Professional Documents
Culture Documents
Chapter_2_9e_Solutions.pdf
ZimmermanCh02.pdf
Yes, when the most valuable alternative to a decision is a net cash outflow that
would have occurred is now eliminated. The opportunity cost of that decision is negative
(an opportunity benefit). For example, suppose you own a house with an in-ground
swimming pool you no longer use or want. To dig up the pool and fill in the hole costs
$3,000. You sell the house instead and the new owner wants the pool. By selling the
house, you avoid removing the pool and you save $3,000. The decision to sell the house
includes an opportunity benefit (a negative opportunity cost) of $3,000.
The quoted passage ignores the opportunity cost of listeners’ having to forego
normal programming for on-air pledges. While such fundraising campaigns may have a
low out-of-pocket cost to NPR, if they were to consider the listeners’ opportunity cost,
such campaigns may be quite costly.
Given that current production and sales are: 2,000, 4,000, and 1,000 cases of 4, 8,
and 12 ounce bottles, construct of lotion bundle to consist of 2 cases of 4 ounce bottles, 4
cases of 8 ounce bottles, and 1 case of 12 ounce bottles. The following table calculates
the break-even number of lotion bundles to break even and hence the number of cases of
each of the three products required to break even.
We would rent out the Home Appliance department, as lease rental receipts are
more than the profits in the Home Appliance Department. On the other hand, profits
generated by the Television Department are more than the lease rentals if leased out, so
we continue running the TV Department. However, neither is being charged inventory
holding costs, which could easily change the decision.
Also, one should examine externalities. What kind of merchandise is being sold
in the leased store and will this increase or decrease overall traffic and hence sales in the
other departments?