Digital Media

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Digital ART


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What is
Digital
Media
•Digital media are any media that are
encoded in a machine-readable format.
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•Digital media can be created, viewed,
distributed, modified and preserved on
computers.
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•Computer programs and software;
digital imagery, digital video; web
pages and websites, including social
media; data and databases; digital
audio, such as mp3s; and e-books are
examples of digital media.


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What is
Digital
Art
Digital Art

Digital art is a general term for a range

of artistic works and practices that use
digital technology as an essential part
of the creative and/or presentation
process.

 Digital Art Names

Since the 1970s, various names have
been used to describe the process
including:

•Computer Art

•Multimedia Art

Digital art is itself placed under the larger

umbrella term New Media Art.
Digital Art Impact
The impact of digital technology has transformed & affected
activities such as:

Painting

Drawing

Sculpture

Graphics

Music/Sound Art

While new forms, such as:

Net Art

Digital Installation Art

Virtual Reality

have become recognized artistic practices.

Digital Art Impact

•More generally the term digital artist is used to

describe an artist who makes use of digital
technologies in the production of art.

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•So in an expanded sense, “digital art” is a term
applied to contemporary art that uses the methods
of mass production or digital media.
What are the

Genres

of Digital art?
Digital
Panting
Digital Painting

• Digital art can be purely computer-generated (such as

fractals and algorithmic art) or taken from other sources,
such as a scanned image or an image drawn using vector
graphics software using a mouse or graphics tablet.

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• Artworks are considered digital painting when created in
similar fashion to non-digital paintings but using software
on a computer platform and digitally outputting the
resulting image as painted on canvas.
Digital Painting

Andy Warhol created digital art using where the computer

was publicly introduced at the Lincoln Center, New York in
July 1985. An image of Debbie Harry was captured in
monochrome from a video camera and digitized into a
graphics program called ProPaint. Warhol

manipulated the image adding color by using flood fills.

Andy warhol
in process
Andy warhol
The final output
Computer
Generated
Imagery
There are Two main paradigms in computer
generated imagery.
•2D computer graphics
•3D computer graphics
 2D computer Graphics
• which reflect how you might draw using a pencil and a
piece of paper.

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• In this case, however, the image is on the computer screen
and the instrument you draw with might be a tablet stylus
or a mouse.

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• What is generated on your screen might appear to be
drawn with a pencil, pen or paintbrush.

Joseph Nechvatal
birth Of the viractual
2001
 3D computer Graphics

• where the screen becomes a window into a virtual

environment, where you arrange objects to be
"photographed" by the computer.

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• Typically a 2D computer graphics use raster graphics as
their primary means of source data representations,
whereas 3D computer graphics use vector graphics in the
creation of immersive virtual reality installations.
 3D computer Graphics

• 3D graphics are created via the process of designing imagery from

geometric shapes, polygons to create three-dimensional objects
and scenes for use in various media such as film, television, print,
rapid prototyping, games/simulations and special visual effects.

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• There are many software programs for doing this .
Computer
generated
animated
Imagery
•Computer-generated animations are animations
created with a computer, from digital models
created by the 3d artists or procedurally generated.

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•The term is usually applied to works created
entirely with a computer. Movies make heavy use
of computer-generated graphics; they are called
computer generated imagery (CGI) in the film
industry.

•In the 1990s, and early 2000s CGI advanced

enough so that for the first time it was possible to
create realistic 3D computer animation, although
films had been using extensive computer images
since the mid-70s.

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•A number of modern films have been noted for
their heavy use of photo realistic CGI.
An example of computer animation which is produced in the "motion capture" technique
A procedurally generated photo realistic landscape, created with Terragen
(used in creating CGI movies)
Digital
Installations
• Digital installation art constitutes a broad field of activity
and incorporates many forms.

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• Some resemble video installations, particularly large scale
works involving projections and live video capture.

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• By using projection techniques that enhance an
audience’s impression of sensory envelopment, many
digital installations attempt to create immersive
environments.

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•Others go even further and attempt to facilitate a
complete immersion in virtual realms.

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•This type of installation is generally site specific,
scalable, and without fixed dimensionality, meaning
it can be reconfigured to accommodate different
presentation spaces.

Noah Wardip-Fruins’s "Screen" is an example of digital

installation art which makes use of a Cave Virtual Environment
to create an interactive experience.

Noah Wardrip-Fruin, and others

Screen
2005
Noah Wardrip-Fruin, and others
Screen http://www.youtube.com/watch?v=WOwF5KD5BV4

2005
Thank you
End of presentation