Digital Transformation of Kohinoor Chemical Company Ltd.

Digital transformation is the process of using digital technologies to create new — or modify
existing — business processes, culture, and customer experiences to meet changing business and
market requirements.
Six core components of digital transformation are described below by considering Kohinoor
Chemical Company Ltd.
I) Business Design and Management: Continuous approach to assigning the business
model, operating model and execution of that model against the strategic and
financial objectives of the business and the dynamic market environment.
II) Leadership and Engagement: Employ rigorous cultural alignment and change
management constructs throughout all levels of the organisation. Provide structure,
centralized management of the transformation program.
III) Organization Design: Develop flexible value chain-oriented capability constructs
leveraging leading sourcing, process, information and technology architecture. Any
digital transformation will have to involve logistics. Examine the speed at which it
gets products to its customers.
IV) Information and Technology Engagement: Enable business and process design and
management with data and analytics and leading technologies.
V) Process Excellence: Leverage enterprise process governance and lean design
principles to design and implement high performing process and data integration.
Value Management: Embed a value-based and metric driven approach to the strategy
development and execution of the transformation including customer focused and
personalization.

Tools that should be used by a company for Digital Transformation

This era of digitalization has changed the way we think. So, Kohinoor Chemical Company
Limited (KCCL) needs to use digital transformation tools to gain a strong competitive position in
the digital marketplace. Digital Transformation tools will help KCCL to do things more
effectively. The tools will help KCCL to become purely paperless.
I) Collaborative Suites
Cloud-based collaborative suites are important for KCCL to manage the flow of information
within the company. Employees need access to data and resources at any time they want. KCCL
can use Google’s G Suite, and Microsoft world, Office 365.
II) Digital Marketing Tools
KCCL can use Digital Marketing tools to communicate with Customers, Suppliers, Wholesalers,
Retailers. Digital Marketing Tools also will help to communicate with online retailers such as
Daraz, Chaldal.com, Khaas Food, Othoba.com, DhakaMarket, Ajkerdeal etc. KCCL can also
promote its brands to the end customers using Digital Transformation tools. The tools are
Content Marketing, Email Marketing, Social Media Marketing, Search Engine Optimization,
Search Engine Marketing, Affiliate Marketing, Web analytics etc.
With Social Media tools such as Facebook, KCCL can grow its business digitally in more
effective and efficient way. Because about 1/3 of the population of Bangladesh use Facebook.
KCCL can use Facebook Business Suite, Facebook Business Manager to manage each single
page for its each single brand centrally. KCCL can manage the time of Ad to be shown in
Facebook.
III) Data Analytics
KCCL can analyze the customers digital journey and act accordingly. KCCL can also analyze
the data of online retailers such as which types of customers are entering the websites, how long
they stay, what is the conversion rate etc. KCCL also analyze with which keywords customers
search FMCG products through keyword research.
KCCL also can use Customer Relationship Management Software, Electronic Signature Tools
(electronically sign a document and verify it).