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Welcome to the ​17 Money Models We Use To Build $20,000/mo Online Fitness Businesses
Like Clockwork.

I want to directly say thank you for taking the time to pick up my little ebook. I know your
attention is valuable, so I want to honor that by being as direct as possible with each of the
concepts I would like to outline in this book. I’ll try to say as little as possible, but no less, so you
can quickly understand & apply the concept in your own business (with as little consumption
effort as possible).

What you have in your hands is the culmination of what we found across 378+ gym
locations going online all at the same time (at the time of this writing).

The model you will discover in these pages is the model that many of our top 7F+ gym owners,
PERMANENTLY abandoned their in person facilities for...to make MORE.

Transparently, I called this ebook “...to Build $20,000/mo Online Fitness Businesses” but in
reality, there is no cap. I only named it that since many in the fitness space have limiting beliefs
about their earning potential. If I said 12 months to $1M/yr in PROFIT...no one would believe it,
but this book describes a model that can do just that.

How this model was forged...

When Covid hit, we had a large base of gyms who needed to figure out an online revenue
solution ASAP. And we needed to create a model ANYONE could execute, with little sales
skills, little online coaching skills, & ZERO branding...OVERNIGHT...from paid ads.

This was not a small task. And to be honest, no “guru” in the space had ever done this
because...it’s hard.

There are 3 prevailing models prior to this that are taught that allow people ​with 0 brand,
authority, or following​ to make money in fitness online:
1) Direct Cold Messenger/chat/DM to phone sale (works but requires EFFORT)
a) Most don’t have the discipline to do this consistently at scale
2) Ad to Webinar To Paid Application to High Ticket Phone Sale
a) Requires far too many skills for someone starting out (note: 1 of 20 people who
buy courses on this absolutely CAN win with this, it’s just that MOST do not)
3) Online 5-Day Challenges
a) Ads push people to a free group. Guru makes videos daily to provide value.
Makes offer day 3-4. Sells anyone who comments or messages about offer.
b) Lots of repeated effort to get someone to give you money, difficult to scale.
Mind you, there are many success stories a guru in this space can march in front of you. And
when people are purchasing a “system” from someone, they have little vested interest in their
success. Winners win. Losers dont. And the world moves on.

We have built the biggest niche coaching business (to my knowledge) over the past 4 years and
stayed atop this industry because we have always taken a different approach.

What is the model that if executed could get 80-90% of people to be successful?

It is not:

“​What did I do to be successful?”

“What have some people done to be successful?”

And therein lies the difference between our approach and most everyone else in the industry.

We ask...
“How easy can we make this?”
“How FEW skills can we require within our business model in order to make it work?”
“How LITTLE capital (cash) can we require to get someone to win?”

By doing this we create more confines on our own thinking process, but the resulting model
tends to be far more robust and replicable across businesses.

They also tend to scale better because if it doesn't require a lot of skill to learn...then it means
you can pay someone else to do it for you…which makes it a...​REAL business​ :)

That being said, we did not have this mythical model the moment COVID hit. We had the
fulfillment, we just didn't have the acquisition portion down (as people could no longer sell in
person).

So we began experimenting...FAST.

The advantage we had is that every gym in our community was fighting for their lives.

So they all took massive action.

With this dedication, we were able to systematically test every aspect of the model, in rapid
succession, until we had THIS model (the one in your hands).

No doubt - this model will continue to be improved upon.

But for now, I can state with confidence that this model is the most direct path to making
$200k/yr INCOME for any fitness professional.

And for the enterprising entrepreneur...far far more.

Work from wherever you want…

whenever you want...

with people from wherever...

and never struggle to get leads ever again.

Welcome to the new world.

Let’s dive in.

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TABLE OF CONTENTS

Great. So here’s how this book is structured.

First, we will go over the model.

This is always the most important piece to understand.

If you understand how the money flows then you will be able to recreate the success in your
own business.

I’ve broken this into 4 infographics.

1 - The action sequence aka from click to customer what has to happen at each step
2 - The price points and offers made to the prospect/customer to get them to maximally stay
& pay
3 - How to break down how much money and return on capital you are able to achieve in a 30
day window, which is the fundamentals of how marketing at scale works for this model
4 - How many months at our average ad spend, with statistically average results (close rates,
conversion rates etc), get someone to $20,000/mo in recurring revenue.

Next we will go sequentially down the action path of a prospect.

But I will describe it in words right here.

You must make an ad that gets clicks and push those clicks to a page to convert clicks into
leads.

You then must get those leads to schedule and show up for a phone call for a free trial of an
online challenge.

You must then get that person to give you their credit card on the first call.

You must then sell this person supplements on your second meeting in order to cover costs
of acquisition.
You must then get them oriented & get them results, or at the very least, a positive experience.

Once you have given them this experience, you must convert them into a long term customer.

Then, once you have gone all the way from click to long term customer...can you fully realize the
profitability of this model, and the ease of scale & execution.

No sale here is hard:

Sale #1: Free Trial

Sale #2: Selling Product as an upsell to someone who already started
Sale #3: Converting clients into recurring memberships at $39-$49/wk.

This is what makes this model special.

Now once you go all the way through, the only next step is to GET MORE.

More clicks
More leads
More shows
More sold
More converted

Until the end of time :)

I’ll now break down each of these in more detail.

Hopefully you will forgive me for not making this as beautiful as a published book.

But I figured you would value the speed of having the information when the industry needed it over
a beautiful cover.

Let’s dive in.

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OVERVIEW

This piece is somewhat self-explanatory.

This is a visual representation, in proper sequence, of what needs to occur with the prospect
to become a paying customer in your online fitness business.

Each step has been put in this order, for a specific purpose.

Do not go out of sequence, or skip steps.

The objective of this model is to get maximum volume into a fitness business at a reasonable
monthly rate.

We are not trying to compete with the $10/mo app people.

We are also not trying to compete with the $500-$1500/mo high ticket coaching.

Both are viable models. But also lead many to failure.

This model is the goldie locks of “just right” for most fitness professionals with ordinary skill
levels.

But because of the online opportunity that still exists - can get them outsized returns - on an
“average” skill set.

A single piece of advice that we give for our gym owner community is…
​“DON’T BE CUTE.”

What I mean by this is, 100s of fitness professionals before you have tried and failed.

They have laid down their lives, or more realistically, their bank accounts so that this model
could live.

Do not have the arrogance to believe that you will somehow out-innovate a community of
100s of gyms that can rapidly test piece after piece of the model with someone supervising
the whole thing.

Actually, go for it.

Learn your lesson, then come back and follow the rest of the steps in this book.

But if you'd rather just skip past the mistakes part to the making money part, read on.
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PART II

Alright, this infographic is to get you to understand ONE CONCEPT - THE OFFER FLOW.

Basically, what are the prices and offers at each stage in the sales process.

Yes, it is a process, there are multiple steps.

But they are done in a logical sequence and embedded within the normal communication
structure you would have with a client so it does not seem to be “excessive.”

There are THREE sales that are required to make this model work.

Sale #1: The Free Trial + Penalty Sale

Objective: Get their credit card for $0 over the phone.

Get the invested in consuming your service (agreeing to be charged $50 penalties for missing
any of the following three “meetings” and you can tie in other “penalties” for key things you want
them to do...like responding within 24hrs in the app, or sending you their weight every week,
etc).

The idea is to get the same emotional investment as a purchase, except make it easy for
anyone to sell and say yes.

If we can get them to actually DO the things, they will get results, and see the value, and stay.

Finally, we want them to understand that our goal is for them to stay on with us, we explain that
after X days they will be put on recurring continuity (we have seen 21 days work very well, for
21 day offers, but it would work with any duration of time given away for free)
Price: $0 rolling into $49/wk (billed every 28 days)
Sale #2: “A” Supplement Sale

What We Call It: Supplement Sale

What They Call It: Nutrition Orientation
Objective: Get someone to buy $100-$250 of supplements to go along with their trial/challenge.
Reason: So that we can cover the cost of getting them on the phone. It is easier to upsell an
existing person (who you already have the card from who has made a single microstep in your
direction) than it is to sell someone cold. If you master this sale, you will be able to have an
unlimited amount of customers for free.
Price: $100-250/head ($50-100 in profit)

Sale #3: “B” Conversion to EFT Sale

What We Call It: Abandon Hope Sale
What They Call it: Feedback Meeting
Objective: Get them into continuity using the card they have on file.
Offer: Give them an incentive to say yes right now, sell them on the results they're going to
achieve. Make them see that they've only been successful with you and if they remove you
from the equation, they will be unsuccessful trying it on their own.
Price: $39-$59/wk.

Sale #4: Transformation Meeting

Wait...I thought you said there were only 3 sales (yes, that’s true, but if you F*d up the
conversion sale, you get to have another crack at it on their last day when they owe you
transformation pics).
The rest of the sale is the same as sale #3. Just giving it another crack.

Timeline: We do these sales in this exact sequence.

Some people who are not as good at sales put in a check-in meeting at day 7 that is NOT a
sale to build more trust and rapport going into sale #3 (Abandon Hope).

I’d encourage you to always do MORE if you can, but some find it time consuming and have
succeeded without it.

I'll leave that small liberty to you.

What we expect to make:

We know that if churn on a recurring basis is 10% per month on average (about the same as a
gym) - this varies widely...just like a gym...based on how good you are at fulfilling and making
people think you care.

And the EASIEST way to FOOL people into thinking you care...is to actually care.

Wild, I know.
Or at the very least, care enough about being good at business to create systems that mimic
what someone who would care about their customers would do.

We will get more into that in the “Get Them Results & Get Them Started” sections.

Back to what I was saying...what we expect to make.

If we know someone has 10% churn on a $200/mo membership, then you will make $2000 on
the lifetime of this customer.

If we know half of your trials stay...then each trial is worth HALF of $2000.

Which means every free trial will give you $1000 over time.

So treat them as such.

And the best way to get people to get FREE people to pay you $2000 is to treat them like they
are paying you the $2000 BEFORE they actually do.

This is called giving value in advance.

(It’s what i'm trying to do with YOU right now…)

Onwards.
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MONEY MATH

“Money Math” has become a term used in our community when I go on deep rants about how
numbers work out. I’m pretty decent at doing large math in my head at a fast pace, and hence
the naming.

Not that you care about my mental math, but you probably should care about how it affects your
ROI on your advertising dollars, which is where this all begins.

You spend money. You direct that money into a machine. The machine spits out more money on
the other side, ideally, as fast as possible so you can put money back in.

Regular question: ​what should my marketing budget be?

Response: ​If you have a machine that gives you $2 for every $1 you put into it, how many dollars
do you want to put into that machine?​ Exactly. All of them.

Hence the end of you ever using the term “marketing budget”

It’s simply a return on invested capital over X duration.

The more money you have, the longer you can wait for a return.

The less you have, the faster you must get a return.

For me, and the models I create, I try and get a payback period of 30 days or less.

Why?

Because anyone has access to a credit card that has a 30 day payback period.

So even if you have nothing, most banks will lend a business (via credit cards) a small amount of
capital and not require payback for 30-60 days.

There are special cards that push out 60 and sometimes even 90 days with no interest.

Try and find those...as they can literally unlock a world of wealth for you.

Because if you don't have to pay someone back for 60 days, you can do a world of damage in
that amount of time, give them their money back and have a nice pile for yourself.

Then all you do is rinse & repeat.

That being said, this example is over a 30-day period.

The numbers used here are not our

“best” operators, but “average” operators meaning YOU, who is reading this.

Statistically, you probably are average. In fact, you have a 50% chance of being BELOW
average if you’re reading this (ouch!).

You also have a 50% chance of being above average (yay!). But you’re actually reading these words
so let's assume your above average.

Anyways - if you spend $1000...and wait 30 days, even if you made $0 on supplements, you would
add $5000/mo in recurring revenue.

That's a HELLUVA return, and why I get so excited about this model.

What's more...because you are marketing to a MUCH wider radius than you ever do for
in-person services you are able to get FAR cheaper leads in FAR higher volume MORE consistently.

Which are all the makings of a great business model.

Recap:

(200) $1000 buys you 200 leads at $5 a pop.

(140) 200 leads should result in 70% schedule rates following our process (we actually build
software to take out this entire piece of the work to make it even EASIER).

(60) About 40% of the originally scheduled folks show up for their phone appt.

(50) Of the 60 that show you should close about 80-90% onto a free trial with penalty using their
credit card. IF YOU DO NOT CLOSE THE CARD DO NOT WASTE YOUR TIME THEY WILL NOT
SHOW OR CONVERT TO ANYTHING ELSE. RE-READ THAT SENTENCE.

(30) Will typically buy supplements (about 60%). The better you get at this, the more you will make.

(25) Of the original 50 who you got a card from will convert into a paid membership.

Note: if you do a crappy job responding to people and providing value and individualization, that 5
will go down. Our top operators get 70% or more to stay.

Your first go round you may keep 35-40%, which still makes the metrics work.

But after a couple months you should be at or above 50%.

This means that at the end of the day, if you spend $1000 you can create $5000 in recurring
revenue...yea.

It’s F*CKING WILD.

No idea how long this arbitrage opportunity will last.

But it's a big ocean and a lot of people prefer the individualization, convenience, and on demand
nature of online training, so I only see it growing in the coming years.
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HOW MANY MONTHS UNTIL $20k…

The next natural question is…”how many months until I make $20k/mo?”

Well...it depends on multiple variables.

So, let me just make the assumptions that you are average (remember, 1 out of 2 of you reading
this is below average).

But assuming the factors in the drawing, it would take you about a month to get 90 trials signed
up, and near week 2-3 you would start converting people into paid memberships.

So on a rolling basis, if you spend $1500 on ads (and you got $5 leads, which can depend by
market) you would sign up 90 trials, of which you would net you about 39 paid recurring
memberships (what we call EFTs) by the end of your second month.

The third month, you would DO THE EXACT SAME THING AGAIN AND NOT BE CUTE AND
TRY AND CHANGE SH*T, and sign up 39 new customers.

But this month, we also lost some of the customers from the month before due to churn.

So if you lost 10% of those 39 EFTs you would have 35 still paying you.

So we add 39 + 35 together and get 74 recurring members at $200/mo.

This is already $14,800/mo which is a $180k/yr income (top 11% in US households the #1
nation wealthiest nation in the world...not bad for 2-3 months into a new business).

And finally, yet again, you would repeat the same actions that got you success the first 2-3
months, get another 39 new trials converted into paying memberships.

You would lose the same 10%, which would mean you would have a total of 105 paying
members at this point. 105 x $200 = $21,000/mo.

And then, of course, you would be an entrepreneur and break something that's working perfectly
well and wonder why your business isn't growing like it used to :P

Kidding - don't do that. Just keep doing what you are doing.

With this model, you cap out at a hypothetical capacity of 390 members paying $200/mo =
$78,000/mo.

Which is awesome.
“But wait Alex, I thought you said this could make me a millionaire??”

So how would you get past that $78k/mo max?

Spend more money on ads...rinse...repeat.

If you spent $3000/mo on ads, you would cap at $156k/mo.

$6,000/mo = $312k/mo
$12,000/mo = $624k/mo
$24,000=$1,248,000/mo

The issue you will find in scaling, is scaling people to do the things.

That will be your bottleneck more than acquisition in an online model.

“But is there a way to scale a company infinitely without hiring people?”

-->When you figure it out, let me know.

Google, Facebook, Microsoft, & Amazon haven't cracked it either.

But these are what we call “good problems.”

Now that you understand the money math, the offer flow, the pricing, the model, and
the payback period...let’s dig in.

It all starts with a *click*

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GET THE CLICK

Hokay - so - to get clicks you need to make an ad.

Ad includes​:

1) Headline + 2) Image/Video + 3) Copy (the words/offer) explaining why they should click.

What we have found is that if you want to consistently create winning advertisements you need to
create lots of them.

The more you make the higher the likelihood that you find a winner.

Over time, you will discover which stuff converts traffic, and you will be more skilled in making ads
that work with less effort.

But in the beginning, you just need to make a lot (kind of like everything else in life you want to
learn how to do well.)

Audience​:
Once you have your ad, you need to find your audience aka your targeting.

At the time of this writing, we have many gym owners/fit pros at 50mi+ radius in their local area
(you can use your gym or your home to start here). You want to stayin the area that the phone
number you area calling from ins recognized, it helps increase trust so you can close a higher % of
your sales calls.

Gender: You should start with women since they are the buyers in the weight loss space. And we
have found that excluding some “bad” zip codes from the radius can help get away from some of
the impoverished areas that may not be able to afford $200/mo. Under no circumstances should
you take people on that you believe have no ability or desire to stay. That is truly a waste of
everyone's time.

Once you have your target audience dialed in, you need to place your ads.

It would be difficult to make something evergreen about this topic as ad platforms change about as
regularly as fashion does...just kidding, they change way more than that.

But ideally you want to at least make the placements that get you the cheapest leads.

Once you find winning ads, you want to scale them by 1) spending more on them 2) making similar
versions of your best ones 3) duplicating the ads with different visual filters to extend their life even
more.

Now that you have your ad, your audience, and your placements, and you are spending
money...the clicks will start to come...but where do they go?
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Where do the clicks go? To a landing page.

And not just any page, but to a page that is optimized to convert clicks into leads. Some people
call this a squeeze page. This is simply a page with as little information as possible to get the
person to take the desired action. You likely opted into one to receive this, so you should have
some idea of what I am talking about.

The infographic shows some of the steps (there are many more) that help create pages that
convert clicks into leads.

As for benchmarks, if your page is over 20% opt-in you're doing great. If you’re over 30% even
better. Once you get into the 40s you're doing a phenomenal job, and if you cant afford traffic, it
has something to do with your business model or your ads, not your pages.

That being said - 5 simple things that you can do to increase the likelihood of your page
converting are:

A) Match the colors and fonts to the gender you are attracting. Seems simple, but many
dont do this.
B) Create an irresistible offer or a curiosity based headline to get people to sign up
C) Put your opt in “above the fold” this means they should be able to see the button or input
fields CLEARLY and IMMEDIATELY upon the page loading. Always check on mobile & desktop
to make sure both load the way you want them to.
D) Compress all your images to that the page loads faster. This is often underlooked and
pretty much always improves the optin rates.
E) The 80/20 testing you should run is on the headline and first image someone sees.
Those will be the tests taht will get you the biggest bang for buck. I have to date, never seen a
button color materially affect the conversion of a page. So use your time and tests wisely and
test the stuff that matters.

Headline example:
I. John made $13,781/mo in first 30 days
II. John got 842 leads in first 30 days
II. John got 67 new online clients in first 30 days

All three are true? Which one converts better...make a guess.

Drum roll…
I converted best.
Ex #2:
“Get Online Clients” vs “Get Hybrid Clients” vs “Get Remote Clients”
Which headline did best?
“Get Online Clients” by a mile. So that’s what we started calling them. I was calling it “Remote”
until we found out “Online” was what the market wanted. Little words like that can make a big
difference in conversion so focus your attention there, and not on the buttons :)
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GET THEM TO SCHEDULE & SHOW

Lead nurture is something I could write an entire book on.

In fact, I have a data science team that spits out amazing statistics around this from our
software ALAN.

A big piece of how this model works is that we built a software that takes out THE MOST TIME
CONSUMING PART of getting leads...working them.

Lead nurture is arguably more important than sales in many businesses, in terms or return on
capital invested.

Here's my argument:

A sh*tty sales person will close half of the free trials they get on the phone with.

An exceptional closer will close 90% of the people they get on the phone with (mostly the 10% is
purposely excluding crazy folks...you dont really ever want to close 100% because it means you
are letting in some nut jobs...it is the internet after all).

So the difference between a great salesman and a sh*tty one is about 2x. So you can 2x your
sales on same ad spend with good sales skills (that’s a lot btw).

But when I look at business owners who have sh*tty lead nurture, they get 5-10% of their leads
to show. People who have world class lead nurture get 40-50% of their leads to show.
So the difference is on the low side 4x and on the high side 10x. Thats A LOT bigger than a 2x
difference, and its something that can be replaced with effort.

This is why I built a company around it, because ultimately, I feel like my life's calling is making
people money. Truly. Im not making shoes for the homeless.

That's an amazing calling, just not mine.

But this is what I live for.

And this is one of the things that makes the BIGGEST difference in the return on your
marketing.

So pay attention to this section.

Nurture/follow-up is THAT important. 4-10x as important to be exact.

*One-time plug*​ You will end up paying 1-2 people full time to work the leads at this volume, so
it's a more cost effective solution. It also does 50% better than the average human (read you, on
average :P).

If you want our help just click on any ad you see from us and schedule a call time.

But fret not...

You don't have to use our software, you can follow these principles on your own.

Back to the stuff...

What we have found from the 100,000+ appts we have scheduled (just over the past 3-4
months) through our software are four key principles that transcend industry to get leads to
show.

I Speed
II Volume
III Personalization
IV Availability

All 4 of these are important, but if there is ONE that will rule above all others, it is availability.
Which should make some sense. If you don't have times for people to book appts...they cant get
scheduled. And if they cant get scheduled...they cant show. So it really functions as a
prerequisite. So I will do this out of order by starting with Availability then going through the
others.

IV. Availability Findings​: M-F: 9am-12pm 2pm-7pm & Sat: 8-12 Sat is optimal time for having

a life and getting max appts scheduled. You can also double book ever time slot if you want to
really cran things up since only 40% of leads show, so you end up gaining efficiency if you are
booked out by doubling up your sales times. Double-dialing the first lead, then calling the next
one at the same time slot to maximize pickups.

I ​Speed​ has two functions. First, speed from opt in to initial contact. If you are not contacting
your leads within the first 5min, you are losing a lot of money. Second, if you do not respond to
a lead the messages you back at a time that is convenient for them to speak...you will lose the
window of opportunity to get them booked. We have found this time and again. That is why
working leads requires constant vigilance and long hours, which is why it is hard to find people
to do this soul sucking work. But, at the end of the day, speed is king.

II ​Volume​. The sheer volume of outreach attempts will oftentimes dictate whether a lead
responds. Many times you are trying to catch them in their window of attention. Day 1-5 is the
most important. Statistically, this is when 94% of appts are scheduled. So...95/5 rule. If you did
nothing but work them the first 5 days you would get 95% of the results, excluding long term
nurture. But working them 3x/day will tend to boost those results and get them booked.

III ​Personalization​. This is one of the hardest to do at scale - this is why automations came
around. And they killed it in the beginning, then consumers caught on and quickly stopped
paying attention. The goal is to get them to know they are speaking with a real human. A few
strategies include sending voice messages, videos, gifs, emojis, open-ended questions and so
forth...you know, like how humans communicate. If they know it is a real person speaking with
them they will be more likely to respond & show.

Do these things and you will be sure to reap the benefits from your marketing.
 GET THEIR CARD PARTI

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CLARIFY WHY THEY Took Action SHOWED UP

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GET THEIR CARD

This is the simple formula we use to write any kind of sales script. The acronym
'CLOSER' helps remind us of all the elements we need to include in a complete
pitch.

C Is For CLARIFY

The first thing you want to do is clarify why they walked in the door that day. You’re
starting to establish a gap between where they are at that moment and where they
want to be when they reach their goal.

You just ask questions until you find out the problem they’re struggling with. If you
ask, “Why did you come in today?” They might say, “I want to lose weight.”

That’s good. It’s what you want to hear.

If they say something like, “Well, I saw your promotion and I’m here for the free
month”, then you need to dig a little deeper until you get to their pain point.

So just ask, “Why do you want a free month?” They might still be focused on the
promotion and say, “it sounded like a good deal and I'm short on money right now.”
Keep asking why until they get to a pain point.

L Is For LABEL

The next step is to label their problem.

You want to state it out loud. “So your goal is to lose weight, right?

Just get them to acknowledge that you have understood them correctly.

O Is For OVERVIEW

Next you’re going to ask lots more questions to get a good overview of their past
experiences trying to reach their goals.

Ask them what they’ve done up to that point to try and solve their problem.

Some questions you can ask include:

What have you tried so far?

Well, I tried Jenny Craig.

How did that work for you?

I lost 30 pounds.

Okay, so why are you here?

Well, I gained it all back.

Got it. So, you’re trying to lose weight permanently, is that right?

Yes, exactly.

Why do you think the weight loss didn’t last?

I just couldn’t stick with it.

Okay, so it wasn’t a sustainable plan. Was it possibly because you didn’t have XYZ?

Yes, I think so.

Once you’ve teased out all their issues, you have everything you need to sell them.

S Is For SELL the Vacation

There’s an old saying in sales, sell the vacation, not the plane ride. When people are planning a
trip to Hawaii, for example, you don’t want to make them think about the 12-hours they’ll spend
in a cramped airplane. Instead, you want them to imagine relaxing in the sun on a beautiful
beach. Sell them on the vision of what they’ll look like and how they’ll feel when they do reach
their goals.

“Awesome, so when you did Jenny Craig, you realize that you weren't really exercising and you
didn't really learn how to make the food because you were getting pre-prepared plans, right?

“Yeah.”

“Okay, well you had an accountability coach, right?” “Yeah, that was really valuable for me.”

“Awesome!”

The next piece of selling the vacation is affirming the things they liked about anything that’s
similar with your program, the things that were valuable to them. Then identify the key points of
difference between what they tried before and what you offer.

“Okay, so you valued the accountability coach, which is good. We have an accountability coach,
too, but ours is better because ________. Also, we’re going to show you how to make the food
instead of just charging you more money and sending you boxed foods. That way you can have
results for life. Does that make sense?”
“Yes! That sounds great.”

I just solved one of their stated problems—that the weight loss wasn’t sustainable.

Keep selling the vacation for each problem or pain point.

“Another reason you couldn’t keep the weight off is that you weren't working out.

Your metabolism slowed down because your weight loss was mostly muscle. We will train you to
build muscle during this period of time so you boost your metabolism. Would that be great? You
lose weight and your metabolism goes up because you have more muscle.”

“That sounds awesome!”

The next step in selling the vacation is going into more detail about what results they can expect.
Focus on the outcome, not the work they will have to do to get there.

E Is For EXPLAIN AWAY Their Concerns

Every potential customer will have one of three main objections or obstacles between them and
the sales decision.

They may have a variety of circumstances, but they will all center around either stalling, money
concerns, or they are not the decision-maker.

Your job at this point is to address each obstacle one by one until they’re ready to buy.

We’ll go through each of these obstacles in detail next. So, stay tuned.

R Is For REINFORCE Their Decision

The last thing left to include in your sales script is to reinforce their decision.

It’s when you begin the “wow-ing” process and fulfillment.

Do this step ASAP!

Don’t wait a week before you give them a t-shirt or piece of swag.

Give it to them as soon as they sign the membership agreement.

Or put a nice handwritten card in the mail the very next day. Or have the owner give them a call
to welcome them.

This makes them feel like they made a good decision, they’re more likely to stay for a long time,
and they’re more likely to refer their friends.

You don’t have to have a script that you read word-for-word.

Just knowing the CLOSER formula and following it during your sales conversations will make a
huge difference in your close rates.
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GET THEIR CARD (PT II)

This infographic lays out the stepdowns. This is the process that we use to make sure that we
get their commitments to the main pieces of the Free Trial + Penalty Sale.
Remember...even though the sale is FREE...we need them to COMMIT to working. And we
make them put some skin in the game for their own good. They havent succeeded in the past
because they needed some level of accountability. We are providing this as a negative incentive
to keep them on track.

Ideally, over time, this motivation will go from external motivation (pain of paying a fee) to an
internal motivation (desire towards their goal or pain avoidance from going back to the way they
were).
In order to do this, we must get their commitment to several items:

1) Credit Card
2) Understand that it continues automatically after the trial
3) Consumption commitments (that they will consume our services to reap the benefits for
themselves)

a. Attend Nutrition Orientation (Supplement Sale) or $50 no show fee

i. “We cant change your body until we change what youre eating, make sense?
b. Feedback meeting (Abandon Hope Continuity Conversion) or $50 no show fee
i. “If were going to make this custom to you, we need your feedback to make this program
even more personal to you, make sense?”
c. Transformation meeting (Selling them on long term goal and telling them what the
benefits of being a member are. This is also last chance to get folks who didnt say yes at
feedback meeting). Or $50 no show fee.
i. “We’re doing this for free so we can get a great before and after, and at the very least, if
you choose not to stay with us, its all we ask for. Fair enough?”

d. An additional items you want commitments for:

1. Response times to your messages
2. Sending you their weight every week
3. Sending pictures of their food
4. Etc - anything you want them to agree to to make sure they get results

The reason Free Trial + Penalty is the best of both worlds for both the client and the business is
that it makes getting results truly free. Which makes the sale easier on you, but also increases
the likelihood of conversion on the back end MASSIVELY. This is why people convert at a much
higher percentage using this method compared to a traditional free trial. You also ACTUALLY
help them get results...which is kind of...the point.
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GET THEIR CARD III

Normally there are 3 primary objections to any sale:

1) Price/Cant Afford it
2) Stall/Need to think about it/Delay
3) Decision Maker/I need to talk to my spouse etc.

In this sale, if you get any of these, you have totally blown the sale.

I mean, it's free for goodness sake.

As such, the overcomes for Free Trial phone sales really comes down to one major objection:
“I don't want to give you my card”

If you do not overcome this, there’s no point in moving further.

They will swear.

They will promise.

They will give you a solemn vow.

They will pledge.

But they will NOT actually show up.

Salespeople lie. People lie to salespeople. Such is life.

It sucks. But welcome to the world.

Anyways, onto the things we CAN control.

These are the three best overcomes we use to get people to give us their card.

Fundamentally we are trying to make this seem like “just another day” for us.

That this is not a big deal.

And...it shouldn't be. It's a free trial.

And just like Netflix, you give your card to get the trial (at the time of this writing).

It’s how it works.

So our goal is first to compare it to something they already put their card down for (salons,
spas, massages, lashes, nails, etc). These businesses all typically require a card to
make sure the person shows up for their appt.

If we fail there, we explain WHY we do this in the first place--to benefit THEM. Which
we do, because if they have no skin in the game, they do not stick with it.

If we fail there, we confront the elephant in the room...theft. They think we're going to
steal their identity and ride off into the sunset.

I usually address this with humor, as I find it's the best way to diffuse the situation.

And I sometimes will throw in “no one has risk” because 1) its a federal crime 2) credit
card companies protect consumers very well and repay them all for these types of
situations if they ever were to occur.

Then we try and get them to think of a different reason why they might not be giving the
card...they don't actually think they'll follow through.

WHICH IS PRECISELY THE REASON THEY NEED TO GIVE IT. FOR THEIR OWN
GOOD.

“If this money means a lot to you then I KNOW you’re going to do great with this
program.

It'll make sure you actually follow it, lose weight, and get results, all on us.”

Note:

You don't usually have to pull this stuff out, because if you sell well, you should be able
to get the card on 70-90% without issue.

But it's good to have these in your back pocket if needed.

 GET THEM STARTED

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This is a visual representation of how we sell supplements. I pretty much break down every
sentence and bullet point of the pitch in the infographic. All of our clients have a drop ship
supplement solution so they never need to carry inventory and can ship straight to the
consumers doorstep.

You’ll want a company that has 40%+ payouts to you the business owner, or it will cut into
your margins.

The biggest selling tricks beyond the infographic are:

1) Damaging Admission​: Telling them they don't need a bunch of things so that when
you DO say they need XYZ they will be more likely to trust you.
a. “You don't need this or this or this...but you’ll definitely want to get these 3 things. These
will make a massive difference in how quickly you see results.”

2) Prescribing​ exactly how & when they are going to use each product BEFORE getting
to the price. So now they feel it is PART of the program. Which they are. People who buy
supplements in a small case study we did lost 40% more weight. So if you are a coach, then
you should use this increased investment to get them better results. Was it from the
supplements - absolutely not. It was from the INVESTMENT, which created higher buy in and
adherence. This is what makes you a good COACH, not just someone who sends meal plans.

3) Assuming the close​: Do you want kiwi or blue raspberry? (They pick the flavor they
want, not WHETHER they want it). Also talking to people who are obsessed with food about
good tasting flavors mentally helps them confront restriction in the future.

4) Giving them savings for going on ​subscription

a. “Do you want to buy 3 months up front or just go month to month with no commitment”<--
this is from Ed Turney our #1 supplement selling business across 3000 locations. This
makes people choose from a $900 package and a $280/mo package, either way he
loses a big package or continuity, not doing continuity is not even an option.

5) The ​EZ card close​, which is simply “do you want to just use the card on file” which
makes it even EASIER to close the sale. They just have to say YES. Then you can take it
over and walk them through the purchase by sharing your screen.

Our clients have a slideshow that they walk through that asks the clients questions about
what they struggle with and plug them into a calculator which spits out the ideal package for
their needs.

This way, they feel like THEY selected these things, not you.
At the end of the day, the people that sell supplements make more money and help
people lose more by increasing their investment.

Also - getting them to spend money is the first micro commitment and foreshadowing of
them giving you money in the future, so it is an important mental shift that helps them
TRUST you more and makes them more likely to be a customer
(because now they are one)

You reading this right now...

“I’ll do this later”
“I’ll skip this part”
^below average owners & readers.

DO NOT SKIP THIS.

Unless you are not a good business person, in which case, best of luck!

It's an important part of making your money back up front on every customer.

I don't have time to sell you on selling supplements.

But just pretend you did what our clients do & watch a 90min presentation where I
break down all the false beliefs you have and get you to see that this is actually good
for them, good for your employees, and good for your business.

Just pretend we went through that song & dance to get you to believe.

​ ctually do
Now go back to the top and re-read this section and the infographic and a
this​.

Ps - The first time you sell anything you will suck at it. Dont be like our fitness clients
and stop trying after the first time it is hard.

This is what hard feels like - learning new and uncomfortable skills.

Over time, you will suck less and less until you look up and realize you are actually
good.
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This is a visual representation of how the conversation goes within the larger context of the
business flow.

You want to get them into their nutrition orientation within the next 1-3 days.

The first half of the orientation should be providing value and actually getting them onboarded
as clients.

We usually divide this up between measurements, tech, then nutrition.

At the end of the nutrition presentation you transition naturally to the sale by asking them
questions about what they struggle with.

This is our nutrition diagnostic script. Enjoy.

SET STAGE/PLANT SEEDS:
◼ Before we get going, ignore the supplements on the plan, everyone wants to know what to take. ◼ We’ll get
to that at the end. ◼ Right now, I just need you to focus on the food. ◼ That’s what’s important-->Cool?
◼ I’m making this custom, so I’m going to go back over your goal & timeline
◼ Then I’m going to ask you more in depth questions about food & habits-->Cool?

RECAP GOAL/TIMELINE​: ◼ So you are trying to LOSE WEIGHT/TONE UP/GAIN MUSCLE…

◼ You are currently ___________ and want to get to _____________
◼ and we’re going to do this in the next _______ weeks provided you:
→ ◼ Follow the nutrition plan ◼ Respond to me daily ◼ Follow the supplementation ◼ ​RIGHT?

IDENTIFY STRUGGLES​ ◼ Now I need you to tell me which of the following you have struggled with in the
past. ​JUST A QUICK “YES” or “NO” IS FINE...
CIRCLE PRODUCTS

◼​ ​From time to time you get sudden food cravings or indulge in stress eating.
(​BURN AM/PM- Cravings)
◼ You’ve had trouble meal prepping or eating healthy for every single meal of the day.
(​Protein blend/Bulletproof Vitality - Eating Healthy​)
◼ Some days you struggle getting motivated to workout.
(​Pre step 1 and 2 -Motivation and/or Sleep Multiplier - Motivation/Energy​)
◼ You get really sore or burnt out after working out which can discourage you from going back.
(​Intra/Test Storm - Soreness and Fatigue​)
◼ Excess stress or lack of quality sleep are keeping you from feeling your best.
(​Sleep Multiplier - Stress & Sleep, Burn PM - Stress​)
◼ You have been dealing with bloating, retaining water weight, or are worried about your internal
digestive health. (​Last Min Cleanse​)
◼ You have an event coming up soon that you want to look your best for.
(​Last Minute Cleanse​)
◼ You are struggling with plateaus. You gain weight easily when eating carbs. And regain weight easily
after a dieting period. (​EFA Hormone Optimizer, Burn AM/PM​)
◼ You want to increase muscle tone and lose fat but often struggle staying focused and seeing things
through. (​Test Storm​)

RECAP: ​◼ Great. This helps a lot. ◼ The plan I’m about to make for you is gonna knock these out for you.
◼ If you follow this plan, we can get you there in record time. ◼ Can you do that? ​“You know it.”

EATING PREFERENCES: So just a few more questions then we should be good to go...
◼ (STRUGGLES) - Which meal or meals do you struggle eating healthy the most? Breakfast/Lunch/Dinner
◼ (TIMING) - Do you prefer eating more in the ​mornings​ OR ​evenings​? “​Awesome​”
◼ Are you excited to be able to eat cake & ice cream in 12 weeks and still lose weight?
-->​Just making sure you’re paying attention. (ha​)
ASK PERMISSION TO SHARE​: ◼ Ready to dive into the food side?

EXPLAIN MEAL PLAN​: ◼ The goal is to make as ​few changes as possible​ to make the BIGGEST results.
◼ Within 12 weeks you will be able to eat whatever you want...and still lose weight
◼ Every 14 days we will add ONE new variable in, so that we can continue to give you MORE FREEDOM.
◼ For now, I just need you to eat AS MUCH AS YOU WANT from THIS LIST ONLY. ◼ Go over list
◼​ (​FROM ABOVE)​ ​Since you like to ea​t ​(​More & Small / BIG & Fewer​) & prefer (​Morning / Evening​), I want
you to eat​ BIG LATE AT NIGHT and have a small breakfast​. Will you do that?
IN THEIR WORDS​: Now give me an example of what you’re going to eat for lunch… ​You got it! Great job.

EXPLAIN GROCERY HELPER​: We make grocery buying simple too…

You just need to grab ◼ 3-4 Proteins ◼ 2-3 Carbs ◼2-3 Fats ◼ 7 x 1lb bag of veggies
◼ WEEKLY - All you have to do is get more ​PROTEIN​ & ​VEGGIES​.
◼ MONTHLY - Buy your ​FATS​ & ​CARBS​ in bulk since they dont go bad. ◼ Make sense?
IN THEIR WORDS​: Now give me an example of what you’re going to buy this week ​You got it! Great job.

SUPPS:​ ◼ Awesome. Ready to go over the fun stuff?

◼ This is what EVERYONE ALWAYS gets excited about...
◼ ​Accelerators​...they can take a second to get used to...BUT man—they sure do make everything
happen WAY faster
◼ Before I dive in - Is budget or speed a greater priority for you? Awesome - got it.
“SPEED”: ​Since speed is a priority I’m gonna set you up with what we all take to get fastest results.
◼ Given you struggled with ​READ FIRST STRUGGLE.​ ..you’re gonna take 3 caps of BURN AM first thing.
◼ ​Write how many they need to take on their plan
◼ This will help you...XYZ
◼ What is something you do EVERYDAY in the AM / PM? ​Great put this next to your coffee maker/toothbrush.
→ REPEAT FOR EACH PRODUCT.
◼​ON WORKOUT DAYS ONLY​...you’re gonna take 2 scoops of INTRA/PRE...leave them in your car so you
always have them with you. Which flavor would you prefer?
◼ Since it’s gonna take AT LEAST XX months to hit your goal…
◼ Do you wanna just grab your first 6 months up front so you can save some money and not run out?
◼ Yes - smart move. ◼ No - wanna just start with 3 months? ◼ No - Ok - we’ll just start you with monthly then.

“BUDGET”​: Since budget is a priority...this is the BARE MINIMUM to get you the results in our timeframe.
◼ CROSS-OUT - it would be great if you could, but you can do without this..you wont need this…etc
◼ But given where you are at, you’re gonna need these 4 (and I’ll give you my employee code so you only
need to buy 3 of them, one of them is on me with my discount).◼ This will help you...XYZ
◼ ​Write how many they need to take on their plan
◼ What is something you do EVERYDAY in the morning? ​Great put these next to your coffee maker.
→ REPEAT FOR EACH PRODUCT.
◼​ON WORKOUT DAYS ONLY​...you’re gonna take 2 scoops of INTRA/PRE...leave them in your car so you
always have them with you. Which flavor would you prefer?
◼ Since it’s gonna take AT LEAST XX months to hit your goal…
◼ Do you wanna just grab your first 6 months up front so you can save some money and not run out?
◼ Yes - smart move. ◼ No - wanna just start with 3 months? ◼ No - Ok - we’ll just start you with monthly then.

MEALS: ​Since you said earlier that ​LUNCHES & DINNER​ were your hardest meal…
◼What most people do is just get those “trouble” meals taken care of ◼ So you only need to think about getting
one meal right ◼Over time, you can decrease it. ◼Besides, it saves you time cooking, cleaning, prepping, and
grocery shopping ◼ Wanna start with lunches & dinners or just lunches?

CHECKOUT​: ◼ Great do you have your order form on you? It’s your ticket out of here.
◼ ✔Products - explain the savings. ◼ SAY TOTAL PRICE ◼ Explain Subscription
◼ Wanna use the card you have on file? ◼ Great. Sign here. ◼ They should be at your house within a week.

SCHEDULE NEXT STEPS​: ◼ Next Workout ◼ Next Nutrition Check-In

ACC​: ◼Talk Daily (Supps + Weight) ◼ Ask you Qs (respond) ◼ I’ll respond by XX, except weekends.
PICS​: ◼ Meal Plan/Grocery ◼Order Form ◼Front/Back/Side
---------------------------------------------------------------------------------------------------------------------------------------------------
Do I need to take THESE? ​◼ Control variables. Control outcome.
Expensive​ ◼ Yes, but if you pay half for something that does nothing...control variables.
Wait & See​ ◼ Dont want you to get frustrated in a few weeks then come back. Everyone always does.
“Science”​ ◼I’d be going outside of my realm of specialty. All I can tell you is I consistently see the people who
use their personalized regimen get WAY faster results
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When we kicked off the online busines model we had a handful of manual systems we used.

Although effective, we sought out a better way to streamline the business even more to 2-3x
how many clients a coach could handle.

Once we had this piece, the model was complete.

This is one of the lynchpins of making the machine work.

The REASON people convert is because they have a great personalized experience, feel
supported, and ultimately get results (however they define them).

We took all of our retention tactics in person and one by one incorporated them into the online
model.

We wrote software that automates 80% of the work which unlocks more consistency in the
business and allows it to scale more efficiently.

And it flat out works.

It turns trials into memberships/EFTs.

It’s one giant EASY button.

Plug​ - We allow any gym owner or fit pro who signs on with us to get 8 weeks free of using this
software to get their business off the ground, and by the time they need to pay for it, it already
pays for itself by the customers it's doing the fulfillment for.

It does everything.

It essentially replaces the rent of your in person facility and provides sooo much more value.

It truly makes you money.

That’s why it was such a key breakthrough and has been one of the cornerstones of making
this model viable across skill sets and experience levels.

Whatever system you do decide to use (our or make your own), make sure its repeatable and
hits on these 4 pillars:
1-1 Fitness
1-1 Nutrition
Milestone Communication
1-1 & group Accountability

Fitness​ - you want them to get workouts delivered to them, personalized to their goals, on a
weekly basis. They should not be able to see the week that is coming. They should be able to
record the workout, and the difficulty level within your system so that you can get feedback
and improve their experience.

Nutrition​ - We have a specific series of steps we take people through. In the beginning you
want the solution to be simple to understand and execute. If it is complicate adherence will be
low, as will success. So you want this to be as little of a change as possible to get them the
result. FORGET about trying to get them to count their macros. Think instead - what 2-3
things
can this person change that will get them the biggest bang for their buck. Simple works.

Milestone Communication​ - This isn't a pillar of our sales process but it is of our retention
process. There are key things that occur in a member lifecycle that will increase or decrease
the likelihood of them converting. For example - in the gym space - if someone misses a
workout,
you need to call them the next day to ask where they were. If attendance drops, a cancellation
is soon to follow. Modeling that same process in reverse, we want to congratulate them when
they DO the things we want them to do. We find the communication around workout
completion
and milestones helps people feel rewarded for their effort. Compliance and consistency
creates
long term customers (and it also creates results for them - two birds one stone).

Accountability​ - at the end of the day, this is what we are selling more than anything. People
can find free workouts online. They can follow a million and one diets with a single key stroke
in
a search engine. There's no lack of information and plans readily available. What people pay
us
(READ YOU) for, is getting them to actually do it. People pay us to pay attention. That is the
exchange. So - you need to pay attention.

One part of accountability is the communication & personalization of the experience.

Tracking metrics and progress is another.

And finally, the thing that gets people to stay is community (just like the gym).

And let me catch you before you feed yourself your mental BS that you can't
create a community online...uh...have you been on the internet?
It’s all about communities.

Facebook is full of them.

And if you assemble people and speak about your values and beliefs, the people
who believe the same as you will stick like glue.

The Gym Lords community is entirely online and is tightly woven.

So you can 100% create a sticky community online.

Doing so will pay dividends in spades, evidenced by low churn and high conversion
numbers.

And you can take that to the bank - truly.

Putting these 4 pillars together (even disorganized at first) will give you a leg up on
the competition.

You will be satisfying multiple needs of the customer, thereby providing more value,
which will further justify your cost & their investment in themselves and your
business.
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Finally! Payday!

All this effort for one single conversation that rules them all.

The conversion conversation.

A few things to understand - your ability to convert here will be a function of two main
things:

1) How well you did fulfilling the customer up to this point

2) The offer you give them when you meet with them

If you have done a great job and you give them an irresistible offer to stay, you
should have built up enough goodwill that they will have no desire but to stay on with
you.

In terms of benchmarks, you should get at around 50%.

If you are below that, you need to work on your execution of the 4 pillars i just talked
about. The pillars are the pillars.

The gap will be in their execution and the strength of your culture and your team
(which I don't have time to get into right now).

So Im going to assume you just have those covered.

If you don't, just pick up a copy of my book Gym Launch Secrets on amazon or at
alexsbook.com.

Back to the main point--payday.

There are 7-steps to the conversion conversation.

This conversation goes by the name the “Abandon Hope Sale” in our community.

It actually stemmed from a discussion I was having with my trainers YEARS ago, and
for some reason, the name stuck.

The idea is, we want them to abandon hope of not working with us.

We want to eliminate any other possible solution or path to their goal that does not
involve working with us.

Here are the 7-Steps:

You can use the acronym ​C-O-N-V-E-R-T​ to remember it

C is for Congratulate them on their effort & results

You need to get people in the right state to buy. Many times customers don't even know that
losing 5lbs or 10lbs is a great thing. Make them understand that they lost more in the first 2
weeks than they have in the last 2 years. They should feel great about themselves. Even if they
didn't lose anything, they actually took a step in the right direction and they tried. They are
moving CLOSER to their goal by doing these habits, which not doing them will lead them astray.

O is for Overview the reason for their success (your system Fitness/ Nutrition/
Accountability)

This is important. You want to reiterate the 3-part process that was integral to their success so
far. We like to use a stool analogy. The prize, their results, their goal, is sitting on the top of the
stool. And the only way to keep it there is to keep all three legs of the stool. They cannot hope to
“continue on their own” without having all three, especially accountability. So getting them to
admit that they needed this accountability is the reason they signed up AND the reason they
have seen success.

NOTE: if they havent seen success then they need MORE accountability not less, which also, it
turns out, comes from continuing to work with you.

N is for New You Gap - the gap between where they are and where they want to be in the
future.

This is where we talk about long term goals. We talk about where they are and where they wan
to be. We need to create a gap. If someone is skinny, it doesnt matter, that gap can be
intangible like confidence, tone, performance, a bathing suit, or a litany of other things. Dont be
limited to weight.

“So what was that big goal that you had that you wouldn't share with me unless you knew me? If
we were having this conversation 6 months from now and you were looking back, what would
have had to happen to make staying on the best decision of your entire life?” *I believe this is a
Dan Sullivan question.

V is for Value Stack

-->Then just say back to them what they tell you in the question above of what would have to
happen & give them a realistic timeline of when that could happen by.

Youre gonna get all this stuff with extra perks.

And this...
And this...
And this...that only our VIP members get.
E is for Eliminate Risk

This is what will seal the deal. Tell them you will guarantee their outcome provided they do 3
things:

1) They do 100% of the workouts you provide

2) Always reply to your messages within 24hrs
3) Take the supplements you provide

And if they do all that and dont hit their goal by the time you guarantee, youll continue to work
them for free until they do.

GREAT OFFER!

The nice thing is - if they actually did everything, im sure youd be glad to help a client who
worked with you for 9 months and is a few pounds over their goal. But i have yet to have a
single gym owner ever tell me this happens.

But even in theory, if it did, the whole time afterwards they would still be buying 200-300/mo in
supplements which would more than compensate for the time spent.

By making the guarantee this way, you also double the LTV of the customer because they are
committing to a second supplement revenue stream.

R is for Reduce Price

This is where we price anchor then give them an incentive to say yes today (as though the
guarantee wasn’t already enough!)

Normally we do this for $59/wk, but if you say yes today, you can lock in $40/mo lower at
$49/wk. Try and get them to pay today for the next 28 days.

If you are a weaker salesman, then use this line “You don't have to pay today, you just have to
say yes today to lock in your discount.” then as soon as they say yes, walk them through the
paperwork to lock in their rate and start their payment 7 days later at the end of their trial.

T is for take payment

We use the same close all the time, and that's because it works.

“Wanna just use the card you have on file?”

Boom. Rack ‘em & stack ‘em.

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The only thing that you have to do to make 2x,5x,10x,100x is MORE. Do more of these things.
But when and if you try to use this model to achieve the freedom you desire, you will encounter
another level of resistance.
And I want to take a moment to address this single non-tactical obstacle.
It comes down to a single word - Belief. The set of beliefs and values you hold dear.

Many of them are actually limiting you.

These are your beliefs about what is possible FOR YOU and what is possible for OTHERS.

How you view money.

-->These prices are high, no one is going to pay that OR this is a steal for the
opportunity to work with me 1-1.

How you view speed.

-->As it’s gonna take me a while to do all this OR If anyone did $20k in one month, I can
do it in a week

How you view scale.

-->As $10k/mo is a dream OR its not a real business until its doing $1M/mo

How you view customers

-->As broke OR everyone who is broke gives their money to someone, it might as well
be me so I can actually help them

I can tell after having built 3 multi-8F businesses doing $91M+ in sales in the last 3.5 years, it all
comes down to the stories we tell ourselves.

And an overarching shift from ​“that could never work”​ to ​“give me a reason why I can’t”

But the thing about belief is...you actually have to ​believe​ it.

It's not saying it in the mirror every morning.

It begins by remembering the stories about yourself where these beliefs, that served you, were
true. And slowly, overtime, recalling those stories until those stories become your truth.
And continuing to act in accordance with those beliefs so they continue to self-fulfill and
create new stories that reinforce your new narrative about the world.

And it no longer requires conscious effort to believe them. You just do.

One of my favorite quotes​: ​We question all of our beliefs...except for those we TRULY
believe, and those we never think to question at all​ .

^Because you are not even aware that you believe them they are so ingrained in your reality.
What I put in those beliefs above, are MY beliefs.

I truly believe those things.

And over time, they will likely shift and increase in magnitude.

But there is NOTHING that separates you from anyone else who has achieved what you
desire.

Just the stuff between your ears & the decisions you take as a result of those beliefs.

That. is. It.

You don't need to deserve it. NO ONE does.

But that doesn't mean you cant still do the steps and get the result (even if you don't deserve
it).

You can do this. Seriously.

These are all average doable numbers.

You can have an online business, live wherever you want, and make money online without
being a marketing whiz or a sales genie.

You just have to start.

And to start, you just need to B-E-L-I-E-V-E.

And if you’ll allow me, on the next framework I have an offer for you…
 GET THERE FASTER

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The only thing we cannot get more of is time.

And what's interesting is, although we cannot buy time, we can buy information, which will
get us to where we want to go faster.

It allows us to grab our future by the horns and drag it kicking and screaming into the
present on our own terms.

To me, this is the closest thing to buying time.

Perhaps that is how we’ve been fortunate enough to build what we have in our twenties.

It's the only thing I attribute our success to, constantly investing in information to speed up
the learning curve to get to where we want to go faster.

That stated, it’s hard to know who is “legit” and who is not.

I'm not even sure what it means.

“Legit” to some people is $10,000/mo to others it’s $10M/mo.

To some it's intention. To others its outcomes.

But for me - legit is simply…

Has this person or business taken people just like me to the place that I want to go?

Do they have a lot of proof of this journey, and do they have a high success rate?

Is their data transparent so i can make an informed decision?

We strive at all times to do this for our customers.

Sometimes we fall short, because we too, are a company of humans.

And we too have bad days.

And sometimes like your employees, my employees, don't exemplify excellence.

But we try our hardest.

To that end - I’d like to make you an offer.

Because you, dear reader, who have made it to the last section of the book have the
staying power to actually make this successful.

(That is why I do not offer working together in chapter one :) I like keeping our
success rates high.)

So - my offer to you, as promised:

I would like to partner with you to help you start your online business​.

I would like to help you do it faster, with less bumps in the road, and fewer unknowns.

I would like to give you a model that is about as proven as a model can be across
skill levels and geographic markets.

It’s truly a model anyone, who has the consistency to show up for a phone call
everyday, can do.

For those who we take as partners, you will have the opportunity to…

...create stable income so that you know rent & all expenses are paid every month
(you’ll be wondering how to invest the money because it will start piling up)

...have the financial freedom to order from the menu of life, appetizers, steaks, drinks,
dessert and all without ever looking at the price

...no longer be “just a local fitness guy” but become the brand you wanted to become

...expand beyond your local radius, live in different cities, not be chained a 30min
drive from your clients

...wake up whenever the hell you want (no more 4am gym days)

...make more than the top 1% within 12 months

If you want that, keep reading.

I can truthfully tell you that this is the best, most turnkey, highest income potential
business model, that is available to ANYONE.

Here’s how we have been able to do this and help guarantee success.

HINT: We removed all the hard stuff that people get stuck on.

We will take care of the…

...Ads
...Copy
...Headlines
...Videos
...Images
...Funnels
...Traffic

AND
...capturing the leads
...scheduling the leads
...working them to get them to show 24hrs/day with our team
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ALL YOU HAVE TO DO is…

Sell a free trial over the phone, and convert them into a membership.

Thats it.

If you can sell a free trial, you can have an online business.

It’s truly that simple.

ON TOP OF THAT…

We will give you a free license of our automated fulfillment software that does 80% of the back
end for you.

This is so you can focus all your energy on meeting new customers and getting them results
instead of being tied down in the tracking and administrative work.

This system is proven to get people to convert & stay as long term clients.

Just add YOU.

If you want that, we work 100% on performance.

That is why this is a partnership.

If you dont make money, neither will we.

If you cant sell, then you wont stay.

So we are vested in keeping our partners as long as possible (just like you are with your
customers).

In case you’re wondering - no - we’re not creating a new LLC or co-owning your business.

It’s 100% YOURS.

But this works very much like a partnership.

We do the front end and the back end, you just need to be able to collect a credit card (which
we will teach you to do) and convert them on the back end with an easy guarantee offer.

The more you grow, the more we grow.

So we are in this together.

Why are we doing performance?

Because...our sh*t works, and we know our numbers.

And we are making people so much that we made more by reversing the risk to
them, taking more risk on for ourselves, and participating in the growth.

And that is our game.

We will do all the heavy lifting, you just need to be able to pick up the phone at pre-
scheduled times for leads we work for you to show up for an appt.

If you can do that, and sell a FREE trial, you can have the freedom you desire.

And within 12 months go from building generational health, to building generational

wealth. This is my hope for you and for every fitness professional out there.

This is my most sincere effort to create an “Easy” button in the online fitness

space...finally.

I do not know how long the opportunity for this level of growth and profit will exist, I
just know that it will end at some point - as all great opportunities do.

But that day has not yet come.

And the wave is ready to be ridden.

If you want in, schedule your call time at the link below.

https://gymlaunchsecrets.com/17moneymodels

Looking forward to the next steps.

Believe in you.

Alex
 GWES
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