.ccalaureate Diploma, Diploma of Professionql Stt'dies or an
eq uiv a I e nt ac ad e mic certifi c ate
Limba de iristruire: RomAnS, rusl
Langu a ge oJ' Ltstru ctiort : Rontqnian, rttssian
Forma de organizare: invlfimint cu frecven{i
Mode oJ'Study: Full-time

cHrsINAll,2023
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ac^rEDr^ o. s?uDll f,totoMl't Dlx lnoLoov
plan de tnvdldnrdnt. programul de studii 04i4.1. Marketing si
logisticd, ciclul I Licenld'

APROBAT
zozs

APPROVED BY
Consiliul Calitfl{ii ASEM
AESM
Council of the Quality Assurance

Pregedinte I Head of the Council

Angela CASIAN

Proces verbal nr.8 din 25'05'2023

Minutes No

EXAMTNAT $I AVIZAT
EXAMTNAT $r AVIZAT APPROYED BY
APPROVED BY Departamentul Marketing qi logistici
Contifiof Facult[{ii Business qi Administrarea Marketing and logistics Department
-iiinrit
Afacerilor
of the Faculty of Business and Business
Administration Departmenl
Sef -'O*-.onf. / Head of
t-- Departament
-
fieqeOinte I Head of Faculty Council univ./PhD, assoc. prof.
ai"'"rrli"rryr, .l PhD, assoc' Prof'. retll,QOxana SAVCIUC
Roman LMNDOVSCHI
Proces verbal nr.8 din 19'04'2023
Proces verbal nr.9 din 4'05'7'023 Minutes No
MirnLtes No
 Ciclul l Licenld, ir, zozl
<>EEM^ Plan de inldldntdnt. Programul
de studii 0414,1. Marketittg si logisticd,

^
irtles itt nottths) antd duratton (null'u:e'
(( ('!!"t -,'1,,, r'
Sesiun ide
I llllclrrr(J
Stasii de Practrca I Vacan{e
Anul Activitl{i didactlce I
Int.efir sltips
examin rafc I
Vacations
de studii Course Calendar ,tiotts
Examina I
Iarni Primivar[ VarI
Academic
Sem. I Sem. II Sem. I De[I. rr
Swnmer
Sem. I Sem. U Winter Sorins.
Year lst Sem. 2nd Sem
I st Sem. 2nd Sem I st Sem.
Decembriel Paqte Iunie -
Decembriel vlal - August
Septembrie - Febru arle - lanuarie Easter
Mai - Ianuarie Iunie I
.Iune -
Decembrie December -
FebruarY - December - May' August
Septentber - JanuarY June
January
December Mav
I
i 4 sapt. 4 siPt. I :.un.. 1
I
sipt. l0 sdPt.
10 weeks
1 5 sdPt. 5 sdPt.
1
| 4 wceks 4 v,eel<s
| 3 weeks week
l5 weeks I5 weeks Paqte Iunie -
'ebruarie -'l Mai - Aprilie - )ecembrie
Easter August
Septembrie - Mai - Ianuarie
Aprilie - [anuarie Iunie Jttne -
Decembrie
May' April - )ecernber'
September - llebruar.Y - December JanuarY
August
June May
April Januarl'
II Decentber
3 sIPt. 1 sdPt. 10 sdpt.
4 sdpt. 5 sdPt'
1 5 sdPt. 10 s[Pt. 4 s6Pt'
,l weeks 5 weeks 3 weeks l week I0 weelis
I5 I0 weeks 4 weeks Paqte
weetcs
Martie Martie - Decembrie
Septembrie - Ianuarie - Decembriel Mai - Ianuarie Easter
- Ianuarie March
Decembrie Februarie Murch - December -
JanttarY' December -
Septcmber - Januarl'
Malt I Jonror.,
December Februaryt
III I

4 sdpt.
9 s6Pt. I 2 sdpt. 1 s6pt.
I5 s[Pt' 6 s6Pt' 1 s[pt.
9 v,eeks | 2 weeks I week
l5 weeks 6 weelc I 4 *nekt I v,eeks

siPt. 3 slpt' 20 slpt.

Total nr. 9 sIPt. 14 sipt. 8
45 slPt. 31 s[Pt. 12 s[Pt.
sIpt.
of I weeks 3 weeks 20 weeks
Total no, 9 weeks 14 weeks
45 weeks 31 weeks 72 weeks
weeks
 logisticd, ciclul I Licenld' ir'
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AcaoEsla ot sruoll
plan de tnvd{dmdnt. programul de stud.ii 04I4. I . Marketing si

DII
zozs

PLANUL PRO ffiSEMESTRE/ANIDESTU sruDY

srtiir iilisv IEMESTER* / YEARy oF
tipurl oe
-

de ore I Numir Pe
NumIr total de ore activiti{i Nr.
Total Nwnber ofHours Number of Hours bY actiYities For ma de ECTS
Denumirea unitlfii evaLluare No.qf
Cod Contact Studiu l,aborator Asstassilel1l
de curs Curs Seminar ECTS
Code Total Direct Individual / Practice
Course L'ottrse Sentinar Ltborulor.t
Contacl lndependent
Total
Hours Study
#I11"iIiIR OF STUDY

--qnwrt^stnuLtllstsentester

ilisciptine obligartorii
CompulsorY Cou E 5
90 3U 30
F.01.o.001.21 Microcconomte 150 60
A,[i /,rne?n11.ofi1\)
30 E 5
Matemati cd ecollol"tllca (r0 90 30
150
-F.01.O.002.62 Econontic nruthenntics
40 E 5
tt.oo:.ot Informaticd t0
150 50 100
-ctrr economicA
Economic inJbrryg1lcs-
G.0l .o.004.22 Comunicare gi
corespondenta E, 4
economlca 120 30 90 l6 14

Econotrtic
commwtication and
correspondence
ilarketi,rg general qi
s.ot.o.oos.tz E 6
60 30
business to business 180 90 90
General cmd business
lo business marlrclittg
G.01.o.006.32 d.
afaceri I (eng., fi', 60 E, 5
150 60 90
get'm., span')
-Lirba*traina
Foreign btrsittess
lunguage I
Educalie hzicdl l6 l6
16
G.01.o.007.52 Physicol Echtcation I
40 6E/lV 30
oisciptirre s.mestrul I
180
ffiotot 916 366 s50 146
Total number for the l st Semester
tt ll I )nd ,\cnrcster

Discipline oblig latorii

CompulsorY Coi
JU
-T E I 5
Macroecouomre 60 90 30
150
F.02.o.008.21 MacroeconomY
E 5
30 30
F.02.o.009.1 I +:::::::::::,," I rso 60 90

t4 E 5
Logisticd 76 30 30
150 14
s.02.o.010.12 Losistics
30 E 5
Statisticd 60 90 30
150
F.02.o.011.62 Statistics
Merrceologia qi
10 20 E 5
expertiza mdrfurilor r50 60 90 30
F.02.o.012.13 Merceolog), and
soods ex?ertise
l-imUa strdind de
afaceri lI (eng., fr., 60 E 5
150 60 90
G.02.o.013.32 germ., span.)
Foreign business
language II

grupele alolingve
' Se va preda in litnba rom6nd peutrtt stttdeulii din
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plandetnvdldnrdnr.programuldestudii0414.1.Marketingsilogisticd,CiclulILicentrd

----------------------.-TEdrcatie fizicd Il 14
t4 14
G.02.o.014,52 | or,,.;...t Frtuentiort Il 30
34 6E/1V
ilotatoiscigii:.::IT1J:t j: 914 388 526 150 204

lotrtl nllnloet lur rrr< o """'--'- rzBl2v 60

Total Pe anul I de studll
,

1830 154 Ill rozo I

296 384 14

Toral iumber.[or rhe lst

year ql st"a)' I I
Ul,
nd YEAII J1 'UDY
NI
ffi+ffi# I 3rd Sentester

5isc$line"bttc"fil
ComeulsorY Courrs::, ltt
l;
ll"ls
lsol30l
f-
JU
rrrometrie 150 60
F.03.O.015.62 lirou.,orrrt,.irt
Economie n-rondiald
E 4
qi integrare 30 18
120 48 72
F.03.O.016.31 enropeatl6
Worlcl ec,ortontY and

E 4
Compol'tamentul 60 30 30
t20 60
s.03.O.017.12 consutnatorului
Corrsumer behavior E 4
30 30
D[ptol afa"..ilot 120 60 60
s.03.O.018.23 lSusiness lot E 5
contabilitali
e---azele i l, to 60 90 30 30
F.03.o.019.51 -
E 4
60 30 30
Management t20 60
s.03.o.020.11 Munagentenl
ruzicdlll Educatiott
I
l6 t6
16
G.ol.o.o2t's2
\Phlsical \

o-cPrinn oP{ionali (1-din 4)

Oolionol disc
Fito*fr" social6 qi
T- r---r-- I

economic6
u.03.A.022.22 Social and economic
ohilosophY
Psihologie social- E 4
ecouomicl 30 90 l0 20
120
u.03.A.022.22 Social-econonr'ic
osvchologY
Doctrine ecollollllce
u.03.A.022.22 Economic doctrines
Politologie
u,03.A.022.22 Political Science
o l7E/1v 30
T"t"t dt*tPttne semestrul lll 522 190 204
916 394
Total nunber for the 3rd semes@ i-nrnsrprtt. lv I 4th Semester

,rl
Malketingul E 4
50
't0 30 20
selviciilor t20
s.04.O.023.12

Sisteme inlbnnattce
in marketing qi
40 E 4
logisticd 120 40 80
s.04.O.024.12 iott .s]'.slet ls
I nf'or nt ttt
in marketing and
E 5
90 30 30
Finan!e 150 60
F.04.o.025.41 Fitruttce
t4 E 5
'74 '76 30 30
Cercetdri de 150
S.04.O.02(r. l2
marketing
 ir'
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A(aolmrl DE SruDll Ecoiotlcf
plan de tnvdydmdnt. l,rogramul cle studii 04l4.l. Marketing qi logisticd,
Ciclul I Licenld zozs

Torknting reseqrches
E 2
Proiect de cercetare 60 60
s.04.o.021.12 n^^^---L nrnioel

Practica de E 6
specialitate I 180 160 20
s.04.o.028.12 Prqctice in sPecialitY
I-
nducalie fizicd IV 10 V
10
Phltsic(11 Education
G,04.o.029.52
IV r_l:l l t "
niscioisciptine oP1io nate 1t Oin:1
ontinnol. d.i.tciol' toJ)) 1--------
CuJtura afacerilor
s.04.4.030.1 I Bu'siness culture-
Managementul
riscurilor in afaceri E 4
60 30 30
s.04.A.030.11 120 60
Business risk
mqtxagemetxt
Logistica
s.04.A.030.1 I aproviziondrii
Pvnn t rem ctTt lo sistics
TEIIY 30
semestrul IV 120 r20 54
ilotutait"iptine
1 t ,. [^-. al^- t"'
ltL
910 454 456
I nlttl llllltlD('t- lut trtr' " "'' "'"'
"owo,
60
,

324 54 t4El2Y
Total Pe anul II de studrl I 1826 848 978 310
Totut iurnrlrcr'.lbr the 2n ffi r tiaYEARoFsruDY
ffinuesrnltvlsatse4,s41
niscipfine otligatorii / _T
-T

Analiza economlco - 5
44 E
financiard 74 16 30
150
s.05.o.031.51 Analysis of economic
and fin anci al lglit !!!--
Depozitarea gt
gestiunea stocurilor 4
30 E
de m1rfuri 60 60 30
120
s.05.o.032. l2 Storage and
managettxent of stock
of soods
Ecomarketing gi ettci 4
E,
profesionald 60 30 30
120 60
s.05.o.033.12 Ecomarketing and
orofessional ethics
I
I Marketing E 4
I -
international 60 30 30
s.os.o.o34. t2 | intlrrnotionot
120 60

I markering
Tehnici Promotronale I
76 30 30 t4 E 5

s.05.o.035.12 Promotional I
150 74

rcchniques I __l

Disctptini-optionall (1 din 2)
ontiinal discioline (l qf 2)
Marketingul turistic
S.05.A.036.12 Tourism markelj1g-
E 4
I-Nt*t .ting social - r20 60 60 30 30

I politic
s.05.A.036.12
I Social-political
I mqrketing
Ditctpttnd op{ionall (1 din 2)
^^a::-^I
)ioninline /l of 2)
t20 60 60 30 30
ffi
s.05.A.037. 13 Tutism intentalio4ql 6
 I Licen\it' ir' zozs

<>=ElVl
Ac^o€Mr^ o. Sruolr E@florl" dr
plan de invdydntdnt.
programul de studii 0414.1. Marketing si logisticd, ciclul

-lrtwnational nurism
Fiscalitate
s.05.A.037.41 FiscalitY
Tehnici de comer!
exterior
s.05.A.037.31 Foreigt trade
rcchniques
Management
inovalional -
s.05.A.037.11 Intlot'atit'e
ntanagenlent 30
t4 1E
semestrul v 210 224
ai."ipli*
rot'__-_-tot 448 452
Total number for tha 5lh senrcstet
I roo

--Lo
gi.t i. u . otn erc ial d
T- I

I
E 4
qiatransPorturilor 24 20
I fZO 44 '76
s.06.O.038. l2 Comuercial and I

trunsDorl logistics I
4
10 24 E
Marketing or.rline 44 76 10
120
s.06.O.039.12 OnLine markqllg--
Practica de 6
E
specialitate II 180 160 20
s.06.O.040.12 Practice in sPeciali4'
T E 6
l--l'ractica
dc liccnla I 180 60 120
s.06.O.041.12
I Liccn.se Prur'tttc I

optionali (1 din 2)
D-i..iprina
n,-,,i.-^t );.-ialino /1 n{21

s.06.A.042.12

s.06.A.042. l2
T.trli"i a. vArlzdri
Sales tec'hrttqucs
Marketittg
iuova!ional
120 44 '76 24 m E 4

t,.,^ ^, \n t; \'D nr nvkol i tlq

Examen de licen{n E 6
180 180
s.06.o.043.12 The undergraduate

6E 30
oitciptine semestrul vI
24
ilotd
o^t-t ,^",^Aou {nv the 6lh s?.mestef
900 352 548 58 50

274 38 13E 60
Totafi anut ttl de studii 1620 800 1000 268
r o t at i umb er foryh,z 3 ruD9 gl qf!]!!/!.- 39El
982 r66 r80
ToTal- cBIIPRAL Pe anii dc studii 5456 2402 3054 814 4Y
TOTAL tlUUf nn fo'' thu P''og

STAGIILE DE PRACTIC
lNTEKNSHIP;

Tipul stagiului de Practici

InternshiP TYPe

Aplilie - Mai
F.u"ti"u A. .Pecialitate I

Aprilie - Mai
Practica de licentd

Total Nuntber of Hours

 I Licettld' ir' zozs
Marketing Si logisticd, ciclul
*a=EM
a.
^Drer^
or sruort t' oxoMr(r nri Mor
oov'
platt de tnvdldmfrnt. programul de studii 0414.1.

---nn FINALA A S l uu-rr,,r

'"-ioir* o,nvaluARE
FoffiL
ir*u, rvotuoT'o't o
ffiastudiilor
ffi."o t.rei delic-en{6
Bochelor's Thesis

LIBERA ALEGEXtE
UNITATIDE CURS LI\-TIVES
ELE(
- ---- 1 -t* r de ore Pe tiPur ide
activiti!i Form
Numir total de ore of

I
Numbe 'r of hours bY tYP' es
ade Nr.
Number ofhours
DenumireaxnitSfii de activities evalua ECTS
t l,aborator re Credits
Cod Contict Studin Curs Seminar
Total
Leclur Senhttu's Loborabrt' Assess ECTS
Code direct individual / l(ork ment
htlcpenden e
Cotltacl
Hottt s t Stud1,

AnuI I, s emestrul lll Year I, Setmester I

ffi r-T
G.01.LA.22
I alolingvi
I Romanian for Nott-
m ; 60 ; E 4

I Native SPeakers

Litnba strlind ll (eng',

fi'., germ., sPatr.) E 4
60 60
Foreign Langua'ge II t20 60
G.01.LA.32
(Engtish, French,
German, SPanish)

Elemente de
matematicd in
economie E 4
60
Elements of t20 60 60
F.01.LA.62 Mathematics irt
Econontics /
Mathematics in
econontics I

Anul I' se mestrul Il I Year I, Ser nester II

-T
Limba romini Pentru

G.02.LA.22
alolingvi 120 ; ; -T 60 E 4

Romanian.for Nort-
Native SPeakers

Scriere academicd in E 2
limba englezd 30 30 16 t4
60
G.02.LA..32 Acadetnic Englislt
Writing
t6 E 2
Excel Pentru afaceri 30 30 14
60
S.02.LA.61 Excel lJusiness
.fbr
Limba str6in6 II (eng',
fr., germ., sPan.) E 2
30 30
Foreign Language II 60 30
G.02.LA.32
(English, French,
Gennan, SPanish)
 ir' zozs

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a.^DtMlr ot stuDil E@ro{r"
plan de inrdtrdmdnt. programul de studii 0414.1. Marketing si logisticd, ciclul
I Licen\d'

Anul II, semestrul ll,ll Year II' Senrcster III

Metode ii tehnici de
cercetare 60 30 30 ; E 2

F.03.LA.21 Research Methods and

Techniques

I li*bu strdind Il (eng'.

E 2
I fr., eerm., tpan.) 30 30
G.03.LA.32 I Foreign Language Il 60 30

| @nstish, French,
I Grnnor, SPanish)
I

A nul II, semestrul IVi Year II' iem ester V

T- T T
Activitatea instituliilor E 2
30 16 14
de credit uebancaLe 60 30
s.04.LA.42 Non-Banking Crcdit
Institution s Ac tivitt'

Finanfarca ncbancari a

intreplinderilor mici E 2
Ei
30 16 t4
60 30
s.04,LA.42 rnijlocii
Non-Bank Financing oJ

SME

Lirnba stl.iind It (eng',

fr., germ., span.) E 2
30 30
Foieign Language II 60 30
G.04.LA.32
@nglish. Ftench,
German, SPanish)
III, S'emester V
II semestrul V/ Yeat
A nul ----T T
CoresPondenla dc
afaceri in limba strdind E 2
30 30
60 30
G.05,LA.22 Foreign Language
Business
CotesPondence

Protec(ia ProPrietS{ii E 2
30 16 14
intelectuale 60 30
s.05.LA.11 Protection of
Intellectual ProPertY

Limba strdind II (eng',

fr., gerrn., sPan.) E 2
30 30
Foreign Language II 60 30
G.05.LA.32
(English, French'
Gennon, SPanish)
#F*F,,M^Pland'etttvit1iintdnt.Programuldestudit0414.1.Marketingsilogisticd'CiclulILicen{d.1r.zozl

nlooulur- lrsruopno AGOGIC

IVIUI)U LL
PIYCHO.PEI )AGOGILAL

Total ort
Total Number oI
.--l Hours I
Pe
Nunnir de ore
tiPur ri de activit[!i
Number of Hous bY actit'ities
. Forma de
Nr,
E,CTS
Denumireaactivitdtii I evaluare No. oJ'
Cod didactice continul l- Contact Studiu Practice/ Assessment ECTS
Continuing educqrion I Curs Seminar

:1-;1
Code direct individual I Laborator

II
TotaI
actil,ity I
Total Contat:t lndePendertl
Seminar Laboratory
hotu's StulY
.rulI/i''Jer

F.01.O.01
240 60 180 l;1 f-
E
'
Teoria qi metodologra E 4
90 16 t4
cuniculumului 120 30
F.01.O.02 Curriculunt Theotl'
and Methoc!9!99-- 4
E
Psihologia educaltet 90 l6 t4
120 30
F.01.o.03 Educational

Teoria gi metodologla 4
E
instruirii 85 15 20
120 35
s.01.O.04 TheorY and
MethodologY of

Goiffi*.todologia I
20
E 4
evaludrii .I DO 35 85 15
s.01.o.05 Assesment Theory and 1

Managernent E 3
60 15 l5
educa(ionai 90 30
S.01.o.06 Educational

Comnntcare E 3

educa(ionald 90
l60 l5 15

s.01.o.07
L,'
I
Educatiottal
I
Comnrunicotion t-..1 ll I )tld .lo'ntestar
DSllrE!l
a- T-----l 900 E 30
ffiractica pedagogicd
s.02.o.08 Pedagogical [; 900
InternshiP 8E 60
124 126 900
1800 1150 650
TOTAL I TOTAL

i0
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ttoio'rcr orr motoov^
Plandetttvdldntant.Programuldestudii04l4,l.Marketiltgsilogisticd,CiclullLicen|d,ir,zozs

INITIAL' ,E ORIENTI {,RE CA TRE ALTDOMENIU

MINIMTIM CURRICULAR PREREOUI,SITE
C(lRNCULA

Cod
Denumirea
didactice continui
activit{ii
'fotal ore
T'otal Nunber

Contact
o1 ;:1 Studiu
NumAr dc
Pe liPuri de
ore
aclivitnli
.\'ttnilvt ttl Ht'ttt 't hS'ucltvtttc't
Practice /
I

I
Forma de
evaluare
Assessment
Nr.
ECTS
No o!'
ECTS
Continuw education Curs Scminar Laborator
Total dircct individual LaboratorY
Code activitY Course Semittar
Coillrcl Inclependenl
Total
Sntlv
E 5
90 30 30
Microeconomte 150 60
F.01.O.001.21
Malketing general $l E 6
120 30 30
business to business 180 60
s.01 .0.005.12 General and business
E 5
90 30 30
Macroeconomte 150 60
F.02.O.008.21
E 5

F.02.O.011.62
Statisticd
StutisLics
150 60 90 30
1 5
E
90 30 30
I Bazele colltabtlltaul 150 60
F.03.o.019.51 | Accourtaucy E 4
60 30 30
Managernent 120 60
s.03.O.020.1 I 6E 30
Munaqernent 180 180
900 360 540
TOTAL I TOTAL

11
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 k=F,M^Pl,atlrJeinvdsdmdnt,Programuldestud'ii0414.1.Marketittgsilogisticd,CiclulILicen1d,ir,zozs
STUDIU $I A COMPETENIELOR:
LISTA FINALITATILORDE
w s AN D c9 !!P Er EN c I E s
:
LEARN I N G oG Co du' prin utilizarea adecvat[
a
9i
Finalitatite se vor realiza prin
valorific"r#;;;;i;i unitatilor-Je-curs'

*- =it}llfffiJr'#';:*Tyifi113,,,.
uctiuitetitor Oe predare - invilare
- cercetare - evaluare'
in desfrEurarea activitalii
*,u,-entare are qtiinlei economice

Profesionale;
2.evaluafactoriimediuluiinterrrgiexternqi,imp":1*1YT.fu,cliorrdriiorganiza|ie\lramurii/economiei
'r, de cercetare' in tunclie de
;h*tk**H*J**i*"J.'"',:'#;il#fi:"il1',X',Jii,,"*a,
ut1ri,a"o tehnici gi instrumente
digitale;
obiective ui;b"di^;;*i,alu, de informare' cu scopul de a

4. i;;;;;,.1or relevante'ii"fi"t'i'"
realtzacercetarea de marketing qi instrumente digitale;
u.ffi qi;. ;ii"' ut" pitp"i' "iii'ano
interpreta qi prognoza rendinlele
"ton-oiUui'd
"r'nicila satisfacerea nevoilor
proiecte i" *i;ri*"- piulii"
5. elabora programe Ei 'p'"
consumatorilor;
6.ajustaactivit[lileoperalionaleconfotmirrtereselorconsumatorilor/publicului-firrt[,asigurand
"ri, incrusiv codur
r,n.lionarij ericienre a entitdlii, respectdnd
h',:'"1xru;i:t"J#,:iT:lffii::.111
.*r rt"nt iu nivel nafional qi inremafi
onal ;
a.ontoro gi Jii *u*-J"*rri, ;btltrd obiectivele, responsabilit'lile'
g. elabora un plan de activitate ir'i"*..rri--it.,ingri*i;
costurile, riscurile;
qi urmdrind
?. :tl"il,"'t[**:::Jli?$:XJ",i:i;ill,ll"Htr,T:$*#tiill* ^::::::'u"lor
stocare' recepliel
produseior:-transportar; depozitare, /
realizareaconform[ a distribu!iei II pi"*ovare adoptate in intreprindere
11. contribui la imptementur.u in.tr,lJr""11"i;;',,i';'r"Jh;i.."t
organ\zaliq, implicit cu ajutorul
creative pentru identificarea soluliilor in domeniul T,t5"tii-9:]I'
12. utllizatehnici
echipd 9i cu utilizarea softurilor
specializate;
competen{elor de comunrcu..
q, -;r;tin i'l1ionut"' prin utilizarea sistemelor
13. contribui la implementur"u
rtrategffip"fi,i.ii"r,'pf ""tii;;;;;;f
informatice comPlexe; gi distribufie' prin
qi ajustarea strategiilor, politicilor qi planurilor de stocare
14. contribui la monitorizarea
stabilite' inclusiv orin ut.izarea datelor
,, :ll;'"1';:ff:ff'::':f,trffi:'J?I'J"lii.',0:
site-uri, plrtf;;",;;;tribuind
",0,:::'^**
l"ttE;;;";;;;rl"ta1ii qi a vizibilitalii companiilor'
g"r..ur. J. diierse
in marketing' consultdnd diverse
campaniilor de comunicare
,r.hT,:H:T#iilt;lJoTfir"utirur"u
qi plasarea in mass-media]
,, :?ff:[".:;",*m publicitare",asigurdnd validarea acestora in
il;;,id genetate de sofrurile specializate
r8. elabora media-planuri, uurana,l]l?"r" ","r"'**.;
n evaruatmarretingur qi rosistica;;
poate
,, [njru*;x'il1ffi,:1li::;""1i:ffifi:'i*
A" p".toilin1a in .oni""tut planificarii strategice de marketing:
20. prognora-iLAi".*if", .onTtiu"i la eficientizarea activitatilor
21 . evalua rezurtarele activitailor
ar"'*i*.iirg ii i"gi*.a, p.ri"r"l prin instrumente digitale de generare
a
qi creqterea competitivit6lti a""o.*i"rii'i-Eigurr[qi"i,'i'-pticit
datelor Primare gi raPoartelor'

Thelearningoutcomeswillbeachievedbyexploitingthecontentofthecourseunits,aswellasthroughthe
aclivities'
tnorlring-lear,in[-res,earch-qssessment
appropriate i*ptr'irrilii"o,n' of
uvP'Ivv
oi":rid!;i"i;r::*i';i;:;:l::;,':;'I:1;",""nomic science i" the conduct orproressionat

uclivitY'
2.assessinternalandexternalenvironmentalfactorsattdtheirimpacton.thefunctioningofthe
the obiectives
aurtyii"g ur"orrl, tools, according to
organisation/countty/econo*y,-opp,tyingpreventiuem.easurestominimiserisks;
3. anaryse micro and *orro-"ror7,ii ir'o|.nrr^, and tools;
onA tl" oiiect ofstudy' using digital techniques

16
k=H"xtPlandeinld1dntdnt.Programuldestudii0414.1,Marketittg;ilogisticd,CiclulILicenlit,ir.zozs
and tools;
interpretirtg and Jbrecasting
o'oiii"iit *i't'"t i'"na'' uii'ng dig;tuliechniques
4.cartyoutmarketittgresearchbased,onrelevnntandobjectiveSourcesofinformation'withtheaimof
,uu"nt
to"meiting
5. devetop mqrket-briented
programm^"i'i;;;;|;i'' ""':'t!:i:"g "?n"f:':needs;
audiences' ensuring the
iu"raing'ii ril i'terests of
6. adiust or*orroi)i-*riri,iii "oi"m""/target
the entitv'
associa,ted the effectivefu'nctioning of
, *;;;;;';i:;,:[r:;f",;:';":;::;:;;i:-;;-ork
the no,ionli o',','i'i'it'l'lniti'not
.with
c'ode o'[ ethics for marketers;
including compliance with objectives, respinsibiliiies,
costs and risks;
activity plan,
8, draw up a maiketing "*iti,n*g
;;,i;;;:;;a,,,ipolicy,,u,iig the related
tools;
9. to contribute to tlt( implementati,, and ensurittg that
demand ,riir'rJ, irrirrrng io,l", ,i*ulation programmes
l0.evaluate the sensitivity of rules: trinsp'ort' storage' warehousing'
the
product aXrriiirir'is"cqrried out'in'
o"'o'ion"" 'ith
recePtion;
ll.contributetotheimplementationofthepromotiona,ltoolsandtechniquesadoptedinthe
c om P anY/ o rgan is a Ii on;

l2.t,tsecreativetechniquestoidentifllmarketingsolutions,includingcommunicationandteamworkskills
comptex Ir svstems;
poticies, purchasing ptans' using
,r*,':;:::,:J,:fl',:#:,",f,,i,',{3"i,'Xi,,,,tegies, stoci and distibution ptans'
io the ioritoring and ,;;;;;;;;;;ii 't'o'"gi""'iii'i'tr ''"a
t4.contribute
using comPlex lT sYstems;
visibility oJ
ptofof,,i?i c-oniributiis to iicrelsing the awareness and
li,developingthecommunication-St:ategyaccordin.gtoth.eobjectiyes.set,includingbyusingdata.
generated by various
.rit"r,
consutting
of marketing communication campaigns'
,r:,ffi:;:r:,:;T!:;i;ni,oi[[",*0,"*entation
its vatidation.and ytlcement
in the media;
.
,rTll!,To',f,!oi'"li,ri,,l':#:;: in the Jield'
"nsuring
on'71r"'ro;frs rankings g";"""':;';":';;;"spe:cialised' software
media plans, Uor"d
lS.devetoping
monitoring their comPliance ;
]g,determineandanalyseperforman.ceindicqtorsbywhichmarketingandlogisticscanbeevgluated;

1l!:;:r:l::#[:;;i;i**;;,:,"':;,;,:;t:;;:::x,*'1'y:#y;'::{iri!v:? " 'lhethrough digital fficien:! 't

of thu it'i"]i"'on' implicitly
tlrn
activities and increase "o*p"ti-iiinni' "'t"p'i'"
toolsfor generating primaty data and reports'
NOTE
NOTA EXPLICAT IV AI EXPLANATORY

\.Descriereaprogramutuideslulilt?.!Y!p,"::,*.i:,!*!1"'J!fil!3f"';
'i,?ffir:;";:.i:;wii{t{::ii;!";iiift!,#i{i:":,"-\:;,::;;;;;,:,i:::;iLT*}"'l$
Itul gs,Eror uv Jrssru
corespundere cu Nome ntiuto'ut dom"niltot o" fotmur"
^^i- Dr^6 ^a,,.rncntnr
ordinul MEEc nr 12o din
f"iJ'il?#;;;;.Jfi',,
*tszdin l7 iulie 2014.
10.02.2020,

,iluili",f#'ilt
';':,:::'il':!;;::;r,::i:;:frtr#rir::.;';1!iffi",i;:::,'::r-***?:f,TIli,credi'ie de studii:
'80
n,o,u,li{'^x,i:,1:r;:x:::;:1'ff:}:18'Ji;:[11;1#;ffiil;;;"ta "au'a;
credite ECTS.
studiu ra programul 0414'1
de studii *,rp.riJ"r.. ii *io au
LastudiiledelicenldlaacestpPgr.lmsepotinscri"'l'aq'iil"'iidiplometordebacalaureatSauunact
studii; oipi"*;i",
-;i. a"-."r.eiriorpio*"io, la ptogtamul de sfidii 0414'1
unde rezult A iu piionai;ii:
echivalent de
Marketing Si togisticii ."*a"a ,u:r, *ra.-6" programutui de studii 0414'1
la un nivel avansat.- Lir"rrl"rii
Marketing qi rogisticdcunoaqterea .limbii,ruse i" ,"""fu, i", tittrt.outirrot este de licenliat in qtiinle economrce'
p.in: Dipromi I) Ei integrate
Marketing si logisticdr" ""niri"a il;;;;#e a studiiloi st'pe'ioar" de licen!5-(ciclul
prevJerilor Reeulamgnlr{ui diplomelor
Conform
(ordinul Ministerului uducaliei, Culturii ut a.ii#i*' i#;;;\;
t;;6i9' a*''z1'penru detinitorii
ai,,'Aotn"nitif 9"o:Tl de studii $rtifie
(invilamant pror""ionui'i"t''it frecvenf'
de studii profesionale
studiile tt**"i"i i tiiiti"a,rainv6!5m0ntul
'*:t:y'atO'
trpier;;;loiii.l
cu
Economice doritori de a continua
1T
 k=.HM^Plattdetnvd1dntdnr.Programuldestudii0414.1.Marketittg;ilogisticd,CiclullLicen1d.ir,zozs
in tabelul
cum este stipulat
din planul de inv6!5m6nt, dup6
ri se pot recunoaqte discipline qi creditele aferente
redus6,
de mai jos:

.r"ditul. d. rtodii r."o'o'9ot"/ @''{''q"'{4dp--qfs

Nr. P.C.lNo. of PC
Denumirea unitdlii d'e cars/ Course

f nfot.n'otrc a economicd

ffin{deconomiclntd corr esport

Eco nonr i c rtimtn un i catitvt

nit-_==.-_--itotorr..o.atdEieconon,icd
Soci.al and economic
Doctrine gcollotntcc
Economic doctrines

Ptil*tQtt t**1-cconomicd

de programul d,e studii. / The knowledge, skills and

2.
" Cunostin|ele, abititd|ile si .lonneten/!1..1,]$u*,:

;:;i";r, si specince' necesare

pentru activitatea
":;;;l::'y;r;x:,:rr{;,:,{:i;i:"!:,,*.ffi!;1,y;;::::::":;i:t:l::,,:""i*'::
,o,^u,"1,!{"X,f,f;,::';:'::#:{":;:'i;Yk::,i,n"';:f,:;;;;""lli-yi'"
,, J"fip"'tt'p.nrui u'nprt i'i"il"'i'r marketingului
gi a logisticii'
profesionatd de ticenliat in gtiinle ecoigTi:: cunoqtinp temeinice privind rolul
Beneficiarii programurui de srudii
0414,1 eni"iii
qi rigistic-druo, u.u,nulu
solulionarea
orgu#;i:,'iqi-;"; a"rrortu-ufliit,li spetiarizate pentru
tunc{iei de marketing iri"rr"prira"ri qi
potitic,o. siuirrti"*entelor de marketing; aplicarea
in materre rr*t"*g,
;;;;;,6ril" lo-sistice' etc' Absolventii
probremelor
tehnicilor de comurucare
pruiiiffi;'- ii;r;;;;;^'"p.r.rimr"rprofesionale corespunz[toare
"i"ilo-rlea
qi promor*.,
programului a" ,tooii. ia-r i.'t'iir*"tios ;i
;;;;;;; ".it *':i,*::. "J*p"t"'tt
gestionarea tit,,ufiit"*'il *""a
complexe' imprevizibile qi
gi trans'e'sule'prin
cerin{elor pie}ei munctr, prcc.um pa'o *i,,*.u a" ,"rponruuitiiali in implemenlarea Matketing
cunogtinlelor
sirategice nertilente,
care impun aborddri
.at qi ing*p uU'or"niiiptogimului de studii 0414'1
teoretico-practice atdt i,Jirfiror, "i"'i"'"a"a'
comerciale, c6t qi cele 'itiii't
non-profit'
si tosisticdro, f, .rpubiil';;;;;it;;"itati"-r,r*Lre
- O"'ttuiii Marketing ;i logisticd' au fost
conformitate standardul de
in calificare;;;;;;d;
de competen{e:
stabilite r'urndtoarele trei categorii

@rofesio,ald
-ovrrrnltln CT 2. Managementul timPului ..
TRANSVERSALE
(CT) CT 3. Autonomie qi responsabilitate
CT 4. Colaborare si tnunca in echipd
CT 5. Agilitate
CT 6. Comunicare eficientl
C'[ 7. 9o$perenlc utF,lta in dome,iul de
de t'
CC f . Utitlrrrea cunogtinlelor ltrndamentale
coltpBrrNTELE
activitate necesare
GENERALE
CG2. APlicarea principiilor, teoriilor, metodeior qi instrumentelor
(sectoriale/transsectoriale) surarea activitalilor
".fi
 logisticd, Ciclul I Licenlit. ir. zozs
de studii 0414.1' Marketittg si

k=F"M^ Platt d'ettlvit|dmant. Programul

elor'-.aPlicarea

inclicatorilor, strategiilor I p"iiti"r* ;; ;;i ;t

3#:f i';;;T1Tfl'J;iJ;ff H#il;lo:::'l:,1,",,'T'::::1,*t^":;,""\tll'rr..,r,..
"u"
a datcror
op cciricc sp

dorneniului de
t"ff,.,H$riii'.ti'J;ti,,rlii confonn cadrurui juridic specific

eovrrurnNlr ffiordemarketing El11':]::t'de orientare spre

pia{6
cP2. concep.r.u qi
PROFESIONALE "ui;ui;;;;;"';'
;;;. R;;ilrea politicii ';r#; aintreprinderii
de marketing
(CP)
fi po,"|1i;ffi in ut irau."u probi emelor profesional e
Cp4. Val ori
"ur"u
u.ii,itAlilor de achizilionare
Cp S. n"utiru..u
CpO. R.utiruteaactivit[Ilor [ogistice
de comunicare in marketing
CP7. lmplementarea pofititli
CpS. BtuUotu.ea conlinutului
publicitar
. - -- .t t^ ^^dza+ioasi looisticd
r".,,,1i1irr5"'i'sqirogisticr
3'rB'-i31i11,1,L"."j'ffi##,:il;;;rf
marketing logistici
Evaluarea nerformantelor in
^n1n E.'61rra'oo
CP10.
$i

mission of the universitv

3.obiectiveleprogramuluidestudii,inclusivcorespundereaacestoramisiuniiuniversitfl{ii/Tfte
ttn" i*r"dW;;;iryi;i::with
lhe
obiectives
'uiii*i'o*-*i A:'d!T'::1,t,*ll::f:#'nt*Y"i:X"#;*;::3"lli
in confo,nitate cu misiunea asutnatd-de domenii ale qtiinlelor economice,
precum
ir."r.
mai direrite pia!6
forld,d"-,,"ta activd qi productivd intr-o
"uroetinitt;ffTfi,jf;':#,il,'i,,','#Lli,ffi;r;
si in clomenii adiacente, capabili
sd participe ;;;;;;i 9i Studii
societate a..;;;',i"6 r, .oriinua
l"rrilu"."; qi viziunea Academiei de
competitiv. qi ca cetale,il;il de referi,16 pelty zona Europei centrale
Econo'rice di, Moldova *ir.rrior" ungulu,ain-Jio. - o unir..sitate
- uoinru de scl'tirnba'e 9i adaptare
la tloile
vocalia Ei valorile statuate la infiinlare, precum ii Struegia dc
timputui.i')'o-,;ri.t Stututul')ii, i;;;,,ri,'
si de Est, asunrandu_qi ,.t" ttW
imperative ate
cercetareASEM,Strategiacleinterna!io,1a,i,i,"iii@,1Marketing;ilogisticdare
/ cercet,tori profesionigti gi-.orrp"tiiiui in domeniul stiin{eror
econontice si
scopurde a fbrma spEciariqti instruili in vederea
subclome,rii ,i)-;tii,rs"lor sociale ;i
u'n'o"i't' SpecialiEtii sunt
pr"rr,rr' ;i i,, ilte prin qi realizare de
adntinistrcrtivr, qi *"idIii uit creare
reatizdrtide activitdli oi'*"i.itr*'lr l;;;'i,,;il';;;;;;iii 'tot'r'i'
qi realizarea operaliunilor
programe cle marketing axate spre realizarea;;i;;ti;:i;; ;rguni,uriitoi;-piunifi"ut"u
logistice.

ii*iv to the internutionat trends in

4.RacordareaprogramuluidestudiiqiaconfinuturilordinPlanuldeinvtr{trmflntlatendin(ele the
interna{ionaie ii domeniu/ Adj*r;;;;h;;;;;;;;"
domain
Planul de inv6!5m6nt Ia programul
;i togisticd este racordat |a recomanddrile
d: Pdll111 4.1 Ma*eting
x.iiT'.1armatin.,l.StarrdardaEdrrsa!91oscepi."r"u","."-aJu}reSco,ffi
2015, prin imPlementarea
Pentru stuutt
-cadru penuu suPo""'}'-"
in Fianul
Planul-cadru {9di I :T^T:l:e
c.omlon€:te,r::,::T"Tffi
.,;1tte

il&H'XI,HX,"r1?;ordinurMEcc,*1dqffi",.oi
aprobat Prin ordinulI nr.
nr' 1265
lui universitar' fiind aliniat
din r2.r2.20r9. Planul ae rnvAlamant,
t?tpy'tt ,t uor*"tioiiiui si logisticii,
"".t'yl- ::*"3^::T,:qt*n <lomeni
studi.e ";!:';::#'*::i;
f*f;m:':i,i'iXHi'::frJt3?3*,1?:'iXX'"'.",:::;:";i#j'T:*1lUil*1ru'"f"'*11f prin prograr,ere
ff',?fffi:tf,ll}"JJ::H15":,,u;?X'x;*ffi';:;ffi;fiiiffi]i':;' 'u;i";"tinuc
masterat.

5.Evaluareaaqteptlrilorsectoruluieconomicqisocial/lssessingthe*pectationsoftheeconomicand
social sectors
inprocesuldeperfec|ionareaPlanuluidestudiilaprogtamul04l4.lMarketingsilogisticd.,se{inecont producere qi de
angajaio-ri"r*ln ,rrnu"."urirarii riugiilor de priiticd de
permanent ae inror*u1iii. ii'"pi..irr*e ,"e".i4il;; ;i; dom"'iu;' prin analiza rapoartelor
pr,, u""rtoru', # u"" p""
licentd (inclusiv
"i,"rio"ir""- "
oir""iro-uogajatorii, .ui. ,*"t i."it"ri
anuai la-delf'rufarea unor leclii
dar qi din corrtaltul
comisiilor de licen!6,
i -ur["tiog ii logistica' Adilionat' consultim
practice prin prezentarea'Je studii de caz r"l";;"t""ir-"ri.rt r""*. rvrurTi ungujlutori *ot,invitali sd participe
necesitrrile angajatorilor in timpul
t6rgurilor r""rril", a. pr acticdr in rezultatul carora
la seminarele practico-qtiinlifice organiz*"
,"rr'iJ" nJp".,r-*tot rnrurt iirg li-logisticd,
l9
 ip'zozl
l->EEM plundeintirimfrnt.progranur destudii0414.1.Markering;ilogisticit'CiclulILicen!(t
orx MoLDov^
A.aor Mt^ of Sruorr ['o{oMr'r
qi a conlinutului
de specialitate gi face ajustdri
ranivelul pranului de studii, dar
nutem evalua tendi,lele do,reniului
curricular Pe ilisciPlile'

6.Consultareapartenerilorinprocesuldeelaborareaprogramuluidestudii/Consultingthepartt,ers
intheproceisofdevetoping'o"""yuli:ryr:;::;r04t4.tMarketing;iktgisticds-aefectuat: anatiza
in"invaE"amantul superior; arrattza
0".,*.l,i"li?T::H[TYi::i"'#i':l,oi.k; i;
p,i.,","r"
"au.,iionur" (cadre giinlifico-didactice'
referitoare ra nevo,e-specifice .^p.i,rui"'i"'.ti"n1i, rr"r"r,"iu,i qi pa'teneri Publicitate' Moldtelecom
nrealab,i eg"nliilor de
absolvenli, stude,li ;i fi;" j" ; irga,izalii in;*") Gil tautuli"*iai 4*"i"flu universitali de top din Rorn.nia
.o*pu',J .onr-rr,ur1i xpr"#i'nr-ioilttu ""t de
MA'B s.a., aireclii de dezvoltare in domeniul
rnenlibrJt., ,-* unorirat cele n;i noi
s.A.,
liri europene. *'."**ri.elor de prestigiu din
ptun,'Joi At stu<lii pe Uu'u u'Jt *"0"f" de
5i arte universitdli
ior-u."; s-a fbcut atalizacomparativ,- a ;;;;i; de predare ii ao*tniu; analiza
'a qi cvaluarea prealabild a
lari gi strdind tate; anlill,r"i,iJ"i"gi,oi'p"tlf'J" anariza neconfoimit'lilor constatate
pe parcurs,l
propunerilor ,"r,," o,fiu',]r-"u-r."irpl"iiriq,i..i;ii;,rde,ii;
uniior universitari Precedenli'

T.Relevan{aprogramuluidestudiipentrupiafaforfeidemuncilRelevanceofthestutlyprogr&fi,ne

:t'g
i:,"T1:^.::\?v::'::l? :'::,::;X*"'r"):i#Y;-:';::::';#
dezvottare " Motdova 2030
"
de
""{::::,:';!:;;#ff;i,s{?r-q" ap:p" , s,,ot,gio no;ionala
a",uouil1i""#:,i;;:;:#:":::;;rT;;tilliiirt
,, strut"glu a" a"rrffi-espvt, s;"t"+;;';;
care etaleazd
in strategiile institulionui.'
qi
ri""rrafi ao**ilr Marketing;i rogisticd'
imperativitatea forlei de munc' califiiata,
.u ,tuffiffi- 0" aa,r 4.1

impune[:ffii;i";:Xii*;'il1'.':'JJfiTil:'i'T:i1xJ,il"il',,F;il;;;
;
Schimbarea."pi;;;;;J'ituia''utu'"';yfr.i^*:Xl*mf:*ffJ'fii"'i;".}ffii::,?i:? clienlii Astrei, pe pia{a rorlei de
toeirti.l, implicit comunicare de marketing'
se constatd o cerere in cregtere pi*rng ;;;;iil;;*k"ting, de activitate ale unor
a. J"prurur. fizicit aacestJra, dar qi iestricliile cu beneficiarii' de
munc6
valorilor .";;;;;;ii;.,lrnir"t"
schimbarea
agcnli economici, au .*Jfi"nr, apariliad"
,";;;il;;i J" t'a"u'", ot to*'nituteetc' la distan{6
in conditii de siguranld' ca
d" ;f*;;;;= a pldlilor', de transporlare,
livrare a produselor, o. ,."ia.r""#r"r"i.ii, de ,rarketing gi
rezultarfiind importa*a "r.r"ri."" satisfacfiei
.ii.riil". qi ierieclionare"^'iiit ii^,ea proceselor conline
tu p'og'u,,'t i'lt't'l Maiteting qi logisticd
Ntul Pian'd"
logistica din intreprind"i qi ".g"rf*r. 'i'aii auititilr o",rui"p" piala mu,cii ra nivel local, dar Ei
disciprine care arco,tnbui ra firmarea
acestor ;i;;i;ur
interna!ional.
the graduates
ab-s.glylylilorl Employment opportanities for
8. Posibilitdlile de angaiare a piin prisma competcnlelor
Absolvenlii p ,ogrrrriluide studii
;i togiifci
Olti."i'ttriliig
sepot iealiza
a economiei Repubricii Moldova'
oblinute in procesur de studiu p" ,".,"'p"ri"r"ie'ae oezvottare
si abirirat,or

program Pot activa in-calitate de:

l32401Coordonator/coordonatoafetransportareamarfurilor
qi distribulie de mar^tu!
\:r?r11:r$:fli:f ::flf;i,
aprovizionare, transport, depozitare
depozitare qi distribu{ie de marturi
13244.7gef/qef6 punct in aprovizionare:,;;;;fu,
atpo'ituit si distributie de m,rturi
132451$ef/qefd serviciu in aprovtzton;t;';d;;'
i;po'itu'" qi distribulie de mdrturi
132452$ef/;et6 stalie in aprwizionare";;ffi'
qi marketing'
2A3lOl Araiisvanaiista in publicitate
studii de piald
243 lO2 Analist/analistd
243103 Brand manager de Produs
publicitate
243 | 04 Copyrvriter (textier/textier[)
243105 Manager in publicitate
qi marketing
243106 Merchandiser
iqa t Ol Planifi cator/planifi catoare media
243108 Social media manager
243 llgsp.,iuiitiltp*i'r"ia i'
achizilionarea spaliului,publicitar
243 I 1'Sp""i"iirii.p".i"fir,e in markeiing (marketolog/marketologd)
iql t t t Specialist/specialistS in preluri
243 I 12 Specialist/specialistl in
publicitate
iqlnt Specialist/specialistd marketing
in relea 20
 Marketitrg Si logisticd, Ciclul I
Licenlit' ir' zozl

k=HM^ plan de tnvdtrdmdnt. programul de studii 0414.1.

243 1 | 4 Telemarketolo ga
tdrguri qi expozilii
243206 Ot gani'atorI oiganizatoare
expozi(ii
243207 Prezentator/prezentatoare
Z$iOg Specialist/specialista in activitatea de lobby
publice
Zqlit t Specialist/specialista in rela!ii
2433)ZManager in vdnzdri
comerciale
iqlzoi,S Speciilist/specialist6 operaliuni
servicii postvinzare
l$\Oe Specialist/specialistd
achizilii
IZZIO t Administraior/admini stratoare
expedilii qi logisticd
333ll|Coordonator/coordonatoare
studii/
dupi finalizarea respectivului program
de
de diplome ob{inute
9. Accesul la studii a titularilor cimpletion of the respective studv
programme
I Admission of diptoma hotders
r? t;;;;;;i;;;'iie de licen!, (ciclul
dobSndit" p" pu,."J"i l*Jiifot'superioare
Comperen{ele, deprinderile -gi cunoqtinple (nivelul 7 ISCED) ditr
pot fi aprofundate prin studiiltr fu ptogtut"fl d" *ust"tat minimului
ISCED)
Vnivelul 6
pr"gi".""or,inuu*
d" ;;;;;"i din ult" d;*";ii
de studii dupd lcymularea
,tomeniul Etiinl" e.onomill,- r" al Republicii.Moldova nr'152 din
curricurar gi luand i, "o:nrra".u..'prfveder,e
;:ili;l ui coautri
"au"r1i"i t gi ciclului II)'' dar gi programe de
ti.o7.2ot .(acumularea cel pulin a :00 credite
;" ;iit f" pu'"u"ut Flul,,iprofesional, continud a absolvenlilor'
asigurdn;;-;;;;;6fi a"'uof'ut*
fonnare conti,ud pe tot parcursul vielii,
pe piala fo(ei de muncd.
in concordanp n"roriJ^*.i"tar manife-state
"u
EXPLANATORY NOTE

is part ortherundamentatJietd
or
togistics s^t1dy
'ir?";;;;!i.:;,:{i\:tti,3,Tfi{[,it,nd ryosramme
it
i"ti 'ffi oit' Eionomic siiences' field of studv
04. Social.*i"":;;"ii'Z:"i
science, culture and technology of vocoiiinot naoration and rraining Fields and
with *u'-Niirznaatuie
0414, Marketing and is in ac-c'ord.ance
app*'"d by GD No' 482 of 28'06'2017'
Specialities in nisn"'"Bi';"oiion'
and Logistics study prograrume are:
The key featur^-'oirn" oiti.i Marketing yeats in fulltime
porutiie educarionl di'otio' of studies: 3
Fornr of orgorirotion, full-time ond/i credits'
eclucation.; study creclits: t8,0.ECTS
eclucation and 4 years itr part-lime in this programrne: holtlers of buc'calaureate diplomas
nachel'oii ilegree
The following cai apply for ttte it'-"-04'14'1 Marketing and
college aiptoiiaiihiglr", uau'ntion;ip'i;" rn"i'."{"s' oJ'tudyfo'
and Logistics
or equivalent;
Ru"i""'-'i"n"" o' p'"'uqui'it;;iio"t" tilll'l'Uyrneting
Logistics programmei.r'no,io,iio,io, 0414'1 M1(etins and Logistics study
or-an,advanced level. bradua*t 'i 'i"
prograilxnxe, knowledgJ oi:iur,rir,, is Bachelor of Economics'
progrqnxme ,r" ,-Bo,rh"lor'r.a"gr"" ona the title obtaine'd
""ru1i"iL)', on the ,'gon;'o'ion of bacielor^(cycte I) and integrated
According to the provisions oJ'th^e-Re[ulation art'12)' for
,f Ed;;;;-, culture *ra n""tno;"n no'1625 of 12'12'2019'
higher studies (order of'the Ministry trrhni"'l *'-oui"na educatiLfl in the general field of
holders of professional-studies diplomas @;;;;";;;;ir,,y studies in the program 04r4.r Marketing and Logistics'
to continue their
study Econonric screncis, those iishing the Curriculum' as stipulated in the
t;';;;;;;;:,;"; ,"iotra
in pafi-time education nray be recognized "rrai,tirii'
tuble above.
Courses an4 19{d
ta l N tu1b e1 gl E91l1;
-Tb
 logisticd,ciclut ILicen\it ir'z0zs
k=H.*4 plandetnttdldnfint.programuld.estudii0414.1.Markeringsi

proviiled by the programme of study'

2. The knowledge, skiils anil competences togiia" siudy programme lies in the
developmentir-rnl dua'l ila'*"iin{iia
The concept of specialist competenc'es for the
of general and spectJtc'""rorr-"iuns and professionil ,necessary
rogistics' Beneficiaries
ffaining/d.evelopment
of a graduate in elonomt:s with
broadeicr*prrrnrii-in marketin'g and
orofessionar activity inrio"gn howredge of the role of the
.of study pro,gro**n wi, icqurrJ"o'
ine ol,,l Marketing and Logistics
tiut fi,
p'obtem solving in marketing
marketing function in eiterprises
,na o.rgonxlizT'ti'ii"zlri"'tirri'i)*ri
policies ,;';;;;;,-;oifirition oTii**uni"otion and promotion techniques;
will
research, development of marketing
of ligiucs op"iiii' irc'braduates
'f
;;;iii' 1 Markeiing and Logistics
ptanning and implemeiatron market' i-well as transversal
proJessrcnal competences opp'op'io'" to the require**u 'iiniiibour by
demonstrate
urpnauoli"*"i that"require relevant strategic approaches'
competences by managing ciryrll"x, 'i'i*'nns p"i'iiit knowledge both individuallv and in
assuming responsibiutieiin-tnz
i*pt"**rrrir."riiii"oritiot.ora will be able to
o7tn"' oili'i iarkering ioiiiiitti'tt study programme
groups, etc. At tne ,arri-tim", iro'iuorn,
non-profit comPanies'"
uo',::,:,.'##',:',?1"';l;i;,.';,'i;':,:,fi::;"'i
work in both commercial and , t Markering
-,- ^ 0414'I
the ^/7
and Losistics study
anit Logistics programme, the
studv programme'
^,rnrbotino
.^ tt"-nn ,,ntoon,ie\ ol comoetences have been established: ,

Tm,NsvnnsAl SKILLS ffissional

development
Managernetrt
TC 2. Tirne
TC 3. Autonorry and lesponsibility
TC 4. Collaboration and teamwolk
CT 5. AgilitY
TC 6. Effective communication
lu i. ulgltqr_sKrrls - -- ----- ---field
of econom of activity
CmEru'l (sectoraVcross- aG I lJt" frrd.*ental knowledge
tools necessarv for
sectoral) COMPETENCES
"f
cG2. Applicatiorr of d'ptidff, and
tii:l.r,::,'^i"hods
conduct of economic activities
tfr" urutytit ar.rd
(GC)
process, data' apply indicators' strategies and
CG3.Collect,
""fit"
pofi"i"t appropriate to the field""Jlnterpret
ofactivity
CG4. Use of software # ;;t;;
f;; caiculating and operating data specific to
the field of activitY the field
to the legal framework specific to
CG5. Organise the activity according

PROTESSIONAL SKILLS cPLilrrau.tiru,'arketi,gresearch-

of marketing-oriented programmes
(PS) ipZ. O.tigt aid implem"entation
projects ,.
- _1.
Lpi. C*tvi"g out the company's matkclirrg pohcv
aaarJssi,g professional probiems
Cp4. Harnessi,.,g .."uti# i"oi;ir;"i i,
CP5. Carrying out purchasing activities
CP6. Carrying out logistics activities
policy
ai';. r*pG,";ntation of marketing communication
CP8. Deieloprnent of advertising
content r----^^^^^:-ri^6r^rc
indicators
&. iltt;;ing markeiing andlogistics.performance
mark
6^Pig P.ri.n;ce evaluaion in

3.Theobjectivestfthestadyprogr.anlme'includingthecontpl.iancewiththentissiotto.ftheuniversity new knowledge

I* accorrlance witi rhe ntission ,rf rtr" l|ra"*i'
,i i7gr."*.x itu.ii'", oJ'Moldova "to create
as h'ell as in adiacent /ields'
oJ'"'onoii'' science''
in 11"
and to train highly qualiliecl specialists "ot'iiivltieJields in a competitive marlcet and as
participat*;';";;;":;;;rr,r"u^ o,.,dL,"lt|iiiun and procructirn *orkfor"u
capable of of Econonic Sttdies of Moldova -
citizens in a changing'de,nocrati,
society" oni-th" visioi of the Acatdemy qrea' assutlttng
,,university, comnritted ,o" iu.1ru*rn - o ,nib,"u.nrn ,ri"iiry rri fie
cent,al and Easte,t Etu'opean
as the will to change and adapt to the new
its vocation ancl the values"
establislted at irr-ti"a'"i'"'-1s- -ryLt zozs-zoza' ASEM Research
strategy
the $ni,r"itatute, ASEM Developrnent
imperatives oltt n ti,un,,:, iilniil,l"*:irn 0414' I Marketing antl Logistics aims to trqin
strategy, ASEM ltiernatiinalization Strateglt"i*ii i''i"ntme as u'ell as in olher
anrl aclministralive sciences
proJbssional ona ,o*plu,iiiv,e specialistst,niuo,f,li)ir-inLZono*i, to carry out marketing activities in enterpt'ises'
spurio,tirt, are trained
subfielcls of.social ,ri"nrlu o,ri huntanities. on achieviug
by creati,g and imprenre,ting nit"kettng programn'tes focused
organisations and state ins;titutions,
;;;;;;;;;";tof organisations; planning and canving out logistics operatlons'
22
 Marketittg si logisticd, ciclul
I Licetrld ir' zozs

fu=HM plan de invdldnanr. programul de studii

of study to the international trends

in the
0414.1.

domain
4. Adiusting the programnte to the recontnrcndations
progra* t t"riui,,g and logistics is connected
,nii.i
The curriculum oJ'the study
,i ii""|"" ff".oi,"i"*lt'p"a bv uNES.co' standards and
of the l,rternationqt stindard cio'ssifi.cation E!':?':-::,)-il isscl" 2015' bv'imptementing
the
guidetines.for qualitv ,o'"'u"n"u i'it'u
zu'o/";-\;ci','
and ivaluation p'o'iini in'the Framework Plan 'for bachelor's
tnn poror,^,'iolir,rin, o""umulat.ion no' 120-of 10'02'2020' the
components
'
(cycte I), master,s lcycLi tt1 and integratea
ni7i'"i ,t ii"r, ,pp'o'ua iiitZCC Order
tl i;-i'tie'ated' approved bv o,der no' 1265
with
Organizationot n"gutoiiorioJtniglr*-una"r,rii;or""ririi"''1iy"l"
requiremrnl, ulrnirZ,,ity educution' tiing aligned
of t2.t2.20t9. The curricutim rieets the contelmporuty of Marketing and logistics are
ii,r'ria, orroro,r,fi"lo"ri.nirt' speciaris.ts.in the fieli
the rnternariorot Ear"oiiff their studies through
tlr" tou"or'*oit nt or"continue
graduates
trained, offering the possibility that "r!r'ir;riri'i'"ii",
master's Programs'

ke'ling and Logis'lics programme' '[he

li,:;:';:;1:!::F,";fi;;l;{'!,:,;;';f#"f:ii\2-iiir;:'!rT the completion of production
information ond orr"rr*,u,xs of
eiployers are constaitly taknn into accnuntfolliwing of employees in the field)'
(in.cluding tlrrougi"q'u'istioning 1"t'"'i"t*iptiins
and undergraduate internshiis 'n'*'
hut alsofront ;ired contact with
employers' who
of the tJnderg"ii''i C'*mitties'
through artalysis of the reporis to the field marketing and
of
are invited annually to cinduct
practical lessorts by presenting 'o'n.'.'''uii"' 'l"l"i'nt are invited to
*"""rrrrU employers"n2"i'"a"'iii iit"'^.nii'"i fairs' Many
:yPl?ters
logistics. In addition, o7n".*tty by-tie ]tiarketing and Logistics
Department' as
participate in the practical-scientifici"*ino.ri'or[oni"l ;;;;;;;;"' curriiutum as wett as to the
*" i;ili" ,i orr"r, t iir' fn"u'il"li i'a *'L"
a resutt of which "ra, 'oit"
curricular content bY disciPline'

6.Consultingthepurtnersintheprocessofdeyekll.illgthestudyprogramme
o1i't y"*i'iis ind Logistics prosram' the following
In the process of developing tlru ,tray ftoi'for1n" rc edicatioial orocesses in higher
on.a.ing''i'toty docum,entt,';i;':;';';
wqs carried out: analisis of n'ormative cliuTi'',';:i'J;";''t,,, o''d po)mu" (scicntific and
the spccilic ,Zri, ,iprrrred by
education; pre tintinary ana[ysisd
ind interested iompanies sy!' as the Association of
teaching sta1f, graaiairr,'rrriJr,r,
U,qia i.a.,
"'"'i"i'l'ians)
the consultitts ip'tyiie sft' rhe educational offer of
s.A., ";;;p";;';;
Advertising Ag"nrirr,'*ioidt"tetcom ofihe'above, the most recent development
Europron ,ointries. In tlr, ,ontii
too uniyersities in Romania and other ,naytit"*io, iodu of the ctrricttla based on
models
*aining were ororyrid'; ,"i"*prr:rr;ir,
directions in the /iercr of
analysis oTthu spiciJic teaching methodologies in
from prestigious universities ii the country
'il 'i"'ia' "u""nt
specialiits/siudents; analysis oJ' the
non-
and prior evaluation oJ. ptoposals .fi'om external
the field.; arualysis
"ro,,1or:^iri^ academic years'
Tirnd during the previous
the labour Y*k:!
7, Relevance of the study progranme for established in the G)NCEPT of
the
The relevqnce of'this ,t dy progroirli.uruti, .from thy obi.ectives Development Strategt
the National
thu-y"o^ iOZ t -ZbSO "Education-2030" '
Education Developruent Strategy for
iSnU^On"topno;nt ioi*gy' Inter.nationalization Strategy of
,,Moldoya 2030,,,, and in the inititutional ro"ri"gr^, of
the imperative of a ir',riila**tt rr", *i,i' iigiu' uii*g'ocluate studies in the Jield
ASEM that shorucases
0414.1 Marketing and logistics'
Therapidlychangingbusinessenvironntettt,includingundertheinfluence-oftheCovid-tgpandemicand
new methods oJ interaction with
customers'
requires economic agetxts nnr rur", oJ',the game and
atrrent crises, marketing' logistics and marketing
on the lLobou' *oik"t 7i' 'p""',o'ti'ts in
the
Thus, there is a growing demand and the restrictions on
of con;;;;rr,, ;i, liiits of their
physical movement'
communicqtion. The changing vatue, new- techniques for sales' remot'e
ha've led to the e:merg"i"i 'f
the activities oJ some economic agents provision if services, making payments'
transport' etc' m
with beneficiaries, delivery'o/proaurrr,
communication ani i'tp'ove/optimise marketing
it is irnpiriant to assess
safe conclitions, with the iesult that
ancl-organisations. The new
""to*l' pt* 1"' the 0414'i Marketing and Logistics
'ot:isfaction
and logistics processes in companies
"'aiif th"s" competences and skills that are current
progranxme contains subjects.that would "r;;;;;;';"to-theformation
'in
ile local and international labour market'

study programme can achieve thefu competences and

';if:::,!"::iir::f;;:;;";;;f;;:;r,i,'!#'iir,,
livels of development of the Moldovan
economv'
obtaineo,r,ii,,*ii;;;";;;- ail of this
skiils
ctr*iTi"i" oi tnn aip''ii'" o7 uaa*a 006-2021)' graduates
According to the occupational
progrcmx can work as"
<>5EM
ac^oEnt^ Dt stuDil f(oiloMlt' or{ Moloovl
Plandefindsdnfint.Programuldestudii0414,l,Marketitlgsilogisticd,CiclullLicenld.ir.zozs

I 3240I Freight transport coordinator

in suppty, transport, st9r.?ce ynd

distribution of goods
',:r:r'r:r:rf:;*i::;,f;::;'r[oa,, and distr'ib'ution of goods
tra-nsport'
132447 Point manager in supply' 'to'ign distribution of goods
13245 1 Head' of department
in supply' oo'ttp'"n'Z'o''ogn and
of goods
t 32452 Head of station in supply'
transpoi' sto'ogu oid distribution
243101 Analyst in advertising
and marketing'
243102 Market research analYst
2 4 3 1 0 3 Brand Product
manager
2 4 3 1 04 Adtertisirtg coPYwriter
manager
243105 Advertising and marketing
243106 Merchandiser
243 t 07 Media Planner
243108 Social media manager
243 10g Advertising buying specialist
2431 l0 Marketing specialist (marketer)
24i I I t Pricing sPecialist
24311 2 Advertisirtg sPecialist
2431 13 Network marketing specialist
243114 Telemlrketer
organiser
243206 Tradefair and exhibition
2 4 3 2 0 7 Exhibition Presenter

24320 9 LobbYing sP e cialis t

24321 I Publtc relations specialist
243302 Sales nranager
243 305 Commercial operations specialist
2 4 3 3 0 6 After- s al es s ervi
ce sp ecialis t
3 3 2 3 0 I Purchasi ng Adm inislralor
i33102 Shipping and Logistics Coordinator
the respective study programme
9. Admission oJ'diploma holdets
to studies after the completion of level 6) can
aL"ringtie Bacheior's deg,ee (cycle I/ ISCED
The competenrnr,'rkill, and knowle,g"-)"i"i-"a of economics' in
I
studies OsCto rc'J in the fietd
; ;;:;;;;";"ii":*'""'
be further devetoped ry"1"ir",:i,iri and taking into
programmes ,r" rii", i"ia,
otr.rruly. n'*i'S''ccu*ulated the minimum curriculum of l7'02'2014
,f*f
Master,s no.r 52
g0, (6) of n" nar"ott:ioi Code oy tn" n)piuric.oJ'Mordot'a
account the provisions of Artiile
(accumutationofatrcrliio'irirdy;;;d;Ld*i;;;:;i;;;;;$a"D,'aswett"astifetongco-ntinuingeducationaciordance with the needs
ona p"rif*ional devel'opmnnt' ifg'o'a'orcsin
Drosranxs, ensuring continuous education
'o1
io"fnry' *onifested on the labor market'

24