Professional Documents
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What is Motivation?
Motivation is derived from the Latin word ‘movere’ which means ‘to move’, ‘to
energize’, or ‘to activate’. It refers to psychological processes that cause the arousal
direction, and persistence of voluntary actions that are goal directed. The processes
that account for an individual’s intensity, direction, and persistence of effort toward
attaining a goal. Motivation refers to the process by which a person’s efforts are
energized directed and sustained towards attaining a goal. It embodies any kind
of forces acting within a person that push a person to behave in a specific, goal-
directed manner.
II. Direction
Direction: (toward beneficial goal) High levels of effort do not necessarily need to
favorable job performance unless the effort is channeled in a direction that
benefits the organization or the individual.
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III. Persistence
Persistence: (how long a person tries) Effort that is directed toward and consistent
with goals is the kind of effort we want from individuals. Finally, motivation
includes a persistence dimension. We want the person to persist in putting forth
effort to achieve those goals.
Maslow Argues that each levels in needs hierarchy must be substantially satisfied
before the next need becomes dominant.
An individual moves up the needs hierarchy from one level to the next.
He considered psychological and safety needs(lower order needs)
He considered social, esteem, self actualization needs (higher order needs)
Lower order needs are predominantly satisfied externally
Higher order needs are satisfied internally
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Lower-end needs are the priority needs, which must be satisfied before higher-order
need are activated.
Needs are satisfied in sequence.
When a need is satisfied, it declines in importance and the next need becomes
dominant.
To motivate an individual one must know where that person is in the hierarchy and
focus on satisfying at or above that level.