You are on page 1of 2

Basis of Difference On-the job method Off-the job method

1. Nature of Trainees work on real Trainees work out of


training job situation. They need real job situation. They
not go out of working are placed on certaine
place for training. place for training.
Trainees will learn by
2. Learning doing the actual job. Trainees will learn in
Process classroom through
This method encourage lectures.
3.Encouragement employee to learn This method is not so
because it is more interesting like actual
interesting to learn. work situation.

This training method is


3. Cost more expensive because It is not so expensive
it requires many things as compared to on the
to conduct training. job method.

The performance of the


4.Performance trainees will be It may require longer
improved in short span period of time to
of time. improve the
performance of the
trainees.
Concept of target market
Target market consists of dividing all the potential customer into small
groups, identifying one or more segments to enter i.e. selecting a target
market that will respond similarly to a particular marketing mix. Market
segmentation is the process of marketing the needs of consumers with
company suffering

You might also like