‫‪Graduate School of Business – Cairo‬‬

‫‪Master of Business Administration‬‬

‫السادة الدارسين ‪ ...‬نحيط سيادتكم علماً بأنه فى حالة إعتماد نتائج المقررات الدراسية‬

‫الخاصة بكم وعدم إجتياز أياً منها أو عدم تحقيق المعدل التراكمى المطلوب (‪ 3.00‬من ‪)4.00‬‬

‫على األقل يعتبر إختبار الحالة الشاملة الغى ويتم الرجوع إلدارة البرامج بالكلية إلنهاء‬

‫إجراءات إعادة التسجيل‬

‫‪Comprehensive Exam‬‬
‫‪November 2021‬‬
 ‫ نحيط سيادتكم علماً بأنه فى حالة إعتماد نتائج المقررات الدراسية الخاصة بكم‬... ‫السادة الدارسين‬
‫) على األقل يعتبر‬4.00 ‫ من‬3.00( ‫وعدم إجتياز أياً منها أو عدم تحقيق المعدل التراكمى المطلوب‬
‫إختبار الحالة الشاملة الغى ويتم الرجوع إلدارة البرامج بالكلية إلنهاء إجراءات إعادة التسجيل‬

Facebook turns into “Meta: What after changing the name?

Facebook has changed its name to "Meta", saying it will include its apps and

technologies under this new label, as was announced at the company's annual

conference. In a statement via the Facebook blog, the company said Meta's focus will be

on helping people connect, find communities and grow businesses. According to the

statement, the company's structure will not change, pointing out that it intends to start

financial trading under the new name on the first of next December.

Facebook's name change comes as the company faces widespread scrutiny for

real-world damage from its various platforms, after a whistleblower leaked hundreds of the

company's internal documents. The change will lead to the decline of the Facebook

service, of the same name, to become just one of the company's subsidiaries, along with

Instagram and WhatsApp, rather than the overall brand.

The rebranding may be part of an effort to repair Facebook's reputation and turn the

page after a series of PR nightmares, including misinformation on its platforms, failures to

moderate content, and revelations about the negative impact of its products on the mental

health of some users.

The name change, which CEO Mark Zuckerberg announced during the Facebook

Connect Virtual Reality and Augmented Reality conference, aligns with his growing focus

on Metaverse, which refers to efforts to combine virtual reality and augmented reality

technologies in a new online world.

Facebook Co-Founder and CEO Zuckerberg kicked off a major product event by

sparking a series of new social, gaming and workplace concepts for the Metaverse. "We

live for what we build," Zuckerberg said in the launch video before his keynote. We keep

learning, building and moving forward."

2
 ‫ نحيط سيادتكم علماً بأنه فى حالة إعتماد نتائج المقررات الدراسية الخاصة بكم‬... ‫السادة الدارسين‬
‫) على األقل يعتبر‬4.00 ‫ من‬3.00( ‫وعدم إجتياز أياً منها أو عدم تحقيق المعدل التراكمى المطلوب‬
‫إختبار الحالة الشاملة الغى ويتم الرجوع إلدارة البرامج بالكلية إلنهاء إجراءات إعادة التسجيل‬

Facebook broadcast its eighth annual "Connect" event live to reveal its latest

innovations and research in augmented and virtual reality, and more about its vision for

Metaverse, which refers to efforts that combine virtual and augmented reality technologies

in a new online platform.

Facebook showed off a series of concept videos that highlighted its view of

Metaverse, such as sending a hologram of yourself during a concert you weren't at, sitting

around virtual meeting tables with distant colleagues or playing immersive games with

friends.

Accordingly, it is required to develop an integrated strategic plan for Meta in a

manner that achieves the strategic goals, provided that this plan includes - for example,

but not limited to - the following aspects:

1) Vision and mission

2) The external environment assessment

3) The internal environment Assessment

4) Quadratic Analysis (SWOT / TOWS / QSPM)

5) The most important strategies that the company can use to achieve its goals

6) Strategic objectives in the next phase

7) The internal policies to be followed to implement the proposed strategies

8) Evaluation and control mechanisms that can be used