Logo Design

Assignment: Design a logo that represents

your Canadian Identity
OR
A new school mascot symbol

PROCESS
1. REMEMBER YOU ARE NOT COPYING ANOTHER
SYMBOL YOU ARE CREATING YOUR OWN.
2. The school mascot or a Canadian Identity logo should be done in
your sketchbooks or on white paper.
3. Start with sketches and then draw it out on paper and
then add colour.
4. Choose a drawing material to colour it such as pencil
crayons.

CONSIDER
5. What kind of Canadian are you?
Why are we doing this
6. What kind of symbols show what I love about Canada? Assignment?

7. What kind of imagery about myself do I want to represent? To think about

symbols and
8. How do I identify as Canadian? symbolism
To engage in using
9. What are Canadian icons that I can create colour, shape,
pattern for a
OR symbolic image
To recognize that
10. What kind of impression do you want the mascot to give of the Symbols are
school? something that we
see and use
11. How is the mascot going to represent SCI? everyday
To begin to make
12. Limit yourself to something simple! the connection of
how symbols
13. Use as few words or letters as possible
represent things in
our lives,
companies, and
products
 PROJECT TIMELINE
 Spend two or three classes on designing, Drawing, and colouring
your new logo.
 Begin the next project which is to design your own personal symbolic
timeline

Will be graded on:

Workmanship and Draftsmanship(drawing)
Development of symbol, use of images,
Use of colour
Minimum size: at least 4 by 4 inches

Sample Canadian logos:

Logo Rubric
Workmanship and 1 2 3 4 5 6 7 8
Draftsmanship Student’s work Student’s work Student’s work Student’s work
does not show does not show shows signs of shows signs of
signs of much signs strong strong
workmanship, workmanship, workmanship, workmanship,
preplanning, or preplanning, or preplanning, and preplanning, and
care with care with care with care with
draftsmanship draftsmanship draftsmanship draftsmanship in
except in one or except in one or all areas.
two areas. two areas. Lettering was
Lettering and font Lettering was completed with
does not Lettering was care and
demonstrate completed with consideration to
strong some care and font.
workmanship and some
planning. consideration to
font choice.
Development of 1 2 2 4 5 6 7 8
Symbol, use of Student did not The student The student The student
images, creativity demonstrate Student did not demonstrated demonstrated
creativity, or much demonstrate creativity and creativity and
symbol creativity, or much created an original created an original
development. The symbol symbol except for symbol.
symbol the development. The one or two areas.
student created symbol the
was not very student created
original. was not very
original except for
one or two parts
Use of Colour 1The student did 2 Colour was used 3 Colour or ink 4 Colour and ink
not make use of in some areas, but was used was used skillfully
colour or colour it shows some appropriately to emphasize the
was minimally streakiness. except in a couple logo.
used. Colour was of areas.
applied without
care.

Total /20