Nectarous Hub Tribal Research

People who want 100% raw honey with no adulteration & can afford it (solution
aware) --- need to be convinced on the quality of product

Market Research:
IVOC Data
Places to Look
- Facebook Groups (niche-specific and problem-specific)
- Facebook Ads (competitors and target market-specific)
- Subreddits (niche-specific and problem-specific)
- YouTube Videos (niche-specific and problem-specific)
- Amazon Listings and Reviews (niche-specific and problem-specific)
- Online Forums (niche-specific and problem-specific)
- Feedly (to see content consumption)
- Quora (for specific questions and answers)

Pains and Fears:

It doesnt look or taste raw and unprocessed.

It tastes like sugar is added

Honey should be thick but this honey is watery

More like a refined thick sugar syrup than trace of honey

Everything is good except packaging. I always get leaking bottles

when u take water in dish n add small amnt of honey n just swirl it ...it doesn't form honey comb
structure. It just desolve in water.

Total waste of money as it is “not returnable”

Honey is not different from popular brands available in the market

This might be a good organic company, but this honey is just similar to any normal Himalayan
pine forest. I do not feel anything special in terms of taste.

Objections:
Desires:

Firm Beliefs:

Shakable Beliefs:

Other:

Common Words/Phrases:

Existing Products
Product Examples

IVOC Summary
Pains and Fears
Objections

Desires

Firm Beliefs

Shakable Beliefs
Other

Common Words/Phrases

Summary Rankings
IVOC Summary Product that Satisfies
Competitor Research
Competitor 1: Indigenous Honey (https://indigenoushoney.com/?
gclid=CjwKCAjws7WkBhBFEiwAIi168yJ6x7SHIFyvMrpuFxtIou_C8Tl_Zta
E-FEzxBR55q2KzE9BUVycXBoCVjMQAvD_BwE)

Idea: Certified raw honey , 100% pure and tested by NMR

USP:

Certified by International quality check companies (Germany, US)

Shipping world wide

Pain-focus:

Desire-focus:

Social Media:

Ads:

Praise:
Complaints:

Strategy Notes:

Competitor 2: Nature's Nectar

https://www.natures-nectar.com/

Idea:

USP:

Pain-focus:

Desire-focus:

Social Media:

Ads:

Praise:

Complaints:

Strategy Notes:

Competitor 3:

Idea:
USP:

Pain-focus:

Desire-focus:

Social Media:

Ads:

Praise:

Complaints:

Strategy Notes:

Product Selection
Initial Product Selection:
Product IVOC It’s Satisfying Additional Reasons
for Selection