Lauren Petersen

6161 Alvarado Road San Diego, CA 92120

laurenp524@yahoo.com
(925) 286 - 7654
September 8, 2023

Hiring Manager
Estée Lauder Companies
San Diego, CA 92101

Hello,
My name is Lauren Petersen and I am writing to express my strong interest in the Lauder
Summer 2024 Internship position. As a passionate and creative person, I am excited for the opportunity
to contribute to a prestigious organization known for its dedication to innovation and excellence in the
beauty industry. I am a consumer of many Estée Lauder cosmetics and resonate with the Estée Lauder
Companies' commitment to creativity, innovation, and family values on a personal and professional level.
I admire your reputation as a brand-building powerhouse and am eager to join your team.
Throughout my academic career I have honed skills in collaboration and visual design, making
me well-prepared to take on the responsibilities outlined in the internship description. I am excited to
collaborate and learn while assisting in asset development and trafficking, ensuring that the company's
digital presence is both visually engaging and effective. I believe my experience in an entrepreneurial
course will be especially helpful for this internship. This course required me to create a company and
business plan, along with branding and designing the company’s image. In this course I created
interfaces and visuals for the company’s online and app store presence. My efforts, in collaboration with
my team, resulted in our group winning a mock business pitch competition in which we presented our
company and its goals to investors. I have also worked in partnership with Siemens Healthineers to
create an online interface for the global ECC and logistics team to communicate. In this partnership I
worked with the logistics director to brainstorm the accessibility and efficiency of the website, along with
the visual aesthetic.
I look forward to spearheading social media monitoring across various platforms, helping to keep
a pulse on industry trends and consumer sentiments. I believe I am a strong addition to this aspect of the
internship as I am an avid pop culture consumer. My engagement with social media is focused toward
fashion and beauty consumption and to remain up-to-date with cultural trends. I am confident in my
ability to brainstorm creative digital and social content ideas that align with editorial calendars, effectively
engaging the target audience. I have experience marketing for an organization named One Bread
Foundation in which I campaigned for a fundraising event on both the company’s social media and my
personal social media. With that being said, I am committed to analyzing social media reports and
providing data-driven recommendations that inform larger communication strategies, helping Estée
Lauder maintain its competitive edge. Further, my Art History minor provides knowledge of various
cultures and eras within art, which offers a greater perspective for brainstorming visual aesthetics in future
campaigns, editorial projects, and your social media and online presence.
I would be ecstatic to be given the opportunity to learn from the talented professionals at Estée
Lauder Companies and contribute to your global communications efforts. Thank you for considering my
application and I look forward to the possibility of discussing how my skills and enthusiasm align with the
company wide goals in an interview.

Sincerely,
Lauren Petersen